BR-102024018116-A2 - Vehicle-mounted multimedia advertising system for app users.

Abstract

This patent application for invention pertains to the advertising and marketing sector, developed for app users. Notably, said invention was developed to be activated as soon as the user starts the passenger transport app. This system automatically connects to the software that integrates smartphones with the vehicle's multimedia panel; it displays information on the car's screen, increasing user safety during the trip; in addition, it allows the display of advertisements from partner brands, which are promoted along with the advertised product; during the display of advertisements, a small map of the route is shown in the lower corner of the screen, allowing the user to follow the progress of the trip until the end of the journey; the system enables remote control of the vehicle's temperature and music throughout the entire journey.

Inventors

• ROBINSON JOSÉ DE AGUIAR

Assignees

• ROBINSON JOSE DE AGUIAR

Dates

Publication Date

20260317

Application Date

20240903

Claims (2)

1. 1) “VEHICLE MULTIMEDIA PANEL ADVERTISING SYSTEM FOR APP USERS”, conceives a vehicle multimedia panel (1) advertising system (2); characterized by enabling the display of advertisements from partner brands as well as the service offered on the multimedia panel (1) (2) for application users; presenting a small map in the lower corner of the screen, enabling the tracking of the route to the final destination; promotes remote access to the multimedia for the user, selecting music and vehicle temperature during their trip.
2. 2) “MANAGEMENT INTERFACE”, according to claim 1; characterized by containing a management interface, allowing the display of advertisements to be updated in real time, as well as enabling the monitoring of the number of vehicles with active advertisements.

Description

TECHNICAL FIELD OF THE INVENTION [001] This patent application for invention privilege belongs to the advertising and marketing sector, developed for application users, notably, said invention was developed to be activated as soon as the user starts the passenger transport application, this system automatically connects to the software that integrates smartphones with the vehicle's multimedia panel. It displays information on the car's screen, increasing user safety during the trip. Furthermore, it allows the display of advertisements from partner brands, which are promoted along with the advertised product. During the display of advertisements, a small map of the route is shown in the lower corner of the screen, allowing the user to follow the progress of the trip until the end of the journey. The system enables remote control of the vehicle's temperature and music during the journey. HISTORY OF THE TECHNIQUE [002] With the popularization of smartphones and the integration of GPS, it became possible to create a platform that connected drivers and passengers quickly and efficiently. Mapping applications provided the basis for real-time navigation and route determination. [003] In 2009, Travis Kalanick and Garrett Camp founded Uber in San Francisco, initially as a luxury transportation service offering on-demand black cars. The idea quickly evolved into a more accessible ride-sharing service, launched in 2010 as UberX, which allowed anyone with a car and a valid driver's license to work as a driver. [004] This model has been replicated by other apps around the world, such as Lyft, 99, and others, each adapting to local needs and regulations. The app's simplicity, which allowed passengers to request a ride with just a few taps, track the driver's arrival in real time, and pay automatically and transparently, made the service extremely popular. [005] During trips, it is common for passengers to ask for directions to other businesses, such as restaurants, electronics stores, tourist attractions, etc. These interactions can enrich the travel experience, offering passengers valuable information and helping them find what they need more efficiently. State of the Art Analysis [006] Research conducted in specialized databases revealed documents related to advertising for vehicle multimedia, such as document no. PI 1101596-9, which deals with a “PANEL AND DISPLAY FOR A SYSTEM OF DISPLAYING AND VISUALIZING MESSAGES AND DISPLAYING IMAGES IN VEHICLES”. The present patent application concerns a system that can be fitted to various vehicles, in order to be an essential accessory, which allows the presentation on a small display (2) located at a neutral point on the rear window of passenger vehicles, of informative messages regarding traffic and/or alerts, through a controller (1), which will contain pre-formulated messages such as "lane closed ahead", "caution wet road" and others, or messages that can be inserted at the moment of an incident ahead, via Bluetooth systems from a cell phone or computer, which will inform the traffic situation in case of congestion. and that it may be passed to vehicles ahead, in order to inform and reassure drivers behind. The system will also extend through a larger panel (3), also at the rear or more specifically on the glass, in the case of larger vehicles such as buses, trucks and others, in order to convey marketing media for advertisers’ products. [007] Document No. BR 102020022479 concerning a “LED PANEL TYPE DEVICE FOR VEHICLES AND INTEGRATED SYSTEM FOR GEOLOCATION ADVERTISING METHOD”, an electronic LED advertising panel type device (10) equipped with suction cups (20) for fixing to the glass windows of motor vehicles that works with a control unit (30) and a dedicated application (40) in order to provide mobile, paid and geolocated advertising actions through cars, buses, trucks and other motor vehicles (V). The system provides that each device (10) is linked by its unique ID to the control unit (30), which associates the ID of each device (10) to the ID of the respective vehicle owner user (V) registered in the mobile application (40). The control center (30) then individually sends the advertising material to be displayed by each device (10) according to its location, generating benefits for the respective user of the application (40) according to the time and/or distance at which the advertising was displayed. This data is sent to the respective user's application (40) for viewing and for control and receipt of the benefits generated. [008] Document No. BR 202014004923-7, which deals with a “DISPOSITION APPLIED TO ILLUMINATED ADVERTISING PANEL FOR VEHICLES”, comprises a housing (1) intended for attachment to the bus body (2) and fixed superimposed on the external surface of the bus (2) over the rear window (4), in the area where the advertising will be placed. Said housing (2) is associated with a cover (5) provided with hinges (6), equipped on its inner surface with fitting sup