CN-115271775-B - Advertisement display method and related equipment

Abstract

The application provides an advertisement display method and related equipment, wherein the method comprises the steps that a terminal sends an advertisement request to an advertisement server, the terminal receives a return message which is sent by the advertisement server and is in response to the advertisement request, the terminal judges whether a second advertisement is downloaded in preset time, the terminal displays the second advertisement if the terminal downloads the second advertisement in the preset time, and the terminal displays a first advertisement if the terminal does not download the second advertisement in the preset time. The embodiment of the application can improve the display frequency and efficiency of advertisements.

Inventors

• Zhu Conglu
• JIN YOUQI
• ZHANG CHUNHUI
• CHEN XIAOMING

Assignees

• 华为技术有限公司
• 华为技术有限公司

Dates

Publication Date

20260421

Application Date

20210430

Priority Date

20210430

Claims (15)

1. 1. An advertisement display method is characterized in that: The terminal sends an advertisement request to an advertisement server, wherein the advertisement request comprises a first advertisement information set, the first advertisement information set comprises one or more first advertisement information, and advertisements corresponding to the first advertisement information are preloaded advertisements of the terminal; The terminal receives a return message which is sent by the advertisement server and is in response to the advertisement request, wherein the return message comprises first advertisement information and second advertisement information, and advertisements corresponding to the second advertisement information are advertisements which are not preloaded by the terminal; The terminal judges whether the second advertisement is downloaded or not in a preset time; If the terminal downloads the second advertisement within the preset time, the terminal displays the second advertisement; if the terminal does not download the second advertisement within the preset time, the terminal displays the first advertisement.
2. 2. The method of claim 1, wherein prior to the terminal sending the advertisement request to the advertisement server, the method further comprises: The terminal sends a first advertisement request to the advertisement server; the terminal receives the advertisement information sent by the advertisement server; and the terminal downloads the corresponding preloaded advertisement according to the advertisement information.
3. 3. The method of claim 1, wherein preloading the advertisement request and the advertisement request includes one or more of preloading identification, ad slot identification, device identification, user behavior data.
4. 4. The method according to claim 1, wherein the method further comprises: The terminal sends a second advertisement request to an advertisement server, wherein the advertisement request comprises a first advertisement information set, the first advertisement information set comprises one or more first advertisements, and the first advertisements are preloaded advertisements of the terminal; The terminal receives a third return message which is sent by the advertisement server and responds to the advertisement request, wherein the return message comprises first advertisement information; and the terminal displays a first advertisement material corresponding to the first advertisement.
5. 5. The method of claim 1, wherein the return message includes one or more of a download link for the advertising material, an identification of the advertisement, a name of the advertisement, a package name of the application, and address information of the terminal.
6. 6. The method of claim 1, wherein the terminal sends the advertisement request to the advertisement server by invoking an advertisement SDK.
7. 7. The method of claim 1, wherein prior to the terminal sending the advertisement request to the advertisement server, the method further comprises: The terminal acquires a first operation of a user, wherein the first operation is an operation for opening an application program or a link clicking operation in the application program.
8. 8. The method according to any one of claims 1-7, wherein the terminal, prior to downloading the third advertisement based on the third advertisement information, further comprises: and the terminal determines to connect with the network through WIFI.
9. 9. An advertisement display method is characterized in that: The advertisement server receives an advertisement request sent by a terminal, wherein the advertisement request comprises a first advertisement information set, the first advertisement information set comprises one or more first advertisement information, and advertisements corresponding to the first advertisement information are preloaded advertisements of the terminal; the advertisement server responds to the advertisement request to obtain an optimal advertisement, wherein the optimal advertisement is an advertisement related to user behavior data or equipment information carried by the advertisement request; if the first advertisement set comprises the optimal advertisement, a third return message is sent to the terminal, wherein the return message is information of the optimal advertisement; And if the first advertisement set does not comprise the optimal advertisement, acquiring a standby advertisement from the first advertisement set, and sending a return message to the terminal, wherein the return message is information of the optimal advertisement and information of the standby advertisement.
10. 10. The method according to claim 9, wherein the method further comprises: the advertisement server receives a pre-loading advertisement request sent by a terminal; And the advertisement server sends second return information to the terminal, wherein the return information comprises a second advertisement information set, the second advertisement is an advertisement which needs to be preloaded in the terminal, and the second advertisement is one or more.
11. 11. The method of claim 9, wherein preloading the advertisement request and the advertisement request includes one or more of preloading identification, ad slot identification, device identification, user behavior data.
12. 12. The method of claim 9, wherein the server obtains the optimal advertisement based on at least one of a device identification, a user identification, and user behavior data.
13. 13. The method according to any of claims 9-12, wherein the server obtains the second advertisement based on at least one of the following parameters, including device identification, user identification and user behavior data.
14. 14. A computer readable storage medium, characterized in that the computer readable storage medium has stored therein a computer program comprising program instructions which, when executed by a processor, cause the processor to perform the method of any of claims 1-8.
15. 15. A chip comprising a processor for calling and running a computer program from a memory, causing a communication device on which the chip is mounted to perform the method of any one of claims 1 to 8.

Description

Advertisement display method and related equipment Technical Field The application relates to the field of communication, in particular to an advertisement display method and related equipment. Background Typically, advertisers upload advertising material to be delivered to an advertising resource pool, where the advertising material may include pictures, text, video, sound, AR/VR, etc. of the advertisement. When the terminal detects that a user starts a certain application program or enters a designated interface of the certain application program, the terminal can send an advertisement request to the advertisement server, the advertisement server searches a target advertisement matched with the advertisement request in the advertisement resource pool, and the advertisement information is returned to the terminal. The terminal can further acquire the advertisement materials of the target advertisement from the advertisement server according to the advertisement information, and display the advertisement materials of the target advertisement in a display interface of the terminal. When the terminal downloads the advertisement materials, the phenomenon that the advertisement materials are downloaded slowly may occur, for example, the occupied space of pictures, videos or sounds contained in the advertisement materials is relatively large, or the network quality is poor during downloading, or the phenomenon that the advertisement materials cannot be downloaded or the advertisement materials are downloaded slowly occurs when the terminal overtime when requesting the advertisement server. In general, media are required for time delay of advertisement display, for example, in case of open screen advertisement, most media control the time delay from requesting advertisement to final display of advertisement within 2s, the actual experience of users is affected by too large time delay, if the whole process exceeds 2s, the media application is directly accessed, in this case, the exposure rate of advertisement is affected because advertisement cannot be timely displayed. Disclosure of Invention The application provides an advertisement display method, wherein an advertisement server returns an optimal advertisement according to the preloaded advertisement information on a terminal, so that the advertisement putting efficiency is improved. According to the method, a terminal sends an advertisement request to an advertisement server, the advertisement request comprises a first advertisement information set, the first advertisement information set comprises one or more first advertisement information, advertisements corresponding to the first advertisement information are preloaded advertisements of the terminal, the terminal receives a return message sent by the advertisement server and responding to the advertisement request, the return message comprises the first advertisement information and second advertisement information, the advertisements corresponding to the second advertisement information are unloaded advertisements of the terminal, the terminal judges whether the second advertisement is downloaded in preset time, if the second advertisement is downloaded in the preset time, the terminal displays the second advertisement, and if the second advertisement is not downloaded in the preset time, the terminal displays the first advertisement. The method provided by the first aspect comprises the steps that before the terminal sends an advertisement request to an advertisement server, the terminal sends a pre-loading advertisement request to the advertisement server, the terminal receives second return information sent by the advertisement server, the return information comprises a second advertisement information set, the second advertisement is an advertisement which needs to be pre-loaded in the terminal, one or more second advertisements are added, and the terminal downloads a third advertisement according to third advertisement information. In the method provided in the first aspect, the pre-load advertisement request and the advertisement request include one or more of a pre-load identification, an advertisement space identification, a device identification, a user identification, user behavior data, and the like. The method provided by the first aspect further comprises the steps that the terminal sends a second advertisement request to the advertisement server, the advertisement request comprises a first advertisement information set, the first advertisement information set comprises one or more first advertisements, the first advertisements are preloaded advertisements of the terminal, the terminal receives a third return message which is sent by the advertisement server and responds to the advertisement request and comprises first advertisement information, and the terminal displays first advertisement materials corresponding to the first advertisements. In the method provided in the first aspect, the r