CN-115392943-B - Method, device, equipment and storage medium for transmitting display information

Abstract

The application discloses a method, a device, equipment and a storage medium for sending display information, and belongs to the technical field of computer application. The method comprises the steps of obtaining at least one object attribute tag of a target display object, determining a first account attribute tag set corresponding to the at least one object attribute tag, determining a first reference account set according to the first account attribute tag set, determining conversion rate corresponding to each account attribute tag corresponding to the first reference account set according to the at least one account attribute tag, the at least one object attribute tag and a conversion prediction model of each account in the first reference account set, determining a first account set to be displayed according to the conversion rate corresponding to each account attribute tag corresponding to the first reference account set, and sending display information of the target display object to the accounts in the first account set to be displayed. By adopting the method and the device, the conversion rate of the target display object can be improved.

Inventors

• CHEN CHUNYONG

Assignees

• 腾讯科技（深圳）有限公司

Dates

Publication Date

20260505

Application Date

20210525

Claims (9)

1. 1. A method of transmitting presentation information, the method comprising: Acquiring at least one object attribute tag of a target display object; determining a first account attribute tag set corresponding to the at least one object attribute tag; Randomly selecting a first preset number of accounts from the accounts corresponding to the first account attribute tag set to form a second account set to be displayed; Transmitting display information of the target display object to each account in the second account set to be displayed, and acquiring operation information of each account in the second account set to be displayed on the target display object when the transmitted time length reaches a second preset time length, wherein the operation information is that each account is successfully converted or failed to be converted on the target display object in a period corresponding to the second preset time length; Determining a second account attribute tag set according to the operation information of each account in the second account set to be displayed on the target display object and the conversion rate threshold; Determining a first reference account set according to the second account attribute tag set; Determining the conversion rate corresponding to each account attribute label corresponding to the first reference account set according to at least one account attribute label, the at least one object attribute label and the conversion prediction model of each account in the first reference account set; and determining a first account set to be displayed according to the conversion rate corresponding to each account attribute label corresponding to the first reference account set, and sending the display information of the target display object to the accounts in the first account set to be displayed.
2. 2. The method of claim 1, wherein the determining a second set of account attribute tags based on the conversion rate threshold and operational information of each account in the second set of accounts to be presented to the target presentation object comprises: Determining the conversion rate corresponding to each account attribute label corresponding to the second account set to be displayed according to the operation information of each account in the second account set to be displayed on the target display object and at least one account attribute label; and acquiring an account attribute label with the corresponding conversion rate being greater than or equal to a conversion rate threshold value from each account attribute label corresponding to the second account set to be displayed to form a second account attribute label set.
3. 3. The method of claim 2, wherein the determining the first set of reference accounts from the second set of account attribute tags comprises: determining a weighted score corresponding to each account attribute tag according to the conversion rate corresponding to each account attribute tag in the second account attribute tag set; Determining a total weighted score corresponding to each account with at least one account attribute tag in the second account attribute tag set based on the weighted score corresponding to each account attribute tag; And selecting a second preset number of accounts according to the order of the total weighted score from high to low to form a first reference account set.
4. 4. The method of claim 1, wherein determining the conversion rate corresponding to each account attribute tag corresponding to the first reference account set according to the at least one account attribute tag, the at least one object attribute tag, and the conversion prediction model for each account in the first reference account set comprises: obtaining conversion prediction information of each account in the first reference account set according to at least one account attribute tag, the at least one object attribute tag and the conversion prediction model of each account in the first reference account set; And determining the conversion rate corresponding to each account attribute label corresponding to the first reference account set according to the conversion prediction information of each account in the first reference account set and at least one account attribute label.
5. 5. The method of claim 1, wherein the determining the first set of accounts to be displayed according to the conversion rate corresponding to each account attribute tag corresponding to the first set of reference accounts comprises: Acquiring account attribute labels with the corresponding conversion rate greater than or equal to a conversion rate threshold value from each account attribute label corresponding to the first reference account set to form a third account attribute label set; And selecting a third preset number of accounts from the accounts corresponding to the third account attribute tag set to form the first account set to be displayed.
6. 6. The method of claim 1, wherein after the sending the presentation information of the target presentation object to the account in the first set of accounts to be presented, the method further comprises: acquiring operation information of the account in the first account set to be displayed on the target display object; Determining a fourth account attribute tag set according to the operation information of the account in the first account set to be displayed on the target display object and a conversion rate threshold; determining a second reference account set according to the fourth account attribute tag set; Determining the conversion rate corresponding to each account attribute label corresponding to the second reference account set according to at least one account attribute label, the at least one object attribute label and the conversion prediction model of each account in the second reference account set; And determining a third account set to be displayed according to the conversion rate corresponding to each account attribute label corresponding to the second reference account set, and sending the display information of the target display object to the accounts in the third account set to be displayed.
7. 7. An apparatus for transmitting presentation information, the apparatus comprising: The acquisition module is used for acquiring at least one object attribute tag of the target display object; The system comprises a first determining module, a second determining module, a first determining module, a second determining module and a first reference account set, wherein the first determining module is used for determining a first account attribute label set corresponding to at least one object attribute label, randomly selecting a first preset number of accounts from accounts corresponding to the first account attribute label set to form a second account set to be displayed, sending display information of the target display object to each account in the second account set to be displayed, acquiring operation information of each account in the second account set to be displayed on the target display object when the sent time length reaches a second preset time length, wherein the operation information is that each account in the second account set to be displayed successfully converts or fails to convert the target display object in a period corresponding to the second preset time length; The second determining module is used for determining the conversion rate corresponding to each account attribute label corresponding to the first reference account set according to at least one account attribute label, the at least one object attribute label and the conversion prediction model of each account in the first reference account set; The sending module is used for determining a first account set to be displayed according to the conversion rate corresponding to each account attribute label corresponding to the first reference account set, and sending the display information of the target display object to the accounts in the first account set to be displayed.
8. 8. A computer device comprising a processor and a memory having stored therein at least one instruction that is loaded and executed by the processor to implement the operations performed by the method of transmitting presentation information as claimed in any one of claims 1 to 6.
9. 9. A computer-readable storage medium having stored therein at least one instruction that is loaded and executed by a processor to implement the operations performed by the method of transmitting presentation information of any one of claims 1 to 6.

Description

Method, device, equipment and storage medium for transmitting display information Technical Field The present application relates to the field of computer application technologies, and in particular, to a method, an apparatus, a device, and a storage medium for sending display information. Background Currently, when using an application program, a user is generally pushed with various display information, the display information is generally displayed through a window, and the user can enter a page of a corresponding display object by clicking the window for displaying the information. For example, the display object may be a commodity, and then the corresponding display information may be a picture, a video, a text, etc. introduction of the commodity, for another example, the display object may be a consultation, the corresponding display information may be a title or a abstract of the consultation, etc., and for another example, the display object may be a video, and the corresponding display information may be a title, a section, etc. of the video. In the related art, a pushing mechanism for pushing presentation information to a user is generally provided, and the conversion rate under the pushing mechanism is counted to evaluate the effect of the pushing mechanism. Generally, after the user pushes the display information, clicking the display information to enter a page of the display object, and completing the specified operation in the page, judging that the conversion of the display information is successful. And for each piece of display information pushed by a certain pushing mechanism, the proportion of the number of successful conversion in the total number of pushing is the conversion rate. A pushing mechanism commonly used in the related art is that a background server of an application program matches a corresponding account set for a display object according to an object attribute tag of the display object and an account attribute tag of an account, and then pushes display information of the display object to an account in the account set. According to the scheme, the account is selected for the display object based on the relation between the object attribute tag and the account attribute tag simply, the display information is pushed, and the mode of selecting the account is rough, so that the conversion rate is low. Disclosure of Invention The embodiment of the application provides a method for sending display information, which can improve the conversion rate of a target display object. In a first aspect, there is provided a method of transmitting presentation information, the method comprising: Acquiring at least one object attribute tag of a target display object; Determining a first account attribute tag set corresponding to the at least one object attribute tag, and determining a first reference account set according to the first account attribute tag set; Determining the conversion rate corresponding to each account attribute label corresponding to the first reference account set according to at least one account attribute label, the at least one object attribute label and the conversion prediction model of each account in the first reference account set; and determining a first account set to be displayed according to the conversion rate corresponding to each account attribute label corresponding to the first reference account set, and sending the display information of the target display object to the accounts in the first account set to be displayed. In one possible design, the determining the first reference account set according to the first account attribute tag set includes: and determining a set of account components corresponding to each account attribute tag in the first account attribute tag set as the first reference account set. In one possible design, the determining the first reference account set according to the first account attribute tag set includes: Randomly selecting a first preset number of accounts from the accounts corresponding to the first account attribute tag set to form a second account set to be displayed; Transmitting the display information of the target display object to each account in the second account set to be displayed, and acquiring the operation information of each account in the second account set to be displayed on the target display object; Determining a second account attribute tag set according to the operation information of each account in the second account set to be displayed on the target display object and the conversion rate threshold; and determining the first reference account set according to the second account attribute tag set. In one possible design, the determining a second set of account attribute tags according to the operation information of each account in the second set of accounts to be displayed on the target display object and the conversion rate threshold includes: Determining the conversion rate corresponding to ea