CN-115659002-B - Marketing website recommendation method and system

Abstract

The invention relates to the technical field of marketing, and particularly discloses a marketing network point recommendation method and a marketing network point recommendation system. The method comprises the steps of generating public demand information by acquiring use public data in a mobile terminal of a user, acquiring a shopping trip route, recommending a marketing website, determining a target marketing website, acquiring a plurality of preset marketing messages of the target marketing website, screening and marking the target marketing messages according to the public demand information, acquiring positioning information of the mobile terminal of the user, and switching and pushing the target marketing messages when the user passes through the target marketing website. The marketing demand of trade companies and the shopping demand of users can be synthesized, the recommendation of marketing sites and the screening of target marketing information can be carried out, and then when the users pass through the target marketing sites, the target marketing information is switched and pushed in a targeted mode, so that the marketing mode is adjusted according to the demands of the users, the recommendation of the marketing sites and the marketing content is targeted, and the marketing effect can be further improved.

Inventors

• JI JIAN

Assignees

• 上海天擎天拓信息技术股份有限公司

Dates

Publication Date

20260512

Application Date

20220907

Claims (10)

1. 1. A marketing website recommendation method, which is characterized by comprising the following steps: Acquiring use public data in a mobile terminal of a user, and carrying out demand identification and arrangement according to the use public data to generate public demand information; Acquiring a shopping trip route when a user performs shopping trip navigation through a mobile terminal; according to the public demand information, recommending marketing network points on the shopping trip route, and determining target marketing network points; acquiring a plurality of preset marketing messages of the target marketing network point, and screening and marking the target marketing messages according to the public demand information; and acquiring positioning information of a mobile terminal of the user, and switching and pushing the target marketing information when the user passes through the target marketing network point according to the positioning information.
2. 2. The marketing website recommendation method of claim 1, wherein the method further comprises the steps of: Judging whether the user carries out marketing feedback, and changing the shopping trip route when the user carries out marketing feedback, so as to generate a marketing navigation route.
3. 3. The marketing website recommendation method according to claim 1, wherein the obtaining the usage disclosure data in the mobile terminal of the user, and performing demand recognition and arrangement according to the usage disclosure data, the generating disclosure demand information specifically includes the following steps: acquiring use public data sent by a mobile terminal of a user; identifying a plurality of requirement record data in the usage publication data; And carrying out demand arrangement according to the plurality of demand record data to generate public demand information.
4. 4. The marketing network recommendation method according to claim 1, wherein the acquiring the shopping trip route when the user performs shopping trip navigation through the mobile terminal comprises the steps of: acquiring a travel navigation route and a navigation destination sent by a mobile terminal; Acquiring a destination label corresponding to the navigation destination based on big data; judging whether shopping trip navigation is performed or not according to the destination label; And when the shopping trip is navigated, marking the trip navigation route as a shopping trip route.
5. 5. The marketing website recommendation method according to claim 1, wherein the marketing website recommendation is performed on the shopping trip route according to the public demand information, and the determining of the target marketing website specifically comprises the following steps: acquiring preset website statistical data, and screening a plurality of route websites positioned on a shopping trip route; obtaining marketing labels corresponding to a plurality of route dots according to the dot statistic data; according to the public demand information, analyzing and matching a plurality of marketing labels to generate a demand matching result; And selecting a target marketing website from a plurality of route websites according to the requirement matching result.
6. 6. The marketing website recommendation method according to claim 1, wherein the obtaining a plurality of preset marketing messages of the target marketing website, and the screening and marking the target marketing messages according to the disclosure demand information, specifically comprises the following steps: Acquiring a plurality of preset marketing messages of the target marketing network point; Carrying out matching analysis on a plurality of preset marketing messages according to the public demand information to generate a matching analysis result; and screening and marking the target marketing information according to the matching analysis result.
7. 7. The marketing network point recommending method according to claim 1, wherein the obtaining the positioning information of the mobile terminal of the user, according to the positioning information, when the user passes through the target marketing network point, switching and pushing the target marketing information specifically comprises the following steps: Acquiring positioning information shared by a mobile terminal of a user in real time; calculating the real-time distance between the user and the target marketing network point according to the positioning information; generating a marketing switching signal when the real-time distance is smaller than a preset standard distance; and switching and pushing the target marketing information according to the marketing switching signal.
8. 8. The marketing website recommendation method of claim 1, wherein determining whether a user is making marketing feedback and altering the shopping trip route when the user is making marketing feedback, generating a marketing navigation route specifically comprises the steps of: acquiring characteristic data of a mobile terminal of a user; judging whether marketing feedback of the mobile terminal exists according to the characteristic data; Loading a merchant address corresponding to the target marketing information when marketing feedback of the mobile terminal exists; and changing the shopping trip route according to the merchant address to generate a marketing navigation route.
9. 9. The system comprises a demand identification and arrangement unit, a travel route acquisition unit, a marketing website recommendation unit, a marketing information screening unit and a marketing information pushing unit, wherein: the demand identification and arrangement unit is used for acquiring the use public data in the mobile terminal of the user, carrying out demand identification and arrangement according to the use public data and generating public demand information; The travel route acquisition unit is used for acquiring a shopping travel route when a user performs shopping travel navigation through the mobile terminal; the marketing network point recommending unit is used for recommending the marketing network point on the shopping trip route according to the public demand information and determining a target marketing network point; The marketing information screening unit is used for acquiring a plurality of preset marketing information of the target marketing network point and screening and marking the target marketing information according to the public demand information; and the marketing information pushing unit is used for acquiring the positioning information of the mobile terminal of the user, and switching and pushing the target marketing information when the user passes through the target marketing network point according to the positioning information.
10. 10. The marketing website recommendation system of claim 9, wherein the marketing information pushing unit specifically comprises: the user positioning module is used for acquiring positioning information shared by the mobile terminals of the users in real time; the distance calculation module is used for calculating the real-time distance between the user and the target marketing network point according to the positioning information; the signal generation module is used for generating a marketing switching signal when the real-time distance is smaller than a preset standard distance; And the marketing pushing module is used for pushing the target marketing information in a switching way according to the marketing switching signal.

Description

Marketing website recommendation method and system Technical Field The invention belongs to the technical field of marketing, and particularly relates to a marketing network point recommendation method and system. Background Marketing refers to the process of an enterprise to discover or discover the needs of a consumer, so that the consumer can know the product and then purchase the product. Marketing is also known as marketing, marketing or marketing. The classical business management courses such as MBA and EMBA are all used for marketing as important modules for management and education of managers. Marketing is an activity, process, and system that brings economic value to customers, clients, partners, and the whole society in creating, communicating, propagating, and exchanging products. The method mainly refers to the process of marketing and carrying out operation activities and sales behaviors aiming at the market, namely the process of converting operation sales. The recommendation of the marketing network point is to recommend a more proper marketing position, so that the marketing range is conveniently enlarged, and the marketing influence is improved. However, the existing marketing network point and the recommendation of marketing content are all based on the marketing demands of merchants, the merchants who spend more in marketing can obtain more marketing exposure, the corresponding awareness degree is improved, the marketing exposure effect to a certain extent is achieved, but the marketing mode cannot be adjusted according to the demands of different users, the recommendation of the marketing network point and the recommendation of the marketing content cannot be targeted, and the marketing effect cannot be further improved. Disclosure of Invention The embodiment of the invention aims to provide a marketing network point recommending method and system, and aims to solve the problems in the background technology. In order to achieve the above object, the embodiment of the present invention provides the following technical solutions: A marketing website recommendation method, the method comprising the steps of: Acquiring use public data in a mobile terminal of a user, and carrying out demand identification and arrangement according to the use public data to generate public demand information; Acquiring a shopping trip route when a user performs shopping trip navigation through a mobile terminal; according to the public demand information, recommending marketing network points on the shopping trip route, and determining target marketing network points; acquiring a plurality of preset marketing messages of the target marketing network point, and screening and marking the target marketing messages according to the public demand information; and acquiring positioning information of a mobile terminal of the user, and switching and pushing the target marketing information when the user passes through the target marketing network point according to the positioning information. As a further limitation of the technical solution of the embodiment of the present invention, the method further includes the following steps: Judging whether the user carries out marketing feedback, and changing the shopping trip route when the user carries out marketing feedback, so as to generate a marketing navigation route. As a further limitation of the technical solution of the embodiment of the present invention, the obtaining the usage disclosure data in the mobile terminal of the user, and performing requirement identification and arrangement according to the usage disclosure data, generating disclosure requirement information specifically includes the following steps: acquiring use public data sent by a mobile terminal of a user; identifying a plurality of requirement record data in the usage publication data; And carrying out demand arrangement according to the plurality of demand record data to generate public demand information. By further limiting the technical scheme of the embodiment of the invention, when the user performs shopping trip navigation through the mobile terminal, the method for acquiring the shopping trip route specifically comprises the following steps: acquiring a travel navigation route and a navigation destination sent by a mobile terminal; Acquiring a destination label corresponding to the navigation destination based on big data; judging whether shopping trip navigation is performed or not according to the destination label; And when the shopping trip is navigated, marking the trip navigation route as a shopping trip route. As a further limitation of the technical solution of the embodiment of the present invention, the recommending of the marketing website is performed on the shopping trip route according to the disclosure demand information, and the determining of the target marketing website specifically includes the following steps: acquiring preset website statistical data, and screen