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CN-116579779-B - Distribution data processing, providing and displaying method and service item configuration method

CN116579779BCN 116579779 BCN116579779 BCN 116579779BCN-116579779-B

Abstract

The application relates to a distribution data processing, providing and displaying method and a service item configuration method. The method comprises the steps of obtaining target user clusters and target merchant clusters, obtaining target delivery data between the target user clusters and the target merchant clusters, wherein the target delivery data represent data of delivery service provided by merchants corresponding to merchant information in the target merchant clusters for users corresponding to the user information in the target user clusters, constructing target delivery data records of the target user clusters and the target merchant clusters according to the target user clusters, the target merchant clusters and the target delivery data, and sending the target delivery data records to a server client of an online-to-offline server for display as reference data of online-to-offline service items configured by the online-to-offline server. By adopting the method, the target distribution data can be intuitively displayed, the configuration efficiency of the service item is improved, and the configuration result of the service item is optimized.

Inventors

  • HE YUE
  • YANG XING
  • TAN LIAN
  • SUN YUPENG
  • WANG WEIDA

Assignees

  • 拉扎斯网络科技（上海）有限公司

Dates

Publication Date
20260512
Application Date
20230421

Claims (20)

  1. 1. A method of processing delivery data, comprising: Obtaining a target user cluster, wherein the target user cluster comprises a plurality of user information; obtaining a target merchant cluster, wherein the target merchant cluster comprises at least one piece of merchant information; obtaining target distribution data between the target user cluster and the target merchant cluster, wherein the target distribution data comprises historical times data of historical group purchase activities of any one user information in the target user cluster participating in the target merchant cluster, parameter index data of any one user information relative to the target merchant cluster is obtained according to the historical times data of the historical group purchase activities of any one user information in the target user cluster participating in the target merchant cluster, parameter index data of each user information in the target user cluster relative to the target merchant cluster is obtained according to the parameter index data of the target user cluster relative to the target merchant cluster, the parameter index data is used for configuring on-line to off-line service items, and the target distribution data is used for representing data of distribution services provided by merchants corresponding to merchant information in the target merchant cluster for users corresponding to the user information in the target user cluster; Constructing a target distribution data record of the target user cluster and the target merchant cluster according to the target user cluster, the target merchant cluster and the target distribution data, wherein the target distribution data record comprises a target user cluster identifier, a target merchant cluster identifier and the target distribution data; the target distribution data record is sent to a service personnel client of an online-to-offline service personnel for display and is used as reference data for the online-to-offline service personnel to configure an online-to-offline service project; obtaining a service item configuration instruction sent by the service personnel client, wherein the service item configuration instruction comprises group activity configuration requirement information for representing configuration of group activities between a user cluster and a merchant cluster; according to the service item configuration instruction, sending a service item configuration variable to the service personnel client, wherein the service item configuration variable comprises a group activity configuration variable for configuring a group activity between a user cluster and a merchant cluster; Obtaining service item configuration parameter values corresponding to service item configuration variables sent by the service personnel client, wherein the service item configuration parameter values comprise group activity configuration parameter values corresponding to the group activity configuration variables, and the service item configuration parameter values are configured by referring to the target distribution data record; Generating the online-to-offline service item according to the service item configuration parameter value comprises generating a group event between a user cluster and a merchant cluster according to the group event configuration parameter value.
  2. 2. The method of claim 1, further comprising obtaining a target circle cluster policy representing a target policy for determining a user cluster or determining a merchant cluster; the target user cluster obtaining step comprises the steps of obtaining the target user cluster according to the target ring cluster strategy; the obtaining the target merchant cluster comprises obtaining the target merchant cluster according to the target circle cluster strategy.
  3. 3. The method of claim 2, wherein the target cluster strategy comprises a target shape cluster strategy for representing a strategy for using target shapes to cluster out clusters in an electronic map; The obtaining the target user cluster according to the target ring cluster strategy includes: Obtaining reference user information; constructing a user information target fence in an electronic map by using the user cluster target shape indicated by the target shape cluster strategy according to the user cluster circle selection range data by taking the reference user information as a reference point; Constructing the target user cluster according to the user information in the user information target fence; Or the obtaining the target merchant cluster according to the target circle cluster strategy comprises the following steps: Obtaining reference merchant information; Constructing a merchant information target fence in an electronic map by using the merchant cluster target shape indicated by the target shape cluster strategy according to the merchant cluster circle range data by taking the reference merchant information as a reference point; And constructing the target merchant cluster according to the merchant information in the merchant information target fence.
  4. 4. The method of claim 3, wherein obtaining the reference user information comprises obtaining the reference user information provided by the attendant client; or the reference merchant information comprises the step of obtaining the reference merchant information provided by the attendant client.
  5. 5. The method of claim 3, wherein the user cluster-scoping data is provided by the attendant client or the merchant cluster-scoping data is provided by the attendant client.
  6. 6. The method of claim 3, wherein the user cluster target shape is specified by the attendant client or the merchant cluster target shape is specified by the attendant client.
  7. 7. The method of claim 2, wherein the target cluster policy comprises a target delivery efficiency cluster policy representing a policy to select clusters based on delivery efficiency data circles between users and merchants; The obtaining the target user cluster according to the target ring cluster strategy includes: obtaining reference distribution efficiency data between a reference user and a reference merchant; Obtaining matching user merchant pairs with distribution efficiency data matched with the reference distribution efficiency data, matching geographic position information of a user with geographic position information of the reference user, and matching geographic position information of merchants with geographic position information of the reference merchants, and determining user information in the matching user merchant pairs as matching user information; Constructing the target user cluster according to the reference user information corresponding to the reference user and the matching user information; Or the obtaining the target merchant cluster according to the target circle cluster strategy comprises the following steps: obtaining reference distribution efficiency data between a reference user and a reference merchant; Obtaining matching user merchant pairs with distribution efficiency data matched with the reference distribution efficiency data, matching geographic position information of a user with geographic position information of the reference user, and matching geographic position information of a merchant with geographic position information of the reference merchant, and determining merchant information in the matching user merchant pairs as matching merchant information; And constructing the target merchant cluster according to the reference merchant information corresponding to the reference merchant and the matching merchant information.
  8. 8. The method of claim 7, wherein the obtaining reference distribution efficiency data between a reference user and a reference merchant comprises obtaining waybill average distribution distance data between the reference user and the reference merchant and/or waybill average distribution duration data between the reference user and the reference merchant.
  9. 9. The method of claim 7, wherein the reference user is specified by the attendant client or the reference merchant is specified by the attendant client.
  10. 10. The method of claim 7, wherein the obtaining distribution efficiency data matches the reference distribution efficiency data, the user's geographic location information matches the reference user's geographic location information, the merchant's geographic location information matches the reference merchant's geographic location information, and the matching merchant's information comprises: searching a user merchant information pair corresponding to the distribution efficiency data matched with the reference distribution efficiency data as a candidate user merchant information pair; finding out a user merchant pair of matching user information, wherein the user geographical position information is matched with the geographical position information of the reference user, and the geographical position information of the merchant is matched with the geographical position information of the reference merchant, from the candidate user merchant information pair, and taking the user merchant pair as the matching user merchant pair; and determining the user information in the matched user merchant pair as the matched user information, and determining the merchant information in the matched user merchant pair as the matched merchant information.
  11. 11. The method of claim 2, wherein the target cluster policy comprises a target cluster policy representing a policy to select clusters according to a waybill volume circle between a user and a merchant; The obtaining the target user cluster according to the target ring cluster strategy includes: obtaining a full-volume waybill between a full-volume user and a full-volume merchant; determining the maximum quantity of the freight bill between the user and the merchant according to the full quantity freight bill, determining the user corresponding to the maximum quantity of freight bill as the maximum quantity of freight bill user, and determining the merchant corresponding to the maximum quantity of freight bill as the maximum quantity of freight bill merchant; determining a matching user merchant pair of which the quantity of the freight bill is smaller than that of the freight bill between the maximum single user and the maximum single merchant from the rest freight bills except the freight bill between the maximum single user and the maximum single merchant in the full-quantity freight bill, wherein the geographic position information of the user is matched with the geographic position information of the maximum single user, and the geographic position information of the merchant is matched with the geographic position information of the maximum single merchant, and determining the user information in the matching user merchant pair as matching user information; Constructing the target user cluster according to the maximum single user information corresponding to the maximum single user and the matched user information; Or the obtaining the target merchant cluster according to the target circle cluster strategy comprises the following steps: obtaining a full-volume waybill between a full-volume user and a full-volume merchant; determining the maximum quantity of the freight bill between the user and the merchant according to the full quantity freight bill, determining the user corresponding to the maximum quantity of freight bill as the maximum quantity of freight bill user, and determining the merchant corresponding to the maximum quantity of freight bill as the maximum quantity of freight bill merchant; Determining a matching user merchant pair of which the quantity of the freight bill is smaller than that of the freight bill between the maximum single user and the maximum single merchant from the rest freight bills except the freight bill between the maximum single user and the maximum single merchant in the full-quantity freight bill, wherein the geographic position information of the user is matched with the geographic position information of the maximum single user, and the geographic position information of the merchant is matched with the geographic position information of the maximum single merchant, and determining the merchant information in the matching user merchant pair as matching merchant information; and constructing the target merchant cluster according to the maximum single-merchant information corresponding to the maximum single-merchant and the matching merchant information.
  12. 12. The method of claim 2, wherein obtaining the target cluster policy comprises obtaining the target cluster policy provided by the attendant client.
  13. 13. The method of claim 1, wherein the obtaining target distribution data between the target user cluster and the target merchant cluster comprises obtaining distribution data between all user information in the target user cluster and all merchant information in the target merchant cluster; and obtaining target distribution data between the target user cluster and the target merchant cluster according to distribution data between all user information in the target user cluster and all merchant information in the target merchant cluster.
  14. 14. The method of claim 13, wherein the target distribution data between the target user cluster and the target merchant cluster comprises at least one of: The waybill quantity data between the target user cluster and the target merchant cluster; the average distribution distance data of the waybills between the target user cluster and the target merchant cluster; The average delivery duration data of the waybill between the target user cluster and the target merchant cluster; and distributing resource data between the target user cluster and the target merchant cluster.
  15. 15. The method of claim 1, wherein the target delivery data record further comprises at least one of a target delivery data record identification, time period information corresponding to the target delivery data, and type information of the target user cluster.
  16. 16. The method according to claim 1, wherein the plurality of user information included in the target user cluster is specifically a plurality of region of interest information; The target distribution data is specifically used for indicating that the merchant corresponding to the merchant information in the target merchant cluster provides distribution service data for the user in the interest area corresponding to the interest area information in the target user cluster.
  17. 17. The method of claim 1, further comprising transmitting the target user cluster and the target merchant cluster to the attendant client for presentation in the attendant client as reference data for the online-to-offline attendant configuration online-to-offline service item.
  18. 18. The method of claim 1, wherein the obtaining target distribution data between the target user cluster and the target merchant cluster comprises obtaining target distribution data between the target user cluster and the target merchant cluster from an offline data storage system; Or the method further comprises the step of sending the target distribution data record to an online data storage system for storage.
  19. 19. The method of claim 18, further comprising obtaining a target dispatch data record request message sent by the attendant client requesting the target dispatch data record; Obtaining the target delivery data record from the online data storage system; the step of sending the target delivery data record to a service personnel client of an online-to-offline service personnel for display comprises the step of sending the target delivery data record obtained from the online data storage system to the service personnel client for display.
  20. 20. The method of claim 1, further comprising obtaining a distribution data record of the recommended user cluster and the recommended merchant cluster as the recommended distribution data record; The step of sending the target distribution data record to the service personnel client of the online-to-offline service personnel for display comprises the step of sending the target distribution data record and the recommended distribution data record to the service personnel client of the online-to-offline service personnel for display, and the target distribution data record and the recommended distribution data record are used as reference data of the online-to-offline service personnel configuration online-to-offline service project.

Description

Distribution data processing, providing and displaying method and service item configuration method Technical Field The present application relates to the field of computer processing technologies, and in particular, to a method and apparatus for processing distribution data, an electronic device, and a storage medium, a method and apparatus for providing data, an electronic device, and a storage medium for displaying data, and a method and apparatus for configuring service items, and an electronic device, and a storage medium. Background With the development of internet technology, online shopping is becoming more popular. For the service personnel of the online shopping platform, the strategy of online shopping activities needs to be continuously optimized according to actual situations. Currently, when a service person optimizes a shopping activity strategy, the service person needs to acquire related data of the shopping activity offline, process the data in a form of a table or a document online, analyze the processed data and optimize a shopping activity scheme. This approach is inefficient and error-prone in processing the shopping activity data, resulting in inefficiency in optimizing shopping activity policies. Disclosure of Invention The distribution data processing method provided by the embodiment of the application can rapidly display the data of the distribution service provided by the merchant for the user to the online to offline service personnel, so that the personnel can refer to the online to offline service project configuration, the service project configuration result can be optimized, and the service project configuration efficiency can be improved. In a first aspect, an embodiment of the present application provides a distribution data processing method, where the method includes obtaining a target user cluster, where the target user cluster includes a plurality of user information, obtaining a target merchant cluster, where the target merchant cluster includes at least one piece of merchant information, obtaining target distribution data between the target user cluster and the target merchant cluster, where the target distribution data is used to indicate that a merchant corresponding to the merchant information in the target merchant cluster provides distribution service data for a user corresponding to the user information in the target user cluster, constructing a target distribution data record of the target user cluster and the target merchant cluster according to the target user cluster, the target merchant cluster, and the target distribution data, and sending the target distribution data record to a server client of an online-offline service person to display, where the server configures reference data of an online-offline service item. Optionally, the method further comprises the step of obtaining a target circle cluster strategy, wherein the target circle cluster strategy is used for representing a target strategy for determining a user cluster or a merchant cluster, the step of obtaining the target user cluster comprises the step of obtaining the target user cluster according to the target circle cluster strategy, and the step of obtaining the target merchant cluster comprises the step of obtaining the target merchant cluster according to the target circle cluster strategy. The target circle cluster strategy comprises a target shape circle cluster strategy, wherein the target shape circle cluster strategy is used for representing a strategy of using a target shape to circle out clusters in an electronic map, the target user cluster is obtained according to the target circle cluster strategy and comprises the steps of obtaining reference user information, taking the reference user information as a reference point, constructing a user information target fence in the electronic map according to user circle range data by using the user cluster target shape indicated by the target shape circle cluster strategy, constructing the target user cluster according to user information in the user information target fence, or alternatively, obtaining the target merchant cluster according to the target circle cluster strategy and comprising the steps of obtaining reference merchant information, constructing a merchant information target fence in the electronic map according to merchant circle range data by using the target shape indicated by the target shape circle cluster strategy and constructing the target merchant according to the merchant information in the merchant information target fence. Optionally, the obtaining the reference user information includes obtaining the reference user information provided by the attendant client, or the reference merchant information includes obtaining the reference merchant information provided by the attendant client. Optionally, the user cluster circle range data is provided by the attendant client, or the merchant cluster circle range data is