CN-117076767-B - Resource recommendation method, device, electronic equipment and computer readable storage medium

Abstract

The disclosure relates to a resource recommendation method, a device, an electronic device and a computer readable storage medium, wherein the method comprises the steps of determining a first candidate resource based on attention information of a display resource and a first interaction resource corresponding to a target account; the method comprises the steps of displaying a target account in a video or live broadcast, determining a second candidate resource based on information of the target account, and/or determining a second candidate resource based on resource attribute information of the first interaction resource, determining a target recommended resource recommended to the target account based on the first candidate resource and the second candidate resource, wherein the target recommended resource comprises a resource object in the first candidate resource and a resource object in the second candidate resource. The target recommended resources determined by the technical scheme are rich in content, can meet the diversified requirements of the target account on the recommended resources, and are favorable for obtaining better interaction results.

Inventors

• TONG CHUANWEI

Assignees

• 北京达佳互联信息技术有限公司

Dates

Publication Date

20260512

Application Date

20230801

Claims (8)

1. 1. A resource recommendation method, comprising: Determining a first candidate resource based on the attention information of a display resource and a first interaction resource corresponding to a target account, wherein the first interaction resource is a resource which is displayed in video or live broadcast by the target account and has an interaction record; determining a second candidate resource based on the information of the target account and/or determining a second candidate resource based on the resource attribute information of the first interaction resource; determining a target recommended resource recommended to the target account based on the first candidate resource and the second candidate resource, wherein the target recommended resource comprises a resource object in the first candidate resource and a resource object in the second candidate resource; the determining, based on the first candidate resource and the second candidate resource, a target recommended resource recommended to the target account includes: Selecting a first recommended resource from the first candidate resources based on a first recommended value corresponding to the first candidate resources, wherein the first recommended value is determined based on the original recommended value corresponding to the first candidate resources and a calculation result of a first influence factor; Selecting a second recommended resource from the second candidate resources based on a second recommended value corresponding to the second candidate resources; the second recommended value is determined based on the calculation result of the original recommended value corresponding to the second candidate resource and a second influence factor, the second recommended resource is determined according to the sorting result by sorting the second recommended value corresponding to the second candidate resource, and the first influence factor and the second influence factor are determined based on the information of the target account; comparing the first recommended values corresponding to other candidate resources except the first recommended resource in the first candidate resources with the second recommended values corresponding to other candidate resources except the second recommended resource in the second candidate resources to select a third recommended resource; and taking the first recommended resource, the second recommended resource and the third recommended resource as the target recommended resource.
2. 2. The method of claim 1, wherein the determining a second candidate resource based on the information of the target account comprises: Determining similar accounts in other accounts based on the information of the target account and the information of the other accounts; and determining the second candidate resource based on a second interaction resource corresponding to the similar account, wherein the second interaction resource is a resource which is displayed in video or live broadcast by the similar account and has an interaction record.
3. 3. The method of claim 1 or 2, wherein the determining a second candidate resource based on the information of the target account comprises: based on the information of the target account, determining a concerned account with the concerned relation with the target account; and determining the second candidate resource based on a third interaction resource corresponding to the concerned account, wherein the third interaction resource is a resource which is watched by the concerned account in video or live broadcast and has interaction records.
4. 4. The method of claim 1, wherein the determining a second candidate resource based on the resource attribute information of the first interactive resource comprises: Determining associated resources corresponding to the first interaction resources based on the resource attribute information of the first interaction resources; and selecting the second candidate resource from the associated resources.
5. 5. The method of claim 1, wherein the determining a first candidate resource based on the presented resource's attention information and the target account's corresponding first interaction resource comprises: Determining global candidate resources based on the attention degree information of the display resources, wherein the global candidate resources are display resources with the searching quantity larger than a first set value in a first preset duration or display resources with the interaction quantity larger than a second set value in a second preset duration; And selecting a first candidate resource from the global candidate resource and the first interactive resource, wherein the first candidate resource comprises a resource object in the global candidate resource and a resource object in the first interactive resource.
6. 6. A resource recommendation device, comprising: The system comprises a first resource determining module, a first resource selecting module and a second resource selecting module, wherein the first resource determining module is configured to determine a first candidate resource based on the attention degree information of a display resource and a first interaction resource corresponding to a target account, wherein the first interaction resource is a resource which is displayed in a video or live broadcast by the target account and has an interaction record; A second resource determination module configured to determine a second candidate resource based on the information of the target account and/or determine a second candidate resource based on the resource attribute information of the first interaction resource; A recommended resource determination module configured to determine a target recommended resource recommended to the target account based on the first candidate resource and the second candidate resource, the target recommended resource including a resource object in the first candidate resource and a resource object in the second candidate resource; The recommended resource determining module includes: The first recommendation processing unit is configured to select a first recommendation resource from the first candidate resources based on a first recommendation value corresponding to the first candidate resource, wherein the first recommendation value is determined based on an original recommendation value corresponding to the first candidate resource and a calculation result of a first influence factor; The system comprises a first recommendation processing unit, a second recommendation processing unit, a first influence factor, a first recommendation processing unit and a second recommendation processing unit, wherein the first recommendation processing unit is configured to select a first recommendation resource from the first candidate resources based on a first recommendation value corresponding to the first candidate resource; The third recommendation processing unit is configured to compare the first recommendation values corresponding to other candidate resources except the first recommendation resource in the first candidate resources with the second recommendation values corresponding to other candidate resources except the second recommendation resource in the second candidate resources so as to select a third recommendation resource; and a target resource determination unit configured to take the first recommended resource, the second recommended resource, and the third recommended resource as the target recommended resources.
7. 7. An electronic device, comprising: A processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the resource recommendation method of any one of claims 1 to 5.
8. 8. A computer readable storage medium, characterized in that an instruction processor in the storage medium, when executed, enables an electronic device to perform the resource recommendation method of any one of claims 1 to 5.

Description

Resource recommendation method, device, electronic equipment and computer readable storage medium Technical Field The disclosure relates to the technical field of recommendation processing, and in particular relates to a resource recommendation method, a resource recommendation device, electronic equipment and a computer readable storage medium. Background With the rapid development of internet technology, resource recommendation using short videos or live video has become more and more popular. In general, the resources to be interacted recommended by the target account in the short video or live broadcast are recommended to the target account by the short video platform, however, the content of the resources recommended to the target account by the short video platform is single, so that the interaction result of the resources to be interacted is not in line with expectations. Disclosure of Invention The disclosure provides a resource recommendation method, a device, an electronic device and a computer readable storage medium, which are used for at least solving the problem that the interaction result of resources to be interacted is not in accordance with expectations due to single content of resources recommended to a target account by a short video platform in the related art. The technical scheme of the present disclosure is as follows: According to a first aspect of an embodiment of the present disclosure, there is provided a recommendation method, including: Determining a first candidate resource based on the attention information of the display resource and a first interaction resource corresponding to a target account, wherein the first interaction resource is a resource which is displayed in video or live broadcast by the target account and has an interaction record; determining a second candidate resource based on the information of the target account and/or determining a second candidate resource based on the resource attribute information of the first interaction resource; determining a target recommended resource recommended to the target account based on the first candidate resource and the second candidate resource, wherein the target recommended resource comprises a resource object in the first candidate resource and a resource object in the second candidate resource. Optionally, the determining, based on the information of the target account, a second candidate resource includes: Determining similar accounts in other accounts based on the information of the target account and the information of the other accounts; and determining the second candidate resource based on a second interaction resource corresponding to the similar account, wherein the second interaction resource is a resource which is displayed in video or live broadcast by the similar account and has an interaction record. Optionally, the determining, based on the information of the target account, a second candidate resource includes: based on the information of the target account, determining a concerned account with the concerned relation with the target account; and determining the second candidate resource based on a third interaction resource corresponding to the concerned account, wherein the third interaction resource is a resource which is watched by the concerned account in video or live broadcast and has interaction records. Optionally, the determining, based on the resource attribute information of the first interaction resource, a second candidate resource includes: Determining associated resources corresponding to the first interaction resources based on the resource attribute information of the first interaction resources; and selecting the second candidate resource from the associated resources. Optionally, the determining, based on the first candidate resource and the second candidate resource, a target recommended resource recommended to the target account includes: Selecting a first recommended resource from the first candidate resources based on a first recommended value corresponding to the first candidate resources; Selecting a second recommended resource from the second candidate resources based on a second recommended value corresponding to the second candidate resources; comparing the first recommended values corresponding to other candidate resources except the first recommended resource in the first candidate resources with the second recommended values corresponding to other candidate resources except the second recommended resource in the second candidate resources to select a third recommended resource; and taking the first recommended resource, the second recommended resource and the third recommended resource as the target recommended resource. Optionally, before the step of selecting the first recommended resource from the first candidate resources based on the first recommended value corresponding to the first candidate resource, the method further includes: Determining a first influence fact