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CN-117171406-B - Application program function recommendation method, device, equipment and storage medium

CN117171406BCN 117171406 BCN117171406 BCN 117171406BCN-117171406-B

Abstract

The embodiment of the disclosure relates to a recommendation method, device, equipment and storage medium for application program functions. The recommending method of the application program function comprises the steps of responding to triggering operation of a target page of an application program, determining function use information of the target user on a search function module in the application program based on user behavior data of the target user in a historical time period, and displaying a function label of the search function module at a function display position of the target page if the function use information is larger than a preset information threshold value, wherein the function label is used for triggering the search function module. According to the embodiment of the disclosure, personalized recommendation of the search function is realized according to the condition that the user uses the search function in the application program, so that the user who prefers the search function can more conveniently see and use the search function at the function display position of the target page, the search operation path is shortened, and the search efficiency is improved.

Inventors

  • TIAN XINGE

Assignees

  • 北京字跳网络技术有限公司

Dates

Publication Date
20260505
Application Date
20230915

Claims (11)

  1. 1. A method for recommending application functions, comprising: Responding to the triggering operation of a target page of an application program, and determining function use information of a target user on a search function module in the application program based on user behavior data of the target user in a historical time period, wherein the user behavior data uses the search function module of the application program; if the function use information is larger than a preset information threshold, displaying a function label of the search function module at a function display position of the target page, wherein the function label is used for triggering the search function module; wherein the determining function usage information of the target user for the search function module in the application program based on the user behavior data of the target user for the history period using the search function module of the application program includes: Determining a first search frequency of the target user in unit time based on the total search frequency of the target user in the historical time period, determining the task number of the target user for completing the virtual resource task based on the execution information of the target user on the virtual resource task in the historical time period, and taking the first search frequency and the task number as the function use information; And if the function usage information is greater than a preset information threshold, displaying the function tag of the search function module at the function display position of the target page, including: and if the first searching times are larger than the second searching times and the task number is larger than the preset number, displaying the function label of the searching function module at the function display position, and displaying a virtual resource entry control at the first preset position of the target page.
  2. 2. The method of claim 1, wherein the triggering operation of the target page of the application program comprises any one of the following: A trigger operation for starting the application program to open a homepage of the application program; Triggering operation of opening the information flow page of the application program; Switching to triggering operation of the information detail page of the application program; And switching to triggering operation of a task page of the virtual resource task of the application program.
  3. 3. The method of claim 1, wherein the predetermined information threshold is a second number of searches of the plurality of users in the unit time, the second number of searches being determined based on a total number of searches of the plurality of users in the history period.
  4. 4. The method of claim 1, wherein after displaying the function label of the search function module at the function presentation location and displaying the virtual resource entry control at the first preset location of the target page if the first search number is greater than the second search number and the task number is greater than the preset number, the method further comprises: And responding to the triggering operation of the virtual resource entry control, and displaying a target virtual resource task in a task page of the virtual resource task, wherein the target virtual resource task comprises a virtual resource task related to search, which is generated based on keywords corresponding to the search intention of the target user in the historical time period.
  5. 5. The method of claim 1, wherein the determining function usage information of the target user for the search function module in the application program based on user behavior data of the target user for a history period using the search function module of the application program, further comprises: Determining search related information corresponding to the target user as the function use information based on the search behavior data of the target user in the historical time period, wherein the search related information comprises at least one of content consumption time of search results, search recommended words and search results; And if the function usage information is greater than a preset information threshold, displaying the function tag of the search function module at the function display position of the target page, including: And if the search related information reaches a preset information condition, displaying the function label of the search function module at the function display position of the application program.
  6. 6. The method of claim 5, wherein the search related information reaches a preset information condition, comprising at least one of: the content consumption time length of the target user under the same search classification, which is included in the search behavior data, reaches a preset time length; each search recommended word corresponding to the target user is provided with the search recommended word matched with the hot entry in the current time period; and updating the content of the search results associated with at least one search recommended word corresponding to the target user.
  7. 7. The method of claim 6, wherein the content consumption time period of the target user under the same search category included in the search behavior data comprises: the content consumption time of the target user for the original content of the concerned content creator; the content update of the search result associated with at least one search recommended word corresponding to the target user comprises the following steps: the content creator publishes new original content.
  8. 8. The method according to claim 5, wherein after the function tag of the search function module is displayed at the function presentation location of the application if the search related information reaches a preset information condition, the method further comprises: And displaying the search recommended word corresponding to the search related information at a second preset position of the search function page corresponding to the function label.
  9. 9. A recommendation device for application functions, comprising: A function use information determining unit configured to determine function use information of a target user for a search function module in an application program based on user behavior data of the target user for a history period of time using the search function module of the application program in response to a trigger operation of the target page of the application program; The function display unit is used for displaying the function label of the search function module at the function display position of the target page if the function use information is larger than a preset information threshold value; Wherein the function usage information determining unit is specifically configured to: Determining a first search frequency of the target user in unit time based on the total search frequency of the target user in the historical time period, determining the task number of the target user for completing the virtual resource task based on the execution information of the target user on the virtual resource task in the historical time period, and taking the first search frequency and the task number as the function use information; the search function module display unit is specifically configured to: and if the first searching times are larger than the second searching times and the task number is larger than the preset number, displaying the function label of the searching function module at the function display position, and displaying a virtual resource entry control at the first preset position of the target page.
  10. 10. An electronic device, comprising: A processor; a memory for storing executable instructions; wherein the processor is configured to read the executable instructions from the memory and execute the executable instructions to implement the recommended method of application functionality of any of the preceding claims 1-8.
  11. 11. A computer readable storage medium, characterized in that the storage medium stores a computer program which, when executed by a processor, causes the processor to implement a recommendation method for application functions according to any of the preceding claims 1-8.

Description

Application program function recommendation method, device, equipment and storage medium Technical Field The disclosure relates to the field of computer technology, and in particular, to a recommendation method, device, equipment and storage medium for application program functions. Background Currently, in an application program with a search function, a search box is mainly set at a certain position (such as the top) of a homepage started by the application program by default. When a user wants to search, a search is initiated through the search box. However, the searching mode needs the user to return to the position to execute the searching, and the searching path is long and inconvenient, so that the searching efficiency of the user is low. Disclosure of Invention In order to solve the technical problems, an embodiment of the present disclosure provides a recommendation method, apparatus, device and storage medium for application program functions. In a first aspect, an embodiment of the present disclosure provides a recommendation method for an application function, including: Responding to triggering operation of a target page of an application program, and determining function use information of a target user on a search function module in the application program based on user behavior data of the target user in a historical time period; And if the function use information is larger than a preset information threshold, displaying a function label of the search function module at a function display position of the target page, wherein the function label is used for triggering the search function module. In a second aspect, an embodiment of the present disclosure further provides a recommendation apparatus for an application function, where the apparatus includes: a function use information determining unit, configured to determine function use information of a target user for a search function module in an application program based on user behavior data of the target user in a history period in response to a trigger operation of a target page of the application program; And the search function module display unit is used for displaying the function label of the search function module at the function display position of the target page if the function use information is larger than a preset information threshold value, wherein the function label is used for triggering the search function module. In a third aspect, embodiments of the present disclosure further provide an electronic device, including: A processor; a memory for storing executable instructions; The processor is configured to read the executable instructions from the memory and execute the executable instructions to implement the recommended method of application program functions described in any of the embodiments of the disclosure. In a fourth aspect, the embodiments of the present disclosure also provide a computer-readable storage medium storing a computer program, which when executed by a processor, causes the processor to implement the recommended method of application functions described in any of the embodiments of the present disclosure. In a fifth aspect, the disclosed embodiments also provide a computer program product for executing the recommended method of application functions described in any of the embodiments of the disclosure. The recommending method, the device, the equipment and the storage medium of the application program function can respond to the triggering operation of the target page of the application program, determine the function use information of the target user on the search function module in the application program based on the user behavior data of the target user in a historical time period, display the function label of the search function module at the function display position of the target page if the function use information is larger than a preset information threshold value, and enable the function label to trigger the search function module, so that personalized search function recommendation is realized according to the use condition of the search function module in the application program by the user, the search function is not recommended to the user who does not like the search function, the use efficiency of other functions of the application program is not affected, and the search function is recommended to the user who prefers the search function, so that the search function can be seen and used more conveniently at the function display position of the target page, the search operation path is shortened, and the search efficiency is improved. It should be noted that, the user information (including, but not limited to, user equipment information, user personal information, etc.) and the data (including, but not limited to, data for analysis, stored data, presented data, etc.) related to the present disclosure are information and data authorized by the user or sufficiently authorized by