CN-121980070-A - Thermodynamic diagram data classification and thermodynamic diagram generation method, device and equipment

CN121980070ACN 121980070 ACN121980070 ACN 121980070ACN-121980070-A

Abstract

The embodiment of the specification discloses thermodynamic diagram data classification and thermodynamic diagram generation methods, devices and equipment. The thermodynamic diagram data classifying method comprises the steps of obtaining coordinate data including target clicking operation reported by a client and operation data of an operation log before the target clicking operation occurs, analyzing the operation log to obtain an operation event sequence in a target page where the target clicking operation is located, determining a target page state where the target page is located when the target clicking operation occurs further based on a preset page state conversion rule and the operation event sequence, and finally classifying the coordinate data of the target clicking operation into a thermodynamic diagram data set of a class corresponding to the target page state, wherein the target page at least comprises a first page state and a second page state, and the thermodynamic diagram data sets of the first class and the second class respectively comprise thermodynamic diagram data of the target page in the first page state and the second page state.

Inventors

LI XUEPENG

Assignees

支付宝(杭州)数字服务技术有限公司

Dates

Publication Date: 20260505
Application Date: 20260123

Claims (16)

1. A thermodynamic diagram data classification method, comprising: Acquiring operation data reported by a client, wherein the operation data comprises coordinate data of target clicking operation and an operation log before the target clicking operation occurs; Analyzing the operation log to obtain an operation event sequence in a target page where the target click operation is located, wherein the target page at least comprises a first page state and a second page state; determining a target page state of the target page when the target click operation occurs based on a preset page state conversion rule and the operation event sequence; The coordinate data of the target clicking operation is classified into a thermodynamic diagram data set of a class corresponding to the target page state, the thermodynamic diagram data set at least comprises a first class and a second class, the thermodynamic diagram data set of the first class comprises thermodynamic diagram data of the target page in the first page state, and the thermodynamic diagram data set of the second class comprises thermodynamic diagram data of the target page in the second page state.
2. The method of claim 1, wherein the operation log is a structured session log, the structured session log includes session nodes for identifying user sessions, page nodes for identifying current access pages of users, and click nodes for identifying clicking operations of users, and the operation event sequence includes clicking nodes in the structured session log, which correspond to the target pages and are arranged according to a clicking time sequence.
3. The method of claim 2, wherein the click node in the action log is configured to identify a valid click action by a user, the valid click action being indicative of a click action capable of triggering a page response.
4. The method of claim 1, wherein the parsing the operation log to obtain the operation event sequence in the target page where the target click operation is located specifically includes: Screening out each operation event which belongs to the same session with the target click operation and belongs to the same target page from the operation log; And sequencing the operation events according to the operation occurrence time of the operation events to obtain the operation event sequence.
5. The method of claim 1, wherein the predetermined page state transition rules comprise rules for transitioning the target page from the first page state to the second page state after a first operation event, and wherein the predetermined page state transition rules comprise rules for transitioning the target page from the second page state to the first page state after a second operation event.
6. The method of claim 1, wherein the determining, based on a preset page state transition rule and the operation event sequence, a target page state in which the target page is located when the target click operation occurs specifically includes: Determining the page state of the target page when a first operation event with the earliest operation moment in the operation event sequence occurs as the initial state of the target page; According to the sequence of each operation event in the operation event sequence, starting with the initial state of the first operation event and the target page, and sequentially determining the page state of the target page after each operation event occurs based on a preset page state conversion rule to obtain a page state sequence; And determining the page state of the target page after the second operation event with the latest operation moment in the operation event sequence occurs in the page state sequence as the target page state of the target page when the target click operation occurs.
7. The method of claim 1, wherein the determining, based on a preset page state transition rule and the operation event sequence, a target page state in which the target page is located when the target click operation occurs specifically includes: Acquiring a page state of the target page when a second operation event with the latest operation moment occurs in the operation event sequence; determining the page state of the target page after the second operation event occurs based on a preset page state conversion rule and the second operation event; and determining the page state of the target page after the second operation event occurs as the target page state of the target page when the target click operation occurs.
8. The method of claim 1, wherein the first page state is an initial state, the second page state is a derivative state, or the first page state is a derivative state, the second page state is an initial state, and the derivative state includes at least one of a popup state, a floating layer state, a menu expansion state, and a content screening state.
9. The method of claim 1, wherein classifying the coordinate data of the target click operation into the thermodynamic diagram data set of the target page state corresponding category specifically comprises: if the target page state of the target page is the first page state when the target click operation occurs, classifying coordinate data of the target click operation into a thermodynamic diagram data set of a first class; and if the target page state of the target page is the second page state when the target click operation occurs, classifying the coordinate data of the target click operation into a thermodynamic diagram data set of a second class.
10. A thermodynamic diagram generation method, comprising: The method comprises the steps of obtaining a thermodynamic diagram data set of a target page in a preset time period, wherein the thermodynamic diagram data set at least comprises a first category and a second category, the thermodynamic diagram data set of the first category comprises thermodynamic diagram data of the target page in a first page state, and the thermodynamic diagram data set of the second category comprises thermodynamic diagram data of the target page in a second page state; Generating thermodynamic diagrams of the target page in a target page state within the preset time period based on the thermodynamic diagram data set, wherein the target page state at least comprises the first page state and the second page state.
11. The method of claim 10, wherein the generating, based on the thermodynamic diagram data set, a thermodynamic diagram of the target page in the target page state within the preset period of time specifically includes: Determining a target category of the thermodynamic diagram data set based on the target page state of the target page, the target category including the first category and the second category; Mapping the coordinates of each clicking operation in the thermodynamic diagram data set of the target category to a pixel region of the target page in a preset canvas coordinate system in the target page state; Counting clicking frequencies corresponding to each pixel area in the canvas coordinate system to obtain a heat value of each pixel area; And coloring and rendering each pixel area in the preset canvas coordinate system based on a preset color mapping rule, and generating a thermodynamic diagram of the target page in the target page state within the preset time period.
12. The method of claim 10, the method further comprising: Generating a first thermodynamic diagram of the target page in the first page state within the preset time period based on the thermodynamic diagram data set of the first category; Generating a second thermodynamic diagram of the target page in the second page state within the preset time period based on the thermodynamic diagram data set of the second category; and carrying out visual fusion display on the first thermodynamic diagram and the second thermodynamic diagram in a comparison mode so as to analyze differences of clicking behaviors of users in different page states.
13. A thermodynamic diagram data classification device, comprising: The system comprises an acquisition module, a processing module and a processing module, wherein the acquisition module is used for acquiring operation data reported by a client, and the operation data comprises coordinate data of target clicking operation and an operation log before the target clicking operation occurs; the analysis module is used for analyzing the operation log to obtain an operation event sequence in a target page where the target click operation is located, wherein the target page at least comprises a first page state and a second page state; the determining module is used for determining a target page state of the target page when the target click operation occurs based on a preset page state conversion rule and the operation event sequence; The classifying module is used for classifying the coordinate data of the target clicking operation into a thermodynamic diagram data set of a class corresponding to the target page state, wherein the thermodynamic diagram data set at least comprises a first class and a second class, the thermodynamic diagram data set of the first class comprises thermodynamic diagram data of the target page in the first page state, and the thermodynamic diagram data set of the second class comprises thermodynamic diagram data of the target page in the second page state.
14. A thermodynamic diagram generation device, comprising: The acquisition module is used for acquiring a thermodynamic diagram data set of a target page in a preset time period, wherein the thermodynamic diagram data set at least comprises a first category and a second category, the thermodynamic diagram data set of the first category comprises thermodynamic diagram data of the target page in a first page state, and the thermodynamic diagram data set of the second category comprises thermodynamic diagram data of the target page in a second page state; the generating module is used for generating a thermodynamic diagram of the target page in a target page state within the preset time period based on the thermodynamic diagram data set, wherein the target page state at least comprises the first page state and the second page state.
15. A thermodynamic diagram data classification device, comprising: at least one processor, and A memory communicatively coupled to the at least one processor, wherein, The memory stores instructions executable by the at least one processor, the instructions are executable by the at least one processor to enable the at least one processor to: Obtaining customer complaint data; Determining a target business line matched with the customer complaint data based on a first knowledge base, wherein the target business line is used for processing the customer complaint data, and the first knowledge base stores historical customer complaint data and business line data corresponding to the historical customer complaint data; determining a target risk event corresponding to the complaint data based on the complaint data and the target business line; Judging whether the number of the complaint data corresponding to the target risk event in a preset time period exceeds a first preset threshold value or not, wherein the complaint data are obtained in the preset time period; And if the number of the complaint data corresponding to the target risk event in the preset time period exceeds the first preset threshold value, triggering an early warning process.
16. A thermodynamic diagram generation device comprising: at least one processor, and A memory communicatively coupled to the at least one processor, wherein, The memory stores instructions executable by the at least one processor, the instructions are executable by the at least one processor to enable the at least one processor to: The method comprises the steps of obtaining a thermodynamic diagram data set of a target page in a preset time period, wherein the thermodynamic diagram data set at least comprises a first category and a second category, the thermodynamic diagram data set of the first category comprises thermodynamic diagram data of the target page in a first page state, and the thermodynamic diagram data set of the second category comprises thermodynamic diagram data of the target page in a second page state; Generating thermodynamic diagrams of the target page in a target page state within the preset time period based on the thermodynamic diagram data set, wherein the target page state at least comprises the first page state and the second page state.

Description

Thermodynamic diagram data classification and thermodynamic diagram generation method, device and equipment Technical Field The present application relates to the field of data processing technologies, and in particular, to a thermodynamic diagram data classifying method, device and equipment, and a thermodynamic diagram generating method, device and equipment. Background User click thermodynamic diagrams are a powerful data visualization tool. The user click thermodynamic diagram can convert click behavior data of the user on the interface into visual contents through an intuitive color distribution diagram, and a decision basis can be provided for page designers to optimize page layout, improve interaction design and improve conversion rate of key buttons. Multiple states (such as an initial state and a popup window state) may exist in the same page, thermodynamic diagram data are respectively counted according to different page states of the same page, and thermodynamic diagrams are respectively manufactured according to different states, otherwise, data mixing may be caused, and analysis results are distorted (for example, when a user clicks a button in the initial state of the page A and popup windows are popped out, the page A at the moment is not in the initial state but in the popup window state, and clicking behaviors of the user on the button in the popup window in the page A in the popup window state cannot be used for analyzing clicking behaviors of the user on the page A in the initial state). In view of this, how to accurately and efficiently classify and determine corresponding thermodynamic diagram data according to page states is a technical problem to be solved. Disclosure of Invention In view of this, embodiments of the present application provide a thermodynamic diagram data classifying method, apparatus and device, and a thermodynamic diagram generating method, apparatus and device, which can accurately and efficiently determine corresponding thermodynamic diagram data according to page status classification. According to a first aspect of an embodiment of the present application, there is provided a thermodynamic diagram data classification method, including: Acquiring operation data reported by a client, wherein the operation data comprises coordinate data of target clicking operation and an operation log before the target clicking operation occurs; Analyzing the operation log to obtain an operation event sequence in a target page where the target click operation is located, wherein the target page at least comprises a first page state and a second page state; determining a target page state of the target page when the target click operation occurs based on a preset page state conversion rule and the operation event sequence; The coordinate data of the target clicking operation is classified into a thermodynamic diagram data set of a class corresponding to the target page state, the thermodynamic diagram data set at least comprises a first class and a second class, the thermodynamic diagram data set of the first class comprises thermodynamic diagram data of the target page in the first page state, and the thermodynamic diagram data set of the second class comprises thermodynamic diagram data of the target page in the second page state. According to a second aspect of an embodiment of the present application, there is provided a thermodynamic diagram generating method, including: The method comprises the steps of obtaining a thermodynamic diagram data set of a target page in a preset time period, wherein the thermodynamic diagram data set at least comprises a first category and a second category, the thermodynamic diagram data set of the first category comprises thermodynamic diagram data of the target page in a first page state, and the thermodynamic diagram data set of the second category comprises thermodynamic diagram data of the target page in a second page state; Generating thermodynamic diagrams of the target page in a target page state within the preset time period based on the thermodynamic diagram data set, wherein the target page state at least comprises the first page state and the second page state. According to a third aspect of an embodiment of the present application, there is provided a thermodynamic diagram data classification apparatus, including: The system comprises an acquisition module, a processing module and a processing module, wherein the acquisition module is used for acquiring operation data reported by a client, and the operation data comprises coordinate data of target clicking operation and an operation log before the target clicking operation occurs; the analysis module is used for analyzing the operation log to obtain an operation event sequence in a target page where the target click operation is located, wherein the target page at least comprises a first page state and a second page state; the determining module is used for determining a target page