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CN-121981784-A - Integration marketing advertisement release and management system based on Internet of things

CN121981784ACN 121981784 ACN121981784 ACN 121981784ACN-121981784-A

Abstract

The invention relates to the technical field of Internet advertisement service and discloses an integrated marketing advertisement publishing and management system based on the Internet of things, which comprises a state monitoring unit, a load calculating unit, a threshold generating unit and a bidding processing unit, wherein the state monitoring unit monitors a terminal input stream in real time to acquire interaction frequency and interface depth, the load calculating unit generates a load increment based on a weighted product and accumulates the load increment to a load counter, and periodically deducts a count value at a preset rate, the threshold generating unit maps the real-time count value into a dynamic admittance base price, and the bidding processing unit allows advertisement to be displayed when the real-time bid is higher than the base price.

Inventors

  • LI JIAYING

Assignees

  • 深圳万象博联文化传媒有限公司

Dates

Publication Date
20260505
Application Date
20260104

Claims (10)

  1. 1. An integrated marketing advertisement publishing and management system based on the internet of things, which is characterized in that the system comprises: The state monitoring unit is used for monitoring an input instruction stream of the terminal of the Internet of things in real time, acquiring interaction instruction frequency in unit time as an interaction frequency value, and acquiring the hierarchy depth of a current display interface as an interface depth value; The load calculation unit is used for maintaining a load counter in a memory, generating a load increment according to the weighted product of the interaction frequency value and the interface depth value when an input instruction stream is received, accumulating the load increment to the current value of the load counter, and periodically deducting the current value of the load counter at a preset decay rate by utilizing a timing logic until the value is zeroed; The threshold generating unit is used for reading the current count value in the load counter, and converting the current count value into the dynamic admission base price of the advertisement bidding by utilizing a preset mapping rule; The bid processing unit is used for receiving an advertisement putting request aiming at the terminal of the Internet of things and a real-time bid thereof, comparing the real-time bid with a dynamic admission reserve price, and generating a refusing display instruction or a degradation display instruction if the real-time bid is lower than the dynamic admission reserve price.
  2. 2. The system for integrated marketing advertisement publishing and management based on the internet of things according to claim 1, wherein the load calculating unit directly resets the load counter to zero if the current value of the load counter is greater than zero and smaller than the attenuation step length of a single deduction period when executing the deduction operation, the state monitoring unit further comprises a service identification extracting module for obtaining a service type identification of the current running process, and the load calculating unit further comprises a locking logic module for ignoring the current state of the input instruction stream when the service type identification matches a preset high-sensitivity service list, forcibly locking the value of the load counter to a preset maximum threshold value, and suspending the deduction operation of the timing logic.
  3. 3. The integrated marketing advertisement issuing and managing system based on the internet of things according to claim 1, wherein the threshold generating unit comprises a trend response module for monitoring a change rate of a value in the load counter, directly outputting the current count value for calculating a dynamic admission base price when the change rate indicates that the current count value is in an ascending trend, starting a state holding timer when the change rate indicates that the current count value is in a descending trend, and maintaining outputting a peak value before descending until the preset window period expires and a reverse ascending trend is not detected in a preset window period of the state holding timer.
  4. 4. The integrated marketing advertisement publishing and management system based on the internet of things according to claim 1, wherein the bidding processing unit is further used for executing asynchronous distribution logic of material and permission separation, the bidding processing unit comprises a preloading module, a key distribution module and a display authorization key, wherein the preloading module is used for pre-transmitting encrypted material data packages of candidate advertisement objects to a local storage area of an internet of things terminal during the period that a dynamic admittance base price is maintained below a preset idle threshold value, the key distribution module is used for generating a display authorization key for target advertisement objects at the moment that a real-time bid is higher than the dynamic admittance base price and transmitting the display authorization key to the internet of things terminal as a distribution instruction, and the display authorization key is used for triggering the internet of things terminal to decrypt and render the corresponding encrypted material data packages in the local storage area.
  5. 5. The system for integrated marketing advertisement distribution and management based on the internet of things according to claim 1, wherein the threshold generating unit further comprises an idle compensation module for continuously monitoring the duration of the current count value being lower than a preset low threshold value, and calculating the threshold compensation amount by using the following formula : , wherein, For the preset compensation coefficient, the compensation coefficient is set, As the current value of the duration of time, For the preset reference time, the reference time is set, And the threshold generation unit superimposes the threshold compensation quantity on the dynamic admission base price, and the dynamic admission base price shows a monotonically rising trend along with the increase of the duration after the duration exceeds the reference time.
  6. 6. The integrated marketing advertisement issuing and managing system based on the internet of things according to claim 1, wherein the bidding processing unit comprises a display mode adjustment module for storing corresponding relation tables of different advertisement display modes and price intervals, when the real-time bidding is lower than the dynamic admittance base price but higher than the preset basic base price, the display mode adjustment module searches the corresponding relation tables to generate a degradation display instruction for indicating the internet of things terminal to display advertisement content in a non-invasive notification bar mode, and the non-invasive notification bar mode is limited to be a preset key operation area which does not shade the current functional interface of the internet of things terminal.
  7. 7. The integrated marketing advertisement publishing and management system based on the internet of things according to claim 1, wherein the attenuation rate in the load calculating unit is configured to be a variable value, the load calculating unit comprises an adaptive rate adjusting module, the adaptive rate adjusting module is used for counting the frequency of the load counter value reaching a maximum threshold value in a preset history period, and when the frequency exceeds a preset frequency threshold value, the value of the attenuation rate is reduced so as to prolong the retention time of the load counter value.
  8. 8. The integrated marketing advertisement publishing and management system based on the internet of things according to claim 1 is characterized in that when the state monitoring unit obtains the interface depth value, the state monitoring unit traverses the interface tree structure of the current active window of the terminal of the internet of things, identifies the hierarchical index of the current focus element in the interface tree structure, normalizes the numerical value of the hierarchical index to be an integer in a preset interval to be used as the interface depth value, and generates a load increment after weighting calculation of the interaction frequency value by using the interface depth value as a weighting coefficient.
  9. 9. The system for integrated marketing advertisement distribution and management based on the internet of things according to claim 1, wherein the bid processing unit is further configured to record a source identifier of a rejected advertisement delivery request after generating a reject display instruction, and if the number of times the same source identifier continuously triggers the reject display instruction within a preset time window exceeds a preset upper limit, generate a masking instruction for the source identifier, and directly discard all advertisement delivery requests from the source identifier within a subsequent preset cooling period without performing a comparison operation.
  10. 10. The integrated marketing advertisement issuing and management system based on the internet of things according to claim 1, wherein the system is deployed as a distributed architecture comprising a cloud server and an edge terminal, the state monitoring unit and the load calculating unit reside in the edge terminal and are used for maintaining a load counter locally and calculating a current count value, the edge terminal only sends a state update request to the cloud server when the current count value changes across a preset change threshold, and the threshold generating unit and the bid processing unit reside in the cloud server and are used for responding to the state update request to update a dynamic admission base price and process advertisement delivery requests from a third-party advertisement trading platform.

Description

Integration marketing advertisement release and management system based on Internet of things Technical Field The invention relates to an integrated marketing advertisement publishing and management system based on the Internet of things, and belongs to the technical field of Internet advertisement services. Background The current internet advertisement distribution architecture uses mobile terminal flow rendering logic, takes the online state and screen activation period of equipment as core marketing resources, issues promotion contents in real time according to a preset bidding strategy and exposure indexes, and takes the primary attribute of the internet of things equipment such as a vehicle-mounted central control or industrial tablet and the like as a physical world task execution tool, wherein the primary attribute is different from the information browsing priority attribute of a mobile phone end. The system only monitors the usability of network channels and screen layers, lacks the capability of sensing and quantitatively evaluating the criticality of the current bearing physical task of equipment, forcedly pops up advertisement information when a user executes high-load tasks such as parameter fine adjustment, emergency communication or real-time monitoring based on single-flow visual angle rough release, cuts off a physical operation link of the user, for example, china patent publication No. CN118115200A discloses a digital integration marketing service system based on big data, the scheme focuses on acquiring historical shopping records and social account information of the user, builds a static user portrait tag, pushes matched commodity information to various terminals according to the information, and is based on an identity tag and historical preference static matching mechanism, the essential still belongs to the traditional flow thinking rough release, the core defect is that the system only pays attention to the relevance of advertisement content and user interest in a single dimension, ignores the current physical task monopolization and exclusivity of the equipment under the scene of the Internet of things, the technology cannot deconstruct the user operation equipment in real time, the network is unblocked, the tag is matched, namely carries out pushing logic, and lacks a dynamic value evaluation mechanism for operation time, and is easy to cut off the physical link of the user when the user executes high-risk forced loads such as vehicle reversing, precision industrial control parameters and the like. Therefore, how to construct the method for mapping the physical task load of the Internet of things equipment into the advertisement admission barrier in real time and realizing the dynamic distribution method of the high-value information on the premise of ensuring that the key task flow is not interfered becomes the technical problem to be solved by the invention. Disclosure of Invention In order to solve the problems in the background technology, the technical scheme of the invention is as follows, an integrated marketing advertisement publishing and managing system based on the Internet of things, the system comprises: The state monitoring unit is used for monitoring an input instruction stream of the terminal of the Internet of things in real time, acquiring interaction instruction frequency in unit time as an interaction frequency value, and acquiring the hierarchy depth of a current display interface as an interface depth value; The load calculation unit is used for maintaining a load counter in a memory, generating a load increment according to the weighted product of the interaction frequency value and the interface depth value when an input instruction stream is received, accumulating the load increment to the current value of the load counter, and periodically deducting the current value of the load counter at a preset decay rate by utilizing a timing logic until the value is zeroed; The threshold generating unit is used for reading the current count value in the load counter, and converting the current count value into the dynamic admission base price of the advertisement bidding by utilizing a preset mapping rule; The bid processing unit is used for receiving an advertisement putting request aiming at the terminal of the Internet of things and a real-time bid thereof, comparing the real-time bid with a dynamic admission reserve price, and generating a refusing display instruction or a degradation display instruction if the real-time bid is lower than the dynamic admission reserve price. Preferably, when the load calculation unit executes the deduction operation, if the current value of the load counter is greater than zero and smaller than the attenuation step length of the single deduction period, the load counter is directly reset to zero, the state monitoring unit further comprises a service identification extraction module for obtaining a service type identification of