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CN-121981819-A - Method for supporting real-time development of marketing activities

CN121981819ACN 121981819 ACN121981819 ACN 121981819ACN-121981819-A

Abstract

The invention discloses a method for supporting real-time development of marketing activities, which realizes autonomous maintenance of activity numbers, standard-reaching judgment types and white list data of branch lines through a branch intelligent management platform comprising data storage, parameter verification, judgment execution and interface calling modules; when a customer participates in an activity, the general office platform forwards standard reaching judgment transactions to a branch office system, and after the branch office system checks parameters, the branch office system performs judgment in three types of white list judgment, real-time judgment, white list judgment and real-time judgment, the white list judgment checks whether the customer is in the white list, the real-time judgment calls an external interface to check the customer state, and the combined judgment checks the white list first and then calls a real-time interface.

Inventors

  • YANG ZHE

Assignees

  • 中国建设银行股份有限公司浙江省分行

Dates

Publication Date
20260505
Application Date
20251204

Claims (10)

  1. 1. A method for supporting real-time development of a marketing campaign, comprising the steps of: The method comprises the steps that step 1, starting, line feature standard reaching judgment, carrying out initialization setting on a line intelligent management platform, wherein the line intelligent management platform is deployed in a line system, the line system comprises a line intelligent management platform, a transaction receiving module and a result feedback module, the line intelligent management platform comprises a data storage module, a parameter checking module, a judgment executing module and an interface calling module, the initialization setting comprises the steps of maintaining a full-chain activity number, a standard reaching judgment type, white list data, an activity expiration date and a parameter limiting range threshold corresponding to the standard reaching judgment type through the data storage module, and continuously updating and maintaining the white list data and the parameter limiting range threshold during the activity development period; The method comprises the steps that step 2, when a customer participates in an activity, a general office platform transmits an activity standard-reaching judgment transaction to a transaction receiving module of a branch system through a network, wherein the general office platform comprises an activity entry module, a transaction forwarding module and a result display module, the activity entry module is used for providing an activity participation interface for the customer, the transaction forwarding module is used for forwarding a standard-reaching judgment request of the customer to the corresponding branch system, and the result display module is used for receiving a judgment result fed back by the branch system and displaying the judgment result to the customer; Step 3, the transaction receiving module of the branch system forwards the request parameters to a parameter checking module, the parameter checking module checks the full-chain activity number, the standard reaching judgment type, the white list number and the activity expiration date in the request parameters with the parameters registered by the data storage module, if the check is correct, the judgment execution module is triggered to execute the branch standard reaching judgment flow, and if the check is failed, the result feedback module returns that the request is not standard; Step 4, if the standard reaching judgment type in the request parameter is white list judgment, judging that the execution module calls the data storage module to check whether the client is in the white list data table, if so, returning to reach the standard through the result feedback module, and if not, returning to not reach the standard through the result feedback module; Step 5, if the standard reaching judgment type in the request parameter is real-time judgment, the judgment execution module calls the interface calling module, the external real-time data interface is connected through the interface calling module to obtain the data corresponding to the client, and the data is compared with the parameter limiting range threshold corresponding to the type in the data storage module: If the threshold value is 'newly opened credit card customer judgment', the threshold value of the parameter limiting range is 'customer credit card account opening time is later than activity starting date'; If the method is "enterprise WeChat addition judgment", the parameter limiting range threshold is "the binding relation state of the customer WeChat account number and the bank enterprise WeChat is bound"; if the digital RMB wallet is judged, the parameter limiting range threshold value is 'the real name authentication state of the client digital RMB wallet is finished'; comparing the obtained result with a threshold value, returning to reach the standard through a result feedback module, and returning to not reach the standard if the obtained result is not met; And step 6, if the standard reaching judgment type in the request parameter is white list and real-time judgment, the judgment execution module firstly calls the data storage module to check whether the client is in the white list data table, if the client is in the white list data table, the standard reaching is returned through the result feedback module, if the client is not in the white list data table, the interface calling module is connected with an external real-time data interface to obtain the corresponding data of the client, the corresponding data is compared with the threshold value of the limiting range of the corresponding parameter, the standard reaching is returned, and if the corresponding data is not in the standard reaching, the standard reaching is not returned. And 7, ending.
  2. 2. The method of claim 1, wherein the transaction receiving module of the branch system comprises a network communication unit for receiving the activity compliance determination transaction request forwarded by the head office platform.
  3. 3. The method for supporting real-time development of a marketing campaign of claim 1, wherein the result feedback module of the branch system comprises a data transmission unit for feeding back the result of the achievement determination to the headquarter platform.
  4. 4. The method for supporting real-time development of a marketing campaign of claim 1, wherein the data storage module of the intelligent management platform comprises a database server for storing full-chain campaign numbers, up-to-standard decision types, whitelist data, whitelist numbers, campaign expiration dates, and parameter limit range thresholds corresponding to each up-to-standard decision type.
  5. 5. The method for supporting real-time development of a marketing campaign of claim 1, wherein the parameter checking module of the split intelligent management platform comprises a processor and a logic checking unit for matching and checking validity of the request parameters with the registration parameters in the data storage module.
  6. 6. The method of claim 1, wherein the decision execution module of the intelligent branch management platform comprises an operation processor for invoking a corresponding module according to a type of up-to-standard decision and executing a comparison logic of parameters and thresholds.
  7. 7. The method for supporting real-time development of a marketing campaign according to claim 1, wherein the interface call module of the intelligent management platform comprises a communication interface circuit and protocol conversion unit for establishing a data interactive connection with an external real-time data interface and converting a data protocol.
  8. 8. The method of any one of claims 1-7, wherein the external real-time data interface in step 5 comprises at least one of a credit card component interface, a WeChat interface, and a digital RMB interface, each interface corresponding to a unique parameter definition range threshold.
  9. 9. The method according to any one of claims 1-7, wherein the whitelist data in step 1 is entered into the data storage module after the whitelist data is processed by the branches according to the requirement of the business activity, and the parameter limit threshold is set by the branches according to the activity rule and entered into the data storage module.
  10. 10. The method for supporting real-time development of a marketing campaign of claim 1, wherein the marketing system feeds back the decision result to the head office platform through the result feedback module, and the head office platform presents the campaign participation qualification result to the customer.

Description

Method for supporting real-time development of marketing activities Technical Field The invention relates to the technical field of computers, in particular to a method for supporting real-time development of marketing activities, which is particularly suitable for online marketing scenes of autonomously configuring marketing activity rules and judging participation qualification of clients in real time by branch lines in financial institutions such as banks. Background With the development of internet finance, institutions such as banks generally develop client marketing in a manner of issuing electronic rights and interests on line, and the acquisition conditions of event prizes are increasingly diversified. At present, a marketing activity platform of a large bank is generally developed by a headquarter, a branch office applies for developing a specific customer group demarcation rule to the headquarter, but the development response speed of the headquarter system cannot be matched with the personalized activity requirement of the branch office, so that the online period of an activity is long, the marketing effect is seriously affected, and meanwhile, the existing platform lacks real-time data butt joint capability, so that whether a customer meets the activity participation condition cannot be immediately judged, and the participation enthusiasm of the customer is reduced. The prior art scheme can not solve the core problems of slow response and non-real time, and has obvious practicality defects. Disclosure of Invention The invention aims to provide a method for supporting real-time development of a marketing activity, which can solve the problem that a headquarter cannot quickly respond to individual activity demands of a branch, can realize autonomous configuration of activity rules of the branch, realize real-time judgment of client participation qualification, promote client activity participation experience, support combination of various judgment types, meet the marketing activity scene demands of diversity of the branch and the like. In order to achieve the above purpose, the present invention is realized by the following technical scheme: The invention discloses a method for supporting real-time development of a marketing campaign, which comprises the following steps: The method comprises the steps that step 1, starting, line feature standard reaching judgment, carrying out initialization setting on a line intelligent management platform, wherein the line intelligent management platform is deployed in a line system, the line system comprises a line intelligent management platform, a transaction receiving module and a result feedback module, the line intelligent management platform comprises a data storage module, a parameter checking module, a judgment executing module and an interface calling module, the initialization setting comprises the steps of maintaining a full-chain activity number, a standard reaching judgment type, white list data, an activity expiration date and a parameter limiting range threshold corresponding to the standard reaching judgment type through the data storage module, and continuously updating and maintaining the white list data and the parameter limiting range threshold during the activity development period; The method comprises the steps that step 2, when a customer participates in an activity, a general office platform transmits an activity standard-reaching judgment transaction to a transaction receiving module of a branch system through a network, wherein the general office platform comprises an activity entry module, a transaction forwarding module and a result display module, the activity entry module is used for providing an activity participation interface for the customer, the transaction forwarding module is used for forwarding a standard-reaching judgment request of the customer to the corresponding branch system, and the result display module is used for receiving a judgment result fed back by the branch system and displaying the judgment result to the customer; Step 3, the transaction receiving module of the branch system forwards the request parameters to a parameter checking module, the parameter checking module checks the full-chain activity number, the standard reaching judgment type, the white list number and the activity expiration date in the request parameters with the parameters registered by the data storage module, if the check is correct, the judgment execution module is triggered to execute the branch standard reaching judgment flow, and if the check is failed, the result feedback module returns that the request is not standard; Step 4, if the standard reaching judgment type in the request parameter is white list judgment, judging that the execution module calls the data storage module to check whether the client is in the white list data table, if so, returning to reach the standard through the result feedback module, and if not, returnin