CN-121982267-A - Analyzing augmented reality content usage data

Abstract

The invention relates to analyzing augmented reality content usage data. In one or more implementations, a user interface may be generated that includes user interface elements that enable tracking or monitoring of interactions of a user of a client application with augmented reality content. Usage metrics of augmented reality content may be collected and analyzed. Further, information about a client application user interacting with the augmented reality content may be generated. In one or more examples, characteristics of a user of a client application interacting with one or more augmented reality content items may be analyzed to determine a user characterization of the one or more augmented reality content items. The usage metrics and user characterizations of the augmented reality content item may be presented via a dashboard accessible to the creator of the augmented reality content.

Inventors

• Gene Rowe
• Celia Nicole Mulkuyannis

Assignees

• 斯纳普公司

Dates

Publication Date

20260505

Application Date

20210629

Priority Date

20200629

Claims (20)

1. 1. A method, comprising: Capturing, by one or more computing devices, augmented reality content creation data corresponding to generating one or more augmented reality content items executable to modify user content captured by one or more cameras; Causing, by the one or more computing devices, a first user interface of an augmented reality content creator dashboard to be displayed, the first user interface including first values of one or more characteristics of a user interacting with the one or more augmented reality content items, and A second user interface of the augmented reality content creator dashboard is displayed by the one or more computing devices, the second user interface indicating second values of one or more usage metrics indicating interactions of the user with the one or more augmented reality content items.
2. 2. The method of claim 1, wherein, The one or more augmented reality content items correspond to one or more products, and The one or more usage metrics are related to purchasing the one or more products.
3. 3. The method of claim 1, wherein the user's interactions with the one or more augmented reality content items correspond to a number of times individual ones of the one or more augmented reality content items have been shared by one or more of the users.
4. 4. The method of claim 1, wherein the one or more characteristics of the user interacting with the one or more augmented reality content items comprise one or more locations of the user interacting with the one or more augmented reality content items.
5. 5. The method of claim 1, wherein the user's interactions with the one or more augmented reality content items correspond to a number of times individual ones of the one or more augmented reality content items have been viewed by one or more of the users.
6. 6. The method of claim 1, wherein the user's interaction with the one or more augmented reality content items corresponds to a number of messages related to an augmented reality content item of the one or more augmented reality content items.
7. 7. The method of claim 1, wherein the one or more usage metrics indicate a frequency of interaction with an augmented reality content item of the one or more augmented reality content items.
8. 8. The method of claim 1, wherein at least one of the first user interface or the second user interface comprises a set of user interface elements, each user interface element in the set of user interface elements corresponding to a respective one of a plurality of augmented reality content items of an augmented reality content creator.
9. 9. The method of claim 1, wherein the second user interface comprises a user interface element selectable to view additional values of the one or more usage metrics relative to additional ones of a plurality of augmented reality content items of an augmented reality content creator.
10. 10. The method of claim 1, wherein the second user interface indicates at least one of a total number of views of a plurality of augmented reality content items of an augmented reality content creator, a total number of shares of a plurality of augmented reality content items of the augmented reality content creator, or a total number of messages related to a plurality of augmented reality content items of an augmented reality content creator.
11. 11. The method of claim 1, wherein the one or more augmented reality content items correspond to one or more advertisements.
12. 12. The method of claim 1, wherein at least one of the first value of one or more characteristics of a user interacting with the one or more augmented reality content items or the second value of the one or more usage metrics is displayed via at least one of one or more charts, one or more tables, or one or more graphics.
13. 13. A system, comprising: one or more processors, and A memory storing instructions that, when executed by the one or more processors, cause the system to perform operations comprising: Capturing augmented reality content creation data corresponding to generating one or more augmented reality content items executable to modify user content captured by one or more camera devices; causing a first user interface of an augmented reality content creator dashboard to be displayed, the first user interface including first values of one or more characteristics of a user interacting with the one or more augmented reality content items, and A second user interface of the augmented reality content creator dashboard is displayed, the second user interface indicating second values of one or more usage metrics indicating interactions of the user with the one or more augmented reality content items.
14. 14. The system of claim 13, wherein the one or more augmented reality content items are related to an advertising campaign.
15. 15. The system of claim 13, wherein capturing the augmented reality content creation data includes capturing, via one or more user interface elements, information indicative of at least one of a user characteristic or a usage metric to be tracked in relation to the one or more augmented reality content items.
16. 16. The system of claim 13, wherein the operations further comprise: One or more additional user interfaces are displayed to capture input indicative of one or more channels to be used to promote the one or more augmented reality content items, the one or more channels including at least one of presenting the one or more augmented reality content items in search results of corresponding augmented reality content, or providing the one or more augmented reality content items in a recommendation to one or more users regarding the augmented reality content.
17. 17. The system of claim 13, wherein: The first user interface including one or more first options individually selectable to display at least a portion of the first value corresponding to a characteristic of the one or more characteristics of a user interacting with the one or more augmented reality content items, and The second user interface includes one or more second options that are individually selectable to display at least a portion of the second value corresponding to a usage metric of the one or more usage metrics.
18. 18. A non-transitory machine-readable medium storing instructions that, when executed by a machine, cause the machine to perform operations comprising: Capturing augmented reality content creation data corresponding to generating one or more augmented reality content items executable to modify user content captured by one or more camera devices; causing a first user interface of an augmented reality content creator dashboard to be displayed, the first user interface including first values of one or more characteristics of a user interacting with the one or more augmented reality content items, and A second user interface of the augmented reality content creator dashboard is displayed, the second user interface indicating second values of one or more usage metrics indicating interactions of the user with the one or more augmented reality content items.
19. 19. The non-transitory machine readable medium of claim 18, wherein: The augmented reality content item of the one or more augmented reality content items includes a feature of a product corresponding to a user interface element displayed in conjunction with the augmented reality content item, the user interface element being selectable to apply one or more visual effects to the one or more user content items, and The one or more usage metrics indicate a number of selections of the user interface element.
20. 20. The non-transitory machine readable medium of claim 18, storing additional computer readable instructions that, when executed by one or more hardware processors, cause the one or more hardware processors to perform additional operations comprising: One or more additional user interfaces are displayed as part of a tool that constructs an augmented reality content item, the one or more additional user interfaces including one or more user interface elements that enable selection of one or more features of the augmented reality content item, wherein selection of the one or more features of the augmented reality content item using the tool causes interactions with the one or more features to be tracked in relation to the one or more usage metrics, and the one or more features are included in a template of the tool.

Description

Analyzing augmented reality content usage data The application is a divisional application of Chinese patent application with application number 202180045808.X and name of 'analysis of augmented reality content usage data' filed on 12 months 27 of 2022. The international application date of the parent application is 2021, 6, 29, PCT/US2021/039695, and the priority date is 2020, 6, 29. Priority claim This patent application claims the benefit of priority from U.S. application Ser. No. 62/705,468, filed on even 29, 6/2020, the entire contents of which are incorporated herein by reference. Technical Field The present application relates to the field of augmented reality. Background An application executed by a client device may be used to generate content. For example, the client application can be used to generate messaging content, image content, video content, audio content, media overlays (media overlays), documents, creative works, combinations thereof, and the like. In various cases, user content may be modified by augmented reality content. Disclosure of Invention According to one aspect of the invention, a method is provided that includes capturing, by one or more computing devices, augmented reality content creation data corresponding to generating one or more augmented reality content items executable to modify user content captured by one or more cameras, causing, by the one or more computing devices, a first user interface of an augmented reality content creator dashboard to be displayed, the first user interface including first values of one or more characteristics of a user interacting with the one or more augmented reality content items, and causing, by the one or more computing devices, a second user interface of the augmented reality content creator dashboard to be displayed, the second user interface indicating second values of one or more usage metrics indicating interactions of the user with the one or more augmented reality content items. According to one aspect of the invention, a system is provided that includes one or more processors and memory storing instructions that, when executed by the one or more processors, cause the system to perform operations including capturing augmented reality content creation data corresponding to generating one or more augmented reality content items executable to modify user content captured by one or more camera devices, causing a first user interface of an augmented reality content creator dashboard to be displayed, the first user interface including a first value of one or more characteristics of a user interacting with the one or more augmented reality content items, and causing a second user interface of the augmented reality content creator dashboard to be displayed, the second user interface indicating a second value of one or more usage metrics indicating interactions of the user with the one or more augmented reality content items. According to one aspect of the invention, there is provided a non-transitory machine-readable medium storing instructions that, when executed by a machine, cause the machine to perform operations comprising capturing augmented reality content creation data corresponding to generating one or more augmented reality content items executable to modify user content captured by one or more camera devices, causing a first user interface of an augmented reality content creator dashboard to be displayed, the first user interface comprising first values of one or more characteristics of a user interacting with the one or more augmented reality content items, and causing a second user interface of the augmented reality content creator dashboard to be displayed, the second user interface indicating second values of one or more usage metrics indicating interactions of the user with the one or more augmented reality content items. According to one aspect of the invention, a method is provided that includes capturing, by one or more computing devices, augmented reality content creation data corresponding to one or more augmented reality content items that are generated to be executable to modify user content captured by one or more cameras, determining, by the one or more computing devices, a target audience comprising a first user having at least a threshold probability of interacting with the one or more augmented reality content items based on one or more usage metrics indicative of interactions of a second user with the one or more augmented reality content items and one or more first characteristics of the second user, and causing, by the one or more computing devices, a first user interface of an augmented reality content creator dashboard to be displayed, the first user interface comprising one or more second characteristics of the target audience of the one or more augmented reality content items. According to one aspect of the invention, a system is provided that includes one or more processors, and memory storing instruct