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CN-121985032-A - Content testing method, content pushing method, device and equipment of client

CN121985032ACN 121985032 ACN121985032 ACN 121985032ACN-121985032-A

Abstract

The disclosure provides a content testing method based on a client, which can be applied to the technical field of content testing. The method comprises the steps of responding to a test request for first service content initiated by a first content throwing party, respectively obtaining tag information of the first service content and tag information of second service content, wherein the first content throwing party is any one of a plurality of content throwing parties, the first content throwing party is used for throwing the service content to a client, the first service content and the second service content are thrown to the client by the first content throwing party, the second service content is different from the first service content, determining a target pushing mode of the first service content and the second service content on the client based on the tag information, wherein the target pushing mode represents a pushing object of each service content on the client, the pushing objects of the first service content and the second service content are different, and sending the target pushing mode to the client.

Inventors

  • TANG HAOHONG

Assignees

  • 中国建设银行股份有限公司
  • 建信金融科技有限责任公司

Dates

Publication Date
20260505
Application Date
20251226

Claims (12)

  1. 1. A content testing method of a client, applied to a content testing platform, characterized in that the method comprises the following steps: respectively acquiring tag information of the first service content and the second service content in response to a test request for the first service content initiated by a first content delivering party; the first content delivery party is any one of a plurality of content delivery parties, and is used for delivering service content to a client, and the first service content and the second service content are delivered to the client by the first content delivery party; Determining a target pushing mode of the first service content and the second service content on the client based on the tag information, wherein the target display mode represents a pushing object of each service content on the client, and the pushing objects of the first service content and the second service content are different; and sending the target push mode to the client.
  2. 2. The method of claim 1, wherein determining a target push mode of the first and second business content on the client based on the tag information comprises: acquiring a pushing rule associated with the tag information from a preset pushing rule library, wherein the pushing rule library stores the corresponding relation between different tags and the pushing rule, and the pushing rule is used for limiting pushing objects of service contents; According to the pushing rule and a user list of the client, pushing objects corresponding to the first service content and the second service content are respectively determined; And determining target pushing modes of the first service content and the second service content on the client according to the pushing objects, wherein the target pushing modes represent a pushing object list of the first service content and a pushing object list of the second service content, and pushing objects in the two pushing object lists are different.
  3. 3. The method of claim 1, wherein after sending the target push mode to the client, the method further comprises: respectively acquiring behavior data of push objects of the first service content and the second service content; and determining a test result of the first service content based on the behavior data.
  4. 4. The method according to claim 1, wherein the method further comprises: And responding to a test request for the first service content initiated by the first content delivery party, and determining the second service content from the historical service content delivered to the client by the first content delivery party.
  5. 5. The method of claim 2, wherein determining push objects corresponding to the first service content and the second service content according to the push rule and a user list of the client, respectively, comprises: screening a candidate user set meeting the pushing rule from a user list of the client; Determining, for each user in the candidate user set, a user characteristic of each user based on the user information, the user characteristic characterizing at least one of a geographic location, an age interval, a historical browsing frequency, a financial product preference tag, and a most historical active time of the user; dividing the candidate user set into a plurality of user pairs, wherein the similarity of the users in each user pair on the user characteristics is higher than a preset similarity threshold; For each user, one user is allocated as a push object of the first service content, and the other user is allocated as a push object of the second service content.
  6. 6. A method according to claim 3, wherein the behavioural data comprises at least one of: Click behavior data of the push object aiming at service content; the push object aims at browsing duration data of the service content; payment behavior data of the pushing object aiming at business content; And feeding back evaluation data of the pushing object aiming at the service content.
  7. 7. A content pushing method of a client, applied to the client, the method comprising: responding to a test request for first service content initiated by a first content delivery party, and respectively sending tag information of the first service content and second service content to a content test platform; The first content delivery party is any one of a plurality of content delivery parties and is used for delivering service content to the client; the first service content and the second service content are delivered to the client by the first content delivering party; the second business content is different from the first business content; Acquiring a target pushing mode sent by the content testing platform, and displaying the first service content and the second service content according to the target pushing mode; the target display mode is determined based on the label information, the target display mode represents a push object of each service content on the client, and the push objects of the first service content and the second service content are different.
  8. 8. A content testing apparatus of a client, the apparatus comprising: The tag acquisition module is used for respectively acquiring tag information of the first service content and the second service content in response to a test request for the first service content initiated by the first content delivery party; the first content delivery party is any one of a plurality of content delivery parties, and is used for delivering service content to a client, and the first service content and the second service content are delivered to the client by the first content delivery party; The mode determining module is used for determining a target pushing mode of the first service content and the second service content on the client based on the tag information, wherein the target display mode represents a pushing object of each service content on the client, and the pushing objects of the first service content and the second service content are different; and the mode pushing module is used for sending the target pushing mode to the client so that the client can display the first service content and the second service content according to the target pushing mode.
  9. 9. A content pushing apparatus of a client, the apparatus comprising: The tag sending module is used for responding to a test request for the first service content initiated by the first content delivery party and respectively sending tag information of the first service content and the second service content to the content test platform; The first content delivery party is any one of a plurality of content delivery parties and is used for delivering service content to the client; the first service content and the second service content are delivered to the client by the first content delivering party; the second business content is different from the first business content; the mode acquisition module is used for acquiring a target pushing mode sent by the content test platform; the content display module is used for displaying the first service content and the second service content according to the target pushing mode; the target display mode is determined based on the label information, the target display mode represents a push object of each service content on the client, and the push objects of the first service content and the second service content are different.
  10. 10. An electronic device, comprising: One or more processors; a memory for storing one or more computer programs, Characterized in that the one or more processors execute the one or more computer programs to implement the steps of the method according to any one of claims 1-7.
  11. 11. A computer-readable storage medium, on which a computer program or instructions is stored, which, when executed by a processor, carries out the steps of the method according to any one of claims 1 to 7.
  12. 12. A computer program product comprising a computer program or instructions which, when executed by a processor, implement the steps of the method according to any one of claims 1 to 7.

Description

Content testing method, content pushing method, device and equipment of client Technical Field The present disclosure relates to the field of content testing technologies, and in particular, to a content testing method, a content pushing method, a device, equipment, and a storage medium for a client. Background The A/B test is a priori experimental method aiming at products or applications, and the content of the products is optimized by randomly dividing users into two or more groups, respectively displaying different product versions or strategies and comparing test indexes of the groups. In the financial field, banking institutions, such as banks, often use a/B testing to test products for formal online clients in order to improve the products with respect to the test results. As the financial institutions such as banks have the characteristics of multiple branches and different authority configurations of all branches, larger workload is generated in the process of A/B test. In the client with the financial product recommending function, specific financial products can be online in the same client among all branch institutions, and because the auditing authority of the client is not in each branch institution, when the A/B test is carried out, unified operation is required before the client is formally online by a headquarter organization, so that the workload before the online is larger, and the normal production of the client is influenced. Disclosure of Invention In view of the above, the present disclosure provides a content testing method, a content pushing method, an apparatus, a device, and a storage medium of a client. The first aspect of the disclosure provides a content testing method of a client, which is applied to a content testing platform, and comprises the steps of respectively obtaining tag information of first service content and second service content in response to a testing request for the first service content initiated by a first content throwing party, wherein the first content throwing party is any one of a plurality of content throwing parties, the first content throwing party is used for throwing the service content to the client, the first service content and the second service content are thrown to the client by the first content throwing party, the second service content is different from the first service content, determining a target pushing mode of the first service content and the second service content on the client based on the tag information, wherein the target pushing mode represents a pushing object of each service content on the client, the pushing objects of the first service content and the second service content are different, and sending the target pushing mode to the client. According to the embodiment of the disclosure, a target pushing mode of first service content and second service content on a client is determined based on label information, the method comprises the steps of obtaining pushing rules associated with the label information from a preset pushing rule base, wherein the pushing rule base stores corresponding relations between different labels and the pushing rules, the pushing rules are used for limiting pushing objects of the service content, determining pushing objects corresponding to the first service content and the second service content according to the pushing rules and a user list of the client respectively, determining target pushing modes of the first service content and the second service content on the client according to the pushing objects, and representing a pushing object list of the first service content and a pushing object list of the second service content according to the pushing objects, wherein the target pushing modes represent pushing objects in the pushing object list of the first service content and pushing objects in the pushing object list are different. According to the embodiment of the disclosure, after the target push mode is sent to the client, the method further comprises the steps of respectively obtaining behavior data of push objects of the first service content and the second service content, and determining a test result of the first service content based on the behavior data. According to an embodiment of the disclosure, the method further comprises determining second service content from historical service content delivered to the client by the first content delivery party in response to a test request for the first service content initiated by the first content delivery party. According to the embodiment of the disclosure, push objects corresponding to first service content and second service content are respectively determined according to push rules and a user list of a client, the method comprises the steps of screening candidate user sets meeting the push rules from the user list of the client, determining user characteristics of each user based on user information for each user in the candidate