CN-121985034-A - Information pushing method, device, equipment and product

Abstract

The embodiment of the application discloses an information pushing method, device, equipment and product. According to the technical scheme provided by the embodiment of the application, one or more candidate scenes are determined from a plurality of preset scenes according to the user event information, the identity of the target user is identified to determine the user identity information of the target user, the target activity is determined from a plurality of preset activities according to the user identity information, the target scene supporting the target activity is determined from the candidate scenes, the activity information is pushed to the target user, the target user participates in the target activity according to the activity information in the target scene, and the target scene supporting the target activity is determined from the candidate scenes according to the user event information and the user identity information, so that the complete coverage of the activity information pushing flow is realized, the accurate activity information pushing and the activity rewarding issuing are performed on the user, the activity information pushing accuracy is effectively improved, and the activity information pushing effect is improved.

Inventors

• MENG YUQIN

Assignees

• 杭州团星信息技术有限公司

Dates

Publication Date

20260505

Application Date

20251230

Claims (13)

1. 1. An information pushing method is characterized by comprising the following steps: Acquiring a user event message of a target user, and determining one or more candidate scenes from a plurality of preset scenes according to the user event message; identifying the target user to determine user identity information of the target user, and determining a target activity from a plurality of preset activities according to the user identity information; And determining a target scene supporting the target activity from the candidate scenes, pushing activity information to the target user, and enabling the target user to participate in the target activity according to the activity information under the target scene.
2. 2. The information pushing method according to claim 1, further comprising, after said pushing the activity information to the target user: And under the condition that the target user successfully participates in the target activity, sending an activity reward corresponding to the target activity to the target user.
3. 3. The information pushing method according to claim 1, further comprising issuing qualification information of a target activity to the target user after the target activity is determined from a plurality of preset activities according to the user identity information; And after pushing the activity information to the target user, recovering the qualification information under the condition that the target user is determined to successfully participate in the target activity.
4. 4. The information pushing method according to claim 1, wherein the obtaining the user event message of the target user, and determining one or more candidate scenes from a plurality of preset scenes according to the user event message, includes: Acquiring user event messages associated with the activity behavior of a target user, determining one or more candidate scenes in a plurality of first preset scenes according to the user event messages and the judging threshold values of the first preset scenes, and/or And acquiring a behavior event message associated with the preset behavior of the target user, and determining one or more candidate scenes from a plurality of second preset scenes according to the behavior event message.
5. 5. The method for pushing information according to claim 4, wherein determining one or more candidate scenes among the plurality of first preset scenes comprises: Determining user behavior data associated with user activity behavior from the user event message based on the set sliding window; Comparing the user behavior data with a judging threshold value of the first preset scenes, and determining the first preset scenes, of which the user behavior data reach the judging threshold value, as candidate scenes.
6. 6. The information pushing method according to claim 1, wherein the determining a target activity from a plurality of preset activities according to the user identity information includes: Determining a plurality of candidate activities from the plurality of preset activities according to the user identity information; determining activity priorities of the plurality of candidate activities, and determining target activities from the plurality of candidate activities according to the activity priorities.
7. 7. The information pushing method according to claim 1, further comprising determining scene weights of the candidate scenes before the determination of the target scene supporting the target activity from the candidate scenes; The determining the target scene supporting the target activity from the candidate scenes comprises determining the candidate scene with the highest scene weight in a plurality of candidate scenes supporting the target activity as a target scene.
8. 8. The information pushing method according to claim 1, further comprising, before the pushing of the activity information to the target user, obtaining a historical activity value of an area where the target user is located, and determining a recommended value gear according to the historical activity value; and pushing the activity information to the target user, wherein the pushing the activity information comprises generating the activity information according to the recommended numerical value gear, and pushing the activity information to the target user, so that the target user can display the recommended numerical value gear in a message popup mode.
9. 9. The information pushing method according to claim 1, further comprising determining whether a current time satisfies a preset pushing condition before the pushing of the activity information to the target user, wherein the current time satisfies the preset pushing condition in a case that the current time is within a preset pushing time range, a time length of the current time from the last pushing of the activity information is greater than a preset time threshold, and a number of times of pushing corresponding to the current time is less than or equal to one or more of a preset number of times threshold; And pushing the activity information to the target user, wherein the pushing of the activity information to the target user comprises pushing the activity information to the target user under the condition that the current time meets a preset pushing condition.
10. 10. The information pushing device is characterized by comprising a scene identification module, an activity matching module and an activity pushing module, wherein: the scene recognition module is configured to acquire a user event message of a target user, and determine one or more candidate scenes from a plurality of preset scenes according to the user event message; The activity matching module is configured to identify the target user so as to determine user identity information of the target user, and determine a target activity from a plurality of preset activities according to the user identity information; The activity pushing module is configured to determine a target scene supporting the target activity from the candidate scenes, and push activity information to the target user, wherein the target user participates in the target activity according to the activity information under the target scene.
11. 11. An information pushing device is characterized by comprising a memory and one or more processors; the memory is used for storing one or more programs; the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the information push method of any of claims 1-9.
12. 12. A non-transitory storage medium storing computer executable instructions which, when executed by a computer processor, are for performing the information pushing method of any of claims 1-9.
13. 13. A computer program product comprising a computer program, characterized in that the computer program, when executed by a processor, implements the information pushing method of any of claims 1-9.

Description

Information pushing method, device, equipment and product Technical Field The embodiment of the application relates to the technical field of computers, in particular to an information pushing method, an information pushing device, information pushing equipment and an information pushing product. Background With the development of internet technology and computer technology, the manner of people participating in social activities is more and more varied, for example, people can communicate through a live platform, and audiences can interact with the anchor through modes of gift sending, praying, chatting and the like. The user may also participate in gaming activities at the gaming platform, such as participating in combat in the gaming platform, as well as purchasing, using props, etc. In activities pushed by the platform, corresponding rewards are generally issued for preset activity behaviors of the user. In order to achieve the purpose of encouraging users, the number of platform activities is increased, the platform is usually integrated with various scenes such as games, fights, live broadcasting of multiple persons and the like, the activity rewarding system in the related technology is simpler, and a set of independent logic is usually arranged for each scene, so that the activity information pushing accuracy is lower and the effect is poor. Disclosure of Invention The embodiment of the application provides an information pushing method, device, equipment and product, which are used for determining one or more candidate scenes from a plurality of preset scenes according to user event information, identifying a target user to determine user identity information of the target user, determining target activities from a plurality of preset activities according to the user identity information, determining target scenes supporting the target activities from the candidate scenes, pushing activity information to the target user, and enabling the target user to participate in the target activities according to the activity information in the target scenes, and determining the target scenes supporting the target activities from the candidate scenes according to the user event information and the user identity information, so that complete coverage of an activity information pushing flow is realized, accurate activity information pushing and activity rewarding issuing are carried out on the user, and the technical problems that activity information pushing in related technologies is simpler, activity information pushing accuracy is lower, and activity information pushing effect is poor are effectively solved. In a first aspect, an embodiment of the present application provides an information pushing method, including: Acquiring a user event message of a target user, and determining one or more candidate scenes from a plurality of preset scenes according to the user event message; identifying the target user to determine user identity information of the target user, and determining a target activity from a plurality of preset activities according to the user identity information; And determining a target scene supporting the target activity from the candidate scenes, pushing activity information to the target user, and enabling the target user to participate in the target activity according to the activity information under the target scene. In a second aspect, an embodiment of the present application provides an information pushing device, including a scene identification module, an activity matching module, and an activity pushing module, where: the scene recognition module is configured to acquire a user event message of a target user, and determine one or more candidate scenes from a plurality of preset scenes according to the user event message; The activity matching module is configured to identify the target user so as to determine user identity information of the target user, and determine a target activity from a plurality of preset activities according to the user identity information; The activity pushing module is configured to determine a target scene supporting the target activity from the candidate scenes, and push activity information to the target user, wherein the target user participates in the target activity according to the activity information under the target scene. In a third aspect, an embodiment of the present application provides an information push device, including a memory and one or more processors; the memory is used for storing one or more programs; The one or more programs, when executed by the one or more processors, cause the one or more processors to implement the information push method as described in the first aspect. In a fourth aspect, embodiments of the present application provide a non-volatile storage medium storing computer-executable instructions which, when executed by a computer processor, are adapted to carry out the information push method according to the fi