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CN-121985149-A - Visitor flow regulation and control method, device and equipment based on Internet live broadcast

CN121985149ACN 121985149 ACN121985149 ACN 121985149ACN-121985149-A

Abstract

The invention discloses a visitor flow regulation and control method, device and equipment based on Internet live broadcasting, which introduces a user behavior classification mechanism, firstly calculates the optimal duty ratio of different types of users in each live broadcasting scene based on historical data as a reference, then counts the actual duty ratio of the different types of users in each live broadcasting scene in the current time period in real time, calculates the deviation between the actual duty ratio and the optimal reference, and finally dynamically adjusts the flow quota of each live broadcasting scene according to the deviation, thereby accurately sensing the structural change of the users in each live broadcasting scene, dynamically optimizing the flow distribution, fitting the demands of different user groups, and simultaneously inclining the flow resource to the higher value user group, improving the user experience and platform commercial income, and promoting the healthy development of live broadcasting content ecology.

Inventors

  • WANG KANG
  • WANG ZHAOBING

Assignees

  • 武汉楚康文化传媒有限公司

Dates

Publication Date
20260505
Application Date
20260313

Claims (10)

  1. 1. The visitor flow regulation and control method based on the Internet live broadcast is characterized by comprising the following steps of: step 1, acquiring historical access data of different live broadcast scenes, identifying user behaviors according to the historical access data, and generating basic duty ratios of different visitor types in each live broadcast scene; Step 2, acquiring the real-time duty ratio of each visitor type in each live broadcast scene in the current time period, and calculating and generating the current flow supply and demand balance degree corresponding to each live broadcast scene by combining the basic duty ratio; And 3, regulating and controlling the global flow according to the current flow supply and demand balance degree.
  2. 2. The internet live-broadcast-based visitor flow regulation method of claim 1, wherein the live broadcast scene comprises education live broadcast, electronic commerce live broadcast, game live broadcast, show live broadcast and/or match live broadcast, and the generating of the basis duty ratio of different visitor types under each live broadcast scene is specifically as follows: Step 101, collecting historical access data in a preset time range, screening the historical access data according to a regulation and control target, and generating classification data corresponding to each live broadcast scene; Step 102, randomly extracting sample data of each live broadcast scene according to a preset proportion, and calculating the concentration degree of each historical visitor in the sample data aiming at the corresponding live broadcast scene and/or the host on the basis of a distributed method; and step 103, calling a preset judging condition, identifying the visitor type of each history visitor according to the concentration degree, and generating the basic duty ratio of each visitor type in each live broadcast scene.
  3. 3. The internet live broadcast-based visitor flow regulation method of claim 2, wherein the calculating of the first concentration of any visitor to the live broadcast scene is specifically as follows: step 1021, calculating the effective viewing time length duty ratio of any visitor u in the live scene c according to the sample data Average residence time duty cycle Punishment of interest breadth And interaction frequency ratio And performing standardization; step 1022, calculating a first concentration of any visitor u to the live scene c by using a first preset formula : , , Wherein, the 、 、 、 Respectively, the corresponding standardized results are respectively obtained, 、 、 、 Respectively preset weight coefficients.
  4. 4. The internet live broadcast-based visitor flow regulation method of claim 2, wherein the calculating of the second concentration of any visitor to the host is specifically as follows: step 1023, calculating the effective watching duration duty ratio, scene coverage and cross-scene response time of any visitor u to the target anchor s according to the sample data; Step 1024, generating an initial concentration according to the effective viewing duration duty ratio, and generating a following coefficient according to the scene coverage and the cross-scene response time; step 1025, optimizing the initial concentration by the following coefficient to generate a second concentration of any visitor to the target anchor 。
  5. 5. The internet live broadcast-based visitor flow regulation method according to claim 2, wherein calling a preset judgment condition and identifying the visitor type of each history visitor according to the concentration degree is specifically as follows: step 1031, establishing a first concentration vector of each visitor to the live scene and a second concentration vector to a preset number of hosts; Step 1032, obtaining a second concentration maximum value of the visitor, determining whether the second concentration maximum value is greater than or equal to a first preset threshold, if yes, determining that the visitor is of a first visitor type, otherwise, executing step 1033; Step 1033, obtaining a first concentration maximum value of the visitor, if the first concentration maximum value is greater than or equal to a 1 , executing step 1034, otherwise executing step 1035; Step 1034, if the other first attentiveness is less than A 2 ,A 2 ＜A 1 , determining that the second visitor type is the second visitor type, otherwise, determining that the third visitor type is the third visitor type; step 1035, calculating a difference value between the first concentration maximum value and the first concentration minimum value, if the difference value is smaller than the second preset threshold value, determining that the visitor is of the fourth visitor type, otherwise, determining that the visitor is of the third visitor type.
  6. 6. The method for regulating and controlling visitor flow based on live broadcast of any one of claims 1-5, wherein the current flow supply and demand balance corresponding to each live broadcast scene is calculated The method specifically comprises the following steps: , Wherein, the , C represents a live scene, K represents the number of guest types, And Representing the real-time duty cycle and the base duty cycle of the guest type k in the live scene c, Representing the target number of live rooms for live scene C for the current time period, Representing the reference number of live rooms for the same time period live scene C, And Representing the calculated weights.
  7. 7. The visitor flow regulating method based on the internet live broadcast according to claim 6, wherein the global flow is regulated according to the current flow supply-demand balance, specifically: step 301, constructing target balance degree corresponding to each live broadcast scene according to the regulation and control targets; Step 302, calculating the difference value between the current flow supply-demand balance degree and the target balance degree of each live broadcast scene; step 303, adjusting the current flow quota of at least one live scene to minimize the overall balance deviation corresponding to all live scenes.
  8. 8. The visitor flow regulating method based on the internet live broadcast according to claim 7, further comprising a fluctuation identification step, specifically: acquiring fluctuation influence characteristics of the current time period; generating a fluctuation coefficient according to the fluctuation influence characteristics, and generating target equilibrium fluctuation ranges of a plurality of live scenes according to the fluctuation coefficient; And (3) acquiring the number of scenes with current flow supply and demand balance exceeding the fluctuation range of the corresponding target balance, and performing flow regulation in the step (3) when the number of scenes exceeds the preset number.
  9. 9. The visitor flow regulation and control device based on the Internet live broadcast is characterized by comprising a first calculation module, a second calculation module and a regulation and control module, The first computing module is used for collecting historical access data of different live broadcast scenes, identifying user behaviors according to the historical access data and generating basic duty ratios of different visitor types in each live broadcast scene; The second calculation module is used for obtaining the real-time duty ratio of each visitor type in each live broadcast scene in the current time period, and calculating and generating the current flow supply and demand balance corresponding to each live broadcast scene by combining the basic duty ratio; the regulation and control module is used for regulating and controlling the global flow according to the current flow supply and demand balance degree.
  10. 10. An internet live broadcast based visitor flow regulation device comprising a computer readable storage medium and a processor, characterized in that the processor, when executing a computer program on the computer readable storage medium, implements the steps of the internet live broadcast based visitor flow regulation method according to any one of the preceding claims 1-8.

Description

Visitor flow regulation and control method, device and equipment based on Internet live broadcast Technical Field The invention relates to the field of network flow control, in particular to a visitor flow regulation and control method, device and equipment based on Internet live broadcast. Background In the operation of the comprehensive live broadcast platform, the reasonability and instantaneity of flow distribution directly influence the user experience and the platform commercial benefits. Different users have different behavior patterns on live contents, for example, part of users concentrate on a certain live scene for a long time, part of users frequently switch among a plurality of live scenes, and part of users follow a specific main broadcasting to watch across scenes. However, the existing flow regulation technology generally performs flow distribution based on the overall heat index (such as the number of online people and the total duration), and does not fully consider the difference of flow value generated by different user types. And the user duty ratio is changed, especially when the duty ratio of important type users is changed, the existing scheme is difficult to timely sense and dynamically optimize the flow distribution, and the user experience and the ecological health of the platform are affected. Disclosure of Invention The invention provides a visitor flow regulation and control method, device and equipment based on Internet live broadcast, which solve the technical problems. The first aspect of the embodiment of the invention provides a visitor flow regulation method based on Internet live broadcast, which comprises the following steps: step 1, acquiring historical access data of different live broadcast scenes, identifying user behaviors according to the historical access data, and generating basic duty ratios of different visitor types in each live broadcast scene; Step 2, acquiring the real-time duty ratio of each visitor type in each live broadcast scene in the current time period, and calculating and generating the current flow supply and demand balance degree corresponding to each live broadcast scene by combining the basic duty ratio; And 3, regulating and controlling the global flow according to the current flow supply and demand balance degree. A second aspect of the embodiments of the present invention provides a computer readable storage medium storing a computer program, where the computer program, when executed by a processor, implements the above-described method for controlling a visitor flow based on live internet broadcasting. A third aspect of the embodiments of the present invention provides a visitor flow regulation device based on live internet, which includes a computer readable storage medium and a processor, where the processor implements the steps of the visitor flow regulation method based on live internet when executing a computer program on the computer readable storage medium. A fourth aspect of the embodiment of the invention provides a visitor flow regulating device based on live broadcast of the internet, which comprises a first computing module, a second computing module and a regulating module, The first computing module is used for collecting historical access data of different live broadcast scenes, identifying user behaviors according to the historical access data and generating basic duty ratios of different visitor types in each live broadcast scene; The second calculation module is used for obtaining the real-time duty ratio of each visitor type in each live broadcast scene in the current time period, and calculating and generating the current flow supply and demand balance corresponding to each live broadcast scene by combining the basic duty ratio; the regulation and control module is used for regulating and controlling the global flow according to the current flow supply and demand balance degree. The visitor flow regulation method, the visitor flow regulation device and the visitor flow regulation equipment based on the Internet live broadcast have the beneficial effects that a user behavior classification mechanism is introduced, firstly, the optimal duty ratio of different types of users in each live broadcast scene is calculated based on historical data to serve as a reference, then the actual duty ratio of the different types of users in each live broadcast scene in the current time period is counted in real time, the deviation between the actual duty ratio and the optimal reference is calculated, and finally, the flow quota of each live broadcast scene is dynamically regulated according to the deviation, so that the user structure change in each live broadcast scene is accurately perceived, the flow distribution is dynamically optimized, the requirements of different user groups are more attached, meanwhile, the flow resource is inclined towards a higher value user group, the user experience and the platform commercial benefit are i