CN-121985183-A - Information interaction method and device, electronic equipment and storage medium

Abstract

The disclosure relates to an information interaction method, an information interaction device, electronic equipment and a storage medium. The method comprises the steps of displaying a multimedia browsing page corresponding to a target account, displaying the target multimedia content on the multimedia browsing page, displaying preference interaction feedback information comprising content feedback elements with semantic matching of the target multimedia content in the multimedia browsing page under the condition that the target account triggers content preference interaction operation on the target multimedia content, wherein the content feedback elements are used for responding to the content preference interaction operation and indicating the target account to prefer corresponding content elements in the target multimedia content. According to the technical scheme provided by the disclosure, the content preference interaction operation of the target account can be intuitively fed back, the flexible diversity of the content preference interaction based on the multimedia content can be improved, and the accuracy of the content preference interaction feedback and the bidirectional perceptibility of the content preference interaction can be effectively enhanced.

Inventors

• CHEN ZHEN

Assignees

• 北京达佳互联信息技术有限公司

Dates

Publication Date

20260505

Application Date

20251208

Claims (19)

1. 1. An information interaction method, comprising: Displaying a multimedia browsing page corresponding to the target account, wherein the multimedia browsing page displays target multimedia content; And under the condition that the target account triggers content preference interaction operation on the target multimedia content, preference interaction feedback information comprising content feedback elements with semantic matching of the target multimedia content is displayed in the multimedia browsing page.
2. 2. The method of claim 1, wherein the presenting in the multimedia browsing page preference interaction feedback information comprising content feedback elements of the semantic matches of the target multimedia content comprises: And displaying preference interaction feedback information comprising the content feedback element and a content preference icon on the multimedia browsing page, wherein the content preference icon is a preset icon corresponding to the content preference interaction operation and is used for visually expressing the preference of the multimedia content.
3. 3. The method according to claim 1 or 2, wherein the content semantics include at least one of content body semantics in the target multimedia content, content type semantics of the target multimedia content, content theme semantics corresponding to the target multimedia content, or content scene semantics of the target multimedia content; The content feedback element of the content semantic matching comprises at least one of a content subject element of the content subject semantic matching, or a content type element of the content type semantic matching, or a content subject element of the content subject semantic matching, or a picture scene composition element of the content picture scene semantic matching.
4. 4. The method of claim 2, wherein the content semantics are target content semantics and the content feedback elements are target content feedback elements matched by the target content semantics, wherein the preference interaction feedback information comprises a first interaction special effect, wherein the preference interaction feedback information comprising the content feedback elements and content preference icons is displayed on the multimedia browsing page, and wherein the method comprises the steps of: displaying the first interactive special effect comprising the target content feedback element and the content preference icon in the multimedia browsing page, wherein the content preference icon is presented in a full screen mode in the first interactive special effect, and the target content feedback element is surrounded by the content preference icon presented in the full screen mode; the target content semantics are one of content main body semantics in the target multimedia content, content type semantics of the target multimedia content, content picture scene semantics of the target multimedia content, target content feedback elements are one of content main body elements matched with the content main body semantics, content type elements matched with the content type semantics, or picture scene composition elements matched with the content picture scene semantics.
5. 5. The method of claim 2, wherein the content semantics are content theme semantics corresponding to the target multimedia content, the content feedback element is a content theme element, the preference interaction feedback information includes a second interaction special effect, and the displaying the preference interaction feedback information including the content feedback element and a content preference icon on the multimedia browsing page includes: and displaying the second interactive special effect comprising the content theme elements and content preference icons on the multimedia browsing page, wherein the content theme elements are presented in a full screen mode, and the content preference icons are surrounded by the content theme elements presented in the full screen mode.
6. 6. The method of claim 2, wherein the presenting of the preference interaction feedback information including the content feedback element and content preference icon on the multimedia browsing page comprises: and displaying the content preference icons in a full screen mode in the multimedia browsing page, and displaying the content feedback elements inside the content preference icons.
7. 7. The method of claim 1, wherein the content semantics include content scene semantics of the target multimedia content, the content feedback elements include scene composition elements, the preference interaction feedback information includes a third interactive special effect, and the displaying in the multimedia browsing page preference interaction feedback information including content feedback elements that match content semantics of the target multimedia content comprises: displaying the third interactive special effect comprising the picture scene constituent elements in the multimedia browsing page; And under the condition that the picture scene composition elements comprise content main body elements, in the third interactive special effect, the expression of the content main body elements is presented in the emotion corresponding to the content picture scene semantics.
8. 8. The method of claim 1, wherein the content semantics include content scene semantics of the target multimedia content, wherein the content feedback elements include scene composition elements including at least two scene composition elements, wherein the preference interaction feedback information is special effects, wherein the displaying in the multimedia browsing page preference interaction feedback information including content feedback elements that match content semantics of the target multimedia content comprises: and displaying the interactive special effect between the at least two scene constituent elements in the multimedia browsing page.
9. 9. The method of claim 1, wherein the presenting in the multimedia browsing page preference interaction feedback information comprising content feedback elements of the semantic matches of the target multimedia content comprises: And in the multimedia browsing page, presenting the content feedback element in a target picture style preferred by the target account number, and displaying preference interaction feedback information comprising the content feedback element presented in the target picture style.
10. 10. The method of claim 1, wherein the content semantics are content type semantics and the content feedback element is a content type element, the content type element is a local picture area related to the content type semantics in the target multimedia content, the preference interaction feedback information comprises a fourth interaction special effect, and the displaying in the multimedia browsing page preference interaction feedback information comprising content feedback elements matching the content semantics of the target multimedia content comprises: and displaying the fourth interactive special effect of the picture amplifying prop in the local picture area in the multimedia browsing page, wherein the local picture area is displayed in an amplifying mode in the fourth interactive special effect.
11. 11. The method of claim 1, wherein the content semantics include at least two content semantics including a first content semantics, wherein the preference interaction feedback information includes a first preference interaction feedback information, wherein the exposing in the multimedia browsing page preference interaction feedback information including content feedback elements of the target multimedia content that match content semantics includes: And displaying the first preference interaction feedback information comprising a first content feedback element in the multimedia browsing page, wherein the first content feedback element is a content feedback element matched with the first content semantic, the priority of the first content semantic is higher than that of a second content semantic, and the second content semantic is a content semantic except the first content semantic in the at least two content semantics.
12. 12. The method of claim 11, wherein the preference interaction feedback information further comprises second preference interaction feedback information, the method further comprising: And under the condition that the target account triggers the screen display position corresponding to the first preference interaction feedback information, displaying the second preference interaction feedback information comprising a second content feedback element in the multimedia browsing page, wherein the second content feedback element is at least one content feedback element with the second content matched semantically.
13. 13. The method of claim 1, wherein the content preference interaction operation comprises multiple continuous clicks on a screen, or triggering a screen for a preset period of time, or triggering a sliding operation in the screen, or further displaying a content preference interaction control in the multimedia browsing page, and triggering the operation of the content preference interaction control.
14. 14. The method according to claim 1 or 13, wherein said presenting in the multimedia browsing page preference interaction feedback information comprising content feedback elements of the semantic matches of the content of the target multimedia content comprises: and displaying preference interaction feedback information comprising the content feedback element in a screen area associated with the content preference interaction operation.
15. 15. The method of claim 1 or 12, wherein the content preference interaction operation comprises triggering a sliding operation in a screen, wherein the presenting preference interaction feedback information comprising content semantically matched content feedback elements of the target multimedia content in the multimedia browsing page comprises: and displaying the preference interaction feedback information at the sliding initial position of the sliding operation, and controlling the display position of the preference interaction feedback information to move along the sliding track of the sliding operation.
16. 16. An information interaction device, comprising: the page display module is configured to execute the display of a multimedia browsing page corresponding to the target account, wherein the multimedia browsing page displays target multimedia content; And the content preference interaction module is configured to execute preference interaction feedback information comprising content feedback elements with semantic matching of the target multimedia content in the multimedia browsing page under the condition that the target account triggers content preference interaction operation on the target multimedia content.
17. 17. An electronic device, comprising: A processor; A memory for storing the processor-executable instructions; Wherein the processor is configured to execute the instructions to implement the method of any one of claims 1 to 15.
18. 18. A computer readable storage medium, characterized in that instructions in the computer readable storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the method of any one of claims 1 to 15.
19. 19. A computer program product comprising computer instructions which, when executed by a processor, cause a computer to perform the method of any of claims 1 to 15.

Description

Information interaction method and device, electronic equipment and storage medium Technical Field The disclosure relates to the field of computer technology, and in particular, to an information interaction method, an information interaction device, electronic equipment and a storage medium. Background Multimedia content-based interactions are currently in widespread use, for example in short video applications, short video-based social interactions are widely used. In the related art, for example, when viewing a short video, preference interaction operations (e.g., praise, share, etc.) may be performed on the short video. Taking praise as an example, praise can be generally added with praise number or love is displayed in a screen, and the interaction mode is relatively fixed and single, so that the interaction participation degree of a user on the multimedia content is lower, and the problems of resource waste in the display of the multimedia content, poor interaction performance based on the multimedia content and the like are caused. Disclosure of Invention The disclosure provides an information interaction method, an information interaction device, electronic equipment and a storage medium, so that at least the information interaction method, the electronic equipment and the storage medium can be used. The technical scheme of the present disclosure is as follows: according to a first aspect of an embodiment of the present disclosure, there is provided an information interaction method, including: Displaying a multimedia browsing page corresponding to the target account, wherein the multimedia browsing page displays target multimedia content; And under the condition that the target account triggers content preference interaction operation on the target multimedia content, preference interaction feedback information comprising content feedback elements with semantic matching of the target multimedia content is displayed in the multimedia browsing page. In a possible implementation manner, the displaying, in the multimedia browsing page, preference interaction feedback information including content feedback elements of content semantic matching of the target multimedia content includes: And displaying preference interaction feedback information comprising the content feedback element and a content preference icon on the multimedia browsing page, wherein the content preference icon is a preset icon corresponding to the content preference interaction operation and is used for visually expressing the preference of the multimedia content. In one possible implementation manner, the content semantics comprise at least one of content main body semantics in the target multimedia content, content type semantics of the target multimedia content, content theme semantics corresponding to the target multimedia content or content picture scene semantics of the target multimedia content; The content feedback element of the content semantic matching comprises at least one of a content subject element of the content subject semantic matching, or a content type element of the content type semantic matching, or a content subject element of the content subject semantic matching, or a picture scene composition element of the content picture scene semantic matching. In one possible implementation manner, the content semantic is a target content semantic, the content feedback element is a target content feedback element matched with the target content semantic, the preference interaction feedback information comprises a first interaction special effect, and the preference interaction feedback information comprising the content feedback element and a content preference icon is displayed on the multimedia browsing page and comprises the following steps: displaying the first interactive special effect comprising the target content feedback element and the content preference icon in the multimedia browsing page, wherein the content preference icon is presented in a full screen mode in the first interactive special effect, and the target content feedback element is surrounded by the content preference icon presented in the full screen mode; the target content semantics are one of content main body semantics in the target multimedia content, content type semantics of the target multimedia content, content picture scene semantics of the target multimedia content, target content feedback elements are one of content main body elements matched with the content main body semantics, content type elements matched with the content type semantics, or picture scene composition elements matched with the content picture scene semantics. In one possible implementation manner, the content semantics are content theme semantics corresponding to the target multimedia content, the content feedback element is a content theme element, the preference interaction feedback information includes a second interaction special effect, and the preference intera