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CN-121996859-A - Promotion content display method, promotion content display apparatus, computer device, storage medium, and computer program product

CN121996859ACN 121996859 ACN121996859 ACN 121996859ACN-121996859-A

Abstract

The application relates to a promotion content display method, a promotion content display device, a computer device, a storage medium and a computer program product. The method comprises the steps of displaying information flow contents in a content browsing page, responding to an interaction event aiming at target contents in the information flow contents, displaying interaction result contents in the information flow contents, and displaying inserted target popularization contents in the information flow contents, wherein the target popularization contents are associated with the interaction event. And responding to the triggering operation aiming at the target promotion content, and displaying the detail page of the target promotion content. The method does not need to display the promotion content in the information stream content of the content browsing page according to the preset position, thereby saving the computer resource for displaying the promotion content and improving the conversion rate of the target promotion content.

Inventors

  • CHEN LIN
  • WANG YONGHONG

Assignees

  • 腾讯科技（深圳）有限公司

Dates

Publication Date
20260508
Application Date
20241104

Claims (17)

  1. 1. A promotional content display method, the method comprising: Displaying information flow content in a content browsing page; displaying interaction result content in the information stream content in response to an interaction event for target content in the information stream content; Displaying the inserted target promotion content in the information stream content, wherein the target promotion content is associated with the interaction event; And responding to the triggering operation aiming at the target promotion content, and displaying a target promotion content detail page.
  2. 2. The method of claim 1, wherein displaying the inserted targeted promotional content in the information stream content comprises: displaying and inserting at least two target promotion contents in the information stream content, wherein the at least two target promotion contents are respectively associated with the interaction event; And displaying the information stream content with the changed position based on the insertion positions of the at least two target promotion contents.
  3. 3. The method of claim 1, wherein displaying the inserted targeted promotional content in the information stream content, the targeted promotional content associated with the interactive event and displaying the information stream content with a location change based on the insertion location of the targeted promotional content comprises: sending a target promotion content acquisition request to a server, wherein the interaction event is carried in the target promotion content acquisition request; acquiring target popularization contents returned by the server based on the interaction event and the insertion position of the target popularization contents; Inserting the target promotion content into the information stream content of the content browsing page based on the insertion position of the target promotion content, and displaying the information stream content with the position changed based on the insertion position of the target promotion content.
  4. 4. The method of claim 1, wherein the targeted promotional content comprises text content associated with the interaction event and content to be promoted; the displaying the inserted target promotion content in the information stream content comprises the following steps: acquiring text content associated with the interaction event and the insertion position of the target promotion content from a cache, and sending a promotion content acquisition request to a server; And acquiring the content to be promoted returned by the server, and inserting target promotion content comprising the text content and the content to be promoted into the information stream content of the content browsing page according to the insertion position of the target promotion content.
  5. 5. The method of claim 1, wherein the displaying the inserted targeted promotional content in the information stream content, the targeted promotional content associated with the interactivity event, comprises: Determining information content after the interaction result content from the information stream content; and displaying the inserted target promotion content between the interaction result content and the information content, and displaying the information content with the position changed, wherein the display style of the target promotion content is consistent with the display style of the information stream content.
  6. 6. The method of claim 1, wherein displaying the inserted targeted promotional content in the information stream content comprises: Counting the current interaction times corresponding to the interaction events; and when the current interaction times are larger than a preset time threshold, displaying the inserted target popularization content in the information flow content.
  7. 7. The method of claim 1, wherein displaying the inserted targeted promotional content in the information stream content comprises: displaying the inserted target promotion content in the information stream content, and triggering a reminding event based on the inserted target promotion content; And responding to the reminding event, and reminding according to a target reminding mode, wherein the target reminding mode is used for reminding the insertion of the target popularization content in the information stream content.
  8. 8. The method of claim 1, further comprising, after displaying the inserted targeted promotional content in the information stream content: and responding to a sliding operation aiming at the target promotion content inserted in the information stream content, removing the target promotion content from the insertion position of the target promotion content, and displaying the information stream content after removing the target promotion content.
  9. 9. The method of claim 1, further comprising, after displaying the inserted targeted promotional content in the information stream content: Removing the target promotional content from an insertion location of the target promotional content in response to a closing event for the target promotional content; And displaying the information stream content after the target promotion content is removed.
  10. 10. The method of claim 1, wherein displaying target promotional content detail page interaction result content in the response to the triggering operation for the target promotional content comprises: In response to a content viewing operation for the target promotional content, jumping from the content browsing page to a target promotional content details page; And displaying the target popularization detail on the target popularization detail page.
  11. 11. The method according to claim 1, characterized in that the method further comprises: responsive to a stay event for a location of a target content in the information stream content, displaying an inserted target promotional content in the information stream content, the target promotional content being associated with a stay time period of the stay event; And displaying the information stream content with the changed position based on the insertion position of the target promotion content.
  12. 12. The method of claim 1, further comprising, after displaying the inserted targeted promotional content in the information stream content: and responding to a switching event aiming at the target promotion content, displaying the promotion content after switching in the information stream content, wherein the promotion content after switching is associated with the switching event, and the promotion content after switching is obtained by switching the target promotion content inserted in the information stream content.
  13. 13. The method according to claim 1, characterized in that the method further comprises: Displaying information flow content in a content browsing page; In response to a praise operation for target content in the information stream content, displaying the target content after the praise operation in the information stream content; counting the current praise times corresponding to the praise operation, and displaying the inserted target promotion content in the information stream content based on the target content after the praise operation when the current praise times are larger than a praise times threshold, wherein the target promotion content comprises a text related to the praise operation; Redisplaying the information stream content with the changed position based on the insertion position of the target promotion content.
  14. 14. A promotional content display apparatus, the apparatus comprising: The information flow display module is used for displaying information flow contents in the content browsing page; The interaction module is used for responding to the interaction event aiming at the target content in the information flow content and displaying interaction result content in the information flow content; The promotion content display module is used for displaying the inserted target promotion content in the information stream content, wherein the target promotion content is associated with the interaction event; and the promotion page display module is used for responding to the triggering operation aiming at the target promotion content and displaying the detail page of the target promotion content.
  15. 15. A computer device comprising a memory and a processor, the memory storing a computer program, characterized in that the processor implements the steps of the method of any one of claims 1 to 13 when the computer program is executed.
  16. 16. A computer readable storage medium, on which a computer program is stored, characterized in that the computer program, when being executed by a processor, implements the steps of the method of any of claims 1 to 13.
  17. 17. A computer program product comprising a computer program, characterized in that the computer program, when being executed by a processor, implements the steps of the method of any one of claims 1 to 13.

Description

Promotion content display method, promotion content display apparatus, computer device, storage medium, and computer program product Technical Field The present application relates to the field of internet technologies, and in particular, to a method, an apparatus, a computer device, a storage medium, and a computer program product for displaying promotion contents. Background With the development of internet technology, the popularization content, for example, the primary advertisement, can be put through the internet. The original advertisement is an advertisement integrating the appearance and style of a website or an application, and can provide better user experience for visitors. Native advertisements differ from standard advertisements in that their design is focused on smartly fitting access paths on the user's website or application. The user can still see that they are advertisements, but they can be perfectly fused with the content next to them. At present, when the original advertisement is displayed, the original advertisement and the content in the information flow page can be displayed together according to the preset position in the information flow page, however, the original advertisement and the content in the page are displayed together, so that the computer resource is consumed, and the problem of computer resource waste exists. Disclosure of Invention In view of the foregoing, it is desirable to provide a promotional content display method, apparatus, computer device, computer-readable storage medium, and computer program product that can save computer resources. In a first aspect, the present application provides a promotional content display method. The method comprises the following steps: Displaying information flow content in a content browsing page; displaying interaction result content in the information stream content in response to the interaction event for the target content in the information stream content; Displaying the inserted target promotion content in the information stream content, wherein the target promotion content is associated with the interaction event; And responding to the triggering operation aiming at the target promotion content, and displaying the detail page of the target promotion content. In a second aspect, the application further provides a promotion content display device. The device comprises: The information flow display module is used for displaying information flow contents in the content browsing page; the interaction module is used for responding to the interaction event aiming at the target content in the information stream content and displaying the interaction result content in the information stream content; the promotion content display module is used for displaying the inserted target promotion content in the information stream content, wherein the target promotion content is associated with the interaction event; And responding to the triggering operation aiming at the target promotion content, and displaying the detail page of the target promotion content. In a third aspect, the present application also provides a computer device. The computer device comprises a memory storing a computer program and a processor which when executing the computer program performs the steps of: Displaying information flow content in a content browsing page; displaying interaction result content in the information stream content in response to the interaction event for the target content in the information stream content; Displaying the inserted target promotion content in the information stream content, wherein the target promotion content is associated with the interaction event; And responding to the triggering operation aiming at the target promotion content, and displaying the detail page of the target promotion content. In a fourth aspect, the present application also provides a computer-readable storage medium. The computer readable storage medium having stored thereon a computer program which when executed by a processor performs the steps of: Displaying information flow content in a content browsing page; displaying interaction result content in the information stream content in response to the interaction event for the target content in the information stream content; Displaying the inserted target promotion content in the information stream content, wherein the target promotion content is associated with the interaction event; And responding to the triggering operation aiming at the target promotion content, and displaying the detail page of the target promotion content. In a fifth aspect, the present application also provides a computer program product. The computer program product comprises a computer program which, when executed by a processor, implements the steps of: Displaying information flow content in a content browsing page; displaying interaction result content in the information stream content in response to the interaction event fo