CN-121996861-A - Promotion content display method, promotion content display apparatus, computer device, storage medium, and computer program product

Abstract

The application relates to a promotion content display method, a promotion content display device, a computer device, a storage medium and a computer program product. The method comprises the step of displaying promotion content in a promotion area. And displaying a control object associated with the promotion area, wherein the control object is in an initial control state. In response to a control event for a control object in an initial control state, a switch or attribute change of promotional content is displayed in a promotional area. By adopting the method, the interactivity with the promotion content can be improved, so that the conversion rate of the promotion content can be improved, the waste of network resources can be reduced, and the network resources can be saved.

Inventors

• CHEN LIN
• WANG YONGHONG

Assignees

• 腾讯科技（深圳）有限公司

Dates

Publication Date

20260508

Application Date

20241106

Claims (20)

1. 1. A promotional content display method, the method comprising: displaying promotion content in a promotion area; displaying a control object associated with the promotion area, wherein the control object is in an initial control state; And responding to a control event of the control object in the initial control state, and displaying switching or attribute change of the promotion content in the promotion area.
2. 2. The method of claim 1, wherein the promotional area comprises at least two sub-areas, and the promotional content comprises sub-content displayed separately by the at least two sub-areas; The displaying, in the promotion area, a switching or attribute change of the promotion content in response to a control event for the control object in the initial control state, including: and responding to a control event aiming at the control object in the initial control state, displaying first promotion content in a first subarea of the at least two subareas, and displaying the control object in the target control state, wherein the first promotion content is obtained by switching or changing the attribute of the corresponding subarea of the first subarea.
3. 3. The method according to claim 2, wherein after the first sub-area of the at least two sub-areas switches to display the first promotion content and display the control object in the target control state, further comprising: displaying the control object in the updated control state in response to a control event for the control object in the target control state; And displaying second promotion content in a second sub-area of the at least two sub-areas, wherein the second promotion content is obtained by switching or changing the attribute of the sub-content corresponding to the second sub-area.
4. 4. The method of claim 1, wherein the promotional area comprises at least two sub-areas, and the promotional content comprises sub-content displayed separately by the at least two sub-areas; The displaying the switching or attribute change of the promotion content in the promotion area includes: And displaying the switching result or attribute change result of the corresponding sub-content in the at least two sub-areas.
5. 5. The method of claim 1, wherein the promotional area comprises at least two display forms; The displaying promotion content in the promotion area includes: displaying at least two display windows in a closed state in a popularization area; The displaying, in the promotion area, a switching or attribute change of the promotion content in response to a control event for the control object in the initial control state, including: And responding to a control event aiming at the control object in the initial control state, displaying at least one display window in the open state, and displaying a corresponding advertisement card in the display window in the open state.
6. 6. The method of claim 5, wherein displaying the corresponding advertisement card in the display window in the open state comprises: Displaying the excitation acquisition information in the display window in the open state; And displaying an incentive retrieval result in response to a retrieval event of the incentive retrieval information.
7. 7. The method of claim 1, wherein the control event comprises a persistent control event, the method further comprising: Responding to a continuous control event for controlling the control object from the initial control state to a target control state, displaying the control object in the continuous control state, and displaying promotion content in a control change process in a promotion area, wherein the promotion content in the control change process is related to the continuous control state; When the continuous control state is consistent with the target control state, displaying a control object in the target control state, and displaying target promotion content obtained by switching or changing the attribute of the promotion content in the promotion area; displaying a control object restored from the target control state to the initial control state in response to a control end event for the control object in the target control state; And when the continuous control state is not consistent with the target control state, responding to a control ending event of the control object which is not consistent with the target control state, displaying promotion content which is obtained by restoring promotion content in a control change process in a promotion area, and displaying the control object which is restored from the continuous control state to the initial control state.
8. 8. The method according to claim 7, further comprising, after the control object restored from the target control state to the initial control state is displayed in response to a control end event for the control object in the target control state: Displaying the control object in the re-control state in response to a re-control event for the control object in the initial control state; Displaying current promotion content in the promotion area, wherein the current promotion content is obtained by switching or changing the attribute of the target promotion content; And displaying the control object restored from the re-control state to the initial control state in response to a control end event for the control object in the re-control state.
9. 9. The method of claim 7, further comprising, prior to displaying the control object in the target control state when the persistent control state coincides with the target control state: When the continuous control state is consistent with the intermediate control state, displaying a control object in the intermediate control state, and displaying intermediate popularization content obtained by switching or changing the attribute of the popularization content in the popularization area; Displaying the target promotion content obtained by switching or attribute changing the promotion content in the promotion area comprises the following steps: and displaying the target promotion content obtained by switching or changing the attribute of the intermediate promotion content in the promotion area.
10. 10. The method of claim 1, wherein after the displaying of the switch or the change in the attribute of the promotional content in the promotional area in response to the control event for the control object in the initial control state, further comprising: And responding to a control event for restoring the control object, displaying the control object in an initial control state, and displaying the promotion content obtained by restoring the switching or attribute change of the promotion content in the promotion area.
11. 11. The method of claim 1, wherein after the displaying of the switch or the change in the attribute of the promotional content in the promotional area in response to the control event for the control object in the initial control state, further comprising: Skipping to display the corresponding detail page based on the switching or attribute change of the promotion content and/or Skipping to display the corresponding detail page after delaying the target duration based on the switching or attribute change of the promotion content and/or And displaying the jump prompt information based on the switching or attribute change of the promotion content, responding to the jump operation aiming at the jump prompt information, and displaying the corresponding detail page in a jump manner.
12. 12. The method of claim 1, wherein the initial control state comprises an initial control position; The displaying, in the promotion area, a switching or attribute change of the promotion content in response to a control event for the control object in the initial control state, including: And in response to a trigger event that moves the control object from the initial control position to a target control position, displaying the control object at the target control position, and displaying a switch or attribute change of the promotion content in the promotion area.
13. 13. The method of claim 1, wherein the control object comprises a three-dimensional virtual control object, and the initial control state comprises an initial control position and an initial three-dimensional spatial angle; The displaying, in the promotion area, a switching or attribute change of the promotion content in response to a control event for the control object in the initial control state, including: and responding to a trigger event for moving the three-dimensional virtual control object from the initial control position and the initial three-dimensional space angle to a target control position and a target three-dimensional space angle, displaying the three-dimensional virtual control object at the target control position and the target three-dimensional space angle, and displaying switching or attribute change of the promotion content in the promotion area.
14. 14. The method of claim 13, wherein the three-dimensional virtual control object comprises a three-dimensional virtual rocker; The displaying, in the promotion area, a switching or attribute change of the promotion content in response to a control event for the control object in the initial control state, including: And in response to a trigger event that shakes the three-dimensional virtual rocker from the initial shake position and the initial shake angle to a target shake position and a target shake angle, displaying the three-dimensional virtual rocker at the target shake position and the target shake angle, and displaying switching or attribute change of the promotion content in the promotion area.
15. 15. The method of claim 1, wherein the displaying the switch or the attribute change of the promotion content in the promotion area in response to the control event for the control object in the initial control state comprises: Responding to a control event aiming at the control object in an initial control state, controlling the state change rate of the control object based on a control parameter corresponding to the control event, and displaying the control object which changes state according to the state change rate; and when the control object is in a target control state, displaying switching or attribute change of the promotion content in the promotion area.
16. 16. The method of claim 1, wherein the displaying the control object associated with the promotional area comprises: displaying a control object associated with the promotion area and displaying control guide information corresponding to the control object; The displaying, in the promotion area, a switching or attribute change of the promotion content in response to a control event for the control object in the initial control state, including: And responding to a trigger event for controlling the control object in the initial control state according to the control guide information, and displaying the switching or attribute change of the promotion content in the promotion area.
17. 17. A promotional content display apparatus, the apparatus comprising: The content display module is used for displaying promotion content in the promotion area; The control object display module is used for displaying a control object associated with the popularization area, and the control object is in an initial control state; And the control module is used for responding to the control event of the control object in the initial control state and displaying the switching or attribute change of the promotion content in the promotion area.
18. 18. A computer device comprising a memory and a processor, the memory storing a computer program, characterized in that the processor implements the steps of the method of any one of claims 1 to 16 when the computer program is executed.
19. 19. A computer readable storage medium, on which a computer program is stored, characterized in that the computer program, when being executed by a processor, implements the steps of the method of any of claims 1 to 16.
20. 20. A computer program product comprising a computer program, characterized in that the computer program, when executed by a processor, implements the steps of the method of any one of claims 1 to 16.

Description

Promotion content display method, promotion content display apparatus, computer device, storage medium, and computer program product Technical Field The present application relates to the field of internet technologies, and in particular, to a method, an apparatus, a computer device, a storage medium, and a computer program product for displaying promotion contents. Background With the development of internet technology, the release of promotion content can be performed through the internet, for example, the release of promotion content is displayed through an application, the release of content is displayed through a web page, the release of content is displayed through a popup window, and the like. Currently, when the promotion content delivered through the internet is displayed, the promotion content is usually displayed in a static mode, for example, the promotion content is directly displayed in a page in a fixed and unchanged mode. However, the problem of poor interactivity exists in displaying the promotion content in a static mode, so that the conversion rate of the promotion content is low, and network resources used for releasing the promotion content are wasted. Disclosure of Invention In view of the foregoing, it is desirable to provide a promotional content display method, apparatus, computer device, computer-readable storage medium, and computer program product that can improve promotional content interactivity and thereby save network resources. In a first aspect, the present application provides a promotional content display method. The method comprises the following steps: displaying promotion content in a promotion area; Displaying a control object associated with the promotion area, wherein the control object is in an initial control state; In response to a control event for a control object in an initial control state, a switch or attribute change of promotional content is displayed in a promotional area. In one embodiment, after the switching or attribute change of the promotion content is displayed in the promotion area, the method further includes: And triggering a reminding event based on the switching or attribute change of the popularization content, responding to the reminding event, and reminding according to a target reminding mode. In one embodiment, displaying a control object associated with a promotional area includes: displaying an information flow page; and displaying promotion content and control objects associated with the promotion area in the promotion area of the information flow page. In a second aspect, the application further provides a promotion content display device. The device comprises: The content display module is used for displaying promotion content in the promotion area; the control object display module is used for displaying a control object associated with the popularization area, and the control object is in an initial control state; And the control module is used for responding to the control event of the control object in the initial control state and displaying the switching or attribute change of the promotion content in the promotion area. In a third aspect, the present application also provides a computer device. The computer device comprises a memory storing a computer program and a processor which when executing the computer program performs the steps of: displaying promotion content in a promotion area; Displaying a control object associated with the promotion area, wherein the control object is in an initial control state; In response to a control event for a control object in an initial control state, a switch or attribute change of promotional content is displayed in a promotional area. In a fourth aspect, the present application also provides a computer-readable storage medium. The computer readable storage medium having stored thereon a computer program which when executed by a processor performs the steps of: displaying promotion content in a promotion area; Displaying a control object associated with the promotion area, wherein the control object is in an initial control state; In response to a control event for a control object in an initial control state, a switch or attribute change of promotional content is displayed in a promotional area. In a fifth aspect, the present application also provides a computer program product. The computer program product comprises a computer program which, when executed by a processor, implements the steps of: displaying promotion content in a promotion area; Displaying a control object associated with the promotion area, wherein the control object is in an initial control state; In response to a control event for a control object in an initial control state, a switch or attribute change of promotional content is displayed in a promotional area. The promotion content display method, device, computer equipment, storage medium and computer program product display promotion content in a promotion area, d