CN-121998681-A - Intelligent cultivation method, platform, equipment and storage medium for full-link number of cigarettes

CN121998681ACN 121998681 ACN121998681 ACN 121998681ACN-121998681-A

Abstract

The application discloses a method, a platform, equipment and a storage medium for intelligent cultivation of full-chain number of cigarettes. The method comprises the steps of obtaining member data and product positioning and cultivation market data of cigarettes to be cultivated in a current cultivation period, generating a putting instruction according to the cultivation market data, enabling a commercial main body to put according to the putting instruction and obtaining sales data of the cigarettes to be cultivated by retailers, screening core retailers according to the cultivation market data to enable industrial main bodies/commercial main bodies to visit the commercial main bodies, screening target consumers according to the member data to enable the commercial main bodies to execute corresponding marketing schemes on the commercial main bodies, collecting feedback data of the core retailers and the target consumers to be cultivated, optimizing product positioning according to the feedback data, and enabling the industrial main bodies to start a next cultivation period. According to the technical scheme, the industrial and commercial zero-elimination four-major cultivation main body is used as a core to construct a full-link closed-loop cultivation system, so that the accuracy and efficiency of cigarette cultivation are improved.

Inventors

LIANG XUEXIA
WANG JIBIN
ZHANG ZICHAO
LU BIN
WEI TAICHENG
Zuo Shaoyan

Assignees

广西中烟工业有限责任公司

Dates

Publication Date: 20260508
Application Date: 20260127

Claims (10)

1. The intelligent cultivation method for the whole-chain number of the cigarettes is characterized by comprising the following steps of: obtaining product positioning and cultivation market data of cigarettes to be cultivated in a current cultivation period and member data of an industrial main body and/or a commercial main body, wherein the cultivation market data comprises basic data of retailers in the cultivation market, the demand of the cigarettes to be cultivated, target values of the cigarettes to be cultivated and demand coefficients of light-rich seasons, and the member data comprises historical consumption data, interaction behaviors and purchasing preference of consumers; Determining a throwing instruction of the cigarettes to be cultivated according to the cigarette demand to be cultivated, the target value of the cigarettes to be cultivated and the light-busy season demand coefficient, so that a commercial main body throws the cigarettes to be cultivated to corresponding retailers according to the throwing instruction, and acquiring sales data of the retailers on the cigarettes to be cultivated; Determining a core retail user according to the basic data of each retail user, and generating a to-be-communicated problem according to the basic data and sales data of the core retail user, so that an industrial main body and/or a commercial main body visit the core retail user based on the to-be-communicated problem to acquire first feedback data corresponding to the to-be-communicated problem; Determining a target consumer and a marketing scheme corresponding to the target consumer according to the member data, so that a business body executes the corresponding marketing scheme on the target consumer in the current cultivation period, and acquiring second feedback data of the target consumer on the cigarettes to be cultivated; And carrying out multidimensional feature extraction on the first feedback data and the second feedback data to obtain a feedback analysis result, optimizing the product positioning according to the feedback analysis result, and determining the target positioning of the cigarettes to be cultivated so as to enable an industrial main body to start the next cultivation period based on the target positioning.
2. The method of claim 1, wherein prior to the acquiring of the breeding market data for the cigarettes to be bred, the method further comprises: Determining the cultivation market of the cigarettes to be cultivated; correspondingly, the determining the cultivation market of the cigarettes to be cultivated comprises the following steps: Acquiring consumption level data, consumption capacity data and market competition data of each candidate area; For each candidate region, weighting the consumption level data, the consumption capacity data and the market competition data based on a preset weight value, and determining potential scores of the candidate regions; And determining the candidate areas with the potential scores larger than the preset scores as the cultivation market of the cigarettes to be cultivated.
3. The method of claim 1, wherein after the obtaining product positioning and incubation market data for the cigarettes to be incubated for the current incubation period, the method further comprises: Generating a first training course and a second training course of the cigarettes to be cultivated according to the product positioning, so that a business body can train based on the first training course, and a retail user can train based on the second training course, wherein the first training course comprises a product process video, a core selling point reading document, a target consumer group image presentation file and a bid item comparison manual, and the second training course comprises product knowledge, marketing and individual display courses.
4. The method according to claim 1, wherein the delivery instruction at least comprises a delivery amount, a delivery range and a delivery period of the cigarettes to be cultivated; correspondingly, after the cigarettes to be cultivated are put into the corresponding retailers according to the putting instructions, the method further comprises the steps of: The market state data of the cultivation market is obtained, wherein the market state data comprises ordering rate, actual sales volume, dynamic sales rate and stock volume of the cigarettes to be cultivated for each retailer in the cultivation market in the current putting period; And adjusting the throwing instruction according to the ordering rate, the actual sales volume, the movable sales rate and the stock quantity, and determining the throwing instruction of the cigarettes to be cultivated in the next throwing period.
5. The method of claim 1, wherein the determining a target consumer and a marketing program corresponding to the target consumer based on the member data comprises: determining a target consumer and a feature tag corresponding to the target consumer according to the member data; marketing schemes corresponding to each of the feature tags are determined separately.
6. The method of claim 5, wherein after the causing the business entity to execute the corresponding marketing program to the target consumer, the method further comprises: obtaining a marketing result, wherein the marketing result comprises an activity participation rate, a potential consumer conversion rate and a marketing investment return rate; and optimizing the marketing scheme according to the marketing result, and determining a target scheme of the next cultivation period.
7. The method according to claim 1, wherein after the generating a to-be-communicated question according to the basic data and the sales data of the core retailer to enable the industrial body and/or the commercial body to visit the core retailer based on the to-be-communicated question, the method further comprises: Acquiring third feedback data of the cigarettes to be cultivated by Internet consumers; correspondingly, the optimizing the product positioning according to the first feedback data and the second feedback data, and determining the target positioning of the cigarettes to be cultivated comprises: Performing multidimensional feature extraction on the first feedback data, the second feedback data and the third feedback data to obtain feedback analysis results; and optimizing the product positioning according to the feedback analysis result, and determining the target positioning of the cigarettes to be cultivated.
8. A full-link number intelligent cultivation platform for cigarettes is characterized by comprising a data acquisition module, a central database, a data analysis module and a decision support module, wherein, The data acquisition module is used for acquiring multi-source data in a cigarette cultivation link, and acquiring market state data of a cultivation market, first feedback data of a core retailer, second feedback data of a target consumer, third feedback data of an internet consumer and a marketing result of a commercial main body after a marketing scheme is executed; The multi-source data comprises product positioning and member data from an industrial main body, cultivation market data, marketing schemes and member data from commercial main bodies, sales data of cigarettes to be cultivated from retailers in a cultivation market, wherein the cultivation market data comprises basic data of each retailer in the cultivation market, the required quantity of the cigarettes to be cultivated, target values of the cigarettes to be cultivated and light and vigorous demand coefficients, the member data comprises historical consumption data, interaction behaviors and purchasing preferences of consumers, and the market state data comprises ordering rate, actual sales quantity, movable sales rate and stock quantity of each retailer in the cultivation market for the cigarettes to be cultivated in the current putting period, and the marketing results comprise activity participation rate, potential consumer conversion rate and marketing investment return rate; The central database is used for storing the total data of the data acquisition module, the decision support module and the data analysis module, wherein the total data comprises business circulation data of cigarettes to be cultivated in the cultivation process; the data analysis module is used for calling multi-source data stored in the central database to perform targeted data analysis, wherein the targeted data analysis comprises the following steps: weighting consumption level data, consumption capacity data and market competition data of each candidate area based on a preset weight value, and determining potential scores of the candidate areas; determining the candidate areas with the potential scores larger than the preset scores as the cultivation market of the cigarettes to be cultivated; determining a core retailer according to the basic data of each retailer; determining a throwing instruction of the cigarettes to be cultivated according to the cigarette demand to be cultivated, the target value of the cigarettes to be cultivated and the light-busy season demand coefficient; Determining a target consumer and a marketing scheme corresponding to the target consumer according to the member data; the throwing instruction is adjusted according to the ordering rate, the actual sales volume, the movable sales rate and the stock quantity, and the throwing instruction of the cigarettes to be cultivated in the next throwing period is determined; optimizing the marketing scheme according to the marketing result, and determining a target scheme of the next cultivation period; Performing multidimensional feature extraction on the first feedback data, the second feedback data and the third feedback data to obtain feedback analysis results; Optimizing the product positioning according to the feedback analysis result, and determining the target positioning of the cigarettes to be cultivated; The decision support module is used for receiving the targeted data analysis result of the data analysis module, and driving decisions of target positioning optimization, cultivation market adjustment, core retailer screening, delivery instruction adjustment and marketing scheme adjustment according to the targeted data analysis result, wherein the targeted data analysis result comprises cultivation market, core retailer, delivery instruction, target consumer, marketing scheme corresponding to the target consumer, feedback analysis result and target positioning.
9. An electronic device, the device comprising: And a memory communicatively coupled to the at least one processor, wherein the memory stores a computer program executable by the at least one processor to enable the at least one processor to perform the cigarette full link number intelligent cultivation method of any one of claims 1-7.
10. A computer readable storage medium, characterized in that the computer readable storage medium stores computer instructions for causing a processor to implement the cigarette full link number intelligent cultivation method of any one of claims 1-7 when executed.

Description

Intelligent cultivation method, platform, equipment and storage medium for full-link number of cigarettes Technical Field The application relates to the technical field of brand cultivation, in particular to a full-link number intelligent cultivation method, a full-link number intelligent cultivation platform, full-link number intelligent cultivation equipment and a storage medium for cigarettes. Background Market cultivation of high-end cigarettes is a key link for improving brand value and market competitiveness in the tobacco industry. The existing cultivation method mainly adopts a linear mode of brand propaganda, product putting-selling popularization, and has the obvious defects that firstly links are broken, the degree of synergy among links of industry, business, retailers and consumers is insufficient, a cultivation strategy lacks full-chain business flow support, secondly, the precision is low, links such as target market identification, core retailers screening and product putting are dependent on experience judgment and cannot be matched with actual demands, thirdly, feedback is delayed, market feedback data are collected and dispersed, quick feedback strategy optimization is difficult, thirdly, the degree of digital intelligence is low, the whole process lacks digital intelligence management tools, the cultivation efficiency is low, and the effect is difficult to quantify. Therefore, how to provide a technical scheme for improving the cultivation efficiency of cigarette brands is a technical problem to be solved urgently by those skilled in the art. Disclosure of Invention The application provides a full-link intelligent cultivation method, equipment, medium and program product for cigarettes, which take the cooperation of four cultivation main bodies of industrial and commercial zero elimination as the core, construct a full-link closed-loop cultivation system and improve the accuracy and efficiency of cigarette cultivation. According to one aspect of the application, a full-chain number intelligent cultivation method of cigarettes is provided, and the method comprises the following steps: obtaining product positioning and cultivation market data of cigarettes to be cultivated in a current cultivation period and member data of an industrial main body and/or a commercial main body, wherein the cultivation market data comprises basic data of retailers in the cultivation market, the demand of the cigarettes to be cultivated, target values of the cigarettes to be cultivated and demand coefficients of light-rich seasons, and the member data comprises historical consumption data, interaction behaviors and purchasing preference of consumers; Determining a throwing instruction of the cigarettes to be cultivated according to the cigarette demand to be cultivated, the target value of the cigarettes to be cultivated and the light-busy season demand coefficient, so that a commercial main body throws the cigarettes to be cultivated to corresponding retailers according to the throwing instruction, and acquiring sales data of the retailers on the cigarettes to be cultivated; determining a core retail user according to the basic data of each retail user, and generating a to-be-communicated problem according to the basic data of the core retail user and the sales data, so that an industrial main body and/or a commercial main body visit the core retail user based on the to-be-communicated problem to acquire first feedback data corresponding to the to-be-communicated problem; Determining a target consumer and a marketing scheme corresponding to the target consumer according to the member data, so that a business body executes the corresponding marketing scheme on the target consumer in the current cultivation period, and acquiring second feedback data of the target consumer on the cigarettes to be cultivated; And carrying out multidimensional feature extraction on the first feedback data and the second feedback data to obtain a feedback analysis result, optimizing the product positioning according to the feedback analysis result, and determining the target positioning of the cigarettes to be cultivated so as to enable an industrial main body to start the next cultivation period based on the target positioning. According to another aspect of the application, an intelligent cultivation platform for the whole-chain number of cigarettes is provided, which is characterized by comprising a data acquisition module, a central database, a data analysis module and a decision support module, wherein, The data acquisition module is used for acquiring multi-source data in a cigarette cultivation link, and acquiring market state data of a cultivation market, first feedback data of a core retailer, second feedback data of a target consumer, third feedback data of an internet consumer and a marketing result of a commercial main body after a marketing scheme is executed; The multi-source data comprises product positioning and me