CN-121998713-A - Advertisement processing method, chip, electronic device and medium

Abstract

The embodiment of the application provides an advertisement processing method, a chip, electronic equipment and a medium, wherein the method is applied to the electronic equipment and comprises the steps of receiving a first fund operation of a user on a first advertisement, wherein the first fund operation is used for authorizing LBS popularization, and displaying a reminding message corresponding to the first advertisement when the first advertisement meets a pushing condition, wherein the pushing condition comprises that the distance between the position of the electronic equipment and the position of a first store is not more than a distance threshold, and the first store is the store corresponding to the first advertisement. The embodiment of the application can improve the user experience.

Inventors

• WANG YUE
• DuanMu Mingxing

Assignees

• 花瓣云科技有限公司

Dates

Publication Date

20260508

Application Date

20241101

Claims (18)

1. 1. An advertisement processing method, which is applied to an electronic device, comprises the following steps: Receiving a first funding operation of a user on a first advertisement, wherein the first funding operation is used for authorizing popularization of a location-based service; When the first advertisement meets the pushing condition, displaying a reminding message corresponding to the first advertisement; The pushing condition comprises that the distance between the position of the electronic equipment and the position of a first store is not more than a distance threshold, and the first store is the store corresponding to the first advertisement.
2. 2. The method of claim 1, wherein the first funding operation does not include an operation to enter a user contact.
3. 3. The method of claim 1, wherein the receiving a first funding operation of a first advertisement by a user comprises: Displaying a funding page of the first advertisement, wherein the funding page comprises a first control for confirming authorization of popularization of the location-based service; and receiving an operation of setting the state of the first control to be a selected state by a user.
4. 4. The method of claim 1, wherein the reminder message includes an identification of the first store.
5. 5. The method of claim 1, wherein the alert message includes an identification of a first media, the first media being media corresponding to a client displaying the first advertisement.
6. 6. The method of claim 1, wherein the alert message includes a second control; after displaying the alert message corresponding to the first advertisement, the method further comprises: and in response to a triggering operation of the second control, displaying a map page, wherein one or more routes from the position of the electronic equipment to the position of the first store are displayed in the map page.
7. 7. The method of claim 1, wherein prior to the receiving the first funding operation of the first advertisement by the user, the method further comprises: Displaying an authorization page; And receiving authorization operation of a user on the authorization page to a first function, wherein the first function is a function based on location service promotion.
8. 8. The method according to claim 1, wherein the method further comprises: Displaying a setting page; And receiving setting operation of the user on the distance threshold value on the setting page.
9. 9. The method of claim 1, wherein the pushing conditions further comprise a frequency of display of alert messages corresponding to the first advertisement not exceeding a frequency threshold.
10. 10. The method according to any one of claims 1-9, wherein the method further comprises: The position of the electronic equipment is sent to a server of first media, wherein the first media is media corresponding to a client side displaying the first advertisement; The method comprises the steps that the position of at least one store sent by a server receiving first media is included, and the position of the at least one store is in a position range obtained according to the position of the electronic equipment; And selecting an advertisement store meeting the pushing condition from the at least one store.
11. 11. The method of any of claims 1-9, wherein prior to displaying the alert message corresponding to the first advertisement, the method further comprises: acquiring advertisement information of the first advertisement, wherein the advertisement information comprises an identifier of the first store; and checking whether the first advertisement meets the pushing condition according to the advertisement information.
12. 12. The method of claim 11, wherein after verifying whether the first advertisement satisfies the push condition, the method further comprises: and generating the reminding message under the condition that the first advertisement meets the pushing condition.
13. 13. The method of claim 11, wherein after verifying whether the first advertisement satisfies the push condition, the method further comprises: Requesting the reminding message from a server of a first media under the condition that the first advertisement meets the pushing condition, wherein the first media is media corresponding to a client for displaying the first advertisement; and receiving the reminding message sent by the server of the first media.
14. 14. The method of any of claims 1-9, wherein prior to displaying the alert message corresponding to the first advertisement, the method further comprises: acquiring advertisement information of the first advertisement, wherein the advertisement information comprises an identifier of a first medium, and the first medium is a medium corresponding to a client for displaying the first advertisement; Sending the advertisement information to a server of the first media; and receiving the reminding message sent by the server of the first media, wherein the reminding message is generated by the server of the first media under the condition that the first advertisement is verified to meet the pushing condition.
15. 15. An electronic chip, comprising: A processor for executing computer program instructions stored on a memory, wherein the computer program instructions, when executed by the processor, trigger the electronic chip to perform the method of any of claims 1-14.
16. 16. An electronic device comprising one or more memories for storing computer program instructions, and one or more processors, wherein the computer program instructions, when executed by the one or more processors, trigger the electronic device to perform the method of any of claims 1-14.
17. 17. A computer readable storage medium, characterized in that the computer readable storage medium has stored therein a computer program which, when run on a computer, causes the computer to perform the method according to any of claims 1-14.
18. 18. A computer program product, characterized in that the computer program product comprises a computer program which, when run on a computer, causes the computer to perform the method according to any of claims 1-14.

Description

Advertisement processing method, chip, electronic device and medium Technical Field The present application relates to the field of electronic devices, and in particular, to an advertisement processing method, a chip, an electronic device, and a medium. Background The advertising platform may collect user contact details through the clue funded advertisements and provide the user contact details to the advertiser. The advertiser guides the user to complete offline experience/verification in an electric pin/network pin mode so as to realize advertisement conversion. But the user experience in this way is poor. Disclosure of Invention The embodiment of the application provides an advertisement processing method, a chip, electronic equipment and a medium, which can improve user experience. In a first aspect, an embodiment of the application provides an advertisement processing method, which is applied to electronic equipment, and comprises the steps of receiving a first fund operation of a user on a first advertisement, wherein the first fund operation is used for authorizing popularization based on location services (Location Based Services, LBS), and displaying a reminding message corresponding to the first advertisement when the first advertisement meets a pushing condition, wherein the pushing condition comprises that the distance between the position of the electronic equipment and the position of a first store does not exceed a distance threshold, and the first store is a store corresponding to the first advertisement. The method has the advantages that the fund retention is realized by using authorized LBS popularization to replace collection of the contact ways of the users, so that the situation that the users worry about harassment due to the contact ways is avoided, and the problem of difficult fund retention can be solved. By pushing the reminding message to the user when the user is near the store corresponding to the funded advertisement, the user can be reminded to go to the store for offline experience, and the problem of difficult advertisement conversion can be solved. Optionally, the first funding operation does not include an operation of entering a user contact. The user contact means may include at least one of a name and a telephone. So there is no concern about the user being disturbed by leaving the contact. Optionally, receiving the first funding operation of the user on the first advertisement comprises displaying a funding page of the first advertisement, wherein the funding page comprises a first control for confirming the authorized LBS promotion, and receiving the operation of setting the state of the first control to be a selected state by the user. The user can authorize LBS promotion to some advertisements as required, and not authorize LBS promotion to other advertisements, so that personalized requirements of different users can be met. Optionally, the reminder message includes an identification of the first store. In this way, the user can be facilitated to know which store the nearby attention store is. Optionally, the reminding message comprises an identification of a first media, and the first media is media corresponding to a client side displaying the first advertisement. Thus, the user can conveniently know the media source of the funded advertisement. Optionally, the reminding message comprises a second control, and after the reminding message corresponding to the first advertisement is displayed, the advertisement processing method further comprises the step of responding to the triggering operation of the second control, displaying a map page, wherein one or more routes from the position of the electronic equipment to the position of the first store are displayed in the map page. In this way, the user may be facilitated to go to nearby interested stores for an offline experience of the advertised product/service. Optionally, before receiving the first funding operation of the user on the first advertisement, the advertisement processing method further comprises the steps of displaying an authorization page, receiving the authorization operation of the user on the authorization page on a first function, wherein the first function is a function of LBS promotion. Thus, the user can conveniently authorize the LBS promotion function according to the need. Optionally, the advertisement processing method further comprises the steps of displaying a setting page and receiving setting operation of a user on the distance threshold on the setting page. Therefore, the push of the reminding message meets the personalized requirements of the user. Optionally, the pushing condition further comprises that the display frequency of the reminding message corresponding to the first advertisement does not exceed a frequency threshold. Therefore, the influence of information harassment to the user caused by unnecessary frequent pushing of the reminding message on the user experience can