CN-121998714-A - Advertisement display method, system, terminal, readable storage medium and program product

Abstract

The present invention relates to the field of communications technologies, and in particular, to an advertisement display method, system, terminal, readable storage medium, and program product. According to the method, when the first terminal (such as a mobile phone) detects that communication connection is established with the second terminal, interface parameters such as the interface size of a target interface suitable for displaying advertisements at present are determined, so that advertisement resources which are related to the second terminal or commodities displayed by the second terminal and are suitable for the target interface are acquired, and advertisements corresponding to the acquired advertisement resources are displayed on the target interface. Wherein the content of the advertisement may comprise the second terminal or related parameters of the merchandise being presented by the second terminal. Therefore, the first terminal such as the mobile phone and the like can actively push the second terminal or related parameters of the commodity displayed by the second terminal to the user so as to facilitate the user to know, and accordingly the propaganda effect of the commodity corresponding to the second terminal is improved.

Inventors

• WANG ZHI

Assignees

• 华为技术有限公司

Dates

Publication Date

20260508

Application Date

20241105

Claims (20)

1. 1. An advertisement display method applied to a first terminal, the method comprising: In the moving process, a first message sent by a second terminal is received, wherein the first message is used for indicating the first terminal to determine whether advertisement display is supported or not; Determining that the advertisement is supported to be displayed, sending a second message indicating that the advertisement is supported to be displayed to the second terminal, and establishing a first communication connection with the second terminal; Receiving first commodity information sent by the second terminal based on the first communication connection, wherein the first commodity information is related to advertisements of first commodities; and displaying a first advertisement of the first commodity based on the first commodity information.
2. 2. The method of claim 1, wherein prior to said displaying the first advertisement for the first item, the method comprises: And playing prompt information based on the first commodity information, wherein the prompt information is used for reminding a user to view a first advertisement of the first commodity.
3. 3. The method of claim 2, wherein the play cue information comprises at least one of: Displaying a first image, wherein the first image comprises the prompt information; playing a first video, wherein the first video comprises the prompt information, or, And playing a first voice, wherein the first voice comprises the prompt information.
4. 4. The method of claim 1, wherein the determining to support displaying an advertisement comprises: And detecting that the function supporting the advertisement display is started on a target interface, wherein the target interface is an interface for displaying the first advertisement.
5. 5. The method of claim 4, wherein the first merchandise information includes at least one of a merchandise type, a merchandise model or a merchandise lot number, a merchandise status of the first merchandise.
6. 6. The method of claim 5, wherein displaying a first advertisement for the first commodity based on the first commodity information comprises any one of: sending a first acquisition request to an advertisement platform and receiving a first advertisement resource corresponding to the first advertisement returned by the advertisement platform, wherein the first acquisition request comprises the first commodity information and interface parameters of the target interface, and the interface parameters at least comprise the size of a display area of the target interface, or Sending a second acquisition request to the second terminal, and receiving a first advertisement resource corresponding to the first advertisement returned by the second terminal, wherein the second acquisition request at least comprises interface parameters of the target interface, the second terminal comprises one or more advertisement resources corresponding to the first commodity information, and the one or more advertisement resources comprise the first advertisement resource; and receiving a first advertisement resource corresponding to the first advertisement pushed by the second terminal.
7. 7. The method of claim 6, wherein the sending a second acquisition request to the second terminal and receiving a first advertisement resource corresponding to the first advertisement returned by the second terminal comprise: Transmitting the second acquisition request to the second terminal based on the first communication connection; receiving the first advertising resource returned by the second terminal based on a second communication connection established with the second terminal, wherein, The bandwidth of the data transmission channel supported by the second communication connection is greater than the bandwidth of the data transmission channel supported by the first communication connection.
8. 8. The method according to any of claims 5 to 7, wherein the first item of merchandise comprises the second terminal, the first item of merchandise information comprising at least device information of the second terminal, wherein the device information of the second terminal comprises one or more of: the second terminal belongs to the equipment type; the equipment model of the second terminal; And the current equipment state of the second terminal.
9. 9. The method of claim 8, wherein the first merchandise information relates to an advertisement for the first merchandise, comprising: The first advertisement resource corresponding to the first advertisement of the first commodity is provided with first-level classification information corresponding to the equipment type to which the second terminal belongs; a first advertisement resource corresponding to a first advertisement of the first commodity, having two-stage classification information corresponding to a device model of the second terminal, and And the first advertisement resource corresponding to the first advertisement of the first commodity is provided with three-level classification information corresponding to the current equipment state of the second terminal.
10. 10. The method of claim 9, wherein the current device state of the second terminal comprises an operational state and a non-operational state, The three-level classification information includes: first classification information corresponding to the operating state, or Second classification information corresponding to the non-operational state.
11. 11. The method according to claim 9 or 10, wherein the current device state of the second terminal comprises an operational state, comprising: the running state includes any one of an acceleration running state, a deceleration running state, and a turning running state of the automobile, and The current device state of the second terminal includes a non-operation state, including: And the non-running state comprises any one of a parking state, a flameout state and a power-off state of the automobile corresponding to the second terminal being the automobile.
12. 12. The method of claim 11, wherein the first classification information corresponding to the operational state comprises: An acceleration advertisement identifier corresponding to the acceleration driving state, wherein advertisement resources marked by the acceleration advertisement identifier are used for providing advertisement content showing related parameters of the acceleration performance of the automobile, and the commodity details of the first commodity comprise the related parameters of the acceleration performance of the automobile; A deceleration advertisement identifier corresponding to the deceleration driving state, wherein advertisement resources of the deceleration advertisement identifier corresponding to the mark are used for providing advertisement content showing related parameters of the deceleration performance of the automobile, and the commodity details of the first commodity comprise the related parameters of the deceleration performance of the automobile; And the turning advertisement mark corresponds to the turning running state, wherein the advertisement resource of the turning advertisement mark corresponds to the mark is used for providing advertisement content for displaying the relevant parameters of the turning performance of the automobile, and the commodity details of the first commodity comprise the relevant parameters of the turning performance of the automobile.
13. 13. The method of claim 11, wherein the second classification information corresponding to the non-operational state comprises: And the automobile configuration advertisement identifier corresponds to the parking state, the flameout state or the power-off state, wherein advertisement resources corresponding to the marks of the automobile configuration advertisement identifier are used for providing configuration parameters of hardware or software structures of the automobile, and the commodity details of the first commodity comprise the configuration parameters.
14. 14. The method of claim 1, wherein the first commodity comprises a commodity advertised by the second terminal in correspondence with an advertisement displayed on a screen, and The first commodity information comprises information related to commodities advertised by the second terminal.
15. 15. The method of claim 1, wherein the first merchandise information includes a first advertisement resource acquisition link corresponding to a first advertisement of the first merchandise.
16. 16. The method of claim 1, wherein the first merchandise information includes a first advertising resource corresponding to a first advertisement of the first merchandise.
17. 17. The method according to any one of claims 1 to 16, wherein the first communication connection comprises any one of the following: Communication connection based on Bluetooth technology; communication connection based on star flash technology; Communication connections based on ultra wideband technology, or, A wireless local area network based communication connection.
18. 18. An advertisement display method applied to a second terminal, the method comprising: Sending a first message to a first terminal, wherein the first message is used for indicating the first terminal to determine whether advertisement display is supported; Receiving a second message which is sent by the first terminal and indicates that advertisement display is supported, and establishing first communication connection with the first terminal; And sending first commodity information to the first terminal based on the first communication connection, wherein the first commodity information is related to the advertisement of the first commodity, and the first commodity information is used for supporting the first terminal to display the first advertisement of the first commodity.
19. 19. The method of claim 18, wherein the first merchandise information includes any one of: At least one of commodity type, commodity model or commodity batch number and commodity state of the first commodity; the first advertisement resource corresponding to the first advertisement of the first commodity obtains a link, or, And a first advertisement resource corresponding to the first advertisement of the first commodity.
20. 20. The method of claim 19, wherein the information corresponding to the first commodity includes at least one of a commodity type, a commodity model or commodity lot number, and a commodity status of the first commodity, and wherein the sending the first commodity information to the first terminal based on the first communication connection includes: receiving a third acquisition request sent by a first terminal, wherein the third acquisition request comprises interface parameters of a target interface for supporting the first terminal to display the first advertisement, and the interface parameters at least comprise the size of a display area of the target interface; determining a first advertisement resource corresponding to the first advertisement based on the first commodity information and the interface parameter of the target interface; And responding to the third acquisition request, and sending the first commodity information and the first advertisement resource to the first terminal.

Description

Advertisement display method, system, terminal, readable storage medium and program product Technical Field The present invention relates to the field of communications technologies, and in particular, to an advertisement display method, system, terminal, readable storage medium, and program product. Background Currently, in some occasions such as exhibitions or merchandise experience centers shown in fig. 1, the merchandise displayed on each exhibition booth, such as an automobile, a mobile phone, a television, or the like, and the corresponding merchandise introduction is mostly displayed to the user through an information board on the booth or a large screen device beside the booth. The goods such as the automobile displayed by the display position 01 can display relevant parameters of the automobile, such as acceleration performance, charging power and the like of the automobile through a large-screen device 011 nearby. For another example, the display positions 02 to 13 may display relevant parameters of the goods, such as mobile phones, televisions, etc., displayed on each display position using information boards on each display position display table. After entering the exhibition or merchandise experience center shown in fig. 1, the user typically views only the appearance of the merchandise displayed at each exhibition booth along the showway 012. For a commodity of interest, the user may not be able to view the commodity-related parameters. This may result in that the relevant parameters of some commodities which do not interest the user are not known by the user, and the advertising effect of the commodities is poor. In this regard, there is currently no advertisement display scheme capable of actively pushing relevant parameters of a commodity to a user to understand in the above scenario. Disclosure of Invention The application provides an advertisement display method, an advertisement display system, a terminal, a readable storage medium and a program product, which can support a first terminal such as a mobile phone to actively push a second terminal or related parameters of commodities displayed by the second terminal to a user so as to facilitate the user to know, thereby being beneficial to improving the propaganda effect of the second terminal corresponding to the commodities. In a first aspect, the application provides an advertisement display method applied to a first terminal, the method comprises the steps of receiving a first message sent by a second terminal in a moving process, wherein the first message is used for indicating the first terminal to determine whether advertisement display is supported; the method comprises the steps of determining support for displaying advertisements, sending a second message indicating support for displaying advertisements to a second terminal, establishing first communication connection with the second terminal, receiving first commodity information sent by the second terminal based on the first communication connection, wherein the first commodity information is related to advertisements of first commodities, and displaying the first advertisements of the first commodities based on the first commodity information. For example, the first message sent by the second terminal may be a broadcast message. When the distance between the first terminal and the second terminal in the moving process meets a certain range condition (for example, within a preset X meter range), the broadcast message sent by the second terminal can be sent to the first terminal. At this time, the first terminal may receive the broadcast message (i.e., the first message). The first message may carry a special mark or a special field, and after the first terminal identifies the special mark or the special field, the first terminal may trigger to detect whether the advertisement is supported to be displayed, and further reply a corresponding message, for example, the second message, to the second terminal under the condition that the advertisement is supported to be displayed. The second message may be a unicast message or a multicast message designating the receiving object (e.g., the second terminal), which is not limited herein. And, in the case of supporting the display of the advertisement, the first terminal may continue to establish a communication connection (e.g., the first communication connection described above) with the second terminal, and receive the first merchandise information sent by the second terminal based on the established communication connection, so as to display the corresponding advertisement (e.g., the first advertisement). It is understood that the content of the first advertisement may include relevant parameters of the goods, such as relevant performance parameters of the car, etc. In some scenes such as exhibitions or commodity experience centers, the first terminal such as a mobile phone and the like which follow the movement of the user can act