CN-122000087-A - Information pushing method, device, electronic equipment and storage medium

CN122000087ACN 122000087 ACN122000087 ACN 122000087ACN-122000087-A

Abstract

The invention discloses an information pushing method, an information pushing device, electronic equipment and a storage medium. The method comprises the steps of obtaining information pushing parameters, determining a first characteristic attribute set according to the information pushing parameters, determining scene tags corresponding to the characteristic attributes according to first type tags and second type tags, wherein the characteristic attributes of a target object contained in the first characteristic attribute set are used for reflecting identification information of the target object and information which the target object is authorized to use for representing health conditions, screening out the first type tags and the second type tags, which meet preset matching conditions, of the characteristic attributes from a preset tag library according to each characteristic attribute in the first characteristic attribute set under the constraint of an information subject to be pushed indicated by the information pushing parameters, generating information to be pushed according to the scene tags corresponding to each characteristic attribute, and pushing the information to be pushed to the target object corresponding to each characteristic attribute. The method and the device can improve the accuracy and suitability of information pushing of the target object.

Inventors

YE JIAHAO
LIAO YUCHENG

Assignees

南网数字运营软件科技(广东)有限公司

Dates

Publication Date: 20260508
Application Date: 20260121

Claims (10)

1. An information pushing method, characterized in that the method comprises: Acquiring information pushing parameters, wherein the information pushing parameters at least comprise an information subject to be pushed, a target pushing range and an expected information pushing accuracy degree, and the target pushing range is used for indicating a target object set which can be reached by a carrier bearing the information to be pushed; Determining a first characteristic attribute set according to the information pushing parameters, wherein the first characteristic attribute set comprises characteristic attributes of all target objects in a target pushing range indicated by the information pushing parameters, and the characteristic attributes of the target objects are used for reflecting identification information of the target objects and information of authorization of the target objects for representing health conditions; Under the constraint of an information subject to be pushed indicated by information pushing parameters, for each characteristic attribute in the first characteristic attribute set, a scene tag corresponding to the characteristic attribute is determined according to a first type tag and a second type tag which are screened out from a preset tag library and meet a preset matching condition according to the matching degree of the characteristic attribute, wherein the preset tag library comprises the first type tag and the second type tag, the first type tag is used for identifying the first characteristic and is used for representing characteristic information under different information dimensions in different information fields, the second type tag is used for identifying the first characteristic set matched with a target object group, the target object group is used for indicating the characteristic attribute set with at least one common characteristic in the first characteristic attribute set, and the second type tag is associated with the common characteristic of the corresponding target object group; Generating information to be pushed according to the scene label corresponding to each characteristic attribute, and pushing the information to be pushed to the target object corresponding to each characteristic attribute.
2. The method according to claim 1, wherein determining, for each feature attribute in the first feature attribute set under the constraint of the information subject to be pushed indicated by the information push parameter, a scene tag corresponding to the feature attribute according to a first type tag and a second type tag that are screened from a preset tag library and whose matching degree meets a preset matching condition, includes: Determining second type tags corresponding to the characteristic attributes in the first characteristic attribute set according to the matching degree between the characteristic attributes in the first characteristic attribute set and the common characteristics of the corresponding target object group associated with the second type tags in the preset tag library; obtaining a plurality of third type labels according to the matching degree of each first type label in a preset label library and the information pushing parameter, wherein the third type labels are the first type labels with the matching degree with the information pushing parameter in the preset label library not lower than a preset threshold value; determining a plurality of fourth type labels corresponding to each characteristic attribute in the first characteristic attribute set according to the matching degree between each characteristic attribute in the first characteristic attribute set and each third type label in the plurality of third type labels, wherein the fourth type labels are third type labels, of which the matching degree with the characteristic attribute is not lower than a preset threshold, in the plurality of third type labels; And determining the scene label corresponding to each characteristic attribute according to the plurality of fourth type labels corresponding to each characteristic attribute and the second type label corresponding to each characteristic attribute.
3. The method of claim 1, wherein the characteristic properties of the target object are generated by: Acquiring first information of a plurality of target objects, wherein the first information comprises information for reflecting the identification of the target objects and information for representing health conditions by the target objects; And constructing the characteristic attribute of each target object according to the first information of each target object.
4. A method according to claim 3, wherein constructing the characteristic attribute of each target object based on the first information of each target object comprises: Extracting multidimensional feature information of each target object from the first information of each target object according to a preset feature extraction rule; Establishing a characteristic information matrix according to the multi-dimensional characteristic information of each target object, wherein rows in the characteristic information matrix represent the multi-dimensional characteristic information of a single target object, and represent different dimensions of the multi-dimensional characteristic information; Setting weight values of each feature information dimension in the feature information matrix according to the information pushing parameters and preset feature weight configuration; and constructing the characteristic attribute of each target object according to the characteristic information matrix and the weight value of each characteristic information dimension in the characteristic information matrix.
5. The method of claim 1, wherein the library of preset tags is generated by: determining a plurality of information types to be pushed according to first preset information, wherein the first preset information is used for representing the requirements of the plurality of target objects on push information, and the plurality of information types to be pushed are used for indicating various information fields to be pushed; Constructing a data dictionary set according to the information types to be pushed, wherein the data dictionary set comprises a plurality of data dictionaries, each data dictionary is used for describing the information field indicated by any information type to be pushed, and each data element in each data dictionary is used for describing the characteristic information of any information dimension in the corresponding information field; generating a first type label in the preset label library according to the data elements contained in each data dictionary, and generating a second type label in the preset label library according to the first type label in the preset label library and the characteristic attributes of a plurality of target objects.
6. The method of claim 5, wherein generating the second type of tag in the preset tag library from the first type of tag in the preset tag library and the characteristic attributes of the plurality of target objects comprises: Performing group division on the characteristic attributes of a plurality of target objects according to a preset group division rule to obtain a plurality of second characteristic attribute sets and common characteristics associated with each second characteristic attribute set, wherein each characteristic portrait in each second characteristic attribute set is provided with at least one common characteristic, and the common characteristics associated with each second characteristic attribute set refer to characteristic information shared by each characteristic attribute in each second characteristic attribute set; And combining the common features associated with each second feature attribute set with a plurality of first type tags, the matching degree of which is not lower than a preset threshold value, in the preset tag library to obtain second type tags in the preset tag library.
7. An information pushing apparatus, characterized in that the apparatus comprises: The information pushing parameter acquisition module is used for acquiring information pushing parameters, wherein the information pushing parameters at least comprise an information subject to be pushed, a target pushing range and an expected information pushing accuracy degree, and the target pushing range is used for indicating a target object set which can be reached by a carrier bearing the information to be pushed; The characteristic attribute set determining module is used for determining a first characteristic attribute set according to the information pushing parameters, wherein the first characteristic attribute set comprises characteristic attributes of all target objects in a target pushing range indicated by the information pushing parameters, and the characteristic attributes of the target objects are used for reflecting identification information of the target objects and information of authorization of the target objects for representing health conditions; The scene tag determining module is used for screening out a first type tag and a second type tag which meet a preset matching condition according to the matching degree of the feature attributes from a preset tag library aiming at each feature attribute in the first feature attribute set under the constraint of an information subject to be pushed indicated by the information pushing parameter, determining the scene tag corresponding to the feature attribute, wherein the preset tag library comprises the first type tag and the second type tag, the first type tag is used for identifying a first feature which is used for representing feature information under different information dimensions of different information fields, the second type tag is used for identifying a first feature set matched with a target object group, and the target object group is used for indicating the feature attribute set with at least one common feature in the first feature attribute set, and the second type tag is associated with the common feature of the corresponding target object group; And the information pushing module is used for generating information to be pushed according to the scene label corresponding to each characteristic attribute and pushing the information to be pushed to the target object corresponding to each characteristic attribute.
8. The apparatus of claim 7, wherein the scene tag determination module is specifically configured to: Determining second type tags corresponding to the characteristic attributes in the first characteristic attribute set according to the matching degree between the characteristic attributes in the first characteristic attribute set and the common characteristics of the corresponding target object group associated with the second type tags in the preset tag library; obtaining a plurality of third type labels according to the matching degree of each first type label in a preset label library and the information pushing parameter, wherein the third type labels are the first type labels with the matching degree with the information pushing parameter in the preset label library not lower than a preset threshold value; determining a plurality of fourth type labels corresponding to each characteristic attribute in the first characteristic attribute set according to the matching degree between each characteristic attribute in the first characteristic attribute set and each third type label in the plurality of third type labels, wherein the fourth type labels are third type labels, of which the matching degree with the characteristic attribute is not lower than a preset threshold, in the plurality of third type labels; And determining the scene label corresponding to each characteristic attribute according to the plurality of fourth type labels corresponding to each characteristic attribute and the second type label corresponding to each characteristic attribute.
9. An electronic device, the electronic device comprising: At least one processor, and A memory communicatively coupled to the at least one processor, wherein, The memory stores a computer program executable by the at least one processor to enable the at least one processor to perform the information pushing method of any of claims 1-6.
10. A computer readable storage medium storing computer instructions for causing a processor to implement the information push method of any one of claims 1-6 when executed.

Description

Information pushing method, device, electronic equipment and storage medium Technical Field The present invention relates to the field of data processing technologies, and in particular, to an information pushing method, an information pushing device, an electronic device, and a storage medium. Background The current social aging process is continuously accelerated, the occupation ratio of retired personnel of enterprises is continuously improved, and new characteristics and challenges are presented for life health management of the group. The problem of information acquisition channel blocking exists in partial retirees, and professional personal health management knowledge reserves are generally lacking, so that clear and accurate cognition is difficult to form on the health condition of the retirees, and various health hidden dangers are easily caused. Most of the existing enterprise health management modes for the retired personnel are unified pushing, and the accurate matching and pushing of health information cannot be carried out by combining the individual characteristics of each retired personnel and the common health requirements of retired personnel groups with similar conditions, so that the requirements of different health management and accurate pushing of the health information of the retired personnel cannot be met. Disclosure of Invention The invention provides an information pushing method, an information pushing device, electronic equipment and a storage medium, and aims to solve the problem that pushing accuracy and suitability of target object information are insufficient. According to an aspect of the present invention, there is provided an information pushing method, including: The method comprises the steps that information pushing parameters are obtained, wherein the information pushing parameters at least comprise an information subject to be pushed, a target pushing range and an expected information pushing accuracy degree, and the target pushing range is used for indicating a target object set which can be reached by a carrier bearing the information to be pushed; Determining a first characteristic attribute set according to the information pushing parameters, wherein the first characteristic attribute set comprises characteristic attributes of all target objects in a target pushing range indicated by the information pushing parameters, and the characteristic attributes of the target objects are used for reflecting identification information of the target objects and information of authorization of the target objects for representing health conditions; Under the constraint of information subjects to be pushed indicated by information pushing parameters, for each characteristic attribute in a first characteristic attribute set, a scene tag corresponding to the characteristic attribute is determined according to a first type tag and a second type tag which are screened out from a preset tag library and have the characteristic attribute matching degree meeting the preset matching condition, wherein the preset tag library comprises the first type tag and the second type tag, the first type tag is used for identifying the first characteristic and is used for representing characteristic information under different information dimensions of different information fields, the second type tag is used for identifying the first characteristic set matched with a target object group, the target object group is used for indicating the characteristic attribute set with at least one common characteristic in the first characteristic attribute set, the second type tag is associated with the common characteristic of the corresponding target object group, and the scene tag corresponding to each characteristic attribute is used for identifying the first characteristic set which consists of the first type tag and the second type tag and corresponds to each characteristic attribute under the constraint of the information subjects to be pushed indicated by the information pushing parameters; And generating information to be pushed according to the scene label corresponding to each characteristic attribute, and pushing the information to be pushed to the target object corresponding to each characteristic attribute. According to another aspect of the present invention, there is provided an information pushing apparatus including: The information pushing parameter acquisition module is used for acquiring information pushing parameters, wherein the information pushing parameters at least comprise an information subject to be pushed, a target pushing range and an expected information pushing accuracy degree, and the target pushing range is used for indicating a target object set which can be reached by a carrier bearing the information to be pushed; The characteristic attribute set determining module is used for determining a first characteristic attribute set according to the information pushing parameters,