CN-122003694-A - Method and apparatus for providing a photographic service including an artificial intelligence based expression exercise advertising function

Abstract

The present invention relates to a method performed by a processor of a photographing service providing apparatus, the method comprising the steps of receiving at least one instant print image according to an advertisement event participation request from a photographing apparatus or a user apparatus, determining whether an advertisement expression is included in the instant print image by inputting the instant print image into an expression recognition model configured to output whether the advertisement expression is included in the image by using the image as an input, and providing a reward to the photographing apparatus or the user apparatus when the advertisement expression is included in the instant print image.

Inventors

• PU ZHENGXUN
• JIN MINXI
• JIN ZHENYONG
• LIU GUIMIN
• LI XIUXUE

Assignees

• 西北有限公司

Dates

Publication Date

20260508

Application Date

20240911

Priority Date

20230927

Claims (17)

1. 1. A method performed by a processor of an apparatus for providing photography services, comprising: Receiving at least one instant print image according to a request from a photographing device or a user device to participate in an advertising event; Determining whether an advertisement expression is contained in the immediate print image by inputting the immediate print image into an expression recognition model configured to output whether the advertisement expression is contained in the image when the image is input, and And if the advertisement expression is contained in the instant printing image, providing rewards to the shooting equipment or the user equipment.
2. 2. The method of claim 1, wherein the expression recognition model is: is configured to output a model of a probability that a user expression contained in the instant print image corresponds to a predefined advertisement expression.
3. 3. The method of claim 1, wherein the expression recognition model is: Is configured to output a model of a probability that a user emotion contained within the image corresponds to a emotion expression predefined for each advertisement.
4. 4. A method according to claim 2 or claim 3, further comprising: The advertisement expression or facial expression to be identified in the expression identification model is determined by utilizing an advertisement training model which trains with advertisement content as input to detect the facial expression or emotional expression of the user according to the type of the advertisement event.
5. 5. The method of claim 1, further comprising: providing guidance for the advertising event to the photographing apparatus, Wherein the guideline includes at least one of a face exposure range, a face rotation direction, an exposure state of the facial feature, and a size or direction change based on the facial feature coordinates.
6. 6. The method of claim 5, wherein the receiving the image is: receiving an instant printable image in real time from the photographing apparatus, and Wherein the determining whether to include the advertisement expression further comprises: providing a probability to the capture device indicating whether the advertising expression is contained in the instantly printable image.
7. 7. The method of claim 1, wherein the receiving the image further comprises: identifying an advertising object contained in the request from the photographing apparatus to participate in the advertising event, and Providing a background image or an object image, which can be inserted into an instant print image, to the photographing apparatus using the identified attribute of the advertisement object.
8. 8. The method of claim 1, wherein the receiving the image is: receiving a plurality of instant print images composed of a plurality of frames, and Wherein the providing the reward is when at least one of the plurality of instant print images contains an advertisement expression that matches the request to participate in the advertisement event.
9. 9. An apparatus for providing a photography service, comprising: a communication interface; Memory, and A processor operably connected to the communication interface and the memory; Wherein the processor is configured to: The method includes receiving at least one immediate print image according to a request from a photographing device or a user device to participate in an advertising event, determining whether an advertising expression is contained in the immediate print image by inputting the immediate print image into an expression recognition model configured to output whether the advertising expression is contained in the image when the image is input, and providing a reward to the photographing device or the user device if the advertising expression is contained in the immediate print image.
10. 10. An apparatus according to claim 9, Wherein the expression recognition model is a model configured to output a probability that a user expression contained in the instant print image corresponds to a predefined advertisement expression.
11. 11. An apparatus according to claim 9, Wherein the expression recognition model is a model configured to output a probability that a user emotion contained within the image corresponds to a emotion expression predefined for each advertisement.
12. 12. The apparatus of claim 10 or claim 11, Wherein the processor is further configured to determine the advertisement expression or facial expression to be identified in the expression identification model by utilizing an advertisement training model that trains with advertisement content as input to detect a facial expression or emotional expression of a user according to the type of advertisement event.
13. 13. The apparatus of claim 9, wherein the processor is further configured to: providing guidance for the advertising event to the photographing apparatus, The guideline includes at least one of a face exposure range, a face rotation direction, an exposure state of a face feature, and a size or direction change based on a face feature coordinate.
14. 14. The apparatus of claim 13, wherein the processor is further configured to: An instant printable image is received in real-time from the capture device and a probability indicating whether the advertising expression is contained in the instant printable image is provided to the capture device.
15. 15. The apparatus of claim 10, wherein the processor is further configured to: And providing a background image or an object image insertable into an instant print image to the photographing apparatus using the identified attribute of the advertisement object.
16. 16. The apparatus of claim 10, wherein the processor is further configured to: receiving a plurality of instant print images composed of a plurality of frames, and The reward is provided when at least one of the plurality of instant print images contains an advertising expression that matches the request to participate in the advertising event.
17. 17. A photographing apparatus for providing a photographing service, comprising: a communication interface; An I/O interface; Memory, and A processor operatively connected to the communication interface, the I/O interface, and the memory; Wherein the processor is configured to: The method comprises the steps of obtaining at least one instant printing image through the I/O interface, determining whether the instant printing image contains an advertisement expression or not through inputting the instant printing image into an expression recognition model, outputting whether the image contains the advertisement expression or not when the image is taken as input, and providing rewards for the user matched with the image through the communication interface if the instant printing image contains the advertisement expression.

Description

Method and apparatus for providing a photographic service including an artificial intelligence based expression exercise advertising function Technical Field The present disclosure relates to a method and apparatus for providing a photography service including an artificial intelligence based advertisement function using expressions. Background Unmanned photo kiosks that provide self-help photography are becoming new experience space for young people to express themselves and attract others. With the design advantages of the kiosk itself, unmanned kiosks are deployed in cultural facilities or people-stream intensive places such as events, exhibitions, and concert halls. Accordingly, the present disclosure discloses advertising directed to accessing an unmanned kiosk user. For example, the disclosed forms of advertising include merging an idol, athlete, or net red into a photo background or picture, displaying the advertising object on a screen during photo printing, and displaying the advertising object on a website where the user accesses the saved photo. However, advertising by celebrities has a disadvantage in that the target audience is narrow, and it is difficult to obtain a remarkable advertising effect in a short period of time because advertisements provided on a display screen or web page are unilaterally presented to users. Background art is provided to facilitate a better understanding of the present disclosure. The descriptions in the background should not be construed as admitted to be prior art. Disclosure of Invention Technical problem Accordingly, there is a need for a new approach to maximize advertising effectiveness through an unmanned photography kiosk that provides self-service photography. Accordingly, the present inventors have aimed at developing a method for enhancing advertising effects by guiding a user to make a specific facial expression (expression) and providing a corresponding advertisement when the user makes an expression for photographing, thereby providing a user-participated advertising service. The tasks of the present disclosure are not limited to the above-described tasks, and other tasks not mentioned will be clearly understood by those skilled in the art from the following description. Solution to the problem To solve the above problems, one embodiment of the present disclosure provides a method of an artificial intelligence-based photography service including a function of using expressions. The method is configured to include receiving at least one immediate print image in accordance with a request from a photographing device or a user device to participate in an advertising event, determining whether an advertising expression is contained in the immediate print image by inputting the immediate print image into an expression recognition model, the expression recognition model being configured to output whether an advertising expression is contained in an image when the image is input, and providing a reward to the photographing device or the user device if the advertising expression is contained in the immediate print image. According to features of the present disclosure, the expression recognition model may be a model configured to output a probability that a user expression contained in the instant print image corresponds to a predefined advertisement expression. According to a feature of the present disclosure, the expression recognition model may be a model configured to output probabilities that user emotions contained within the image correspond to emotion expressions predefined for each advertisement. According to features of the present disclosure, the method may further include determining the advertisement expression or facial expression to be identified in the expression recognition model by using an advertisement training model trained with advertisement content as input to detect a facial expression or emotional expression of a user according to a type of the advertisement event. According to features of the present disclosure, the method further includes providing a guide for the advertising event to the photographing apparatus, wherein the guide includes at least one of a face exposure range, a face rotation direction, an exposure state of the face feature, and a size or direction change based on the face feature coordinates. According to a feature of the present disclosure, the receiving the image refers to receiving an immediately printable image in real time from the photographing device, and the determining whether to include the advertisement expression further includes providing a probability indicating whether the advertisement expression is included in the immediately printable image to the photographing device. According to features of the present disclosure, the receiving the image may further include identifying an advertisement object included in the request from the photographing apparatus to participate in the advertisement event, and