CN-122019650-A - Target object acquisition method and device

CN122019650ACN 122019650 ACN122019650 ACN 122019650ACN-122019650-A

Abstract

One or more embodiments of the present disclosure provide a method and apparatus for acquiring a target object. The method includes the steps that a first service platform can display an interactive interface, a first object identification list and characteristic information are determined in response to selection operation of a user on a data source component, the first object identification list is used for indicating a first screening object stored locally, the characteristic information is used for indicating a second screening object associated with a second service platform, the characteristic information comprises a processing type, a data processing mode corresponding to the characteristic information can be determined in response to screening operation of the user on the processing type and sent to the second service platform based on a generating request instruction, the second service platform is indicated to obtain a second object identification list of the second screening object based on the characteristic information, a processing result is generated through the data processing mode, the first object identification list and the second object identification list, and then the first service platform can determine a target object set based on the processing result of the second service platform.

Inventors

ZHANG QICHAO
HUANG YIKAI
CHAI XIAOJUAN
LIU ZHENG

Assignees

蚂蚁区块链科技(上海)有限公司

Dates

Publication Date: 20260512
Application Date: 20260129

Claims (10)

1. A target object acquisition method, applied to a first service platform, the method comprising: Displaying an interactive interface, wherein the interactive interface is provided with a data source assembly, the data source assembly comprises a local data source assembly and an external data source assembly, the external data source assembly is associated with meta information of a second service platform, and the meta information comprises a processing type; Determining a first object identification list and characteristic information in response to a selection operation of a user on the data source component, wherein the first object identification list is used for indicating a first screening object stored locally, the characteristic information is used for indicating a second screening object associated with the second service platform, and the characteristic information comprises the processing type; Responding to the screening operation of the user on the processing type, and determining a data processing mode corresponding to the characteristic information; Generating a request instruction based on the data processing mode, and sending the request instruction to the second service platform to instruct the second service platform to acquire a second object identification list of the second screening object based on the characteristic information, and generating a processing result based on the first object identification list and the second object identification list through the data processing mode; A set of target objects is determined based on the processing results received from the second service platform.
2. The target object obtaining method according to claim 1, wherein the determining, in response to a filtering operation of the processing type by the user, a data processing manner corresponding to the feature information includes: And under the condition that the processing type included in the characteristic information is a privacy calculation type, determining the data processing mode based on screening operation of a user on a first preset processing mode corresponding to the privacy calculation type.
3. The target object obtaining method according to claim 2, wherein the generating the request instruction based on the data processing manner includes: encrypting the first object identification list based on a preset encryption algorithm corresponding to the privacy calculation type to obtain an encrypted first object identification list; and generating the request instruction based on the encrypted first object identification list, the characteristic information and the data processing mode.
4. The target object acquisition method according to claim 2, wherein the determining a target object set based on the processing result received from the second service platform includes: and taking the processing result as the target object set.
5. The target object obtaining method according to claim 1, wherein the determining, in response to a filtering operation of the processing type by the user, a data processing manner corresponding to the feature information includes: And under the condition that the processing type included in the characteristic information is an API interface type, determining the data processing mode based on screening operation of a user on a second preset processing mode corresponding to the API interface type.
6. The target object obtaining method according to claim 5, wherein the generating the request instruction based on the preset processing manner includes: and generating the request instruction based on the query condition, the first object identification list and the characteristic information contained in the data processing mode.
7. The target object acquisition method according to claim 6, wherein the determining a target object set based on the processing result received from the second service platform includes: acquiring a target object identifier meeting the query condition from the first object identifier list based on the processing result; the set of target objects is determined based on the target object identification.
8. The method of claim 1, wherein prior to the presenting the interactive interface, the method further comprises: Acquiring meta information of the second service platform, wherein the meta information further comprises a name, description information, an interface address and authentication information of the second service platform; and associating the meta-information to the external data source component corresponding to the second service platform.
9. The target object acquisition method according to claim 1, wherein after the determining the target object set, the method further comprises: and storing the target object set locally to generate a local data source component corresponding to the target object set.
10. An electronic device, the electronic device comprising: a memory for storing a computer program product; Processor for executing a computer program product stored in the memory, which, when executed, implements the target object acquisition method according to any one of the preceding claims 1 to 9.

Description

Target object acquisition method and device Technical Field One or more embodiments of the present disclosure relate to the field of computer technologies, and in particular, to a method and an apparatus for acquiring a target object. Background Under the background of rapid development of digital marketing technology, screening and integration of target client groups become key links for realizing accurate marketing. At present, tools carried by various digital marketing platforms can finish user analysis and target client group selection based on enterprise data, and the requirements of basic marketing scenes are met. Along with the continuous enrichment of marketing scenes, data sources are gradually diversified, and the types of enterprise owned data, partner data, third party data and the like are covered. A single data source often has difficulty in comprehensively describing user characteristics, and only depending on enterprise own data, the crowd can be selected with insufficient coverage or insufficient accuracy, while cooperators or third party data (such as credit scores, cross-platform behaviors, industry labels and the like) can effectively supplement user images, but cannot be directly imported into local bins to participate in the crowd selection due to privacy compliance, data safety, technical isolation and the like. In order to improve coverage breadth and tag richness of crowd circling, the marketing system needs to efficiently coordinate local data with external data to perform joint operation (such as intersection, screening and the like) so as to fuse multiple views to generate more accurate target groups. In order to achieve efficient collaborative operation of multi-source data and improve the accuracy and process consistency of target client group selection, a target object acquisition scheme adapting to a multi-source data collaborative operation scene needs to be provided. Disclosure of Invention In order to achieve efficient collaborative operation of multi-source data and improve accuracy and process continuity of target client group selection, one or more embodiments of the present disclosure provide a target object acquisition method and apparatus. In a first aspect, one or more embodiments of the present disclosure provide a target object obtaining method, which is applied to a first service platform, and the method includes: Displaying an interactive interface, wherein the interactive interface is provided with a data source assembly, the data source assembly comprises a local data source assembly and an external data source assembly, the external data source assembly is associated with meta information of a second service platform, and the meta information comprises a processing type; Determining a first object identification list and characteristic information in response to a selection operation of a user on the data source component, wherein the first object identification list is used for indicating a first screening object stored locally, the characteristic information is used for indicating a second screening object associated with the second service platform, and the characteristic information comprises the processing type; Responding to the screening operation of the user on the processing type, and determining a data processing mode corresponding to the characteristic information; Generating a request instruction based on the data processing mode, and sending the request instruction to the second service platform to instruct the second service platform to acquire a second object identification list of the second screening object based on the characteristic information, and generating a processing result based on the first object identification list and the second object identification list through the data processing mode; A set of target objects is determined based on the processing results received from the second service platform. In a possible implementation manner, the determining, in response to a filtering operation of the processing type by the user, a data processing manner corresponding to the feature information includes: And under the condition that the processing type included in the characteristic information is a privacy calculation type, determining the data processing mode based on screening operation of a user on a first preset processing mode corresponding to the privacy calculation type. In a possible implementation manner, the generating a request instruction based on the data processing manner includes: encrypting the first object identification list based on a preset encryption algorithm corresponding to the privacy calculation type to obtain an encrypted first object identification list; and generating the request instruction based on the encrypted first object identification list, the characteristic information and the data processing mode. In a possible implementation manner, the determining a target object set based on the processing res