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CN-122019903-A - Information stream display processing method and device, electronic equipment and storage medium

CN122019903ACN 122019903 ACN122019903 ACN 122019903ACN-122019903-A

Abstract

The application provides a display processing method, a device, electronic equipment and a computer readable storage medium of an information stream, wherein the method comprises the steps of obtaining the information stream, displaying at least one business information in the information stream in a man-machine interaction interface, wherein each business information occupies one information bit of the man-machine interaction interface, combining a plurality of marketing information in the information stream into one information bit of the man-machine interaction interface, and displaying the information bit occupied by the marketing information in the information stream, wherein the information bit occupied by the marketing information is different from the information bit occupied by any business information. By the method and the device, the marketing information in the information flow can be merged to improve the information browsing efficiency and save resources.

Inventors

  • HUANG JIANSHU
  • LIAO JIAQI
  • RUAN MINGKANG
  • LIU XIANG
  • ZHA WEN
  • Suo Jingchao
  • LIU GUIPING
  • JIA ZHONGHAO
  • CHEN GUOMIN
  • LI MINGLIANG
  • LIANG TIANYI

Assignees

  • 腾讯科技（深圳）有限公司

Dates

Publication Date
20260512
Application Date
20201231

Claims (20)

  1. 1. A method for processing a display of an information stream, the method comprising: Obtaining an information stream, wherein the type of information in the information stream comprises service information and marketing information; Dividing the information flow into a plurality of intervals, and identifying at least one marketing message contained in the intervals; when the position of the interval is displayed in the human-computer interaction interface and the interval comprises a plurality of marketing messages, combining the marketing messages in the interval into one information bit in the human-computer interaction interface for display; Wherein, the information bit occupied by a plurality of marketing messages is different from the information bit occupied by any business message.
  2. 2. The method of claim 1, wherein the dividing the information stream into a plurality of intervals comprises: the information stream is divided into a plurality of intervals by any one of the following means: dividing the information flow into sections corresponding to a plurality of publishing time periods; dividing the information stream into a plurality of sections including the same amount of information; dividing the information flow into a plurality of intervals comprising the same number of published accounts.
  3. 3. The method of claim 2, wherein the step of determining the position of the substrate comprises, When dividing the information flow into sections corresponding to a plurality of publishing time periods, the time granularity used for dividing the sections is inversely related to the quantity of information in the information flow, wherein the time granularity comprises any one of a fixed value and a continuous reading duration of a user; when dividing the information stream into a plurality of sections comprising the same amount of information, the number granularity adopted by the divided sections is positively correlated with the amount of the information in the information stream, and the number granularity comprises any one of a fixed value and the amount of the information continuously read by a user; When the information flow is divided into a plurality of intervals comprising the same number of published accounts, the intervals are divided according to the number of accounts granularity, each interval comprises information published by the published accounts with the same number of accounts granularity, and the number of accounts granularity is determined in any mode, namely, fixed and determined according to the number of accounts continuously read by a user.
  4. 4. A method according to any one of claims 1 to 3, further comprising: If the number of the marketing messages in the information flow does not exceed the number threshold, executing any one of the following processes: Merging a plurality of marketing messages published by the same marketing account into information bits corresponding to the marketing account for display; and combining the marketing information of the same type into one information bit corresponding to the type for display.
  5. 5. A method according to any one of claims 1 to 3, further comprising: if any section comprises one marketing message, displaying the marketing message in the section by occupying one information bit in the man-machine interaction interface.
  6. 6. The method according to any one of claims 1 to 4, wherein in case the business information is social dynamic information, the method further comprises: Displaying a control for praise and/or comment in the information bit corresponding to each social dynamic information; And displaying controls for praise and comment on information bits combined with a plurality of marketing information published by the same marketing account or information bits combined with a plurality of marketing information of the same type.
  7. 7. The method of claim 6, wherein when the information bit displays controls for praise and comment, the method further comprises: And responding to clicking operation for the control in the information bit, and displaying praise information under each marketing message published by the marketing account in the corresponding marketing message detail page.
  8. 8. The method of any one of claims 1 to 4, wherein the manner in which a plurality of the marketing messages are combined into one information bit of the human-machine interface for display comprises at least one of: Forming a keyword combination based on keywords respectively corresponding to the marketing messages, and displaying the keyword combination in one information bit of the man-machine interaction interface; the images respectively included in the marketing messages are spliced to form a preview image combination, and the preview image combination is displayed in one information bit of the man-machine interaction interface; and displaying names of the published account numbers of the marketing messages and the quantity of the marketing messages in one information bit of the man-machine interaction interface.
  9. 9. The method of any one of claims 1 to 4, wherein the merging the plurality of marketing messages in the interval into one information bit in the human-machine interaction interface for display comprises: Determining a published account number of each marketing message in the interval, and executing the following processing for each published account number: and when the number of the marketing messages published in the interval by the published account is multiple, combining the multiple marketing messages published in the interval by the published account into one information bit corresponding to the published account in the man-machine interaction interface for display.
  10. 10. The method of any one of claims 1 to 4, wherein the merging the plurality of marketing messages in the interval into one information bit in the human-machine interaction interface for display comprises: determining a type of each marketing message in the interval, and performing the following processing for each type: and when the number of the marketing messages belonging to the type in the interval is a plurality of marketing messages, merging the plurality of marketing messages belonging to the type in the interval into one information bit corresponding to the type in the man-machine interaction interface for display.
  11. 11. The method according to any one of claims 1 to 10, further comprising: and displaying at least one piece of service information in the information flow in the man-machine interaction interface, wherein each piece of service information occupies one information bit of the man-machine interaction interface.
  12. 12. The method according to any one of claims 1 to 4, 6 to 11, further comprising: Responding to triggering operation for information bits which are displayed in the man-machine interaction interface and are combined with a plurality of marketing messages, and presenting a marketing message detail page; And displaying the contents of a plurality of marketing messages in the marketing message detail page.
  13. 13. The method of claim 12, wherein the step of determining the position of the probe is performed, The marketing information detail page is displayed with a disaggregation control; the method further comprises the steps of: Responding to the triggering operation of the merging-removing control, and canceling the merging display of a plurality of marketing messages corresponding to the merging display mode according to the merging display mode adopted by the information bit and aiming at the marketing messages to be displayed in the new information stream and the follow-up information stream; The combined display mode comprises at least one of combining and displaying a plurality of marketing messages of the same type and combining and displaying a plurality of marketing messages published by the same published account.
  14. 14. The method according to any one of claims 1 to 4, 6 to 11, wherein, A disaggregation control is displayed in the information bits occupied by the marketing information; the method further comprises the steps of: Responding to the triggering operation of the merging-removing control, and canceling the merging display of a plurality of marketing messages corresponding to the merging display mode according to the merging display mode adopted by the information bit and aiming at the marketing messages to be displayed in the new information stream and the follow-up information stream; The combined display mode comprises at least one of combining and displaying a plurality of marketing messages of the same type and combining and displaying a plurality of marketing messages published by the same published account.
  15. 15. The method according to any one of claims 1 to 4, 6 to 11, wherein, The types of the published accounts of the marketing information comprise business accounts and marketing accounts, and the types of the published accounts of the marketing information used for combined display are the marketing accounts; the method further comprises the steps of: Classifying each information in the information stream as business information or marketing information; When the information flow comprises marketing information published by the service account, displaying the marketing information published by the service account, wherein each marketing information published by the service account occupies one information bit of the man-machine interaction interface; The information bit occupied by each marketing message published by the service account is different from the information bit occupied by each service message and the information bit occupied by each marketing message published by each marketing account.
  16. 16. The method of claim 15, wherein classifying each information in the information stream as business information or marketing information comprises: Invoking a machine learning model to perform the following for each piece of information in the information stream: extracting features of at least one of text, images and videos included in the information; And carrying out fusion processing on the extracted features, obtaining probability that the fusion features are mapped to belong to service information and marketing information based on the fusion processing, and determining the type corresponding to the maximum probability as the type of the information.
  17. 17. The method of claim 15, wherein after classifying each information in the information stream as business information or marketing information, the method further comprises: Determining the quantity and/or frequency of the marketing messages published by the published account number of each marketing message; and determining the type of the published accounts which are used for publishing the marketing information and the number and/or the frequency of which reach the corresponding threshold values as marketing accounts, determining the type of the published accounts which are used for publishing the marketing information and the frequency of which do not reach the corresponding threshold values as business accounts, and determining the type of the published accounts which are used for not publishing any marketing information as business accounts.
  18. 18. A display processing apparatus for an information stream, the apparatus comprising: the information processing device comprises an acquisition module, a processing module and a processing module, wherein the acquisition module is used for acquiring an information stream, and the type of information in the information stream comprises service information and marketing information; the display module is used for dividing the information flow into a plurality of sections and identifying at least one marketing message contained in the sections, and when the positions of the sections are displayed in a human-computer interaction interface and the sections contain a plurality of marketing messages, merging the marketing messages in the sections into one information bit in the human-computer interaction interface for display; Wherein, the information bit occupied by a plurality of marketing messages is different from the information bit occupied by any business message.
  19. 19. An electronic device, comprising: a memory for storing executable instructions; A processor for implementing the method of display processing of an information stream according to any one of claims 1-17 when executing said executable instructions.
  20. 20. A computer-readable storage medium, on which a computer program is stored, characterized in that the computer program, when being executed by a processor, implements the method of display processing of an information stream according to any one of claims 1-17.

Description

Information stream display processing method and device, electronic equipment and storage medium The application relates to a method and a device for processing information flow display, electronic equipment and a storage medium for patent application with the application date of 2020, 12-31, 202011616716.6 and the name of China patent application number. Technical Field The present application relates to the field of communications technologies, and in particular, to a method and apparatus for processing display of an information stream, an electronic device, and a computer readable storage medium. Background The development of internet technology expands the way people acquire and communicate information. Taking a social network as an example, the social network provides social functions based on content, including sharing, commenting, forwarding and the like of the content, and is an important form of information interaction in the Internet age. Taking a circle of friends as an example, the circle of friends is a space for users to share and pay attention to life drops of friends, the users can share things which are significant in life or work in the circle of friends, and other users in the circle of friends can interact with the content shared by the publishers so as to increase social communication among the users. However, more and more marketing information (e.g., advertisements and soft texts) starts to flow into the social network, which causes a certain degree of harassment to the common user, so that the common user cannot find the interested information in the information stream in time in the use process, the experience of the common user when browsing the living content of friends is affected, and unnecessary consumption is caused to the resources of the terminal equipment and the background server. Disclosure of Invention The embodiment of the application provides a display processing method, a device, electronic equipment and a computer readable storage medium for information flow, which can merge marketing information in the information flow to improve information browsing efficiency and save resources. The technical scheme of the embodiment of the application is realized as follows: The embodiment of the application provides a display processing method of an information stream, which comprises the following steps: Obtaining an information stream, wherein the type of information in the information stream comprises service information and marketing information; Displaying at least one service information in the information stream in a man-machine interaction interface, wherein each service information occupies one information bit of the man-machine interaction interface, and Combining a plurality of marketing messages in the information flow into one information bit of the man-machine interaction interface for display; wherein, the information bit occupied by the marketing information is different from the information bit occupied by any business information. The embodiment of the application provides a display processing device of an information stream, which comprises the following components: the information processing device comprises an acquisition module, a processing module and a processing module, wherein the acquisition module is used for acquiring an information stream, and the type of information in the information stream comprises service information and marketing information; The display module is used for displaying at least one service information in the information flow in the man-machine interaction interface, and each service information occupies one information bit of the man-machine interaction interface; the display module is also used for combining a plurality of marketing messages in the information flow into one information bit of the man-machine interaction interface for display; wherein, the information bit occupied by the marketing information is different from the information bit occupied by any business information. In the scheme, the mode that the display module combines the marketing messages into one information bit of the man-machine interaction interface to display comprises at least one of forming a keyword combination based on keywords corresponding to the marketing messages respectively, displaying the keyword combination in the one information bit of the man-machine interaction interface, splicing images included in the marketing messages respectively to form a preview image combination, displaying the preview image combination in the one information bit of the man-machine interaction interface, and displaying names of accounts of the marketing messages and the quantity of the marketing messages in the one information bit of the man-machine interaction interface. In the scheme, the device further comprises a dividing module used for dividing the information flow into a plurality of sections, a classifying module used for identifying at least one market