CN-122022266-A - Production and marketing planning method, system, electronic equipment and storage medium

CN122022266ACN 122022266 ACN122022266 ACN 122022266ACN-122022266-A

Abstract

The invention provides a production and marketing planning method, a system, electronic equipment and a storage medium, wherein a plurality of first constraint conditions and first planning targets are respectively built according to first planning information and first planning cost information under a first granularity, a first planning result is determined based on the plurality of first constraint conditions and the first planning targets, a plurality of second constraint conditions and second planning targets are respectively built according to the first planning result, second planning information and second planning cost information under a second granularity if the first planning result meets a preset total demand condition, the time length of a first granularity indication is larger than that of a second granularity indication, a second planning result is determined based on the plurality of second constraint conditions and the second planning targets, and the production main plan, the marketing plan and the energy production utilization rate of each factory are determined based on the second planning result and the second planning information so as to achieve the purposes of optimizing production efficiency and cost control.

Inventors

ZHAO XIAOWEI
XU JING
YU QUANGANG
WANG QINGFA

Assignees

青岛巨商汇网络科技有限公司

Dates

Publication Date: 20260512
Application Date: 20251230

Claims (10)

1. A method of marketing planning, the method comprising: respectively constructing a plurality of first constraint conditions and first planning targets according to the first planning information and the first planning cost information under the first granularity; Determining a first planning result based on the plurality of first constraints and the first planning target; If the first planning result meets the preset total demand condition, respectively constructing a plurality of second constraint conditions and second planning targets according to the first planning result, second planning information under the second granularity and second planning cost information, wherein the time length indicated by the first granularity is greater than that indicated by the second granularity; determining a second planning result based on the plurality of second constraints and the second planning target; And determining a production master plan, a marketing plan and a production energy utilization rate of each factory based on the second planning result and the second planning information.
2. The method of claim 1, wherein constructing a plurality of first constraint stripes and first planning targets from the first planning information and the first planning cost information at a first granularity, respectively, comprises: Acquiring first planning information and first planning cost information under a first granularity, wherein the first planning information comprises a plurality of first known quantities and a plurality of first variables under the first granularity; constructing a plurality of first constraints using the plurality of first known quantities and the plurality of first variables; And constructing a first planning target according to the first planning cost information.
3. The method of claim 1, wherein determining a first planning result based on the plurality of first constraints and the first planning target comprises: And under the condition that the plurality of first constraint conditions are met, solving a first planning model which is built in advance until each first target in the first planning targets reaches the minimum value, and obtaining a first planning result, wherein the first planning result comprises the production quantity of each model of product at each factory under the first granularity.
4. The method of claim 1, wherein if the first planning result meets a preset total demand condition, respectively constructing a plurality of second constraint conditions and second planning targets according to the first planning result, second planning information at a second granularity, and second planning cost information, including: If the first planning result meets a preset total demand condition, acquiring second planning information and second planning cost information under a second granularity, wherein the second planning information comprises a plurality of second known quantities and a plurality of second variables under the second granularity; Constructing a plurality of second constraints using the first planning result, the plurality of second known quantities, and the plurality of second variables; and constructing a second planning target according to the second planning cost information.
5. The method of claim 1, wherein determining a second planning result based on the plurality of second constraints and the second planning target comprises: And under the condition that the plurality of second constraint conditions are met, solving a second planning model which is built in advance until each second target in the second planning targets reaches the minimum value, and obtaining a second planning result, wherein the second planning result comprises the production quantity of each model of product at each factory under the second granularity.
6. The method of claim 5, wherein deriving a production master plan, a marketing plan, and a production capacity utilization rate for each plant based on the second planning result comprises: calculating a production master plan according to the production capacity of each model of product at the second granularity in each factory; determining a generation utilization rate according to the second planning information; And determining the marketing plan according to the production master plan and the second planning information.
7. A method according to claim 3, characterized in that the method further comprises: acquiring the total demand of each model of the product in each month, and calculating the ratio of the throughput of each factory of each model of the product in each month to the total demand of each model of the product in each month; Judging whether the ratio is smaller than a preset ratio or not; if the ratio is not smaller than a preset ratio, determining that the first planning result meets a preset total demand condition; and if the ratio is smaller than the preset ratio, determining that the first planning result does not meet the preset total demand condition.
8. A production and marketing planning system, the system further comprising: the first construction unit is used for respectively constructing a plurality of first constraint conditions and first planning targets according to the first planning information and the first planning cost information under the first granularity; a first determining unit configured to determine a first planning result based on the plurality of first constraint conditions and the first planning target; the second construction unit is used for respectively constructing a plurality of second constraint conditions and second planning targets according to the first planning result, second planning information under a second granularity and second planning cost information if the first planning result meets a preset total demand condition, wherein the time length indicated by the first granularity is longer than that indicated by the second granularity; a second determining unit configured to determine a second planning result based on the plurality of second constraint conditions and the second planning target; And a third determining unit for determining a production master plan, a marketing plan and a production energy utilization rate of each plant based on the second planning result and the second planning information.
9. An electronic device, characterized by comprising a processor and a memory, wherein the processor and the memory are connected through a bus, the processor is used for calling and executing a program stored in the memory, and the memory is used for storing a program for realizing the production and marketing planning method according to any one of claims 1-7.
10. A computer-readable storage medium having stored therein computer-executable instructions for performing the production and marketing planning method of any of claims 1-7.

Description

Production and marketing planning method, system, electronic equipment and storage medium Technical Field The present invention relates to the field of production and marketing balancing technology, and more particularly, to a production and marketing planning method, system, electronic device, and storage medium. Background The capacity planning of the manufacturing industry can be divided into long-term capacity planning, medium-term capacity planning and short-term capacity planning, wherein the long-term capacity planning belongs to planning of enterprise strategic level, and not only can strategic decision, production capacity and cost structure of an enterprise be directly influenced, but also certain risks exist due to the characteristics of long planning period, large investment scale and the like. To increase throughput, reduce costs and risk, a capacity plan that meets the enterprise needs to be formulated. At present, the conventional production capacity planning and production general planning is performed manually, but the method is easy to cause decision delay and the problem of planning-production data island, so that the delay of stock and supply of materials for producing an upstream ring joint and the delay of the whole supply chain are caused. Disclosure of Invention In view of the foregoing, the present invention provides a production and marketing planning method, system, electronic device and storage medium, which can improve production capacity, reduce cost, reduce risk, and avoid delay in stock and supply of materials in the upstream link of production due to decision delay. A first aspect of the present application provides a method of production and marketing planning, the method comprising: respectively constructing a plurality of first constraint conditions and first planning targets according to the first planning information and the first planning cost information under the first granularity; Determining a first planning result based on the plurality of first constraints and the first planning target; If the first planning result meets the preset total demand condition, respectively constructing a plurality of second constraint conditions and second planning targets according to the first planning result, second planning information under the second granularity and second planning cost information, wherein the time length indicated by the first granularity is greater than that indicated by the second granularity; determining a second planning result based on the plurality of second constraints and the second planning target; And determining a production master plan, a marketing plan and a production energy utilization rate of each factory based on the second planning result and the second planning information. Optionally, constructing a plurality of first constraint strips and first planning targets according to the first planning information and the first planning cost information at the first granularity, respectively, including: Acquiring first planning information and first planning cost information under a first granularity, wherein the first planning information comprises a plurality of first known quantities and a plurality of first variables under the first granularity; constructing a plurality of first constraints using the plurality of first known quantities and the plurality of first variables; And constructing a first planning target according to the first planning cost information. Optionally, determining a first planning result based on the plurality of first constraints and the first planning target includes: And under the condition that the plurality of first constraint conditions are met, solving a first planning model which is built in advance until each first target in the first planning targets reaches the minimum value, and obtaining a first planning result, wherein the first planning result comprises the production quantity of each model of product at each factory under the first granularity. Optionally, if the first planning result meets a preset total demand condition, a plurality of second constraint conditions and second planning targets are respectively constructed according to the first planning result, second planning information under a second granularity and second planning cost information, including: If the first planning result meets a preset total demand condition, acquiring second planning information and second planning cost information under a second granularity, wherein the second planning information comprises a plurality of second known quantities and a plurality of second variables under the second granularity; Constructing a plurality of second constraints using the first planning result, the plurality of second known quantities, and the plurality of second variables; and constructing a second planning target according to the second planning cost information. Optionally, determining a second planning result based on the plurality of se