CN-122022911-A - Marketing interaction method and system of digital platform

CN122022911ACN 122022911 ACN122022911 ACN 122022911ACN-122022911-A

Abstract

The application relates to the technical field of marketing management, in particular to a marketing interaction method and a marketing interaction system of a digital platform, wherein the digital platform is subjected to marketing activity layout through a management account number so as to construct a marketing activity on the digital platform, interaction rights are distributed for the marketing activity through the management account number so as to switch the marketing activity to a specified interaction mode, interaction data of each user account number for the marketing activity is monitored, corresponding interaction incentives are distributed for each user account number based on the interaction data, and adjustment effect simulation information of the interaction rights is generated based on the interaction data of each user account number and the interaction incentives for the management account number to distribute new interaction rights for the marketing activity according to the adjustment effect simulation information.

Inventors

HAN QINGZHOU
Peng Zuopin
Chai fuqiang
LU TAO
HUANG BAICHUAN
CHEN XIAOYAN

Assignees

深圳市万恒科技有限公司

Dates

Publication Date: 20260512
Application Date: 20260408

Claims (8)

1. A marketing interactive method of a digital platform, comprising: Carrying out marketing activity layout on the digital platform through the management account number so as to construct marketing activities on the digital platform; Distributing interaction rights for the marketing campaign through the management account number so as to switch the marketing campaign to a specified interaction mode; monitoring interaction data of each user account for the marketing campaign, and distributing corresponding interaction incentives for each user account based on the interaction data; And generating adjustment effect simulation information of the interaction permission based on the interaction data and the interaction excitation analysis of each user account, so that the management account can distribute new interaction permission for the marketing campaign according to the adjustment effect simulation information.
2. The marketing interactive method of the digital platform according to claim 1, wherein the step of conducting the layout of the marketing campaign on the digital platform by managing the account number to construct the marketing campaign on the digital platform comprises: Uploading a lottery mechanism and an incentive mechanism of the marketing campaign to a digital platform through a management account number so as to construct an operation framework of the marketing campaign; and generating a plurality of display interfaces for the marketing activities based on the operation framework, and receiving display contents uploaded by the management account to perform content filling on each display interface, wherein the display interfaces comprise an activity propaganda interface, a rule introduction interface and an interactive trigger interface.
3. The method of marketing interaction of a digital platform of claim 1, wherein the step of distributing interaction rights for the marketing campaign through the management account number to switch the marketing campaign to a specified interaction mode comprises: Displaying a permission configuration interface of the marketing activity to a management account through a digital platform so as to receive a permission configuration instruction of the management account for the permission configuration interface; and generating corresponding interaction permission for the marketing campaign according to the permission configuration instruction so as to deploy mechanism execution parameters of a lottery mechanism and an incentive mechanism of the marketing campaign, so that the marketing campaign is switched to a specified interaction mode.
4. The marketing interaction method of the digital platform of claim 3, wherein the rights configuration interface has a display function of adjustment effect simulation information for a management account to distribute interaction rights for the marketing campaign according to the adjustment effect simulation information.
5. The method of marketing interaction of a digital platform of claim 1, wherein the steps of monitoring interaction data for each user account for the marketing campaign and distributing corresponding interaction incentives for each user account based on the interaction data comprise: Monitoring the interactive data of each user account for the marketing activities, and performing interactive behavior classification processing on the interactive data to obtain type information of the interactive data; when the type information is a sign-in behavior, a sign-in excitation standard is called to carry out excitation judgment on the interactive data, and corresponding interactive excitation is distributed to a user account; and when the type information is lottery behavior, retrieving lottery excitation standards to randomly excite the user account to generate and distributing corresponding interactive excitation to the user account.
6. The marketing interactive method of the digital platform of claim 5, wherein the step of invoking lottery incentive criteria for stochastic incentive generation of the user account comprises: evaluating the current interaction mode of the marketing campaign and the historical interaction record of the user account according to the lottery excitation standard respectively to obtain a first random factor and a second random factor of the user account in the lottery behavior; establishing a random constraint condition for the lottery drawing action of the user account according to the first random factor and the second random factor, so as to distribute a plurality of incentive items and random weights of the incentive items for the user account through the random constraint condition; Respectively extracting corresponding random values from a plurality of preset random arrays according to the interactive data, carrying out numerical weighting fusion on each random value to obtain a fusion result, and analyzing and obtaining the matching degree of the fusion structure relative to each random weight; And taking the excitation item with the highest matching degree as the interactive excitation of the user account.
7. The marketing interactive method of the digital platform according to claim 1, wherein the step of generating the adjustment effect simulation information of the interactive right based on the interactive data and the interactive incentive analysis of each user account comprises: Summarizing the interaction data and the interaction incentives of each user account to obtain an overall interaction record and an incentives distribution record of the marketing campaign; Evaluating the interaction activity of the whole interaction record to obtain the current activity of the marketing activity, and evaluating the relevance of the current activity and the interaction mode to obtain the active contribution characteristic of the current interaction mode; carrying out the presumption processing of the active contribution to the other optional interaction modes according to the active contribution characteristics so as to obtain the theoretical contribution degree of the other optional interaction modes; Obtaining residual adjustable excitation resource data based on the excitation distribution record analysis, and predicting interaction persistence of other optional interaction modes according to the excitation resource data to obtain persistence parameters; And combining theoretical contribution degree and persistence parameters of other selectable interaction modes to generate corresponding adjustment effect simulation information for each interaction right.
8. A marketing interactive system of a digital platform, characterized in that it is used for implementing a marketing interactive method of a digital platform according to any one of claims 1 to 7, comprising: A campaign layout module for performing layout of marketing campaigns on the digital platform through the management account number to construct marketing campaigns on the digital platform, The permission distribution module is used for distributing interaction permission for the marketing campaign through the management account number so as to switch the marketing campaign to a specified interaction mode; the interaction excitation module is used for monitoring interaction data of each user account corresponding to the marketing activities and distributing corresponding interaction excitation for each user account based on the interaction data; And the permission adjustment module is used for generating adjustment effect simulation information of the interactive permission based on the interactive data and the interactive incentive analysis of each user account, so that the management account can distribute new interactive permission for the marketing campaign according to the adjustment effect simulation information.

Description

Marketing interaction method and system of digital platform Technical Field The application relates to the technical field of marketing management, in particular to a marketing interaction method and a marketing interaction system of a digital platform. Background With the rapid development of internet technology and the popularization of mobile devices, more and more consumers conduct shopping, social contact, entertainment and other activities through digital platforms. The digital platform becomes an important connecting channel between enterprises and consumers, the enterprises need to develop marketing activities by means of the digital platform so as to reach a wider target customer group, modern consumers pay more attention to personalized consumption experience, and marketing activities which are fixedly executed according to a plan are difficult to adapt to the demands of the consumers. Disclosure of Invention Based on the above, it is necessary to provide a marketing interaction method and system of a digital platform, which can adjust the specific execution form of the marketing campaign in real time, so as to meet the personalized customization requirement of consumers. In a first aspect, the present application provides a marketing interaction method of a digital platform, the method comprising: Carrying out marketing activity layout on the digital platform through the management account number so as to construct marketing activities on the digital platform; Distributing interaction rights for the marketing campaign through the management account number so as to switch the marketing campaign to a specified interaction mode; monitoring interaction data of each user account for the marketing campaign, and distributing corresponding interaction incentives for each user account based on the interaction data; And generating adjustment effect simulation information of the interaction permission based on the interaction data and the interaction excitation analysis of each user account, so that the management account can distribute new interaction permission for the marketing campaign according to the adjustment effect simulation information. In a second aspect, the present application further provides a marketing interaction system of a digital platform, which is configured to implement the marketing interaction method of any one of the first aspect, including: A campaign layout module for performing layout of marketing campaigns on the digital platform through the management account number to construct marketing campaigns on the digital platform, The permission distribution module is used for distributing interaction permission for the marketing campaign through the management account number so as to switch the marketing campaign to a specified interaction mode; the interaction excitation module is used for monitoring interaction data of each user account corresponding to the marketing activities and distributing corresponding interaction excitation for each user account based on the interaction data; And the permission adjustment module is used for generating adjustment effect simulation information of the interactive permission based on the interactive data and the interactive incentive analysis of each user account, so that the management account can distribute new interactive permission for the marketing campaign according to the adjustment effect simulation information. According to the marketing interaction method management account number of the digital platform, marketing activities can be laid out according to needs, an activity framework is built quickly, different marketing requirements are met, the interaction mode is switched through distributing interaction authorities, target users are accurately touched, the user participation degree is improved, excitation is distributed according to the interaction data, the enthusiasm and loyalty of the users are stimulated, adjustment effect simulation information is generated through analysis, the scientific adjustment of the interaction authorities of the management account number is assisted, the activity effect is optimized, and the marketing input-output ratio is improved. Drawings FIG. 1 is a schematic diagram illustrating steps of a marketing interaction method of a digital platform according to one embodiment; FIG. 2 is a schematic diagram of a marketing interaction system of a digital platform in one embodiment. Detailed Description The present application will be described in further detail with reference to the drawings and examples, in order to make the objects, technical solutions and advantages of the present application more apparent. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the application. The marketing interaction method of the digital platform provided by the embodiment of the application can be applied to an applicatio