CN-122022916-A - Advertisement material generation method and related device

Abstract

The invention discloses an advertisement material generation method and a related device, comprising the steps of obtaining a target image, extracting a preset part of an original advertisement material to obtain an image main body, matching the main body characteristics of the image main body with the multi-dimensional characteristics of each advertisement template in an advertisement template library in a similarity manner, searching a target advertisement template with the highest similarity, correcting according to the brand popularization standard of an advertiser to obtain advertisement material text data, and correspondingly adjusting the visual performance of the image main body according to the advertisement material text data by taking the image main body as a core to generate the advertisement material. According to the method, the target advertisement templates with highest similarity are matched from the advertisement template library according to the image main body extracted from the target image, so that the quick and accurate matching of the advertisement templates is realized, the generation efficiency of advertisement materials is improved, and the consistency of the advertisement materials and the brand popularization specifications of advertisers is ensured by correcting the target advertisement templates according to the brand popularization specifications of the advertisers.

Inventors

• ZHU YU
• JIANG HUANHUAN

Assignees

• 北京奇艺世纪科技有限公司

Dates

Publication Date

20260512

Application Date

20260203

Claims (10)

1. 1. A method of generating advertising material, comprising: Acquiring a target image, wherein the target image carries original advertisement materials; Extracting a preset part of the original advertisement material from the target image to obtain an image main body; matching the main body characteristics of the image main body with the multidimensional characteristics of each advertisement template in an advertisement template library in a similarity manner, and finding a target advertisement template with the highest similarity, wherein the advertisement template is a delivery configuration template set based on advertisement delivery requirements; correcting advertisement elements which do not accord with the brand popularization standard of the advertiser in the target advertisement template to obtain advertisement material text data; And taking the image main body as a core, and correspondingly adjusting the visual performance of the image main body according to the advertisement material text data to generate advertisement materials.
2. 2. The advertising material generation method as claimed in claim 1, wherein the extracting the preset portion of the original advertising material from the target image to obtain the image main body includes: verifying whether the image characteristics of the target image accord with the rules of the advertising platform; Under the condition that the target image passes verification, performing multi-scale feature aggregation on the target image by using an image segmentation model to generate a binary mask; performing pixel-by-pixel logical AND operation on the binary mask and the target image to ensure that the pixel value of the background area is set to zero and the pixel value of the main area is kept unchanged, thereby completing the main segmentation; an image subject including only a subject region is extracted from a subject image of which subject segmentation is completed.
3. 3. The method for generating advertisement materials according to claim 1 or 2, wherein performing similarity matching between the main feature of the image main body and the multidimensional feature of each advertisement template in the advertisement template library to find a target advertisement template with the highest similarity, comprises: Extracting image features of the image main body to obtain main body features; converting the main body characteristic into a corresponding main body characteristic vector; Coding the main body feature vector to obtain feature codes; performing similarity matching on the feature codes and codes corresponding to the multidimensional features of each advertisement template in the advertisement template library; and taking the advertisement template with the highest similarity as the target advertisement template matched with the image main body.
4. 4. The method for generating advertisement materials according to claim 1 or 2, wherein the generating advertisement materials by using the image main body as a core and correspondingly adjusting the visual performance of the image main body according to the advertisement material text data comprises the following steps: Drawing a picture on the basis of the image main body according to the text data of the advertisement materials by taking the image main body as a core, and taking the picture as the advertisement materials; And/or the number of the groups of groups, And taking the image main body as a first frame of a video, generating subsequent frame pictures frame by frame according to dynamic description information in the advertisement material text data by utilizing a stable diffusion model, synthesizing the continuous complete video of each subsequent frame picture through time sequence consistency, and taking the video as the advertisement material.
5. 5. The advertising material generation method of claim 1, further comprising: Judging whether the format of the advertisement material meets the media advertisement putting management specification of an advertisement platform; If yes, compressing the advertisement materials to obtain a compressed first compressed advertisement material; If not, carrying out format conversion on the advertisement materials according to the media advertisement putting management standard of the advertisement platform to obtain intermediate advertisement materials after format conversion, and carrying out compression processing on the intermediate advertisement materials to obtain second compressed advertisement materials after compression.
6. 6. The advertising material generation method of claim 1, further comprising: Performing aesthetic scoring treatment on the advertisement materials to obtain corresponding aesthetic scores; Judging whether the advertisement materials accord with the brand popularization standard or not under the condition that the aesthetic score is not smaller than a preset aesthetic threshold value; And if yes, taking the advertisement material as a final advertisement material.
7. 7. The advertising material generation method of claim 6, further comprising: and if the aesthetic score is smaller than the preset aesthetic threshold, or if the advertisement material does not accord with the brand popularization standard, judging that the advertisement material is unqualified, and returning to the step of generating the advertisement material by taking the image main body as a core according to the advertisement material text data.
8. 8. An advertising material generation apparatus, comprising: the image acquisition unit is used for acquiring a target image, wherein the target image carries original advertisement materials; the extraction unit is used for extracting a preset part of the original advertisement material from the target image to obtain an image main body; The matching unit is used for matching the main body characteristics of the image main body with the multidimensional characteristics of each advertisement template in the advertisement template library in a similarity manner, and finding out a target advertisement template with the highest similarity, wherein the advertisement template is a delivery configuration template set based on advertisement delivery requirements; The correction unit is used for correcting advertisement elements which are not consistent with the brand popularization standard of the advertiser in the target advertisement template to obtain advertisement material text data; and the advertisement material generation unit is used for taking the image main body as a core, correspondingly adjusting the visual performance of the image main body according to the advertisement material text data and generating advertisement materials.
9. 9. A computer storage medium storing at least one instruction which when executed by a processor implements the advertising material generation method of any one of claims 1 to 7.
10. 10. An electronic device, comprising a memory and a processor; The memory is used for storing at least one instruction; The processor is configured to execute the at least one instruction to implement the advertisement material generation method according to any one of claims 1 to 7.

Description

Advertisement material generation method and related device Technical Field The invention relates to the technical field of advertisement generation, in particular to an advertisement material generation method and a related device. Background In conventional advertising material generation processes, it is often necessary to ensure that the advertising material fits into multiple advertising platforms. However, the size specifications of the advertising material are different from one advertising platform to another. At the same time, cross-country branded advertising materials are also faced with multi-lingual version-derived problems. For example, arabic uses a right layout design, which requires complete reconstruction of advertising material. Therefore, technicians have to repeatedly adjust the layout for the advertisement materials, resulting in high labor cost and low generation efficiency of the advertisement materials. In addition, manually adjusting advertisement materials mainly depends on subjective experiences of technicians, which easily causes style drift of abstract concepts such as "high-end feeling", "younger" in an advertiser brand VI (Visual Identity) manual due to understanding differences of different technicians, so that the advertisement materials lack consistency with brand popularization specifications (e.g., font colors, brand logo, etc.) of advertisers, and large-scale control is difficult to realize. Therefore, how to provide a method for generating advertisement materials, so as to reduce the labor cost and improve the generation efficiency of the advertisement materials, and ensure that the advertisement materials are consistent with the brand popularization specifications of advertisers, is a technical problem that needs to be solved by those skilled in the art. Disclosure of Invention In view of the above, the invention discloses an advertising material generation method and a related device, so as to reduce labor cost, improve advertising material generation efficiency and ensure that advertising materials are consistent with brand popularization specifications of advertisers. An advertising material generation method, comprising: Acquiring a target image, wherein the target image carries original advertisement materials; Extracting a preset part of the original advertisement material from the target image to obtain an image main body; matching the main body characteristics of the image main body with the multidimensional characteristics of each advertisement template in an advertisement template library in a similarity manner, and finding a target advertisement template with the highest similarity, wherein the advertisement template is a delivery configuration template set based on advertisement delivery requirements; correcting advertisement elements which do not accord with the brand popularization standard of the advertiser in the target advertisement template to obtain advertisement material text data; And taking the image main body as a core, and correspondingly adjusting the visual performance of the image main body according to the advertisement material text data to generate advertisement materials. Optionally, extracting a preset portion of the original advertisement material from the target image to obtain an image main body, including: verifying whether the image characteristics of the target image accord with the rules of the advertising platform; Under the condition that the target image passes verification, performing multi-scale feature aggregation on the target image by using an image segmentation model to generate a binary mask; performing pixel-by-pixel logical AND operation on the binary mask and the target image to ensure that the pixel value of the background area is set to zero and the pixel value of the main area is kept unchanged, thereby completing the main segmentation; an image subject including only a subject region is extracted from a subject image of which subject segmentation is completed. Optionally, performing similarity matching on the main feature of the image main body and the multidimensional feature of each advertisement template in the advertisement template library, and finding the target advertisement template with the highest similarity, including: Extracting image features of the image main body to obtain main body features; converting the main body characteristic into a corresponding main body characteristic vector; Coding the main body feature vector to obtain feature codes; performing similarity matching on the feature codes and codes corresponding to the multidimensional features of each advertisement template in the advertisement template library; and taking the advertisement template with the highest similarity as the target advertisement template matched with the image main body. Optionally, the generating the advertisement material by using the image main body as a core and correspondingly adjusting the visual performance