CN-122022918-A - Data return method, device, computing equipment, storage medium and product

Abstract

The embodiment of the application discloses a data return method, a device, a computing device, a storage medium and a product, wherein the method comprises the steps of responding to a return strategy acquisition request triggered and sent by a first client according to a conversion event, acquiring service data of an advertisement delivery service corresponding to the first client, determining a corresponding target return strategy according to the service data, and carrying out return processing on conversion data of the conversion event according to the target return strategy. The application can conveniently and accurately determine the corresponding target backhaul policy according to the service data, and determines whether to backhaul through the SDK backhaul channel or the server API backhaul channel according to the target backhaul policy, thereby having the double-ended backhaul function, having the advantages of double-ended backhaul, and being capable of flexibly setting and switching backhaul modes.

Inventors

• WANG YIRAN
• LIU YONG

Assignees

• 上海幻电信息科技有限公司

Dates

Publication Date

20260512

Application Date

20241112

Claims (11)

1. 1. A data backhaul method, comprising: responding to a feedback strategy acquisition request triggered and sent by a first client according to a conversion event, and acquiring service data of an advertisement putting service corresponding to the first client; determining a corresponding target backhaul strategy according to the service data; and carrying out return processing on the conversion data of the conversion event according to the target return strategy.
2. 2. The method of claim 1, wherein the business data comprises an object identification of a business object of the advertising business, a channel identification of a media channel for advertising, a monitoring link, an event type of the conversion event, and/or a placement account number.
3. 3. The method of claim 1, wherein determining the corresponding target backhaul policy according to the traffic data further comprises: inquiring whether a configuration strategy corresponding to the service data exists or not; If yes, determining the configuration strategy as the target backhaul strategy; If not, determining the default strategy as the target backhaul strategy.
4. 4. A method according to any of claims 1-3, further comprising, after said determining a corresponding target backhaul policy from said traffic data: Judging whether the global strategy control switch is in an on state or not; if yes, correcting the target return strategy according to the global strategy.
5. 5. The method of claim 1, wherein the returning the conversion data of the conversion event according to the target return policy further comprises: If the target return strategy is an attribution SDK return strategy, the first client returns the conversion data of the conversion event to an advertisement platform through attribution SDK, wherein the first client is a client which has attribution SDK and corresponds to a business object of the advertisement putting business; And if the target return strategy is a data communication interface return strategy, matching the conversion data of the conversion event reported by the first client with advertisement click data provided by the advertisement platform to obtain a first self-attribution result, and returning the first self-attribution result to the advertisement platform through a data communication interface.
6. 6. The method of claim 5, if the target backhaul policy is an attribution SDK backhaul policy, the method further comprising: Judging whether the converted data of the conversion event has repeated feedback conditions or not; And if the repeated feedback condition does not exist, the first client returns the conversion data of the conversion event to the advertisement platform through the attribution SDK.
7. 7. The method of any one of claims 1-6, further comprising: Receiving conversion data of a conversion event reported by a second client, wherein the second client is a client which does not have an attribution SDK and corresponds to a service object of the advertisement delivery service; And matching the conversion data reported by the second client with advertisement click data provided by an advertisement platform to obtain a second self-attribution result, and transmitting the second self-attribution result back to the advertisement platform through a data communication interface.
8. 8. A data backhaul device, comprising: the acquisition module is suitable for responding to a return strategy acquisition request triggered and sent by a first client according to a conversion event, and acquiring service data of an advertisement delivery service corresponding to the first client; The determining module is suitable for determining a corresponding target backhaul strategy according to the service data; And the return module is suitable for carrying out return processing on the conversion data of the conversion event according to the target return strategy.
9. 9. A computing device comprising a processor, a memory, a communication interface, and a communication bus, the processor, the memory, and the communication interface completing communication with each other over the communication bus; The memory is configured to store at least one executable instruction, where the executable instruction causes the processor to perform operations corresponding to the data backhaul method according to any one of claims 1 to 7.
10. 10. A computer storage medium having stored therein at least one executable instruction for causing a processor to perform operations corresponding to the data backhaul method of any one of claims 1-7.
11. 11. A computer program product comprising at least one executable instruction for causing a processor to perform operations corresponding to the data backhaul method of any one of claims 1-7.

Description

Data return method, device, computing equipment, storage medium and product Technical Field The embodiment of the application relates to the technical field of Internet, in particular to a data return method, a data return device, computing equipment, a storage medium and a product. Background With the development of social multimedia propagation, the importance of advertisements is greatly improved, more and more platforms, companies and other advertisers release advertisements through the advertisement platform, the advertisement platform provides the advertisements for media parties, and then the media parties utilize media channels to release the advertisements. Advertisements include effect advertisements and traditional brand advertisements. The brand advertisement is mainly used for establishing brand awareness, the effect advertisement is mainly used for measuring the advertisement putting effect through specific conversion behaviors (such as clicking, registering, purchasing and the like) of a user, and an advertiser needs to transmit conversion data back to an advertisement platform so that the advertisement platform can perform conversion attribution processing according to the advertisement clicking data and the conversion data. In the prior art, the effect advertisement for propaganda of applications such as game application, shopping application and video application is usually carried out by carrying out self-attribution by an advertiser, calling a data communication interface (API) of an advertisement platform through a server side of the advertiser to carry out backhauling, wherein the backhauling mode enables data of the advertiser to be safe, the backhauling behavior is controllable, customization can be carried out according to application characteristics, but the self-attribution of the advertiser is not as high as attribution SDK attribution accuracy provided by the advertisement platform, attribution rate is reduced, the second type is accessed to a third party monitoring tool, fairness is ensured through third party monitoring, but SDK of the third type needs to integrate the third party monitoring tool so that workload is increased, and the third type is carrying out attribution and backhauling by using the attribution SDK provided by the advertisement platform, wherein the backhauling mode can improve equipment acquisition rate and SDK attribution capability spam, improve attribution accuracy backhauling rate, but enable the advertiser not to carry out autonomous backhauling control, and repeated reporting, missing and other conditions can occur under specific scenes. Therefore, various drawbacks exist in the existing backhaul methods, and how to effectively and flexibly carry out data backhaul becomes a problem to be solved. Disclosure of Invention The present application has been made in view of the above problems, and it is therefore an object of the present application to provide a data backhaul method, apparatus, computing device, storage medium and product that overcomes or at least partially solves the above problems. According to an aspect of the embodiment of the present application, there is provided a data backhaul method, including: Responding to a feedback strategy acquisition request triggered and sent by a first client according to a conversion event, and acquiring service data of an advertisement putting service corresponding to the first client; Determining a corresponding target backhaul strategy according to the service data; And carrying out return processing on the conversion data of the conversion event according to the target return strategy. Further, the business data includes an object identification of a business object of the advertisement delivery business, a channel identification of a media channel for advertisement delivery, a monitoring link, an event type of the conversion event, and/or a delivery account number. Further, determining the corresponding target backhaul policy according to the service data further includes: inquiring whether a configuration strategy corresponding to the service data exists or not; if yes, determining the configuration strategy as a target return strategy; if not, the default strategy is determined as the target backhaul strategy. Further, after determining the corresponding target backhaul policy according to the service data, the method further includes: Judging whether the global strategy control switch is in an on state or not; if yes, correcting the target return strategy according to the global strategy. Further, according to the target backhaul policy, performing backhaul processing on the conversion data of the conversion event further includes: If the target return strategy is due to the SDK return strategy, the first client returns the conversion data of the conversion event to the advertisement platform through the SDK, wherein the first client is a client which has the SDK and corresponds to the business obj