CN-122022925-A - Cross-border e-commerce social media operation management system and application method thereof

CN122022925ACN 122022925 ACN122022925 ACN 122022925ACN-122022925-A

Abstract

The invention relates to the technical field of electronic commerce social media operation management, and discloses a cross-border electronic commerce social media operation management system and a use method thereof. According to the cross-border electronic commerce social media operation management system, social media information aggregation and analysis modules are constructed, trend signals, content hot spots and user group portraits can be actively and real-time collected from global main stream social media, and the data analysis model is utilized to predict the directions of potential money-exploded commodities and adaptive marketing content, so that the traditional electronic commerce relies on a hysteresis decision mode of historical sales data, an operation starting point is arranged in front of an origin of market demands, the prospective and the accuracy of selection and marketing strategies are remarkably improved, and the flow conversion potential is improved from the origin.

Inventors

ZHU XIAOXIN
SHI HONGTAO
FEI QING
LIU JINGPENG

Assignees

杭州卓昇科技有限责任公司

Dates

Publication Date: 20260512
Application Date: 20260122

Claims (9)

1. A cross-border e-commerce social media operation management system, comprising: the social media information aggregation and analysis module is used for acquiring and processing trend data, content data and user behavior data on social media in a cross-platform manner, and identifying potential money-exploded commodities and associated marketing opportunity points through a data analysis model; the compliance and supply chain pre-checking module is used for maintaining a compliance rule base and a storage logistics resource base related to cross-border trade and carrying out feasibility assessment on stock availability, logistics accessibility and policy compliance of target commodities; The cross-link route optimizing module is respectively connected with the social media information aggregation and analysis module and the compliance and supply chain pre-checking module and is used for generating a comprehensive operation scheme comprising a popularization channel, a storage node, a logistics clearance path and a payment mode for commodities according to marketing targets and pre-checking results; the risk early warning and dynamic adjusting module is used for monitoring external risk factors affecting cross-border operation and starting an adjusting program of the generated or executing operation scheme when the risk is triggered; The integrated attribution and optimization engine is used for tracking and analyzing the whole flow data from social media marketing to cross-border order completion, evaluating the efficiency of each link and outputting suggestions for optimizing subsequent operation strategies.
2. The system for managing social media operations of a cross-border e-commerce according to claim 1, wherein the social media information aggregation and analysis module comprises: the data acquisition subunit is configured to acquire or simulate the content and the interaction data of the specified social media platform through the authorization interface; The user insight subunit is used for analyzing the acquired data and constructing an interest group portrait and a regional heat distribution map; And the intelligent prediction subunit is internally provided with a trained machine learning model and is used for analyzing the data mode and outputting a commodity potential prediction list and content creation keyword suggestions.
3. The system for managing media operations of a cross-border e-commerce social networking service of claim 1, wherein the intelligent prediction subunit calculates the comprehensive potential index I of the commodity by using a multi-factor weighted prediction model as a core basis for ordering and generating a potential prediction list, and the calculation formula is as follows: I= ·ln(1+ )+ · + · + · G Wherein, the Indicating the total amount of mention of the commodity-associated topic within a preset time window, A historical contemporaneous average representing the amounts of mention of the topics of the same category of merchandise, The average interaction rate representing the content of the commodity including pictures, videos and live broadcast comprises praise, comments and sharing, The number of reviews that represent positive emotional tendency in the content reviews, Representing the total number of content reviews, G represents the net growth rate of the number of content creator fans associated with the commodity over the near week, 、 Is a weight coefficient obtained through historical data training and meets + =1; The higher the comprehensive potential I index is, the greater the potential of the commodity for being exploded at the social media end is.
4. The cross-border e-commerce social media operation management system of claim 1 wherein the feasibility assessment of the compliance and supply chain pre-inspection module is performed by: automatically checking whether the commodity attribute accords with the label, authentication, tax and import limiting policy of the market based on the commodity attribute and the target market; inquiring the stock level and the estimated replenishment time of the in-and-out warehouses of the connecting system in real time; And according to the physical characteristics and the destination of the commodity, simulating and calculating comprehensive scores of routes provided by different logistics service providers on cost, timeliness and stability.
5. The system of claim 1 wherein the cross-link optimization module generates the comprehensive operation scheme by taking into account constraints and weights such as overall logistic cost and promise timeliness, success rate of main stream payment of the target market, matching degree of selected social media channels and commodity target groups, and risk assessment level output by the compliance and supply chain pre-inspection module.
6. The system for managing social media operations of a cross-border e-commerce according to claim 1, wherein the risk factors monitored by the risk early warning and dynamic adjustment module comprise: negative reputation events of a target commodity or brand in a destination social media ecology; Real-time congestion, delay or disruption alarms for core logistics channels; The real-time exchange rate fluctuation between the settlement currency pairs exceeds a preset safety range; New regulations or policy changes issued by the destination country or region that will affect the current commodity category.
7. The cross-border e-commerce social media operation management system of claim 1 wherein the adjustment procedure includes one or more of modifying a geographic or crowd tag parameter of social media advertising, issuing an instruction to the warehouse management system to suspend shipping to a high risk route, enabling a pre-set alternate supply chain routing scheme, or adjusting a selling price or inventory status of a corresponding commodity in the e-commerce platform via an interface call.
8. The system of claim 1, wherein the integrated attribution and optimization engine analyzes a complete conversion path from social media contact to final transaction by using a probability attribution model based on game theory contribution degree distribution or data driving, fairly distributes conversion contribution values of marketing contacts, and calculates investment return rates of channels and strategies according to the conversion contribution values.
9. The application method of the cross-border e-commerce media operation management system is applied to the cross-border e-commerce media operation management system described in any one of claims 1-8, and is characterized by comprising the following steps: S1, continuously running the social media information aggregation and analysis module, and periodically outputting a market insight report and a commodity opportunity list; S2, after selecting commodity and primary marketing conception based on the opportunity list, an operator triggers the compliance and supply chain pre-checking module to perform one-key depth feasibility pre-checking; s3, the cross-link optimization module receives the pre-detection result and marketing parameters, automatically calculates and recommends a plurality of alternative integrated operation route schemes for the operator to confirm and execute; S4, in the execution period of the marketing campaign, the risk early warning and dynamic adjustment module runs in parallel, intervenes or early warns in real time according to the monitoring result, and ensures that the campaign runs along the optimal path or the adjusted path; And S5, after the activity is finished, the integrated attribution and optimization engine analyzes the full-period data, generates an effect attribution report and a strategy optimization suggestion, completes a single operation closed loop and feeds back knowledge to the system to optimize subsequent decisions.

Description

Cross-border e-commerce social media operation management system and application method thereof Technical Field The invention relates to the technical field of electronic commerce social media operation management, in particular to a cross-border electronic commerce social media operation management system and a using method thereof. Background Currently, cross-border electronic commerce has become an important form of global trade, and the operation mode of the cross-border electronic commerce is rapidly changed from the traditional platform-centric shelf sales to content-driven and interest-guided sales with social media as a leading place. The social media platform gathers huge global flow and real consumption interests, and is a key channel for cross-border merchants to carry out brand construction, product popularization and direct sales. However, most of the existing e-commerce operation management systems are designed for closed loop exchanges within traditional shelf e-commerce or platforms. One type of system focuses on integrating and managing the back-end supply chain, such as commodity filing, warehouse logistics, order payment, tax clearance and other processes, so as to improve the internal operation efficiency and compliance, and the other type of system focuses on specific vertical scenes, such as dynamically adjusting the lease price by quantifying the physical abrasion of hardware equipment, and the technical path is highly dependent on the evaluation of the physical object state. When a merchant changes an operation main matrix to social media, the prior system has the obvious defects that firstly, massive and unstructured data generated on the social media, structured transaction data and inventory data of a back-end electronic merchant are in a splitting state, so that operation decisions cannot timely respond to rapid changes of front-end market demands, selection and content creation depend on manual experience, the accuracy is low, instantaneous flow and order flood peak of social media detonation are lack of a real-time and intelligent matching mechanism with a cross-border supply chain, and operation accidents such as goods breakage, logistics congestion or destination clearance failure of hot-sell goods are extremely easy to be caused. Disclosure of Invention In view of the problems that the existing system generates massive and unstructured data on social media, the structured transaction data and inventory data of a rear-end electronic commerce are in a splitting state, so that an operation decision cannot timely respond to the rapid change of the front-end market demand, selection and content creation depend on manual experience, the accuracy is low, the instantaneous flow and order flood peak of the social media detonate, the real-time and intelligent matching mechanism of a cross-border supply chain is lacked, and the like, the invention is provided. The invention aims to provide a cross-border electronic commerce social media operation management system, which aims to actively collect trend signals, content hot spots and user group portraits from global main stream social media in real time by constructing a social media information aggregation and analysis module, and predict the directions of potential money-exploded commodities and adaptive marketing content by utilizing a data analysis model, so that a hysteresis decision mode of the traditional electronic commerce depending on historical sales data is changed, an operation starting point is pre-arranged to the origin of market demands, the prospective and the accuracy of options and marketing strategies are obviously improved, and the flow conversion potential is improved from the source. In order to solve the technical problems, the invention provides the following technical scheme that the cross-border e-commerce social media operation management system comprises: the social media information aggregation and analysis module is used for acquiring and processing trend data, content data and user behavior data on social media in a cross-platform manner, and identifying potential money-exploded commodities and associated marketing opportunity points through a data analysis model; the compliance and supply chain pre-checking module is used for maintaining a compliance rule base and a storage logistics resource base related to cross-border trade and carrying out feasibility assessment on stock availability, logistics accessibility and policy compliance of target commodities; The cross-link route optimizing module is respectively connected with the social media information aggregation and analysis module and the compliance and supply chain pre-checking module and is used for generating a comprehensive operation scheme comprising a popularization channel, a storage node, a logistics clearance path and a payment mode for commodities according to marketing targets and pre-checking results; the risk early warning and dynamic adj