CN-224225003-U - Logo and vehicle

Abstract

The utility model provides a logo and a vehicle, and relates to the technical field of vehicle exterior trim. The logo comprises a base, a face mask and a light-emitting component, wherein the face mask and the base jointly define a containing cavity, the face mask comprises a light-transmitting area and an opaque area, the light-transmitting area at least partially protrudes out of the opaque area, a shading layer is arranged on one side, facing the base, of the opaque area, the light-emitting component is arranged in the containing cavity, and the light-emitting component is used for emitting light. The light brightness contrast of the light-transmitting area and the light-non-transmitting area of the logo provided by the utility model is clear, which is beneficial to improving the stereoscopic impression of the patterns on the logo, thereby improving the attractiveness of the logo and the vehicle.

Inventors

• YANG WENBIN
• WANG SHU
• WANG YUJIE
• WANG ZAIJUN

Assignees

• 深蓝汽车科技有限公司

Dates

Publication Date

20260512

Application Date

20250612

Claims (10)

1. 1. A logo (100), characterized in that it comprises: a base (110); the mask (120), the mask (120) and the base (110) jointly limit the accommodating cavity (111), the mask (120) comprises a light-transmitting area (121) and a light-proof area (122), the light-transmitting area (121) at least partially protrudes out of the light-proof area (122), and a shading layer (123) is arranged on one side of the light-proof area (122) facing the base (110); And the light-emitting assembly (130) is arranged in the accommodating cavity (111), and the light-emitting assembly (130) is used for emitting light.
2. 2. The logo (100) according to claim 1, wherein the light-transmitting area (121) is provided with a metal coating (124) and a protective layer (127) in sequence towards one side of the base (110).
3. 3. The logo (100) according to claim 2, characterized in that the side of the light-transmitting zone (121) facing the base (110) further comprises a matte primer layer (125) and a matte intermediate paint layer (126), the protective layer (127) being formed as a matte finish paint layer; The matte primer layer (125) is arranged between the face mask (120) and the metal coating (124), and the matte middle paint layer (126) is arranged between the protective layer (127) and the metal coating (124).
4. 4. The logo (100) according to claim 1, wherein the light shielding layer (123) is an ink layer.
5. 5. The logo (100) as claimed in claim 1, wherein the opaque region (122) comprises a logo region (1221) and a light blocking region (1222); The identification area (1221) is arranged in the light transmission area (121), and the light shielding area (1222) surrounds the light transmission area (121).
6. 6. Logo (100) according to any of claims 1-5, characterized in that the face mask (120) is a plastic piece, the side of the face mask (120) facing away from the base (110) being provided with a stiffening layer.
7. 7. The logo (100) according to any one of claims 1-5, further comprising a diffuser (140); in the light transmission path, the diffuser (140) is located between the light emitting assembly (130) and the mask (120), Light from the light emitting assembly (130) is directed through the diffuser (140) toward the mask (120).
8. 8. The logo (100) according to any one of claims 1-5, wherein the light emitting assembly (130) comprises a circuit board (131) and a plurality of light beads (132); the circuit board (131) is connected with the base (110), and the lamp beads (132) are arranged on the circuit board (131).
9. 9. The logo (100) according to any one of claims 1-5, wherein the mask (120) is in sealing fit with the base (110), a vent hole (112) is formed in the base (110), and a water-proof and air-permeable membrane (1121) is arranged at the vent hole (112).
10. 10. A vehicle, characterized by comprising: The logo (100) of any one of claims 1-9; the automobile body, the automobile body is equipped with the installation zone, logo (100) are located the installation zone.

Description

Logo and vehicle Technical Field The utility model relates to the technical field of vehicle exterior trim, in particular to a logo and a vehicle Background The logo of the vehicle serves as a brand symbol and a visual carrier and is a core mark of the appearance of the vehicle. In order to improve the aesthetic property of the logo and the recognition degree of the logo at night or in a dark environment, part of vehicles set the logo as a luminous logo. In the prior art, the luminous logo comprises a transparent mask, a luminous component and a membrane, corresponding patterns are formed on the membrane according to the brand of a vehicle, the membrane is stuck to the outer surface of the transparent mask, and the luminous component irradiates from the inside of the transparent mask, so that the luminous patterns can be observed from the outside of the logo. However, since the film is a smooth sheet, only a planar pattern can be formed by the film, and it is difficult to apply the film to a logo having a three-dimensional structure, resulting in a limited shape and poor aesthetic appearance of the logo. Disclosure of utility model The utility model aims to provide a logo, which solves the problems that the logo in the prior art can only form a plane pattern through a membrane, is difficult to be applied to the logo with a three-dimensional structure, and has limited shape and poor aesthetic property, and the other aims to provide a vehicle. In order to achieve the above purpose, the technical scheme adopted by the utility model is as follows: The logo comprises a base, a mask and a light emitting assembly, wherein the mask and the base jointly define a containing cavity, the mask comprises a light transmission area and a light-proof area, the light transmission area at least partially protrudes out of the light-proof area, a shading layer is arranged on one side, facing the base, of the light-proof area, and the light emitting assembly is arranged in the containing cavity and used for emitting light. According to the technical means, the light-transmitting area and the light-proof area are directly arranged on the mask, the light-transmitting area can be set to be a required pattern, the light-proof area can also be set to be a required pattern, the light-transmitting area is set to be a pattern background, meanwhile, the light-transmitting area is set to be convex out of the light-proof area, when the light emitting component emits light, the light is emitted from the light-transmitting area, the convex structure can reduce scattering loss of the light at the edge of the light-transmitting area, the light gathering effect is achieved, the overall brightness is improved, meanwhile, a height difference is formed between the light-transmitting area and the light-proof area, so that the mask part has more vivid contrast of light and shade under the irradiation of the light, the three-dimensional sense of the pattern on the logo is improved, the three-dimensional hierarchy of the logo is enhanced, and the attractive appearance of the logo is improved. In addition, because the shading layer in the light-tight area sets up in the face guard one side towards the base, the face guard can also play the protection shading layer like this, prevents that the shading layer from taking place the effect of wearing and tearing, is favorable to improving the life of logo. Further, the light-transmitting area is provided with a metal coating and a protective layer in sequence towards one side of the base. According to the technical means, the metal plating layer is arranged in the light area, so that the reflectivity of the light transmission area is reduced, the light transmission effect of the light transmission area is optimized, the light shadow effect between the light transmission area and the light-proof area can be enhanced, and the attractiveness of the logo is improved. In addition, the metal coating can also set up the inoxidizing coating towards one side of face guard, on the one hand strengthen the effect of metal coating, on the other hand can play the guard action, prevent that metal coating from droing, be favorable to prolonging the life of logo. Furthermore, the side, facing the base, of the light transmission area further comprises a matte primer layer and a matte middle paint layer, the protective layer is formed into a matte finish paint layer, the matte primer layer is arranged between the face mask and the metal plating layer, and the matte middle paint layer is arranged between the protective layer and the metal plating layer. According to the technical means, when the logo is required to emit softer light to achieve the matte effect, the matte primer layer and the matte middle paint layer can be added, and the matte primer layer, the metal plating layer, the matte middle paint layer and the matte paint layer are sequentially arranged in the light transmission area from the mask to the direction of t