DE-202026001214-U1 - Memory trainer shopping

Abstract

Memory trainer for shopping, for combined shopping facilitation with customer memory training, characterized in that a preferably 25 2 cm large sheet of paper, which is prepared crosswise for folding, perforated and provided with a 13th hole in the middle, is printed on both sides.

Assignees

• KRAUS DETLEF

Dates

Publication Date

20260513

Application Date

20260318

Priority Date

20260318

Claims (8)

1. Memory trainer for shopping, for combined shopping facilitation with customer memory training, characterized in that a preferably 25 2 cm large sheet of paper, which is prepared crosswise for folding, perforated and provided with a 13th hole in the middle, is printed on both sides.
2. Memory trainer for shopping, for combined shopping facilitation with customer memory training, characterized in that the top of the sheet shows the structure of the complete market with the written product groups located at the edges and, for each aisle, the picture of a product prototype and its respective number, next to which the customer's shopping notes can be made.
3. Memory trainer for shopping, designed to simplify the shopping experience and incorporate customer memory training, is characterized by the fact that in each aisle, only four items or types of goods are displayed in writing in the four "corners" of the aisle. The remaining space is for customer notes.
4. Memory trainer for shopping, for combined shopping facilitation, with customer memory training, characterized by the fact that on the underside, below the aisles of the top, the aisles of the back, numbered the same but with a different shape, are designed.
5. Memory trainer for shopping, for combined shopping facilitation with customer memory training, characterized by the fact that the goods aisles shown on the underside are laid out as a number grid and make up approximately one third of the underside area.
6. The shopping memory trainer, designed to combine shopping assistance with customer memory training, is characterized by the following surface division on the underside: Sections are created both around the grid of numbers and within the grid itself. Additionally, four corner areas are provided for customer notes. Customers can write these notes directly on their shopping map in the store and send them to store management via a photocopying function. The store manager uses the area inside the grid for specific instructions for the customer. The outer areas around the grid serve as additional note-taking space for customers who need more space than the area on the top for their notes provides.
7. Memory trainer for shopping, for combined shopping facilitation with memory training, characterized by the fact that the respective four example goods of the aisles, especially through their fixed arrangement, challenge and support a specific cognitive performance of the customer, which the customer is also able to independently evaluate for himself in terms of its positive effect.
8. Memory trainer for shopping, for combined shopping assistance with customer memory training, characterized in that the customer, before and during his shopping, can not only rely on the four example goods of an aisle on the top floor, but he also has the possibility to use the example goods of the adjacent aisles to narrow down his search, at home or in the market.

Description

A piece of paper, preferably 25 cm² in size and weighing approximately 250 g/m², perforated crosswise and punched in the center, is printed on both sides, forming the basis for a search aid in large retail stores. The top and bottom sides have different functions, which nevertheless work together. The top side depicts a fragment of the store using images, aisle numbers, and product descriptions. In each aisle, one product or type is listed for the left-hand shelf at the front and one for the back, and the same applies to the right-hand shelf at the front and one for the back. The 13th hole in the center allows the map to be attached to a holder, similar to a writing desk, using a pen and clips. The map can then be rotated 360° in its flat orientation. This essentially fulfills the function of the search aid as a simple guide or general overview. The blank spaces within the aisles on the top side are used by customers to mark items they wish to purchase. The reverse side is structured to partially mirror the front. This means that when you turn the page over, you'll find the corresponding aisle numbered on the reverse side, directly below each aisle on the front. The aisles on the reverse side are therefore marked with the same numbers as their respective counterparts on the front. The aisle numbers on the reverse side form a continuous square. This arrangement ensures easy identification of the front and back sides on a single page. The aisle number grid is approximately one-third the size of the entire page and is centered on the reverse side. This creates sections: one around the grid and another within the grid itself. Additionally, this design creates four areas at the corners for customer feedback, which customers can photograph and send to the store manager's computer after shopping. The store manager uses the space within the grid for weekly special information for customers. The outer areas directly surrounding the square can be used by the customer if the areas on the top, which are actually intended for this purpose, are not sufficient for their reservations. The four product names form the sketch of the “face” of the respective aisle, from which, through the customer’s own cognitive effort, the clear appearance of the aisle and its other goods gradually becomes imprinted in the customer’s memory. The customer can rely not only on the associations of the individual aisle on the upper floor before and during their shopping, but also on all aisles near their search object, which offer cognitive anchors through their respective four sample goods in direct visual comparison or alignment with each other. Plan sizes of 29.7 cm² can also be used for the plan holder, provided that heavy paper, approximately 135-300 g/ m² , is used. Important changes to the store, announced weekly by the store manager, can be indicated to customers on the top side of the plan using a light gray color. This light gray color in the relevant aisle on the top side prompts customers to look for specific instructions from the store manager on the underside of the plan, in the center of the number grid, under the corresponding aisle number.