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EP-4740165-A2 - AUTHENTICITY SCORING IN ONLINE DATING AND OTHER SOCIAL MEDIA PLATFORMS

EP4740165A2EP 4740165 A2EP4740165 A2EP 4740165A2EP-4740165-A2

Abstract

Systems and methods for a social networking platform (100) to calculate display and otherwise utilize post-level and user profile-level authenticity scores are presented. A post-level authenticity score may be calculated (S2705) based on a variety of factors and weights selected based on their indication of post content authenticity. The post-level authenticity score (3130) may be displayed proximate posts (S2715) to provide other users with a readily-perceived indicium of authenticity. User-level authenticity scores (3150) may be calculated (S2900) based upon, for example, post-level authenticity scores determined for a user's prior posts. Authenticity scores may be further utilized in connection with platform operation, such as filtering or prioritizing posts within a content feed, or filtering or prioritizing users for matching with other users.

Inventors

  • MORRISON, DANIEL

Assignees

  • Genuine Social, LLC

Dates

Publication Date
20260513
Application Date
20240708

Claims (20)

  1. 1. A method for a social networking platform to display a social media post solicited from a post author via a request from a third party to share among one or more other users, comprising: executing instructions on one or more network-connected processing devices that, when executed by the one or more processing devices, cause the one or more processing devices to perform the following operations: displaying, to a post author, a request to submit a post; receiving, from the post author in response to the request, a social media post comprising post content; determining a post authenticity score indicative of a degree of authenticity associated with the post by calculating said authenticity score based on one or more factors; and displaying, by a user device: (a) the post content, and (b) the authenticity score.
  2. 2. The method of claim 1, wherein the step of determining an authenticity score comprises evaluating the period of time between a time of the request, and a time at which the post author submits the post content in response thereto.
  3. 3. The method of claim 1, wherein the step of determining an authenticity score comprises evaluating whether a post includes photo content or video content.
  4. 4. The method of claim 1, wherein the step of determining an authenticity score comprises evaluating whether photo or video content within the post content was captured live by a mobile app controlled by the platform or is previously-captured content uploaded by the post author.
  5. 5. The method of claim 1, wherein the step of determining an authenticity score comprises evaluating whether the post content includes content captured by both a front camera and a back camera of the post author’s mobile computing device.
  6. 6. The method of claim 1, wherein the step of determining an authenticity score comprises evaluating whether the post is created from the same location at which a third party request to post was received by the post author.
  7. 7. The method of claim 1, wherein the step of determining an authenticity score comprises evaluating a distance between where a post request was received and where the post content was created.
  8. 8. The method of claim 1, wherein the step of displaying comprises: displaying a numeric authenticity score proximate the post content.
  9. 9. The method of claim 1, wherein the step of displaying comprises: displaying the post content with stylization indicative of the authenticity score.
  10. 10. The method of claim 1, wherein the step of displaying comprises: displaying a graphical indicium indicative of authenticity score proximate the post content.
  11. 11. The method of claim 1, wherein the step of determining an authenticity score is performed by the user device.
  12. 12. The method of claim 1, wherein the step of determining an authenticity score is performed by a network server upon receiving the post content; and the authenticity score is subsequently transmitted to the user device for display.
  13. 13. The method of claim 1, further comprising determining a user profile-level authenticity score associated with the post author.
  14. 14. The method of claim 13, wherein the user profile-level authenticity score is based at least in part upon a degree of authenticity historically associated with posts by the post author.
  15. 15. The method of claim 14, wherein the user profile-level authenticity score is determined based on a plurality of post-level authenticity scores for posts previously created by the post author.
  16. 16. The method of claim 14, wherein the user profile-level authenticity score is based upon factors comprising one or more of: frequency of content posting by the post author; frequency with which the post author responds to messages from other users; frequency with which the post author posts unfiltered photos and/or videos; average time within which the post author responds to messages from other users; completeness of user profile information associated with the post author; completion by the post author of real-world identity verification processes; and a number of photos made available to others within a user profile of the post author.
  17. 17. The method of claim 1, in which the step of displaying comprises: displaying the post content within a feed of posts, the feed containing posts selected based on factors comprising the authenticity score.
  18. 18. The method of claim 1, further comprising: selecting, by the social media platform, one or more users other than the post author for display of the post content in a content feed based at least in part upon the authenticity score.
  19. 19. The method of claim 13, further comprising: selecting, by the social networking platform, one or more other users for interaction based at least in part upon the user profile-level authenticity score.
  20. 20. The method of claim 19, wherein the social networking platform comprises an online dating platform, and the step of selection one or more other users for interaction comprises prioritizing profiles for potential matching based at least in part upon user profile-level authenticity scores associated with each profile.

Description

AUTHENTICITY SCORING IN ONLINE DATING AND OTHER SOCIAL MEDIA PLATFORMS TECHNICAL FIELD [0001] Embodiments of the present disclosure relate in general to content posts in online dating platforms or other social media and other electronic communication services, and in particular to scoring of users and posts based on factors associated with authenticity of posted content. BACKGROUND [0002] In recent years, social media services and other online communication services have become increasingly important avenues for human expression and communication. For many individuals, online platforms have become a primary method by which they communicate. Such services include, without limitation, Facebook®, YouTube®, Instagram®, Snapchat®, WhatsApp®, Twitter®, Telegram®, Discord®, and online forums and chatrooms. [0003] Sharing personal moments with friends, family, and the public through electronic means, in various formats including image, video and text, has brought people closer together by providing a glimpse into the life experiences of one another. This value is increased proportionately as individual posts are shared to more than just one friend at a time. When sharing such personal moments, users tend to edit them, both consciously and subconsciously, to try to make those moments look good. One of the most powerful ways users edit shared moments is through self-selection of which of their moments to share. For example, individuals tend to capture and/or share moments they think would be interesting to others, or that make their lives look interesting, such as vacation moments, special events, or moments they are doing something noteworthy or in which they think they look good or interesting. [0004] More recently, as the world of simplified photo filters exploded that make us and our photos look better or more interesting than real life, combined with mass sharing and the seeking of likes and other feedback from followers, personal posts became synonymous with highlights and increasingly, with inauthenticity. In extreme but all too common situations, users engage in a race to see whose lives look better. This pervasive inauthenticity has started a counter trend to post content of a more authentic nature, particularly among digital natives whose digital and real lives are intertwined. [0005] To some, this trend might be thought of as a way to cleanse one’s psyche by showing a real side of one’s life, or as a way to reinforce the idea that friends like us for who we truly are in our unfiltered, non-edited moments, in direct contrast to what we might share on common social platforms in the race for social validation. One example of this counter trend toward authenticity was the emergence of ephemeral photos and videos such as those made popular by Snapchat and later incorporated by Instagram, Facebook, and others, which tend to foster more authentic, less edited posts. Another trend was the emergence of fake accounts on Instagram (often referred to as Finsta accounts), considered far more private than traditional accounts and therefore safer for posting your real, unedited and often unflattering but still personally meaningful moments. [0006] But while these ephemeral and more private methods of sharing foster greater authenticity than their early social media predecessors, they still maintain perhaps the most powerful editorial filter of all, the user’s ability to fully control which of their personal moments to share. We start doing this simply by choosing which moments to take out our devices and capture, and if we don’t share these instantly, we subsequently do this again by choosing which of our previously captured moments (e.g. from our camera roll) to post on social media (whether one-to-many or one-to-one posts). Without consciously recognizing it, this means many more authentic, less planned moments of our lives go uncaptured and unshared. The candid, non-posed, unplanned moments that would often serve as the most accurate reflection and reminder of what our lives were really like slip by undocumented. All the while, sharing the more authentic moments from our lives would allow us to grow even closer with our true friends by knowing what one another are really experiencing, and reflecting on our own authentic moments later in life would provide a richer, more meaningful memory of our actual journey. SUMMARY [0007] In online dating and other social media or electronic communication platforms, user activity may be evaluated to determine an authenticity score associated with a user, a particular content posting by a user, or both. Factors that may be utilized to determine an authenticity score for a particular post may include one or more of: (1) the period of time between a time at which a user is requested by a third party to post content (e.g. by the platform or another user), and the time at which the user posts content in response thereto; (2) whether a content post includes photo content or video con