EP-4742134-A1 - ADVERTISEMENT PUSHING METHOD, ELECTRONIC DEVICE, AND SYSTEM

EP4742134A1EP 4742134 A1EP4742134 A1EP 4742134A1EP-4742134-A1

Abstract

This application provides an advertisement pushing method, an electronic device, and a system, and relates to the field of artificial intelligence technologies. In this application, an electronic device receives a first operation of inputting a first material by a user, and sends a first content generation request to a server, where the first content generation request includes the first material input by the first operation. After receiving the first content generation request, the server generates a target advertisement based on the first material, where the target advertisement matches the first material. The server sends the target advertisement to the electronic device. The electronic device displays the target advertisement. During waiting, by the user, to view target content to be generated, the electronic device displays, to the user, the target advertisement that is highly related to content input by the user. This not only improves user experience during waiting time, but also provides more effective information for the user.

Inventors

WANG, YUE
DUANMU, Mingxing
ZHONG, WEICAI

Assignees

Huawei Technologies Co., Ltd.

Dates

Publication Date: 20260513
Application Date: 20240903

Claims (20)

An advertisement pushing method, applied to an advertisement pushing system, wherein the advertisement pushing system comprises an electronic device and a server, and the method comprises: receiving, by the electronic device, a first operation of inputting a first material by a user, and sending a first content generation request to the server, wherein the first content generation request comprises the first material input by the first operation; after receiving the first content generation request, generating, by the server, a target advertisement based on the first material, wherein the target advertisement matches the first material; sending, by the server, the target advertisement to the electronic device; and displaying, by the electronic device, the target advertisement.
The method according to claim 1, wherein after receiving, by the server, the first content generation request, the method further comprises: generating, by the server, second target content based on the first material in response to the first content generation request; sending, by the server, the second target content to the electronic device; and displaying, by the electronic device, the second target content.
The method according to claim 1 or 2, wherein that the target advertisement matches the first material comprises one of the following: a first content subject of the target advertisement matches a second content subject indicated by the first material; an advertisement style of the target advertisement matches a style indicated by the first material; and a content subject style of the target advertisement matches the style indicated by the first material.
The method according to any one of claims 1 to 3, wherein generating, by the server, the target advertisement based on the first material comprises: obtaining, by the server, the second content subject indicated by the first material; obtaining, by the server, a first preselected advertisement whose advertisement content subject matches the second content subject from a candidate advertisement; and obtaining, by the server, the target advertisement from the first preselected advertisement based on a preset condition.
The method according to any one of claims 1 to 3, wherein generating, by the server, the target advertisement based on the first material comprises: obtaining, by the server, the second content subject and the style that are indicated by the first material; obtaining, by the server, a second preselected advertisement whose advertisement content subject matches the second content subject from a candidate advertisement; obtaining, by the server from the second preselected advertisement, a third preselected advertisement whose advertisement style matches the style indicated by the first material; and obtaining, by the server, the target advertisement from the third preselected advertisement based on a preset condition.
The method according to any one of claims 1 to 3, wherein generating, by the server, the target advertisement based on the first material comprises: obtaining, by the server, the second content subject and the style that are indicated by the first material; obtaining, by the server, a fourth preselected advertisement whose advertisement content subject matches the second content subject from a candidate advertisement; obtaining, by the server from the fourth preselected advertisement, a fifth preselected advertisement whose advertisement content subject style matches the style indicated by the first material; and obtaining, by the server, the target advertisement from the fifth preselected advertisement based on a preset condition.
The method according to any one of claims 1 to 6, wherein the method further comprises: receiving, by the electronic device, a second operation of the user, and sending an advertisement content download request to the server, wherein the advertisement content download request is used to request to download a second material in the target advertisement; obtaining, by the server, the second material in the target advertisement in response to the advertisement content download request; sending, by the server, the second material to the electronic device; and storing, by the electronic device, the second material.
The method according to any one of claims 1 to 7, wherein the method further comprises: receiving, by the electronic device, a third operation of the user, and sending a second content generation request to the server, wherein the second content generation request is used to request to obtain intelligent content corresponding to a third material in the target advertisement; receiving, by the server, the second content generation request sent by the electronic device, and obtaining first target content based on the third material; sending, by the server, the first target content to the electronic device; and displaying, by the electronic device, the first target content.
The method according to claim 8, wherein after receiving, by the server, the second content generation request sent by the electronic device, the method further comprises: stopping, by the server, generating the second target content based on the first material.
The method according to any one of claims 1 to 9, wherein the first material is at least one of a picture, text, audio, and a video.
An advertisement pushing method, applied to an electronic device, wherein the method comprises: receiving a first operation of inputting a first material by a user, and sending a first content generation request to a server, wherein the first content generation request comprises the first material input by the first operation; obtaining a target advertisement that is sent by the server in response to the first content generation request, wherein the target advertisement matches the first material; and displaying the target advertisement.
The method according to claim 11, wherein the method further comprises: obtaining second target content that is sent by the server in response to the first content generation request, wherein the second target content is generated by the server based on the first material; and displaying the second target content.
The method according to claim 11 or 12, wherein that the target advertisement matches the first material comprises one of the following: a first content subject of the target advertisement matches a second content subject indicated by the first material; an advertisement style of the target advertisement matches a style indicated by the first material; and a content subject style of the target advertisement matches the style indicated by the first material.
The method according to any one of claims 11 to 13, wherein the method further comprises: receiving a second operation of the user, and sending an advertisement content download request to the server, wherein the advertisement content download request is used to request to download a second material in the target advertisement; obtaining the second material sent by the server; and storing the second material.
The method according to any one of claims 11 to 14, wherein the method further comprises: receiving a third operation of the user, and sending a second content generation request to the server, wherein the second content generation request is used to request to obtain intelligent content corresponding to a third material in the target advertisement; obtaining first target content that is sent by the server in response to the second content generation request, wherein the first target content is generated by the server based on the third material; and displaying the first target content.
The method according to any one of claims 11 to 15, wherein the first material is at least one of a picture, text, audio, and a video.
An advertisement pushing method, applied to a server, wherein the method comprises: receiving a first content generation request sent by an electronic device, wherein the first content generation request comprises a first material, and the first material is at least one of a picture, text, audio, and a video; generating a target advertisement based on the first material, wherein the target advertisement matches the first material; and sending the target advertisement to the electronic device.
The method according to claim 17, wherein after receiving the first content generation request sent by the electronic device, the method further comprises: generating second target content based on the first material in response to the first content generation request sent by the electronic device; and sending the second target content to the electronic device.
The method according to claim 17 or 18, wherein that the target advertisement matches the first material comprises one of the following: a first content subject of the target advertisement matches a second content subject indicated by the first material; an advertisement style of the target advertisement matches a style indicated by the first material; and a content subject style of the target advertisement matches the style indicated by the first material.
The method according to any one of claims 17 to 19, wherein generating the target advertisement based on the first material comprises: obtaining the second content subject indicated by the first material; obtaining a first preselected advertisement whose advertisement content subject matches the second content subject from a candidate advertisement; and obtaining the target advertisement from the first preselected advertisement based on a preset condition.

Description

This application claims priority to Chinese Patent Application No. 202311872409.8, filed with the China National Intellectual Property Administration on December 29, 2023 and entitled "ADVERTISEMENT PUSHING METHOD, ELECTRONIC DEVICE, AND SYSTEM", which is incorporated herein by reference in its entirety. TECHNICAL FIELD Embodiments of this application relate to the field of artificial intelligence technologies, and in particular, to an advertisement pushing method, an electronic device, and a system. BACKGROUND With development of artificial intelligence technologies, intelligent content generation technologies gradually enter daily work and life of the public, and can significantly improve work and life efficiency of users. Major manufacturers have successively launched intelligent content generation tools. Intelligent content generation functions, such as "artificial intelligence painting" that is popular on short video platforms and intelligent chat software that is popular on major technology platforms, are also successively introduced into many image and video editing tools. In an intelligent content generation scenario, after a user inputs text (or a picture/video and text) to an intelligent content generation tool, the intelligent content generation tool generates intelligent content through processing for a specific period of time, and pushes the intelligent content to the user. The intelligent content includes the following forms: text, a picture, a video, or the like. When waiting for the intelligent content to be generated, attention of the user usually stays on an intelligent content display interface, and it is suitable to push an advertisement to the user in this period of time. In a current intelligent content generation scenario, all advertisements pushed to a user are display advertisements, leading to both poor user experience and a low customer conversion rate. SUMMARY To resolve the foregoing technical problem, embodiments of this application provide an advertisement pushing method, an electronic device, and a system. In the technical solutions provided in embodiments of this application, when generating target content for a user, an electronic device pushes, to the user, a target advertisement that is highly related to content input by the user. This not only improves user experience during waiting to view the target content to be generated, but also provides more effective information for the user. To achieve the foregoing technical objective, this application provides the following technical solutions. According to a first aspect, an advertisement pushing method is provided, and is applied to an electronic device. The method includes: receiving a first operation of inputting a first material by a user, and sending a first content generation request to a server, where the first content generation request includes the first material input by the first operation; obtaining a target advertisement that is sent by the server in response to the first content generation request, where the target advertisement matches the first material; and displaying the target advertisement. In some examples, the first content generation request is used to request the server to generate target content. In this way, during waiting, by the user, to view the target content to be generated, the electronic device displays, to the user, the target advertisement that is highly related to content input by the user. This not only improves user experience during waiting time, but also provides more effective information for the user. According to any one of the first aspect or the foregoing implementations of the first aspect, the method further includes: obtaining second target content that is sent by the server in response to the first content generation request, where the second target content is generated by the server based on the first material; and displaying the second target content. In this way, the user can view or obtain the second target content generated based on the first material input by the user, to meet a user requirement. According to any one of the first aspect or the foregoing implementations of the first aspect, that the target advertisement matches the first material includes one of the following: A first content subject of the target advertisement matches a second content subject indicated by the first material; an advertisement style of the target advertisement matches a style indicated by the first material; and a content subject style of the target advertisement matches the style indicated by the first material. In some examples, the first content subject may be an image subject in picture content in the target advertisement, a picture subject in a video clip in the target advertisement, or the like. The second content subject may be a main object in a picture, for example, a core person or a core object in the picture. For example, the first material is an introduction picture of a person