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JP-2026075022-A - Support device for providing advertisements

JP2026075022AJP 2026075022 AJP2026075022 AJP 2026075022AJP-2026075022-A

Abstract

[Problem] To provide technical means to support postering companies in providing advertisements in a manner that encourages them to view the advertisements. [Solution] The advertising support device 1 according to the present invention comprises: a recipient information acquisition unit 113 that acquires recipient information relating to the advertiser, including an SNS account and address; a mode designation unit 115 that designates one or more modes of provision from a group including paper media provision mode and online provision mode based on the recipient information; a link distribution unit 120 that distributes a link to the advertising page to the account relating to the advertiser for advertisers for whom online provision mode has been designated; a delivery command unit 117 that commands the delivery of the advertisement in paper media to the address relating to the advertiser for advertisers for whom paper media provision mode has been designated; and a reward granting unit 121 that grants a reward to the viewer's account when the advertising page is viewed via the link. [Selection Diagram] Figure 1

Inventors

  • 田村 雄治
  • 南 公貴

Assignees

  • 株式会社YandK

Dates

Publication Date
20260507
Application Date
20241205

Claims (5)

  1. A recipient information acquisition unit acquires recipient information related to the advertiser, including SNS accounts and addresses. A manner designation unit that designates one or more manners of provision from a group including paper media provision manners, which provide advertisements via paper media, and online provision manners, which provide advertisements via the internet, based on the aforementioned recipient information, A delivery command unit that issues instructions to deliver advertisements in paper format to the address of advertisers for whom the method of providing paper media has been specified, A link distribution unit delivers links to advertising pages that are substantially the same as the print media to the accounts of advertising providers for whom online delivery methods have been specified, A reward granting unit grants a reward to the viewer's account when the advertising page is viewed via the aforementioned link, Equipped with, A support device for providing advertisements.
  2. The Performance Management Department manages performance data that links advertising performance and advertising characteristics for each delivery method, A recommendation unit recommends one or more delivery methods from a group including print media delivery methods and online delivery methods, based on the advertising attributes of the aforementioned advertisement. Furthermore, The aforementioned provision recommendation unit recommends one or more provision methods by a process that includes a procedure to input the advertising attributes into a machine learning model that has been pre-trained using the performance data as training data, and output the expected advertising performance for each provision method. The aforementioned mode designation unit, in the event that the user does not explicitly specify a mode, will designate the mode of provision recommended by the aforementioned mode recommendation unit. The support device according to claim 1.
  3. The system further includes a feature estimation unit that estimates the characteristics of advertising content that are expected to perform better based on the aforementioned advertising attributes. The aforementioned performance management department is configured to manage performance data that further associates the characteristics of advertising content. The feature estimation unit estimates the features by a process that includes a procedure for inputting the advertising attributes into a machine learning model that has been pre-trained using the performance data as training data, and outputting the features. The support device according to claim 2.
  4. The layout unit further comprises a layout unit that generates layout-based ad data in which the content components included in the ad are arranged to have specified layout characteristics, The aforementioned performance management department is configured to manage performance data that further associates the layout characteristics of advertising content. The feature estimation unit is configured to estimate features on the layout. The support device according to claim 3.
  5. The aforementioned performance management department is configured to manage performance data that further associates the attributes of the advertising recipients. The feature estimation unit estimates the features on the layout by a process that includes a procedure for inputting the advertisement attributes and the provider attributes into the machine learning model and outputting the features on the layout. The support device according to claim 4.

Description

This invention relates to an advertising support device. Advertising is carried out by distributing printed advertising materials. These printed materials are also called flyers. However, the distribution of flyers presents several problems, including the issue of flyers filling up mailboxes, flyers overflowing from mailboxes and scattering on the floor, and the environmental burden of paper consumption. Regarding technologies aimed at solving various problems arising from the distribution of flyers in conventional services and technologies, Patent Document 1 discloses a business system in which flyer information can be obtained via personal computers, web-enabled mobile phones, and digital home appliances through the homepage of a notification manager's website. The notification manager then publishes flyer information on the homepage to residents of specific buildings and apartments in designated areas, as requested by flyer delivery companies. If residents who wish to receive such information register their email addresses, the notification manager can then send and transmit information about urgent, time- or limited-time real-time services via email. The technology described in Patent Document 1 can prevent the scattering of flyers, make necessary information available to building and apartment residents, and efficiently disseminate information to flyer distributors. Japanese Patent Publication No. 2011-204213 Figure 1 is a block diagram showing an example of the hardware and software configuration of system S in this embodiment.Figure 2 shows an example of an advertising database 131.Figure 3 shows an example of the recipient database 132.Figure 4 shows an example of the performance database 133.Figure 5 is a main flowchart showing an example of a preferred flow of support processing performed by the support device 1 of this embodiment.Figure 6 is a continuation of Figure 5.Figure 7 is a continuation of Figure 6.Figure 8 is a continuation of Figure 7.Figure 9 is a continuation of Figure 8.Figure 10 shows an example of the display on terminal T. First, although the following disclosures, figures, and/or claims are described either individually or in combination with one or more other aspects, the subject matter of the immediate disclosure is not intended to be limited in that way. That is, the immediate disclosures, figures, and claims are intended to encompass the various aspects described herein, either individually or in one or more combinations with each other. For example, even if the immediate disclosure describes and illustrates the first, second, and third embodiments in such a way that the first embodiment is described and illustrated particularly in relation to the second embodiment, or the second embodiment is described and illustrated only in relation to the third embodiment, the immediate disclosures and illustrations are not limited in that way and may include only the first embodiment, only the second embodiment, only the third embodiment, or one or more combinations of the first, second, and/or third embodiments, such as the first and second embodiments, the first and third embodiments, the second and third embodiments, or the first, second, and third embodiments. In this text, the phrase "or" is used to mean a "non-exclusive" arrangement unless explicitly specified otherwise. For example, "item x is A or B" means either (1) item x is either A or B, or (2) item x is both A and B. In other words, the word "or" is not used to define an "exclusive" arrangement. Furthermore, the phrases "containing at least one" or "containing at least one of the following" used in the text, when used in combination with a system or element, mean that the system or element contains one or more of the elements listed after the phrase. For example, if there are three types of elements (element 1, element 2, and element 3), the phrases "containing at least one" or "containing at least one of the following" are interpreted as any of the following structural arrangements: a device containing element 1, a device containing element 2, a device containing element 3, a device containing element 1 and element 2, a device containing element 1 and element 3, a device containing element 2 and element 3, or a device containing element 1, element 2, and element 3. The same interpretation is intended when the phrase "used in at least one of the following" is used in the text. Furthermore, "and/or" used in the text functions as a linguistic conjunction, indicating that one or more of the listed elements or conditions are included or occur. For example, a device containing the first element, the second element, and/or the third element is interpreted as any of the following structural arrangements: a device containing the first element, a device containing the second element, a device containing the third element, a device containing the first and second elements, a device containing the first and third elements, a device con