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JP-2026075560-A - Information processing device and program

JP2026075560AJP 2026075560 AJP2026075560 AJP 2026075560AJP-2026075560-A

Abstract

[Problem] To provide an information processing device and program that evaluates real staff members by taking into account the activity record of virtual users acting as proxies for real users. [Solution] In the overall system, the processor of the information processing device calculates a real staff performance evaluation score, which represents the evaluation of others' opinions of the active activities of real staff in at least one of the SNS server and blog service, based on information regarding the activity performance of real staff received from the SNS server and blog server. It also calculates a virtual staff activity performance score, which represents the degree of activity performance of virtual staff, based on information regarding the activity performance of virtual staff dispatched as substitutes for real staff in response to requests from the EC site server in the EC site. The virtual staff activity performance score is added to the real staff performance evaluation score to calculate the overall score of the real staff. [Selection Diagram] Figure 1

Inventors

  • 高松 睦
  • 渡辺 求
  • 高島 孝太郎

Assignees

  • ＡＩＱ株式会社

Dates

Publication Date
20260508
Application Date
20250130

Claims (4)

  1. A first receiving unit receives information relating to the activity records of actual staff members in at least one of the SNS server and blog server, from at least one of the SNS server and blog server that provides functions related to the blog service. Based on the received information relating to the activity record of the actual staff, the actual staff performance evaluation score calculation unit calculates an actual staff performance evaluation score that represents the evaluation of others' opinions of the active activities of the actual staff on at least one of the SNS and the blog service. A second receiving unit receives information from an e-commerce site server that provides functions related to the e-commerce site, regarding the activity record of virtual staff who are dispatched on behalf of the actual staff in response to a request from the e-commerce site server on the e-commerce site, A virtual staff activity performance score calculation unit calculates a virtual staff activity performance score that represents the degree of activity performance of the virtual staff on the e-commerce site based on the received information relating to the activity performance of the virtual staff, A comprehensive score calculation unit calculates the overall score of the actual staff by adding the virtual staff activity performance score to the actual staff performance evaluation score, An information processing device equipped with the following.
  2. The information processing device according to claim 1, wherein the actual staff performance evaluation score calculation unit analyzes information related to the actual staff's activity record, calculates the number of followers following the actual staff's account on at least one of the SNS and the blog service, and calculates the actual staff performance evaluation score based on the number of followers.
  3. The information processing device according to claim 1, wherein the actual staff performance evaluation score calculation unit analyzes information related to the actual staff's activity record and calculates the number of followers of the actual staff's account on at least one of the SNS and the blog service, and at least one of the following on at least one of the SNS and the blog service: the number of impressions, the number of reach, the number of likes, the number of saves, and the number of website clicks. The calculation is performed based on the number of followers and at least one of the impressions, reach, likes, saves, and website clicks.
  4. A computer connected to at least one of the following servers: an SNS server that provides SNS-related functions and a blog server that provides blog service-related functions, and an EC site server that provides EC site-related functions, A means for receiving information relating to the activities of actual staff members in at least one of the SNS server and the blog server, A means for calculating a real staff performance evaluation score, which represents the evaluation of the active activities of the real staff by others, based on the received information relating to the activity record of the real staff, in at least one of the SNS and the blog service, A means for receiving information from the EC site server regarding the activity record of virtual staff who are dispatched on behalf of the actual staff in response to a request from the EC site server on the EC site, A means for calculating a virtual staff activity performance score that represents the degree of activity performance of the virtual staff on the e-commerce site, based on the received information relating to the activity performance of the virtual staff, A program that functions as a means for calculating the overall score of the actual staff by adding the virtual staff activity performance score to the actual staff performance evaluation score.

Description

This disclosure relates to an information processing device and a program. Currently, e-commerce sites (online sales) for apparel and other products are commonplace, and it is anticipated that opportunities to open virtual stores in online shopping malls (metaverse) on the internet will increase in the future. In this context, providing one-on-one customer service—where staff interact with users to recommend products, uncover user needs and create desired items, and address various inquiries—is considered crucial from a sales promotion perspective, just as it is for physical stores. Generally, the number of users visiting e-commerce sites is significantly higher than the number of customers visiting physical stores. Therefore, it's not practical for real staff to provide individual customer service to every user visiting an e-commerce site. The idea is to create virtual staff (also called digital staff) on a computer to serve users in place of real staff. However, there has been no method to evaluate real staff by taking into account the customer service provided by virtual staff and the sales generated by that service. Figure 1 is a diagram showing the overall system configuration including the information processing device according to this embodiment.Figure 2 shows the hardware configuration of the information processing device shown in Figure 1.Figure 3 shows an example of a rule sheet for evaluating the activity performance of actual staff members, stored in the memory device shown in Figure 2.Figure 4 shows an example of a rule sheet for evaluating the activity performance of virtual staff stored in the memory device shown in Figure 2.Figure 5 shows the functional configuration of the information processing device shown in Figure 2.Figure 6 shows the data flow of the overall system in Figure 1 and the processing of the information processing device.Figure 7 shows an example of the chat room shown in Figure 6.Figure 8 is a diagram that assists in explaining the effects of the information processing device according to this embodiment.Figure 9 shows the functional configuration of an information processing device according to a modified example of this embodiment.Figure 10 is a supplementary diagram illustrating the processing of the distribution calculation unit shown in Figure 9. Embodiments of the present invention will be described below with reference to the drawings. The inventors anticipate that in the future, virtual staff on the internet, acting as agents or substitutes for real staff, will be dispatched to e-commerce sites to actually serve customers. They believe that an evaluation method is needed that takes into account the customer service and sales generated by these virtual staff as part of the evaluation of the real staff from which the virtual staff were created, and thus arrived at the present invention. In this embodiment, "real staff" refers to actual store staff who sell products such as clothing, while "virtual staff" refers to virtual staff on the internet who act as agents or substitutes for the real staff. For example, virtual staff members are made to use AI to generate responses to customer statements by referencing content actually created and posted by real staff members themselves on social networking services (SNS), which are community-type services that promote and support connections between real people, and blog services, where users post and display articles about their daily lives and thoughts. This ensures that the content of the virtual staff member's statements sounds as if it were spoken by the real staff member it represents, and that it uses language that the real staff member would likely use, making it natural and believable. Of course, the virtual staff member may also be software created based on the profile information, behavioral history, and preference information of the real staff member it represents. Examples of social networking services (SNS) include Instagram (registered trademark), Facebook (registered trademark), and Twitter (registered trademark), which is currently known as X. Examples of blogging services include FC2 (registered trademark). Examples of e-commerce sites include e-commerce malls such as Rakuten (registered trademark), but brand-owned e-commerce sites operated directly by the company's own brand are also acceptable. The information processing device according to this embodiment is a computer device that has the function of comprehensively evaluating real staff by taking into account the activity record of real staff on SNS and blog services, as well as the activity record of virtual staff on e-commerce sites. Typically, it is configured as follows. As shown in Figure 1, the information processing device 1 according to this embodiment is typically connected to an internet network 9 as a communication network, along with an SNS server 2-1 that provides SNS, a blog service server 2-2 that provides blog services, an e-commerce site s