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JP-2026075731-A - Information processing system

JP2026075731AJP 2026075731 AJP2026075731 AJP 2026075731AJP-2026075731-A

Abstract

[Problem] This invention relates to an information processing system capable of generating images that visualize the impression of items or services that involve scent. [Solution] The information processing system comprises an acquisition unit, a display word selection unit, a color determination unit, and a display word placement unit. The acquisition unit acquires text data relating to the impression of the subject, information on the type of scent of the subject, and information on the display type of the communication image. The display word selection unit uses an empathy word library containing multiple empathy words to select a display word from among multiple words included in the text data that is the same as an empathy word included in the empathy word library and will be placed in the communication image. The color determination unit uses relationship information between the type of scent and the color imagined from that scent to determine an image color to color the display word from the information on the type of scent of the subject acquired by the acquisition unit. The display word placement unit places the display word colored with the image color within the display type. [Selection Diagram] Figure 3

Inventors

  • 杉山 東子
  • 小山内 宰
  • 河島 三幸
  • 森岡 美沙子

Assignees

  • 花王株式会社

Dates

Publication Date
20260511
Application Date
20241023

Claims (7)

  1. An information processing system that places words extracted from text data relating to the impression of a subject onto a communication image, An acquisition unit that acquires text data relating to the impression of the target, information on the type of scent of the target, and display type information of the image for communication. A display word selection unit selects a display word from among multiple words included in the text data that is the same as an empathy-evoking word included in the empathy-evoking word library and that will be placed in the communication image, using an empathy-evoking word library that includes multiple empathy-evoking words. A color determination unit determines an image color to color the display word based on the information of the type of scent acquired by the acquisition unit, using correlation information between the type of scent and the color associated with that scent. An information processing system comprising: a display word arrangement unit that arranges the display word, which is colored with the aforementioned image color, within the display type.
  2. The information processing system according to claim 1, wherein the empathy-evoking word library includes information regarding the importance of each empathy-evoking word as an empathy-evoking word.
  3. The information processing apparatus according to claim 2, wherein the library of empathy-evoking words includes, as information relating to importance, information relating to an empathy-evoking coefficient associated with each of the empathy-evoking words.
  4. The information processing system according to claim 2, wherein the empathy-evoking word library includes, as information relating to importance, at least one of the following: information relating to the relationship between empathy-evoking words and the impression of a scent, information relating to the relationship between empathy-evoking words and the impression of a sense other than smell, and information relating to the relationship between empathy-evoking words and the impression of an emotion.
  5. The aforementioned text data includes multiple text sentences, The information processing system according to claim 1 or 2, wherein the display word selection unit selects the display word based on the frequency of occurrence of the target empathy-evoking word in the text and/or the number of texts containing the target empathy-evoking word.
  6. An information processing method to be executed by an information processing device, Steps to obtain text data regarding the impression of the subject, The steps include: using an empathy-evoking word library containing multiple empathy-evoking words to select a display word from among multiple words contained in the text data that is the same as an empathy-evoking word included in the empathy-evoking word library and will be placed in the communication image; The steps include obtaining information on the type of fragrance mentioned above, Using information on the correlation between the type of fragrance and the color associated with that fragrance, the step of determining the image color to be used to color the display word based on the acquired information on the type of fragrance, The steps include obtaining information on the display type of the aforementioned transmission image, The steps include: placing the display word colored with the aforementioned image color within the display type; An information processing method having
  7. In an information processing device, Steps to obtain text data regarding the impression of the subject, The steps include: using an empathy-evoking word library containing multiple empathy-evoking words to select a display word from among multiple words contained in the text data that is the same as an empathy-evoking word included in the empathy-evoking word library and will be placed in the communication image; The steps include obtaining information on the type of fragrance mentioned above, Using information on the correlation between the type of fragrance and the color associated with that fragrance, the step of determining the image color to be used to color the display word based on the acquired information on the type of fragrance, The steps include obtaining information on the display type of the aforementioned transmission image, A program that causes a program to perform the step of placing the display word, which is colored with the aforementioned image color, within the display type.

Description

This invention relates to an information processing system for generating images that visualize the impression of items, services, etc., that are associated with scent. Information processing devices are used to create advertising images such as POP (Point of Purchase advertising) that advertise and publicize information about products to consumers and users in stores, various facilities, flyers, newspapers, magazines, television, and on networks. For example, Patent Document 1 proposes a device that can easily create POP using different text colors depending on keywords. Attempts to link scent and color have also been proposed; for example, Patent Document 2 proposes visualizing the relationship between scent and color in order to use scent-related colors in packaging and advertising. Japanese Patent Publication No. 2018-120286Japanese Patent Publication No. 2020-080038 This figure shows how an advertising image, including a communication image that visualizes the impression of an item or service with a scent, according to one embodiment of the present invention, is displayed on a display device.This figure shows the hardware configuration of the information processing system according to the first and second embodiments of the present invention.This is a functional block diagram of the information processing system according to the first embodiment.This is a flowchart showing the operation of the information processing system of the first embodiment.This is a flowchart showing the operation of the information processing system of the first embodiment.(a) to (c) show example texts.(a) shows an example of an empathy-evoking word included in the empathy-evoking word library, (b) shows an example table showing the relationship between an empathy-evoking word stored in the empathy-evoking word library and the empathy-evoking coefficient associated with that word, and (c) shows an example table of (b) with weight information entered by the user added.(a) shows an example of a table after sorting the table shown in Figure 7(c) based on the score, and (b) shows a display word table that reflects the weight information assigned by the user.This is a flowchart showing the operation of the information processing system of the first embodiment.This is a flowchart showing the operation of the information processing system of the first embodiment.This is an example of a display image generated by the information processing system of the first embodiment.This is a flowchart showing the operation of the information processing system of the first embodiment.This is a flowchart showing the operation of the information processing system of the first embodiment.This is a functional block diagram of the information processing system according to the second embodiment.This is a flowchart showing the operation of the information processing system according to the second embodiment.This is a flowchart showing the operation of the information processing system according to the second embodiment.(a) shows an example of information stored in the scent and color library, and (b) shows an example of information stored in the item information database.This is a flowchart showing the operation of the information processing system according to the second embodiment.This figure relates to the second embodiment and shows an example of a list of words to be analyzed, which is the result of the text mining step, and shows the words weighted by frequency of occurrence or TF/IDF.This figure relates to the second embodiment, where (a) shows a table with a tag column added to each empathy-evoking word, and (b) shows an example of empathy-evoking word information.This is a flowchart showing the operation of the information processing system according to the second embodiment.The first example of a display image includes a target word table which is a candidate list generated by the information processing system of the second embodiment, where (a) shows an example of a display image before the communication image is displayed, and (b) shows an example of a display image which includes the communication image generated based on the target word table.Examples of display images (a) and (b) are generated by the information processing system of the second embodiment.This is a modified example of weighting of display images generated by the information processing system of the second embodiment.This is a flowchart showing the operation of the information processing system according to the second embodiment.Examples of display images (a) and (b) are generated by the information processing system of the second embodiment.This is a flowchart showing the operation of the information processing system according to the second embodiment.Examples of display images (a) and (b) are generated by the information processing system of the second embodiment.This is an example of a display image generated by the information processing system of the second embodiment.