JP-7854751-B1 - Advertising equipment

JP7854751B1JP 7854751 B1JP7854751 B1JP 7854751B1JP-7854751-B1

Abstract

【assignment】 This system delivers advertisements tailored to user needs, reduces the burden on management through efficient advertising implementation, and contributes to reducing the load on computing resources. [Solution] The system includes: inquiry history storage means for storing the user's dialogue history for each user identification information; dialogue history analysis means for extracting elements in the dialogue history that have a frequency of occurrence higher than a predetermined threshold for each user identification information; user extraction means for extracting user identification information that includes one of the aforementioned elements; and advertising means for processing to notify users of advertisements for predetermined products by specifying the extracted user identification information. [Selection Diagram] Figure 2

Inventors

西郷孝一
池田雅人
諸冨大樹

Assignees

株式会社D4All

Dates

Publication Date: 20260507
Application Date: 20250625

Claims (9)

A dialogue history storage means that stores the user's dialogue history for each user identification information, For each user identification information, a dialogue history analysis means extracts elements in the dialogue history that have a frequency of occurrence higher than a predetermined threshold, A user extraction means for extracting user identification information associated with the dialogue history containing one of the aforementioned elements in order to narrow down the target audience for delivering advertisements , An advertising apparatus characterized by having advertising means for processing an advertisement for a predetermined product by specifying the extracted user identification information.
The system includes a purchase history storage means that stores user attributes and purchase history in association with each user identification information. The advertising apparatus according to claim 1, characterized in that the user extraction means extracts user identification information which includes one of the elements and is associated with predetermined user attributes and/or predetermined purchase history.
The system includes an advertising information storage means that stores the user attribute information and the advertising notification ID in association, The advertising apparatus according to claim 1 or 2, characterized in that the advertising means performs a process for notifying the advertisement by specifying the advertisement notification ID associated with the extracted user identification information.
The advertising apparatus according to any one of claims 1 to 3, characterized in that it includes an advertising effectiveness analysis means for confirming whether or not the predetermined product was purchased in the purchase history associated with the extracted user identification information after processing by the advertising means.
An advertising method performed by a computer equipped with a dialogue history storage means that stores the user's dialogue history for each user identification information, The dialogue history analysis means includes the step of extracting elements in the dialogue history that have a frequency of occurrence higher than a predetermined threshold for each user identification information, The user extraction means includes the step of extracting user identification information associated with the conversation history , which includes one of the aforementioned elements , in order to narrow down the target audience for delivering advertisements . An advertising method comprising the step of an advertising means performing a process to notify an advertisement for a predetermined product by specifying the extracted user identification information.
The computer includes a purchase history storage means that stores user attributes and purchase history in association with each user identification information, The advertising method according to claim 5, characterized in that the user extraction means extracts user identification information which includes one of the elements and is associated with predetermined user attributes and/or predetermined purchase history.
The computer includes advertising information storage means that stores the user attribute information and the advertising notification ID in association, The advertising method according to claim 6, characterized in that the advertising means performs a process for notifying the advertisement by specifying the advertisement notification ID associated with the extracted user identification information.
The advertising method according to claim 7, characterized in that the advertising effectiveness analysis means includes a step of confirming whether or not the predetermined product was purchased in the purchase history associated with the extracted user identification information after processing by the advertising means.
An advertising program for causing a computer to perform the method according to any one of claims 5 to 8.

Description

Regarding advertising technology. Advertising is a means of increasing awareness of products and services and boosting purchasing intent. Furthermore, advertising enhances a company's brand value and significantly contributes to increased sales. When conducting advertising, to achieve maximum results with a limited budget, it is crucial to determine who to reach with your ads. By narrowing your target audience, you can efficiently achieve results. Against this backdrop, the development of advertising technologies is thriving. For example, Patent Document 1 proposes an idea that considers the user's current situation and preferences to notify them of advertisements that are likely to be highly effective, and to verify the effectiveness of those advertisements. Patent No. 6577161 This figure shows an overview of the advertising device according to this embodiment.This is a functional block diagram of the advertising device according to this embodiment.This figure shows an example of the hardware configuration of the advertising device according to this embodiment.This flowchart shows the processing flow example using the advertising device according to this embodiment. The embodiments for carrying out the present invention will be described with reference to the drawings. (Operating principle of the advertising device according to this embodiment) The operating principle of the advertising device (hereinafter simply referred to as "this device") 100 according to this embodiment will be explained using Figures 1 and 2. Figure 1 is a diagram showing the connection relationship between this device 100 and other devices, and Figure 2 is a functional block diagram of this device 100. As shown in Figure 1, the device 100 is connected to a user terminal 310 operated by a user 210 and an advertising distribution server 330 via a communication network 320. The communication network 320 can be either wired or wireless. The user terminal 310 may be a mobile information terminal such as a smartphone or a personal computer. The advertising distribution server 330 is a server that can distribute advertisements to the user terminal 310 in response to a request from the device 100. As shown in Figure 2, the device 100 includes a dialogue history storage means 110, a purchase history storage means 120, an advertising information storage means 130, a dialogue history analysis means 140, a user extraction means 150, an advertising means 160, and an advertising effectiveness analysis means 170. The dialogue history storage means 110 stores the dialogue history 240 of a user 210 using the sales promotion application 270 for each user identification information 220. The sales promotion application 270 may be installed on a user terminal 310 and used there, or it may be installed on a server connected via the communication network 320 and used there. The dialogue history 240 is a concept that includes text information, audio information, and image information, and is, for example, the history of interactions in so-called chatbots or LLMs (Large Language Models). Furthermore, the dialogue history 240 refers to the general exchange of information between the user 210 and the system (information processing device such as AI (Artificial Intelligence)), and is not limited to two-way interactions. That is, one-way input from the user 210 to the system (inquiries, instructions, commands, etc.) and one-way output from the system to the user 210 (responses, suggestions, notifications, etc.) are also included as forms of the dialogue history 240. The purchase history storage means 120 stores user attributes 230 and purchase history 250 associated with each user identification information 220. User attributes 230 are information representing the nature and characteristics of the user 210, such as gender, age, address, occupation, marital status, etc. Purchase history 250 is information regarding products and services previously purchased by the user 210, purchase dates, etc. The advertising information storage means 130 stores user attribute information 220 and advertising notification ID 260 in association. The advertising notification ID 260 is information used to identify the user terminal 310, for example, when notifying an advertisement 300 by specifying an application installed on the user terminal 310; it is what is known as an advertising ID (advertising identifier). The dialogue history analysis means 140 extracts elements 280 from the dialogue history 240 stored in the dialogue history storage means 110 for each user identification information 220, whose occurrence frequency is higher than a predetermined threshold. The threshold can be set as appropriate by the administrator of this device 100. The user extraction means 150 extracts user identification information 220 that includes one element 280. Alternatively, the user extraction means 150 may extract user identification information 220 that includes one element 280 and is assoc