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JP-7854845-B2 - Content processing system and content processing method

JP7854845B2JP 7854845 B2JP7854845 B2JP 7854845B2JP-7854845-B2

Inventors

  • 和久田 恭祐

Assignees

  • 株式会社日立システムズ

Dates

Publication Date
20260507
Application Date
20220426

Claims (8)

  1. A content processing system in which a client-side terminal that can be deployed at the customer's site and a server device are connected via a network, The aforementioned client terminal, A video acquisition unit that acquires on-site video footage taken at the customer's site, A video transmission unit that transmits the aforementioned on-site video to the server device, A content receiving unit receives product display content transmitted from the server device, The server device comprises a video synthesis/output unit that synthesizes the product display content with the on-site video to create a composite video in which the product video is superimposed on the on-site video, and outputs it so that it can be displayed on a display, A video receiving unit that receives the on-site video transmitted from the client terminal, A data storage unit that stores multiple data sets linked on a site-by-site basis, which include past site footage of sites where the product was previously installed and data for compositing the product. Based on the aforementioned on-site video footage, the on-site environment identification unit identifies past on-site video footage that is most similar to the on-site video footage in question. A content creation unit creates product display content using product synthesis data associated with past on-site video footage identified by the aforementioned on-site environment identification unit, A content processing system characterized by comprising a content transmission unit that transmits the aforementioned product display content to the client-side terminal.
  2. The content creation unit embeds the improvement rate data associated with past on-site video footage identified by the on-site environment identification unit into the product display content. The content processing system according to claim 1, characterized in that the video synthesis/output unit creates a synthesized video that displays the improvement rate data together with the video of the product.
  3. The content processing system according to claim 2, characterized in that the improvement rate data is a numerical value indicating the operational efficiency or production efficiency after the introduction of the product compared to the operational efficiency or production efficiency before the introduction of the product at a site where the product was previously introduced.
  4. The content processing system according to any one of claims 1 to 3, characterized in that the content for displaying the product is augmented reality content.
  5. The aforementioned client-side terminal is equipped with an operation reception unit that allows the user to specify a product and outputs product specification information related to the specified product. The content processing system according to any one of claims 1 to 3, characterized in that the site environment identification unit of the server device identifies the past site video that is most similar to the site video from among past site videos relating to the product specified in the product designation information.
  6. A content processing system according to any one of claims 1 to 3, characterized by having a data creation device that creates site-specific data by referencing past implementation data of sites where products have been previously introduced, and associating past site video footage of sites where products have been previously introduced with data for synthesizing the products.
  7. The content processing system according to claim 6, characterized in that the data creation device calculates improvement rate data, which is a numerical value representing the operational efficiency or production efficiency after the introduction of a product relative to the operational efficiency or production efficiency before the introduction of the product at a specific site, based on pre-introduction data, which is numerical data representing the operational efficiency or production efficiency before the introduction of the product at a specific site, and post-introduction data, which is numerical data representing the operational efficiency or production efficiency after the introduction of the product at the specific site.
  8. A content processing method in a content processing system in which a client-side terminal that can be deployed at a customer site and a server device are connected via a network, The client terminal performs a video acquisition step in which it acquires on-site video footage taken at the customer's site, The client terminal transmits the on-site video to the server device in a video transmission step, The server device performs a site environment identification step in which it refers to multiple data sets, each linked on a site-by-site basis, in which past site video footage of sites where the product has been previously installed and data for synthesizing the product, and identifies the past site video that is most similar to the site video in question, based on the site video. The server device performs a content creation step in which it creates content for displaying merchandise using synthesis data of merchandise associated with past site video identified in the site environment identification step, The server device transmits the product display content to the client terminal in a content transmission step, A video synthesis step in which the client terminal synthesizes the product display content received from the server device with the on-site video to create a composite video in which the product image is superimposed on the on-site video; and a video output step in which the client terminal outputs the composite video created in the video synthesis step so that it can be displayed on a display. A content processing method characterized by having the following:

Description

This invention relates to a content processing system and a content processing method for processing content related to products proposed to customers. Traditionally, when sales representatives introduce products to customers during sales meetings, they convey a concrete image of the product to the customer by presenting explanatory materials or showing demonstration videos on their PCs or other devices. These demonstration videos clearly illustrate the product's overview and features to encourage adoption. For example, Patent Document 1 below describes a technology that supports sales activities by sales representatives, specifically a technology that proposes customer preferences and the content that constitutes explanatory materials to sales representatives as a sales method. In the technology described in Patent Document 1, a score is associated with each piece of content, with the score increasing based on the content's reputation and frequency of use. A predetermined number of pieces of content with high scores are then proposed to the sales representative. Patent Document 1 exemplified the explanation materials being stored in formats such as PowerPoint and PDF files, with the content corresponding to the chapter-level explanations in the PowerPoint presentation. Patent No. 6533416 This figure shows an example of the configuration of a content processing system in an embodiment of the present invention.This is a schematic block diagram showing an example of the hardware configuration of a client-side terminal in an embodiment of the present invention.This is a schematic block diagram showing an example of the hardware configuration of a server device in an embodiment of the present invention.This is a schematic block diagram showing an example of the hardware configuration of a database management system in an embodiment of the present invention.This is a schematic block diagram showing an example of the hardware configuration of a data creation device for AR services in an embodiment of the present invention.This is a functional block diagram showing an example of functions implemented in the database management system and AR service data creation device that constitute the content processing system in an embodiment of the present invention.This is a functional block diagram showing an example of functions implemented in the client-side terminal and server device that constitute the content processing system in an embodiment of the present invention.This flowchart shows an example of the data creation process for AR services performed in the content processing system according to an embodiment of the present invention.This is a sequence diagram showing an example of AR content provisioning processing performed in the content processing system according to an embodiment of the present invention.Figure 9 is a flowchart showing an example of the field information transmission process in step S20.This is a flowchart showing an example of the AR content transmission process in step S30 of Figure 9.This is a flowchart showing an example of the AR display process in step S40 of Figure 9.In an embodiment of the present invention, the figure shows an example of a display screen on a head-mounted display connected to a client terminal, where (a) is a display screen showing on-site video captured by a camera, and (b) is a display screen showing a composite image in which AR content is superimposed on on-site video captured by a camera. The embodiments of the present invention will be described below with reference to the drawings. <System Configuration> The configuration of the content processing system 1 in an embodiment of the present invention will be described with reference to Figure 1. Figure 1 is a diagram showing an example of the configuration of the content processing system 1 in an embodiment of the present invention. The content processing system according to the present invention is not limited to the configuration shown in Figure 1. The content processing system 1 shown in Figure 1 is configured, as an example, with a client-side terminal 10, a server device 20, a database management system 30, and an AR service data creation device 40. The client-side terminal 10 is a terminal that can be operated by a sales representative or the customer themselves as part of sales activities with the customer. The client-side terminal 10 is a portable terminal, such as a portable notebook computer or tablet device, and may be owned and managed by the sales representative and used when visiting the customer's location, or it may be owned and managed by the customer themselves. Typically, there are multiple client-side terminals 10; Figure 1 illustrates two client-side terminals 10. The client terminal 10 is connected to a network 50, such as the Internet, and is configured to communicate with other devices, including a server device 20, which is also connected to the network 50, via the network 50. The client t