JP-7854905-B2 - Information processing device, information processing method, and information processing program

JP7854905B2JP 7854905 B2JP7854905 B2JP 7854905B2JP-7854905-B2

Inventors

水口弘紀
周天洋
水口達矢
中嶋直也
吉橋亮太
田中智大

Assignees

ＬＩＮＥヤフー株式会社

Dates

Publication Date: 20260507
Application Date: 20220909

Claims (17)

An acquisition unit that acquires effect history information showing the effect of each distribution of multiple pieces of content requested by a specified client, An analysis unit that performs analysis processing based on a comparison of each of the contents with different levels of effectiveness among the multiple contents included in the aforementioned effectiveness history information, A provision unit provides analysis information showing the analysis results from the aforementioned analysis unit to the predetermined requesting party, An information processing device characterized by comprising:
The aforementioned supply unit is, The information processing device according to claim 1, characterized in that it transmits the analysis information to a terminal device used by the predetermined requesting party.
The acquisition unit is, The information processing device according to claim 1, characterized in that it acquires the effect history information of the plurality of contents whose respective distribution periods meet the conditions.
The acquisition unit is, The information processing apparatus according to claim 3, characterized in that it acquires the effect history information of the plurality of contents, each of which has a distribution period equal to or greater than a threshold.
The aforementioned supply unit is, The information processing device according to claim 1, characterized in that it provides the predetermined client with the analysis information based on a comparison between a first content whose effect satisfies predetermined conditions and a second content whose effect does not satisfy predetermined conditions, among the plurality of contents.
The aforementioned supply unit is, The information processing device according to claim 5, characterized in that it provides the predetermined client with the analysis information based on a comparison between the first content, which has a high effect, and the second content, which has a low effect, among the plurality of contents.
The aforementioned supply unit is, The information processing device according to claim 5, characterized in that it provides the analysis information relating to the design of the content based on the difference between the first content and the second content.
The aforementioned supply unit is, The information processing apparatus according to claim 7, characterized in that it provides the analysis information relating to color based on the difference between the color of the first content and the color of the second content.
The aforementioned supply unit is, The information processing apparatus according to claim 7, characterized in that it provides the analysis information relating to character information based on the difference between the character information contained in the first content and the character information contained in the second content.
The aforementioned supply unit is, The information processing device according to claim 9, characterized in that it provides the analysis information regarding font size based on the difference between the font size of the characters contained in the first content and the font size of the characters contained in the second content.
The aforementioned supply unit is, The information processing apparatus according to claim 9, characterized in that it provides the analysis information regarding the amount of character information based on the difference between the amount of character information contained in the first content and the amount of character information contained in the second content.
The acquisition unit is, The specified requesting party has requested the distribution of multiple advertisements, and the system obtains effect history information showing the effect of the distribution of each of these multiple advertisements, which are multiple pieces of content. The information processing device according to claim 1, characterized in that it provides the predetermined client with the analysis information, which shows the analysis results based on a comparison of each of the multiple advertisements included in the effect history information , that have different levels of effectiveness .
The acquisition unit is, The effect history information of the advertising metrics that show the effect of each of the aforementioned multiple advertisements is obtained, The aforementioned supply unit is, The information processing device according to claim 12, characterized in that it provides the analytical information, based on a comparison of advertisements with different levels of quality in the aforementioned advertising metrics, to the predetermined client.
The acquisition unit is, The effectiveness history information of the advertising metrics for each click of the aforementioned plurality of advertisements is obtained, The aforementioned supply unit is, The information processing device according to claim 13, characterized in that it provides the predetermined client with the analytical information based on a comparison of advertisements with different levels of quality in the advertising metrics related to clicks .
The acquisition unit is, The effectiveness history information of the click-through rate for each of the aforementioned multiple advertisements is obtained, The aforementioned supply unit is, The information processing device according to claim 14, characterized in that it provides the analytical information based on a comparison of advertisements with different click-through rates to the predetermined client.
A method of information processing performed by a computer, A process for acquiring effect history information that shows the effect of each distribution of multiple pieces of content requested by a designated client, An analysis step that performs an analysis process based on a comparison of each of the contents with different levels of effectiveness among the multiple contents included in the aforementioned effectiveness history information, A provision step of providing analytical information showing the analysis results obtained in the aforementioned analysis step to the predetermined client, An information processing method characterized by including
A procedure for obtaining effect history information showing the effect of each distribution of multiple pieces of content requested by a designated client, An analysis procedure that performs an analysis process based on a comparison of each of the contents with different levels of effectiveness among the multiple contents included in the aforementioned effectiveness history information, A provision procedure for providing analytical information showing the results of the analysis procedure described above to the designated client, An information processing program characterized by causing a computer to execute it.

Description

This invention relates to an information processing device, an information processing method, and an information processing program. In recent years, technologies related to the effectiveness of content delivered via the internet, such as advertising, have been developed. For example, technologies for estimating the level of viewer attention given to content are available. Japanese Patent Publication No. 2022-040432 Figure 1 shows an example of information processing according to the embodiment.Figure 2 shows an example of information processing performed by an information processing device.Figure 3 shows an example of information processing performed by an information processing device.Figure 4 shows an example of information processing performed by an information processing device.Figure 5 shows an example of the configuration of an information processing system according to the embodiment.Figure 6 shows an example of the configuration of an information processing device according to the embodiment.Figure 7 is a flowchart showing an example of the information processing flow performed by an information processing device.Figure 8 is a flowchart showing an example of the information processing flow performed by an information processing device.Figure 9 is a flowchart showing an example of the information processing flow performed by an information processing device.Figure 10 is a flowchart showing an example of the information processing flow performed by an information processing device.Figure 11 is a hardware configuration diagram showing an example of a computer that implements the functions of an information processing device. The following describes in detail, with reference to the drawings, the embodiments for implementing the information processing device, information processing method, and information processing program according to this application (hereinafter referred to as "embodiments"). Note that these embodiments do not limit the information processing device, information processing method, and information processing program according to this application. Furthermore, the same parts are denoted by the same reference numerals in each of the following embodiments, and redundant descriptions are omitted. (Embodiment) [1. Information Processing] The following describes an example of information processing performed by Information Processing System 1, using Figures 1 to 4. First, using Figure 1, we will explain the overview of processing in Information Processing System 1, including the transmission and reception of information between each device of Information Processing System 1, and then use Figures 2 to 4 to explain the details of each information processing. The following shows a case where Information Processing System 1 (see Figure 5) performs various information processing on advertising content (also simply called "advertisements") for the advertiser who requested its distribution. Note that the target content is not limited to advertisements; it can be any content to which the processing described below can be applied. Also, the requesting party to whom information is provided is not limited to advertisers; it can be any requesting party, but this point will be discussed later. [1-1. Overall Overview of Processing in Information Processing Systems] From here, an example of information processing according to the embodiment will be described using Figure 1. Figure 1 is a diagram showing an example of information processing according to the embodiment. First, the advertiser terminal 30, used by the advertiser, performs a process to request the delivery of the advertiser's advertisement (step S1). For example, the advertiser terminal 30 requests the delivery server 20 to deliver the advertisement in response to the advertiser's operation, and the delivery server 20 adds the advertiser's advertisement to the target of delivery to the user terminal 10 in response to the request from the advertiser terminal 30. Furthermore, users utilizing user terminal 10 utilize the content distribution service provided by distribution server 20 (step S2). For example, distribution server 20 distributes requested content to user terminal 10 in response to requests from the user terminal 10. Similarly, distribution server 20 distributes requested advertisements to user terminal 10 in response to advertisement requests from the user terminal 10. Distribution server 20 collects historical information on content distribution to users utilizing the content distribution service. Then, the information processing device 100 obtains information from the distribution server 20 for use in information processing for providing information (step S3). The information processing device 100 obtains various types of information collected by the distribution server 20 through the content distribution service from the distribution server 20. For example, the information processing device 100 receives content distribution histo