JP-7856991-B2 - Fitting-in sales support system and fitting-in sales support device

Inventors

• 小野里 寧晃

Assignees

• 株式会社バニッシュ・スタンダード

Dates

Publication Date

20260512

Application Date

20250407

Claims (6)

1. A system that supports the sale of clothing using virtual try-ons conducted on a website, A virtual try-on processing unit that performs a virtual try-on using clothing coordination images posted on the above website and the consumer's facial image provided by the consumer, The Information Management Department manages information related to the virtual try-on process, including the poster of the above-mentioned outfit image and the consumer who conducted the virtual try-on for the above-mentioned outfit image. Based on the fitting-related information managed by the above-mentioned information management unit, the system includes an incentive granting unit that processes the granting of incentives to the poster who posted the coordinated outfit image in which the virtual fitting took place, and to the consumer who participated in the virtual fitting. The incentive granting unit grants the incentive to the poster based on the number of times the consumer performs the virtual try-on per predetermined unit period , while also granting the incentive to the consumer each time the consumer performs the virtual try-on. A fitting and sales support system characterized by the following features.
2. The above-mentioned incentive granting unit is characterized in that, depending on whether a consumer who performed the above-mentioned virtual try-on using the above-mentioned coordinated image purchased the clothing related to the virtual try-on on the above-mentioned website, it grants the above-mentioned incentive to the poster of the coordinated image according to predetermined rules, as described in claim 1.
3. A system that supports the sale of clothing using virtual try-ons conducted on a website, A virtual try-on processing unit that performs a virtual try-on using clothing coordination images posted on the above website and facial images of consumers provided by consumers, The Information Management Department manages information related to the virtual try-on process, including the poster of the above-mentioned outfit image and the consumer who conducted the virtual try-on for the above-mentioned outfit image. Based on the fitting-related information managed by the above-mentioned information management unit, the system includes an incentive granting unit that processes the granting of incentives to the poster who posted the coordinated outfit image in which the virtual fitting took place, and to the consumer who participated in the virtual fitting. The incentive-granting unit grants a fixed incentive to the poster for the fact that the consumer has performed the virtual try-on at least once during a predetermined unit period, while also granting the incentive to the consumer based on the number of times the consumer has performed the virtual try-on per unit period. A fitting and sales support system characterized by the following features.
4. The fitting and sales support system according to claim 3, characterized in that the incentive granting unit grants the incentive to consumers who have performed the virtual fitting and who have purchased the clothing related to the coordination image used for the virtual fitting from the website.
5. In a system for selling clothing through virtual try-on using clothing coordination images posted on a website and facial images of consumers provided by consumers, a device to support implementation promotion by indicating that the virtual try-on has been performed, The Information Management Department manages information related to the virtual try-on status of the above-mentioned consumers who posted the above-mentioned coordinated outfit images, Based on the fitting-related information managed by the above-mentioned information management unit, the system includes an incentive granting unit that processes the granting of incentives to the poster who posted the coordinated outfit image in which the virtual fitting took place, and to the consumer who participated in the virtual fitting. The incentive granting unit grants the incentive to the poster based on the number of times the consumer performs the virtual try-on per predetermined unit period , while also granting the incentive to the consumer each time the consumer performs the virtual try-on. A fitting and sales support device characterized by the following features.
6. In a system for selling clothing through virtual try-on using clothing coordination images posted on a website and facial images of consumers provided by consumers, a device to support implementation promotion by indicating that the virtual try-on has been performed, The Information Management Department manages information related to the posting of the above-mentioned outfit images and the status of the above-mentioned consumers' virtual try-on activities for the above-mentioned outfit images, Based on the fitting-related information managed by the above-mentioned information management unit, the system includes an incentive granting unit that processes the granting of incentives to the poster who posted the coordinated outfit image in which the virtual fitting took place, and to the consumer who participated in the virtual fitting. The incentive-granting unit grants a fixed incentive to the poster for the fact that the consumer has performed the virtual try-on at least once during a predetermined unit period, while also granting the incentive to the consumer based on the number of times the consumer has performed the virtual try-on per unit period. A fitting and sales support device characterized by the following features.

Description

The present invention relates to a fitting-on sales support system and a fitting-on sales support device , and is particularly suitable for use in a system that supports the sale of clothing using virtual fitting conducted on a website. In clothing stores, it's common for consumers to try on several garments that interest them, check how they look, and then ultimately purchase the one they like best. Therefore, increasing sales requires, as a prerequisite, increasing the number of consumers who try on clothes. In contrast, a virtual fitting system is known in which a user virtually tries on clothes using an image of their choice at a store, and when a composite image of the try-on person and the clothing image is taken and sent to a server, the system awards the try-on person with various coupons such as gift certificates and discount vouchers usable at that store (see, for example, Patent Document 1). It is expected that the number of users who virtually try on clothes will increase if this virtual fitting system is used. On the other hand, online clothing sales using e-commerce sites present a problem: consumers cannot try on clothes before purchasing. To address this, a system is known that allows for virtual try-ons by combining images of clothing with images of the consumer's face (see, for example, Patent Document 2). In the fitting and sales system described in Patent Document 2, the service company terminal has a webpage accessible from the internet that contains basic information about the clothing being sold, as well as image information of the appearance of each garment. Furthermore, this webpage includes a fitting page that allows for virtual fitting by combining the image information of each garment's appearance with the user's facial photograph. According to the system described in Patent Document 2, consumers can virtually try on clothing even when purchasing clothes online through an e-commerce site. However, the system described in Patent Document 2 does not provide a mechanism to increase the number of consumers who virtually try on clothes within the e-commerce site. Furthermore, a system is known that provides incentives such as points to sales staff selling clothing based on their sales performance of products promoted on e-commerce sites, the effectiveness of their promotions, and consumer responses to those promotions (see, for example, Patent Document 3). The purpose of providing incentives to sales staff is to motivate them to sell products through sales promotions based on their own strategies, thereby improving their individual sales performance and ultimately increasing the sales of the company to which they belong. Patent Document 3 discloses an example of providing incentives based on the implementation status of sales promotions, in which an evaluation value is calculated using the total number of fashion coordination information posts submitted by the seller. It also discloses an example of providing incentives based on consumer response to sales promotions, in which an evaluation value is calculated using the total number of page views (PVs) of the webpage where the seller posted their coordination (fashion coordination posting page). Japanese Patent Publication No. 2016-38813Japanese Patent Publication No. 2002-197323Patent No. 7311937 This figure shows an example of the overall configuration of the fitting and sales support system according to this embodiment.This is a block diagram showing an example of the functional configuration of a consumer terminal according to this embodiment.This is a block diagram showing an example of the functional configuration of a salesperson terminal according to this embodiment.This is a block diagram showing an example of the functional configuration of a server device according to this embodiment.This is a diagram showing an example of a coordinate posting page.This figure shows an example of a coordinate posting page after virtual try-on has been performed.This is a diagram showing an example of a post list page.This figure shows an example of a post list page in a state where virtual try-on has been performed.This figure shows an example of product master information stored in the product master memory unit.This figure shows an example of salesperson master information stored in the salesperson master memory unit.This figure shows an example of coordination information stored in the coordination information storage unit.This figure shows an example of the implementation status information stored in the fitting status memory unit.This figure shows an example of sales status information stored in the sales status memory unit.This figure shows other examples of implementation status information stored in the fitting status memory unit and sales status information stored in the sales status memory unit.This flowchart shows an example of how a server device operates to manage coordination information.This flowchart shows an example of serve