JP-7857195-B2 - Information processing device, information processing method, and information processing program

JP7857195B2JP 7857195 B2JP7857195 B2JP 7857195B2JP-7857195-B2

Inventors

若林慧
▲高▼田健介
小久保久美子
島ありさ
宮村壮

Assignees

ＬＩＮＥヤフー株式会社

Dates

Publication Date: 20260512
Application Date: 20220909

Claims (17)

An acquisition unit that acquires content information regarding content targeted for improvement, which is content whose effectiveness through distribution has decreased, A provisioning unit provides improvement measure information indicating improvement measures targeting the effects of the content to be improved, based on the content information of the content to be improved. Equipped with , The acquisition unit is, We obtain historical information showing the history of the aforementioned improvement measures that have been implemented in the past. The aforementioned supply unit is, An information processing device characterized by providing information on improvement measures for the content to be improved, using the target history information of similar content that is similar to the content to be improved from the aforementioned history information .
The acquisition unit is, The information processing device according to claim 1, characterized in that it acquires the content information of the content to be improved whose distribution period meets the conditions.
The acquisition unit is, The information processing device according to claim 2, characterized in that it acquires the content information of the content to be improved, wherein the distribution period is equal to or greater than a threshold.
The aforementioned supply unit is, The information processing device according to claim 1, characterized in that it provides the information on improvement measures for the content to be improved to the party that requested the distribution of the content to be improved.
The aforementioned supply unit is, The information processing device according to claim 4, characterized in that it transmits the improvement measures information for the content to be improved to a terminal device used by the client of the content to be improved.
The aforementioned supply unit is, The information processing device according to claim 1, characterized in that it provides information on improvement measures that encourage changes to the content subject to improvement.
The aforementioned supply unit is, The information processing device according to claim 6, characterized in that it provides information on improvement measures that encourage changes to the design of the content to be improved.
The aforementioned supply unit is, The information processing device according to claim 7, characterized in that it provides improvement measure information that prompts a change in the color of the content to be improved.
The aforementioned supply unit is, The information processing device according to claim 7, characterized in that it provides improvement measure information that prompts changes to the text information included in the content to be improved.
The aforementioned supply unit is, The information processing device according to claim 7, characterized in that it provides improvement measure information that encourages the placement of parts in the content to be improved.
The aforementioned supply unit is, The information processing device according to claim 1 , characterized in that it provides information on improvement measures for the content to be improved based on a comparison between the content to be improved and similar content.
The acquisition unit is, The improvement measures information for the advertisement that is the content to be improved is obtained, The aforementioned supply unit is, The information processing device according to claim 1, characterized in that it provides improvement measure information indicating the improvement measures targeting the effect of the advertisement to be improved, based on the content information of the advertisement to be improved.
The acquisition unit is, Obtain the information on the improvement measures for the aforementioned advertisements whose advertising metrics have declined. The aforementioned supply unit is, The information processing device according to claim 12 , characterized in that it provides improvement measure information indicating the improvement measures targeting the advertising metrics of the advertisement to be improved.
The acquisition unit is, Obtain information on improvement measures for the target advertisement whose advertising metrics related to clicks have decreased. The aforementioned supply unit is, The information processing device according to claim 13 , characterized in that it provides improvement measure information indicating the improvement measures targeting the advertising metrics relating to the clicks of the advertisement to be improved.
The acquisition unit is, Obtain the information on the improvement measures for the aforementioned advertisement whose click-through rate has decreased. The aforementioned supply unit is, The information processing device according to claim 14 , characterized in that it provides improvement measure information indicating the improvement measures targeting the click-through rate of the advertisement to be improved.
A method of information processing performed by a computer, The acquisition process involves obtaining content information about content that is subject to improvement, which is content whose effectiveness through distribution has decreased, and A provision step of providing improvement measure information that indicates improvement measures targeting the effects of the content to be improved, based on the content information of the content to be improved, Includes, The acquisition process described above is: We obtain historical information showing the history of the aforementioned improvement measures that have been implemented in the past. The aforementioned provisioning process is, The improvement measures information for the content to be improved is provided using the target history information of similar content that is similar to the content to be improved from the aforementioned history information. An information processing method characterized by the following:
Procedure for obtaining content information regarding content targeted for improvement, which is content whose effectiveness through distribution has decreased, A provision procedure for providing improvement measure information that indicates improvement measures targeting the effects of the content to be improved, based on the content information of the content to be improved, Have the computer run it , The acquisition procedure described above is: We obtain historical information showing the history of the aforementioned improvement measures that have been implemented in the past. The aforementioned provision procedure is, An information processing program characterized by providing information on improvement measures for the content to be improved, using the target history information of similar content that is similar to the content to be improved, from among the aforementioned history information .

Description

This invention relates to an information processing device, an information processing method, and an information processing program. In recent years, technologies related to the effectiveness of content delivered via the internet, such as advertising, have been developed. For example, technologies for estimating the level of viewer attention given to content are available. Japanese Patent Publication No. 2022-040432 Figure 1 shows an example of information processing according to the embodiment.Figure 2 shows an example of information processing performed by an information processing device.Figure 3 shows an example of information processing performed by an information processing device.Figure 4 shows an example of information processing performed by an information processing device.Figure 5 shows an example of the configuration of an information processing system according to the embodiment.Figure 6 shows an example of the configuration of an information processing device according to the embodiment.Figure 7 is a flowchart showing an example of the information processing flow performed by an information processing device.Figure 8 is a flowchart showing an example of the information processing flow performed by an information processing device.Figure 9 is a flowchart showing an example of the information processing flow performed by an information processing device.Figure 10 is a flowchart showing an example of the information processing flow performed by an information processing device.Figure 11 is a hardware configuration diagram showing an example of a computer that implements the functions of an information processing device. The following describes in detail, with reference to the drawings, the embodiments for implementing the information processing device, information processing method, and information processing program according to this application (hereinafter referred to as "embodiments"). Note that these embodiments do not limit the information processing device, information processing method, and information processing program according to this application. Furthermore, the same parts are denoted by the same reference numerals in each of the following embodiments, and redundant descriptions are omitted. (Embodiment) [1. Information Processing] The following describes an example of information processing performed by Information Processing System 1, using Figures 1 to 4. First, using Figure 1, we will explain the overview of processing in Information Processing System 1, including the transmission and reception of information between each device of Information Processing System 1, and then use Figures 2 to 4 to explain the details of each information processing. The following shows a case where Information Processing System 1 (see Figure 5) performs various information processing on advertising content (also simply called "advertisements") for the advertiser who requested its distribution. Note that the target content is not limited to advertisements; it can be any content to which the processing described below can be applied. Also, the requesting party to whom information is provided is not limited to advertisers; it can be any requesting party, but this point will be discussed later. [1-1. Overall Overview of Processing in Information Processing Systems] From here, an example of information processing according to the embodiment will be described using Figure 1. Figure 1 is a diagram showing an example of information processing according to the embodiment. First, the advertiser terminal 30, used by the advertiser, performs a process to request the delivery of the advertiser's advertisement (step S1). For example, the advertiser terminal 30 requests the delivery server 20 to deliver the advertisement in response to the advertiser's operation, and the delivery server 20 adds the advertiser's advertisement to the target of delivery to the user terminal 10 in response to the request from the advertiser terminal 30. Furthermore, users utilizing user terminal 10 utilize the content distribution service provided by distribution server 20 (step S2). For example, distribution server 20 distributes requested content to user terminal 10 in response to requests from the user terminal 10. Similarly, distribution server 20 distributes requested advertisements to user terminal 10 in response to advertisement requests from the user terminal 10. Distribution server 20 collects historical information on content distribution to users utilizing the content distribution service. Then, the information processing device 100 obtains information from the distribution server 20 for use in information processing for providing information (step S3). The information processing device 100 obtains various types of information collected by the distribution server 20 through the content distribution service from the distribution server 20. For example, the information processing device 100 receives content distribution histo