KR-102961836-B1 - A METHOD FOR MANAGING A LANDING PAGE AND AN APPARATUS FOR THE SAME

KR102961836B1KR 102961836 B1KR102961836 B1KR 102961836B1KR-102961836-B1

Abstract

A landing page management method according to embodiments may include: a step of obtaining first information regarding a user terminal and second information regarding a landing page in response to a request for access to a landing page from a user terminal; a step of generating address information for a landing page based on the first information and the second information; and a step of providing a landing page to a user terminal based on the address information.

Inventors

최진영
박명호
전형원
김형구
최인호
손아람

Assignees

쿠팡 주식회사

Dates

Publication Date: 20260507
Application Date: 20231226

Claims (9)

In a method for managing landing pages of an electronic device, A step of obtaining first information regarding the user terminal and second information regarding the landing page in response to a request for access to the landing page by the user terminal; A step of querying template address information for the landing page based on the first information and the second information; A step of generating address information for the landing page based on the above template address information and the above second information; and A step of providing the landing page to the user terminal based on the above address information Includes, The second information above includes one or more parameters indicating an identifier associated with the content of the landing page, and The step of generating address information for the above landing page is, A step of determining whether the template address information is dynamically set based on whether the template address information includes a mapping identifier that indicates one or more locations to be mapped to the one or more parameters and indicates the name of the parameter; When the above template address information is dynamically set, the step of identifying the one or more locations indicated by the mapping identifier within the above template address information, and mapping the one or more parameters to each of the one or more locations to generate address information for the landing page; and If the above template address information is not dynamically set, the step of generating the above template address information as address information for the landing page Includes more, A landing page management method in which the value of each of the one or more parameters is mapped to each of the one or more locations indicated by the mapping identifier.
In paragraph 1, When the above template address information is dynamically set, the above address information is generated based on setting information related to the activation of the use of parameters included in the address of the landing page corresponding to each platform, and If the use of the parameter is disabled in the above setting information, the address information includes the value of each of the one or more parameters at each of the one or more locations, and A landing page management method in which, when the use of the parameter is enabled in the above setting information, the address information includes the value and name of each of the one or more parameters at each of the one or more locations.
In paragraph 1, If the above landing page is a detail page of a specific item, the above one or more parameters include an item identifier of the specific item, and A landing page management method in which the above mapping identifier includes parentheses for identifying the location where the name of the above parameter is indicated.
In paragraph 1, A landing page management method in which the first information above includes information indicating whether a specific application is installed within the user's terminal, and the template address information is variably generated depending on whether the specific application is installed.
In paragraph 4, If a specific application is not installed on the user's terminal, the template address information includes information regarding the application store, and A landing page management method in which, when a specific application is installed on the terminal of the user, the template address information includes information regarding a landing page that is executed by the specific application.
In paragraph 1, A step of collecting actions of the user terminal that accessed the above landing page; and It further includes a step of providing information regarding the collected actions above, and The information regarding the collected action includes information indicating the time the user stayed on the landing page and whether the user proceeded with the purchase procedure for an item corresponding to the landing page. How to manage landing pages.
In paragraph 1, A landing page management method wherein the first information comprises at least one of information regarding the operating system of the user terminal and information regarding the platform on which the user terminal runs a web page.
In an electronic device for managing landing pages, Memory in which at least one program is stored; and By executing at least one of the above programs, A processor that, in response to a request to access a landing page from a user terminal, obtains first information regarding the user terminal and second information regarding the landing page, queries template address information for the landing page based on the first information and the second information, generates address information for the landing page based on the template address information and the second information, and provides the landing page to the user terminal based on the address information. Includes, The second information above includes one or more parameters indicating an identifier associated with the content of the landing page, and Generating address information for the above landing page is: Based on whether the above template address information indicates one or more locations to be mapped to the above one or more parameters and includes a mapping identifier indicating the name of the parameter, determining whether the above template address information is dynamically configured, and When the above template address information is dynamically configured, identifying the one or more locations indicated by the mapping identifier within the above template address information, and mapping the one or more parameters to each of the one or more locations to generate address information for the landing page; and If the above template address information is not dynamically set, it further includes generating the above template address information as address information for the landing page, and An electronic device in which the value of each of the one or more parameters is mapped to each of the one or more locations indicated by the mapping identifier.
As a non-transient computer-readable storage medium, It includes a medium configured to store computer-readable instructions, and When the above computer-readable instructions are executed by a processor, the processor: A step of obtaining first information regarding the user terminal and second information regarding the landing page in response to a request for access to the landing page by the user terminal; A step of querying template address information for the landing page based on the first information and the second information; A step of generating address information for the landing page based on the above template address information and the above second information; and A step of providing the landing page to the user terminal based on the above address information Includes, The second information above includes one or more parameters indicating an identifier associated with the content of the landing page, and The step of generating address information for the above landing page is, A step of determining whether the template address information is dynamically set based on whether the template address information includes a mapping identifier that indicates one or more locations to be mapped to the one or more parameters and indicates the name of the parameter; When the above template address information is dynamically set, the step of identifying the one or more locations indicated by the mapping identifier within the above template address information, and mapping the one or more parameters to each of the one or more locations to generate address information for the landing page; and If the above template address information is not dynamically set, the step of generating the above template address information as address information for the landing page Includes more, A non-transient computer-readable storage medium that performs a landing page management method in which the value of each of the one or more parameters is mapped to each of the one or more locations indicated by the mapping identifier.

Description

A method for managing a landing page and an apparatus for the same The disclosure of the present invention relates to a method for managing landing pages and an apparatus thereof. More specifically, the present disclosure relates to a method for managing settings regarding landing pages and an apparatus thereof, so as to enable a user to navigate to a specific page, i.e., a landing page, through advertisements, etc. The present invention relates to a method for setting up an advertising landing page, a method for providing advertisements, and a computer program. Advertisements may include various forms of advertisements, such as display advertisements, affiliate marketing advertisements, and keyword advertisements. For example, keyword advertising is an advertising area in which an advertiser (or advertising agency) registers keywords that can advertise their website, company, or product on a search engine site, and when a general user who wishes to search enters a search term into a search input field and performs a search, the advertisement of the advertiser who purchased the keyword corresponding to the search term is displayed as a search result. Prior Art: Korean Registered Patent Publication 10-1703919 Meanwhile, when managing landing pages, managing detailed settings for every single page not only places a burden on the administrator but can also lead to providing users with irrelevant pages due to incorrect settings. Additionally, when uniformly changing the address format of specific types of pages, the administrator must modify all target address information corresponding to those pages, which is inconvenient and may result in providing users with incorrect pages. In particular, if pages are provided to users to run on the same platform despite the device having a different operating system, pages that are not optimized for the user may be provided, which can hinder information delivery and advertising effectiveness. FIG. 1 shows an example of an internal component of an electronic device according to embodiments. FIG. 2 is a flowchart illustrating the operation of a landing page management device according to embodiments. FIG. 3 is a flowchart illustrating another example of a landing page management method according to embodiments. FIG. 4 shows fixed template address information and dynamic template address information according to embodiments. FIG. 5 is a flowchart illustrating another example of a landing page management method according to embodiments. FIG. 6 shows a UI for setting up and managing landing pages according to embodiments. FIG. 7 shows an example of a UI of a second page for detailed settings of a landing page according to embodiments. FIG. 8 shows an example of a UI of a second page for detailed settings of a landing page according to embodiments. FIG. 9 shows an example of a UI of a second page for detailed settings of a landing page according to embodiments. FIG. 10 shows an example of a UI of a second page for detailed settings of a landing page according to embodiments. Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings. In describing the embodiments, technical details that are well known in the technical field to which the present invention belongs and are not directly related to the present invention are omitted. This is intended to convey the essence of the present invention more clearly without obscuring it by omitting unnecessary explanations. For the same reason, some components in the attached drawings have been exaggerated, omitted, or schematically depicted. Additionally, the size of each component does not entirely reflect its actual dimensions. Identical or corresponding components in each drawing have been assigned the same reference numbers. The advantages and features of the present invention and the methods for achieving them will become clear by referring to the embodiments described below in detail together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below but can be implemented in various different forms. These embodiments are provided merely to ensure that the disclosure of the present invention is complete and to fully inform those skilled in the art of the scope of the invention, and the present invention is defined only by the scope of the claims. Throughout the specification, the same reference numerals refer to the same components. At this time, it will be understood that each block of the process flow diagrams and combinations of the flow diagrams can be executed by computer program instructions. Since these computer program instructions can be loaded into the processor of a general-purpose computer, a special-purpose computer, or other programmable data processing equipment, the instructions executed through the processor of the computer or other programmable data processing equipment create means to perform the function