KR-102962021-B1 - METHOD AND ELECTRONIC DEVICE FOR PROVIDING INFORMATION ABOUT ITEM PURCHASE BENEFITS

KR102962021B1KR 102962021 B1KR102962021 B1KR 102962021B1KR-102962021-B1

Abstract

A method for providing information on purchase benefits of an item and an electronic device for performing the same are disclosed. The method includes the steps of: obtaining a request for a detail page of an item from a user terminal; confirming a first benefit related to points satisfying a predetermined condition among at least one benefit to be provided upon purchase of an item; and providing to the user terminal a detail page of an item in which information regarding the first benefit is highlighted among information regarding at least one benefit.

Inventors

이건희
유가희
배현주

Assignees

쿠팡 주식회사

Dates

Publication Date: 20260508
Application Date: 20230920

Claims (16)

In a method for providing purchase benefit information for an item performed by an electronic device, A step of obtaining a request for the detail page of the item from a user terminal; A step of confirming a first benefit related to points satisfying a predetermined condition among at least one benefit to be provided upon purchase of the above item; and The method includes the step of providing a detail page of the item to the user terminal in which information regarding the first benefit is highlighted among the information regarding at least one benefit. The step of verifying the above-mentioned first benefit is, The method includes the step of verifying a first benefit for at least one type of item that is pre-set based on matching with a database, wherein the ratio of the reward points to be provided upon purchase of the item relative to the basic price of the item is greater than or equal to a predetermined range, or the reward points to be provided upon purchase of the item are greater than or equal to a predetermined range. The information regarding at least one benefit above includes information regarding a second benefit, which includes at least one of the information regarding a first benefit, a benefit regarding a coupon to be provided when purchasing the item excluding the first benefit, and a benefit to be provided according to the payment method when purchasing the item. The above-mentioned detail page includes an area for displaying information regarding at least one of the above-mentioned benefits, and Information regarding the first benefit and text information for emphasizing the first benefit are placed above the information regarding the second benefit within the area. method.
In paragraph 1, Information regarding the first benefit is placed at the top within the above area, method.
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In paragraph 1, Information regarding the above-mentioned first benefit is, Including the amount of the above item to which the accumulated points regarding the above first benefit have been applied, method.
In paragraph 1, The above detail page is, Among the information regarding at least one benefit above, the information regarding a second benefit excluding the first benefit includes modified information regarding a second benefit, wherein the indication regarding the second benefit is different from the indication regarding the first benefit. method.
In paragraph 8, Information regarding the aforementioned changed second benefit is, The thickness of the text included in the information regarding the second benefit is thinner than the thickness of the text included in the information regarding the first benefit. method.
In paragraph 8, Information regarding the aforementioned changed second benefit is, The color of the text included in the information regarding the second benefit is darker than the color of the text included in the indication of the first benefit. method.
In paragraph 1, Based on input through the user terminal, the method further includes the step of providing detailed conditions related to the first benefit to the user terminal, and The above detailed conditions are, A method comprising at least one of the conditions for applying the first benefit, conditions for restricting the timing of when the first benefit is provided, and conditions for restricting the amount to be returned upon cancellation of the purchase of the item. method.
In Paragraph 11, The conditions for applying the above-mentioned first benefit are, Includes an application condition that the points related to the first benefit can be used after the cancellation period for the purchase of the above item has expired. method.
In Paragraph 11, The restriction condition regarding the timing of when the above-mentioned first benefit is provided is, A limiting condition that the time when the above-mentioned first benefit is provided is after the cancellation period for the above-mentioned item has passed, method.
In Paragraph 11, The restrictions regarding the amount to be refunded upon cancellation of the purchase of the above item are, Including a restriction that if the accumulated funds related to the first benefit mentioned above have already been used, the amount excluding the accumulated funds will be returned, method.
A computer-readable, non-temporary recording medium storing a program for executing the method of paragraph 1 on a computer.
In an electronic device that performs a method of providing information on purchase benefits of an item, A communication circuit that communicates with a user terminal; One or more processors; and It includes one or more memories that store one or more instructions, and The above one or more processors, by executing the above one or more instructions, A request for the detail page of the item is obtained from the user terminal, and Identify the first benefit related to points satisfying certain conditions among at least one benefit to be provided upon purchase of the above item, and A detailed page of the item is provided to the user terminal in which information regarding the first benefit is highlighted among the information regarding at least one benefit, and The above one or more processors identify a first benefit for at least one type of item that is pre-set based on matching with a database, wherein the ratio of the reward points to be provided upon purchase of the item relative to the base price of the item is greater than or equal to a predetermined range, or the reward points to be provided upon purchase of the item are greater than or equal to a predetermined range, and The information regarding at least one benefit above includes information regarding a second benefit, which includes at least one of the information regarding a first benefit, a benefit regarding a coupon to be provided when purchasing the item excluding the first benefit, and a benefit to be provided according to the payment method when purchasing the item. The above-mentioned detail page includes an area for displaying information regarding at least one of the above-mentioned benefits, and Information regarding the first benefit and text information for emphasizing the first benefit are placed above the information regarding the second benefit within the area. Electronic device.

Description

Method and electronic device for providing information on item purchase benefits The present disclosure relates to a technology that provides information on the purchase benefits of an item. As online e-commerce through applications has become actively utilized, services have advanced. Furthermore, as the variety of item-related information provided through online e-commerce has increased, the need for methods to deliver information more effectively to purchasing users has grown. Accordingly, there is a need for effective methods to more effectively and intuitively convey information regarding the benefits users will receive upon purchasing specific items. Through such effective methods, users purchasing items can understand the benefits more accurately. Furthermore, sellers can more effectively induce users to purchase items. As such, various attempts are currently underway to effectively provide the aforementioned benefit-related information. FIG. 1 is a conceptual diagram illustrating a system for providing purchase benefit information for an item according to one embodiment. FIG. 2 is a schematic block diagram illustrating the configuration of an electronic device that provides purchase benefit information for an item according to one embodiment. FIGS. 3a to 3c are drawings for explaining the provision of purchase benefit information of an item provided to a user terminal according to one embodiment. FIGS. 4a to 4c are drawings for explaining the provision of detailed conditions related to the provision of item purchase benefits according to one embodiment. FIG. 5 is a flowchart illustrating a method for providing purchase benefit information of an item according to one embodiment. The terms used in the embodiments have been selected to be as widely used as possible, taking into account their functions in the present disclosure; however, these may vary depending on the intent of those skilled in the art, case law, the emergence of new technologies, etc. Additionally, in specific cases, terms have been arbitrarily selected by the applicant, and in such cases, their meanings will be described in detail in the relevant explanatory section. Therefore, terms used in the present disclosure should be defined not merely by their names, but based on their meanings and the overall content of the present disclosure. When a part of a specification is described as “comprising” a certain component, this means that, unless specifically stated otherwise, it does not exclude other components but may include additional components. Furthermore, terms such as “...part” or “...module” as used in the specification refer to a unit that processes at least one function or operation, and this may be implemented in hardware or software, or as a combination of hardware and software. The expression “at least one of a, b, and c” described throughout the specification may include ‘a alone,’ ‘b alone,’ ‘c alone,’ ‘a and b,’ ‘a and c,’ ‘b and c,’ or ‘a, b, and c all.’ The "terminal" mentioned below may be implemented as a computer or portable terminal capable of connecting to a server or other terminal via a network. Here, the computer includes, for example, a notebook, desktop, or laptop equipped with a web browser, and the portable terminal may include, for example, a wireless communication device that ensures portability and mobility, and may include all types of handheld-based wireless communication devices such as communication-based terminals like IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), and LTE (Long Term Evolution), smartphones, tablet PCs, etc. Embodiments of the present disclosure are described below with reference to the attached drawings so that those skilled in the art can easily implement them. However, the present disclosure may be embodied in various different forms and is not limited to the embodiments described herein. Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings. In describing the embodiments, technical details that are well known in the technical field to which the present invention belongs and are not directly related to the present invention are omitted. This is intended to convey the essence of the present invention more clearly without obscuring it by omitting unnecessary explanations. For the same reason, some components in the attached drawings have been exaggerated, omitted, or schematically depicted. Additionally, the size of each component does not entirely reflect its actual dimensions. Identical or corresponding components in each drawing have been assigned the same reference numbers. The advantages and features of the present invention and the methods for achieving them will become clear by referring to the embodiments described below in detail together with the accompanying drawings. However, the present invention is not limited to the embodiments