KR-102962088-B1 - METHOD, APPARATUS, AND RECORDING MEDIUM FOR PROVIDING ADVERTISEMENT MESSAGE OF DELIVERY ORDER SERVICE

KR102962088B1KR 102962088 B1KR102962088 B1KR 102962088B1KR-102962088-B1

Abstract

The present disclosure relates to a method for providing an advertising message for a delivery order service, an electronic device, and a recording medium recording instructions. A method according to one embodiment of the present disclosure may include: obtaining an advertising message template comprising information on a fixed phrase and variable information on one or more variables, and information on a specific user; determining personalization information of a specific user corresponding to one or more variables based on the information on the specific user and the variable information; generating an advertising message personalized for a specific user, comprising a personalization phrase and a fixed phrase representing the determined personalization information of the specific user; and providing the advertising message personalized for a specific user to a terminal of the specific user.

Inventors

카오, 실량
정, 웨이
량, 인하오

Assignees

쿠팡 주식회사

Dates

Publication Date: 20260511
Application Date: 20250321

Claims (12)

In a method of providing an advertising message for a delivery order service, performed by an electronic device, A step of determining recommendation variables based on advertising efficiency corresponding to cases where each variable is included in the advertising message; A step of providing a page for inputting information regarding the creation of an advertising message template, comprising information about a fixed phrase and variable information about one or more variables, on an advertising operator's terminal; wherein the page for inputting information regarding the creation of the advertising message template comprises UI elements for inputting the fixed phrase and the variable information and information about the recommended variable; A step of obtaining input of information regarding the creation of the advertising message template from the terminal of the advertising operator; A step of generating the advertising message template based on the information regarding the generation of the advertising message template obtained above; A step of generating a page that displays a list of advertising message templates including the advertising message template generated above; A step of providing a page displaying the above-mentioned advertising message template list to the terminal of the advertising operator; A step of obtaining the above-mentioned advertising message template and specific user information; A step of determining personalized information of the specific user corresponding to one or more variables based on the information of the specific user and the variable information; A step of generating a personalized advertising message for a specific user, comprising a personalized phrase representing the personalized information of the specific user determined above and the fixed phrase above; and A method comprising the step of providing a personalized advertising message to the terminal of the specific user.
In paragraph 1, The above variable information is, Includes information on variables indicating at least one of name, last visited category, recent order address, primary order address, most frequent delivery address, and store of interest, and The step of determining the personal information of the specific user mentioned above is, A method comprising the step of determining at least one of a name corresponding to the specific user, a last visited category, a recent order address, a primary order address, the most frequent delivery address, and a store of interest, based on the information of the specific user.
In paragraph 1, The above advertising message template further includes information indicating the display method, and A method in which an advertising message to the specific user mentioned above is provided based on the display method mentioned above.
In paragraph 3, The above display method is a method comprising at least one of push notification, SMS (Short Message Service), and in-app nudge.
In paragraph 1, The above variable information includes information on two or more variables having a dependency, and The step of determining the personal information of the specific user mentioned above is, A method comprising the step of determining personalized information of a specific user by considering the dependency between the two or more variables mentioned above.
In paragraph 1, The above variable information is, Includes information about variables indicating recommended stores or recommended delivery order items, The step of determining the personal information of the specific user mentioned above is, A method comprising the step of determining a recommended store or recommended delivery order item corresponding to the specific user based on the information of the specific user and a pre-trained artificial neural network-based learning model.
In paragraph 1, The above advertising message template further includes information indicating display conditions, and A method in which an advertising message to the aforementioned specific user is provided at a timing according to the display conditions.
In Paragraph 7, The above display condition includes a condition that a specific time personalized for each user has elapsed since the occurrence of a predetermined specific event, a method.
In paragraph 1, A step of storing personalized information of the specific user corresponding to one or more of the above variables in memory; and A method further comprising the step of updating the personal information of the specific user corresponding to one or more variables stored in the memory based on a predetermined update cycle corresponding to each of the one or more variables.
In paragraph 1, A method in which a page for inputting information regarding the creation of the above-mentioned advertising message template further includes a UI element that displays a list of variable types.
In an electronic device that provides an advertising message for a delivery order service, One or more processors; and It includes one or more memories in which instructions executed by the above one or more processors are stored, and An electronic device configured such that when the instructions are executed by the above one or more processors, the above one or more processors are configured to execute a method according to any one of claims 1 to 10.
In a non-transient computer-readable recording medium that records instructions for causing one or more processors to perform an operation when executed by one or more processors, The above instructions are configured to cause one or more processors to execute a method according to any one of claims 1 through 10, a non-transient computer-readable recording medium.

Description

Method, apparatus, and recording medium for providing an advertisement message for a delivery order service The present disclosure relates to a technology for providing advertising messages for a delivery order service. Due to recent advancements in communication technology, delivery order services, which enable users to order and receive items such as food, are expanding widely. In relation to these delivery services, advertisements can be provided to users to inform them of various information, such as the latest promotions, store updates, and food trends. In this regard, advertisements tailored to each individual user can be more effective. Therefore, there is a need for the development of technology that can improve the conventional user experience by providing advertisements customized to users. FIG. 1 illustrates an environment in which an electronic device according to one embodiment of the present disclosure can be applied. FIG. 2 is a block diagram of an electronic device according to one embodiment of the present disclosure. FIG. 3 is a flowchart illustrating a method according to one embodiment of the present disclosure. FIG. 4 is a drawing showing an advertisement message according to one embodiment of the present disclosure. FIG. 5 is a diagram illustrating the operation regarding the creation of an advertising message template according to one embodiment of the present disclosure. FIG. 6 is a drawing showing a page for inputting information regarding the creation or modification of an advertising message template according to one embodiment of the present disclosure. FIG. 7 is a drawing showing a page including an advertising message template list according to one embodiment of the present disclosure. FIG. 8 is a diagram showing the configuration of an advertising message according to one embodiment of the present disclosure. FIG. 9 is a drawing showing a preview pop-up page of an advertisement message according to one embodiment of the present disclosure. The various embodiments described in this disclosure are illustrative for the purpose of clearly explaining the technical concept of this disclosure and are not intended to limit it to specific embodiments. The technical concept of this disclosure includes various modifications, equivalents, alternatives, and embodiments selectively combined from all or part of each embodiment described in this disclosure. Furthermore, the scope of the technical concept of this disclosure is not limited to the various embodiments presented below or the specific descriptions thereof. Terms used in this disclosure, including technical or scientific terms, may have the meaning generally understood by those skilled in the art to which this disclosure pertains, unless otherwise defined. Expressions used in this disclosure, such as “comprising,” “may compose,” “possessing,” “possessing,” “having,” and “possessing,” mean that the subject feature (e.g., function, operation, or component, etc.) exists and do not exclude the existence of other additional features. That is, such expressions should be understood as open-ended terms implying the possibility of including other embodiments. Singular expressions used in this disclosure may include the meaning of the plural form unless otherwise indicated by the context, and this applies likewise to singular expressions described in the claims. Expressions such as "first," "second," or "first," "second," etc., used in this disclosure are used to distinguish one object from another when referring to a plurality of objects of the same kind, unless otherwise indicated by the context, and do not limit the order or importance of said objects. Expressions used in the present disclosure, such as “A, B, and C,” “A, B, or C,” “A, B, and/or C,” or “at least one of A, B, and C,” “at least one of A, B, or C,” “at least one of A, B, and/or C,” “at least one selected from A, B, and C,” “at least one selected from A, B, or C,” or “at least one selected from A, B, and/or C,” may mean each of the listed items or all possible combinations of the listed items. For example, “at least one selected from A and B” may refer to (1) A, (2) at least one of A, (3) B, (4) at least one of B, (5) at least one of A and at least one of B, (6) at least one of A and B, (7) at least one of B and A, and (8) all of A and B. The expression “based on” as used in this disclosure is used to describe one or more factors affecting an act or action of a decision or judgment described in the phrase or sentence containing this expression, and this expression does not exclude additional factors affecting said act or action of a decision or judgment. As used in the present disclosure, the expression that a certain component (e.g., a first component) is "connected" or "connected" to another component (e.g., a second component) may mean that the certain component is not only directly connected or connected to the other component, but is also connected or connected through a