KR-102962627-B1 - APPARATUS AND METHOD FOR GENERATING ADVERTISMENT TRANSMISSION INSTRUCTION INFORMATION

Abstract

The present specification discloses an apparatus and method for generating advertising transmission instruction information. An apparatus for generating advertising transmission instruction information according to the present specification may include: a transmitting/receiving unit that receives information regarding whether to transmit advertising content from a user terminal that has received order information and transmits advertising content transmission instruction information to a delivery robot; a robot assignment unit that assigns a delivery robot to handle a delivery related to the order information; and an instruction information generation unit that generates transmission instruction information to transmit advertising content to the assigned delivery robot according to the information regarding transmission status.

Inventors

• 김명식

Assignees

• 주식회사 우아한형제들

Dates

Publication Date

20260508

Application Date

20240312

Claims (20)

1. A transceiver that receives information regarding whether to transmit advertising content from a user terminal that has received order information, and transmits information instructing the transmission of advertising content to a delivery robot; A robot assignment unit that assigns a delivery robot to process deliveries related to the above order information; and It includes an instruction information generation unit that generates the transmission instruction information to transmit advertising content to an assigned delivery robot according to the information regarding the transmission status above; A route information generation unit that generates at least one candidate route information for the above-mentioned order information; and It further includes a fare information generation unit that generates fare information according to each of the above candidate route information, The above-mentioned transmitting and receiving unit transmits the above-mentioned candidate route information and fee information to the above-mentioned user terminal, and When the above route information generating unit generates a plurality of candidate route information, and the above transmitting and receiving unit receives information regarding the transmission of delivery route information and advertising content selected from the user terminal, The above instruction information generation unit generates the transmission instruction information according to the selected delivery route information, and When each candidate route information includes content related to multiple sections, and the above fare information includes fare information according to each section, The above-mentioned transmitting and receiving unit further receives information related to at least one desired transmission section of advertising content from the user terminal, and An advertising transmission instruction information generating device in which the above instruction information generating unit generates the transmission instruction information by further utilizing information related to the above desired transmission section.
2. In claim 1, The above advertising content is, An advertising transmission instruction information generating device characterized by being advertising content related to a store or advertising content related to a product included in the order information.
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8. In claim 1, When the above-mentioned transmitting and receiving unit receives information regarding the desired route information and the transmission of advertising content from the user terminal, The above instruction information generating unit is an advertising transmission instruction information generating device that generates the transmission instruction information according to the above desired movement path information.
9. In claim 8, The above desired route information is, An ad transmission instruction information generating device comprising at least one ad content desired transmission section.
10. In claim 1, The above advertising content is, An advertising transmission instruction information generating device characterized by being advertising content of a store that received the above order information or advertising content of another store.
11. In claim 1, The above-mentioned fee information generation unit is, If the above advertising content is the advertising content of the store that received the above order information, fee information is generated in which an advertising fee is added to the pre-set delivery fee according to the above candidate route information, and An advertising transmission instruction information generating device that, when the above advertising content is advertising content of another store, generates rate information in which the advertising fee is discounted according to the above candidate route information on a preset delivery fee.
12. An advertising transmission instruction information generating device according to any one of claims 1, 2 and 8 to 11; and A delivery robot advertising transmission system including a delivery robot that transmits advertising content according to transmission instruction information.
13. (a) A step in which a processor assigns a delivery robot to handle the delivery associated with the order information; (b) a step in which the processor receives information regarding whether to transmit advertising content from a user terminal that has received the order information; and (c) a step of generating and transmitting transmission instruction information to cause an assigned delivery robot to transmit advertising content according to the information on whether the processor transmits the above transmission; and After step (a) above, (a-1) A step in which a processor generates at least one candidate movement path information for the above order information; (a-2) A step in which a processor generates fare information according to each of the above candidate route information; and (a-3) A step in which the processor transmits the candidate route information and fare information to the user terminal; further comprising, When the processor generates a plurality of candidate route information in step (a-1) above, and in step (b) above, the processor receives delivery route information and information regarding the transmission of advertising content from the user terminal, in which one of the candidate routes is selected, The above step (c) is a step in which the processor generates the transmission instruction information according to the selected delivery route information, and When each candidate route information includes content related to multiple sections, and the above fare information includes fare information according to each section, The above step (b) is a step in which the processor further receives information related to at least one desired transmission section of advertising content from the user terminal, and The above step (c) is a method for generating advertising transmission instruction information, wherein the processor generates the transmission instruction information by further utilizing information related to the desired transmission section.
14. In claim 13, The above advertising content is, A method for generating advertising transmission instruction information, characterized in that the advertising content is related to a store or is related to a product included in the order information.
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20. In claim 13, In step (b) above, when the processor receives information regarding the desired route information and the transmission of advertising content from the user terminal, The above step (c) is a method for generating advertising transmission instruction information, wherein the processor generates the transmission instruction information according to the desired movement path information.

Description

Apparatus and Method for Generating Advertising Transmission Instruction Information The present invention relates to an apparatus and method for generating advertising transmission instruction information. The content described in this section merely provides background information regarding the embodiments described in this specification and does not necessarily constitute prior art. Advertising plays an important role in promoting a company's products and services to the public. Outdoor advertising has the advantages of high visibility, the ability to continuously expose the same message, and the capacity to appeal to specific local characteristics. Traditional outdoor advertising primarily takes the form of electronic display boards, public transportation, and flyers. Outdoor advertising using electronic display boards requires installation in specific locations, and the effectiveness of public exposure is not significant relative to the cost. Outdoor advertising utilizing public transportation, such as buses and taxis, allows for easy public exposure by moving over a wide area. However, due to the high speed of public transport, the time the public can focus on an advertisement is relatively shorter compared to fixed outdoor advertisements. Furthermore, because public transportation travels over a wide range, it is not suitable for localized advertising. Outdoor advertising using flyers incurs distribution costs and presents issues such as waste generation. FIG. 1 is a block diagram of an advertising transmission instruction information generating device according to one embodiment of the present specification. Figure 2 is an example image of inputting information regarding transmission status through a user terminal. Figure 3 is another example image of inputting information regarding transmission status through a user terminal. FIG. 4 is a block diagram of an advertising transmission instruction information generating device according to another embodiment of the present specification. Figure 5 is another example image of inputting information regarding transmission status through a user terminal. FIG. 6 is a flowchart of a method for generating advertising transmission instruction information according to one embodiment of the present specification. FIG. 7 is a flowchart of a method for generating advertising transmission instruction information according to another embodiment of the present specification. FIG. 8 is a flowchart of a method for generating advertising transmission instruction information according to another embodiment of the present specification. FIG. 9 is a flowchart of a method for generating advertising transmission instruction information according to another embodiment of the present specification. FIG. 10 is a flowchart of a method for generating advertising transmission instruction information according to another embodiment of the present specification. FIG. 11 is a flowchart of a method for generating advertising transmission instruction information according to another embodiment of the present specification. FIG. 12 is a flowchart of a method for generating advertising transmission instruction information according to another embodiment of the present specification. FIG. 13 is a flowchart of a method for generating advertising transmission instruction information according to another embodiment of the present specification. FIG. 14 is a flowchart of a method for generating advertising transmission instruction information according to another embodiment of the present specification. FIG. 15 is a flowchart of a method for generating advertising transmission instruction information according to another embodiment of the present specification. The advantages and features of the invention disclosed herein, and the methods for achieving them, will become clear by referring to the embodiments described below in detail together with the accompanying drawings. However, this specification is not limited to the embodiments disclosed below and may be implemented in various different forms. These embodiments are provided merely to ensure that the disclosure of this specification is complete and to fully inform those skilled in the art (hereinafter referred to as "skilled in the art") of the scope of this specification, and the scope of rights of this specification is defined only by the scope of the claims. The terms used herein are for describing the embodiments and are not intended to limit the scope of the claims herein. In this specification, the singular form includes the plural form unless specifically stated otherwise in the text. As used herein, "comprises" and/or "comprising" do not exclude the presence or addition of one or more other components in addition to the components mentioned. Throughout the specification, the same reference numerals refer to the same components, and "and/or" includes each of the mentioned components and all combinations of one or more thereof. Alth