KR-102962946-B1 - METHOD FOR SUPPORTING SNS REVIEW INTEGRATION AND TREND VISUALIZATION IN GROUP PURCHASING SHOPPING MALL PLATFORM

Abstract

The present invention may include a method for supporting SNS review linkage and trend visualization on a group buying shopping mall platform, comprising: (a) a step in which the platform collects a first review posted on an external SNS regarding a product for sale and links it to the product's detail page and displays it; (b) a step in which, when a specific user views or interacts with the linked first review, a reward is provided to the person who wrote the first review; (c) a step in which, when a user introduced through the linked first review participates in the group purchase of the product for sale, the user is identified as a follower buyer and is tracked in conjunction with the first review; and (d) a step in which the relationship structure between the product for sale, the writer of the first review, and the follower buyer is visualized in the form of a diagram and provided as a real-time trend.

Inventors

• 현덕수

Assignees

• 주식회사 스톤로드홀딩스

Dates

Publication Date

20260511

Application Date

20250805

Claims (4)

1. Regarding methods to support social media review integration and trend visualization on a group buying shopping mall platform, (a) A step in which the platform collects a first review posted on an external SNS regarding a product for sale and displays it by linking it to the product's detail page; (b) a step of providing a reward to the author of the first review when a specific user views or interacts with the first linked review; (c) a step of identifying the user as a follower buyer and tracking the user in conjunction with the first review when the user introduced through the first review linked above participates in the group purchase of the product for sale; and (d) Define the author of the first review, the follower buyer, the second reviewer, and the product for sale as nodes, respectively, and provide a visualization in the form of a complex network graph connecting the interactions and purchase/review paths between them with directed edges, The above step (d) is characterized by displaying the author of the first review as a node along with a profile image and an icon of the corresponding SNS platform, representing the follower buyer as an anonymous icon, distinguishing the initial buyer and the repeat buyer by color or shape, and if the follower buyer writes a review after purchase, distinguishing and displaying them as a second reviewer by a separate color or symbol, displaying the product for sale as a node along with a product name and thumbnail, and displaying the edges as solid lines, dotted lines, or curves according to the direction of the action, wherein the path from review to purchase is displayed as a solid line, the path from purchase to second review is displayed as a dotted line, and the path from review to review is displayed as a curve, the thickness of the edges is adjusted in proportion to the number of purchase conversions, and the color of the edges is different for each SNS channel from which the input occurred, and when the node is clicked, providing detailed information about the author, buyer, or product in a popup, displaying trend changes during a selected period through a time-series slider, and providing the ability to explore the complex network graph by product, author, or SNS channel through a filter function.
2. In Article 1, The above method is, (e) A step of comparing and analyzing a second review written by the aforementioned follower buyer after purchasing the product with a related first review and visualizing the comparison results. A method that further includes.
3. In Article 1, The above step (c) is, A step of assigning a unique review code to the linked first review and generating tracking information including the review code when a specific user accesses the sales product through the first review; A step of identifying an inflow path based on the tracking information when the specific user participates in the group purchase, and storing the association between the first review and the follower buyer in a database; and A step of providing real-time notification to the author of the first review at the time the follower buyer completes the purchase. A method including
4. In Article 1, The above step (d) is, (d-1) A step of generating a diagram of a tree structure in which the author of the first review is the central node and the follower buyer is the child node; and (d-2) Differentially displaying the color or size of the nodes according to the purchase time of the follower buyer in the diagram above, and adjusting the thickness of the connecting line between the center node and the child node according to the number of views of the first review. A method including

Description

Method for Supporting Social Media Review Integration and Trend Visualization in a Group Purchasing Shopping Mall Platform The present invention relates to the field of e-commerce technology, and more specifically, to a method for linking reviews posted on external social media with product information on a group buying shopping mall platform, and visualizing the relationship structure between follower buyers who entered through the reviews and the reviewers to provide real-time trends. With the recent proliferation of social network services (SNS), product reviews written by influencers on platforms such as YouTube, TikTok, and X (formerly Twitter) are having a significant impact on consumers' purchasing decisions. In particular, product promotion through short-form content and viral marketing is establishing itself as a major marketing tool in the e-commerce market. Conventional group buying shopping malls primarily adopt a simple method of offering products at discounted prices once a certain number of buyers gather. Product review functions are also limited to writing text or simple comments within the platform. However, the platform has failed to effectively integrate various types of reviews generated from external social media channels, and lacks a system to track and analyze the correlation between user acquisition via reviews and actual purchasing behavior. Furthermore, it has been limited in assisting consumers' purchasing decisions because it fails to identify and utilize the relationship structure between review writers and follower buyers who purchased based on those reviews, and it does not provide visual indicators of which reviews actually contribute to purchase conversions or what trends are being formed. Therefore, there is a need for a new type of group buying platform that can organically link reviews from various social media channels with product information, track traffic and purchasing behavior through reviews in real time, and provide visualized trends based on this data. Korean registered patent No. 10-27082181 discloses a method for providing a group purchasing platform service for telecommunication service subscribers utilizing influencers and SNS channels, but it does not cover the integration of external SNS reviews, tracking of follower buyers, visualization of relationship structures, or comparative analysis of consistency, in addition to simply inducing group purchasing. FIG. 1 is an overall system configuration diagram of a group buying shopping mall platform that supports first review linkage and trend visualization according to one embodiment of the present invention. FIG. 2 is a flowchart illustrating a process of collecting an external first review and linking it to a product detail page according to an embodiment of the present invention. FIG. 3 is a flowchart of the operation of a system for identifying and tracking follower buyers introduced through a first review according to an embodiment of the present invention. FIG. 4 is a drawing showing an example of a sales post disclosing an SNS post according to one embodiment of the present invention. FIG. 5 is a tree-shaped diagram showing the relationship structure between a first reviewer, a follower buyer, and a product for sale according to an embodiment of the present invention. This is a visualized example diagram. FIG. 6 is an example screen diagram visualizing a comparative analysis of a follower buyer's review and a first reviewer's review according to an embodiment of the present invention. Various embodiments are described with reference to the drawings. In the present invention, various descriptions are provided to facilitate an understanding of the invention. However, it is evident that these embodiments can be practiced without such specific descriptions. The term "or" is intended to mean an implicit "or" rather than an exclusive "or." That is, unless otherwise specified or evident from the context, "X uses A or B" is intended to mean one of the natural implicit substitutions. In other words, if X uses A; if X uses B; or if X uses both A and B, "X uses A or B" may apply to any of these cases. Furthermore, the term "and/or" as used in this invention should be understood to refer to and include all possible combinations of one or more of the enumerated related items. Furthermore, the terms “comprising” and/or “comprising” should be understood to mean that such features and/or components are present. However, the terms “comprising” and/or “comprising” should be understood not to exclude the presence or addition of one or more other features, components and/or groups thereof. Additionally, unless otherwise specified or clearly evident from the context to indicate a singular form, the singular in the present invention and claims should generally be interpreted to mean “one or more.” And, the term “at least one of A or B” should be interpreted to mean “a case including only A,” “a case including only B,” and “a ca