KR-102963496-B1 - METHOD, APPARATUS, AND RECORDING MEDIUM FOR PROVIDING PRICE SAVINGS OF PURCHASE OPTION

KR102963496B1KR 102963496 B1KR102963496 B1KR 102963496B1KR-102963496-B1

Abstract

The present disclosure proposes an electronic device for providing a savings amount for a purchase option. The electronic device according to the present disclosure comprises one or more processors; and one or more memories storing instructions to be executed by the one or more processors. When the instructions are executed, the one or more processors may be configured to receive a first user input from a user requesting information regarding a plurality of representative purchase options related to a target item, and in response to the first user input, determine a reference option among the plurality of representative purchase options, calculate a savings amount corresponding to each of the representative purchase options based on a payment amount corresponding to each of the remaining representative purchase options excluding the reference option among the plurality of representative purchase options and a payment amount corresponding to the reference option, and provide a first page displaying the savings amount corresponding to each of the representative purchase options to the user terminal of the user.

Inventors

장현아
한승미

Assignees

쿠팡 주식회사

Dates

Publication Date: 20260513
Application Date: 20231214

Claims (20)

In a method performed by an electronic device, A step of receiving a first user input from a user requesting information regarding multiple representative purchase options related to a target item; A step of determining a standard option among the plurality of representative purchase options in response to the first user input; A step of calculating a saving amount corresponding to each of the representative purchase options based on the payment amount corresponding to each of the representative purchase options excluding the reference option among the plurality of representative purchase options and the payment amount corresponding to the reference option; and A step of providing a first page displaying a savings amount corresponding to each of the above representative purchase options to the user's user terminal. A method including
In paragraph 1, The above savings amount is, Indicating the difference in amount between purchasing the target item through the above standard option and purchasing the target item through each of the above representative purchase options. method.
In paragraph 1, The step of calculating the above savings amount is, For each of the above representative purchase options, A step of calculating a comparison target amount based on the payment amount corresponding to the above standard option and the value obtained by dividing the purchase quantity corresponding to each of the above representative purchase options by the purchase quantity corresponding to the above standard option; and A step of calculating the amount obtained by subtracting the payment amount corresponding to each representative purchase option from the amount to be compared as the savings amount corresponding to each representative purchase option. A method including
In paragraph 3, The payment amount corresponding to any representative purchase option among the above plurality of representative purchase options is, If an additional discount benefit is applicable when purchasing the target item through the above-mentioned arbitrary representative purchase option, the amount obtained by applying the additional discount benefit to the purchase price of the target item corresponding to the above-mentioned arbitrary representative purchase option, method.
In paragraph 1, The step of determining the above standard option is, Step of fixing the representative purchase option corresponding to the unit quantity purchase of the above target item as the above standard option A method including
In paragraph 1, The step of determining the above standard option is, A step of receiving a second user input instructing the selection of one of the plurality of representative purchase options; and A step of determining the one representative purchase option as the standard option in response to the second user input above. A method including
In paragraph 1, The above standard option is the first representative purchase option, and The above method is, A step of receiving a third user input instructing a change of the reference option from the first representative purchase option to a second representative purchase option that is different from the first representative purchase option; A step of changing the reference option from the first representative purchase option to the second representative purchase option in response to the third user input; A step of calculating a savings amount corresponding to the remaining representative purchase options based on a payment amount corresponding to each of the remaining representative purchase options excluding the second representative purchase option among the plurality of representative purchase options, and a payment amount corresponding to the second representative purchase option; and The step of providing a second page to the user terminal displaying the savings amount corresponding to the remaining representative purchase options mentioned above. A method that includes more.
In paragraph 1, The above method is, Step of determining the plurality of representative purchase options displayed on the first page among the plurality of candidate purchase options related to the above target item A method that includes more.
In paragraph 8, The step of determining the above multiple representative purchase options is, A step of determining whether to determine each candidate purchase option as a representative purchase option based on at least one of a first factor regarding the ratio of users purchasing the target item through each candidate purchase option among the plurality of candidate purchase options, a second factor regarding the result of comparing a standard quantity for the target item and a purchase quantity corresponding to each candidate purchase option, and a third factor regarding a payment amount corresponding to each candidate purchase option. A method including
In Paragraph 9, The step of determining the above multiple representative purchase options is, For each of the above candidate purchase options, a step of calculating a final score for each of the above candidate purchase options by combining at least one of a first score for the first element, a second score for the second element, and a third score for the third element; and A step of determining whether to decide each of the above candidate purchase options as a representative purchase option based on comparing the final score of each of the above candidate purchase options with a threshold score. A method including
In Paragraph 10, The step of determining the above multiple representative purchase options is, The step of assigning a higher first score to the first element of each candidate purchase option as the rate at which users purchase the target item through each of the above candidate purchase options increases. A method including
In Paragraph 10, The step of determining the above multiple representative purchase options is, The step of assigning a higher second score to the second element of each candidate purchase option as the purchase quantity corresponding to each candidate purchase option is closer to the reference quantity. A method including
In Paragraph 10, The step of determining the above multiple representative purchase options is, The step of assigning a higher third score for the third element of each candidate purchase option as the amount obtained by dividing the payment amount corresponding to each candidate purchase option by the purchase quantity corresponding to each candidate purchase option is larger. A method including
In paragraph 8, The above method is, A step of determining a recommended purchase option recommended to the user among the plurality of representative purchase options based on the user's purchase history information regarding the above-mentioned target item. Includes more, The purchase history information of the above user is, at least one of information regarding candidate purchase options selected by the user during a previous purchase of the target item and information regarding the total purchase quantity of the target item purchased by the user during a preset period. method.
One or more processors; and It includes one or more memories in which instructions to be executed by the above one or more processors are stored, and When executing the above instructions, the one or more processors, Receiving a first user input from a user requesting information regarding multiple representative purchase options related to a target item, and In response to the above first user input, a standard option is determined among the plurality of representative purchase options, and Based on the payment amount corresponding to each of the representative purchase options excluding the reference option among the plurality of representative purchase options above, and the payment amount corresponding to the reference option above, a saving amount corresponding to each of the representative purchase options is calculated, and A first page displaying a savings amount corresponding to each of the above representative purchase options is configured to provide the user terminal of the user, Electronic device.
In paragraph 15, The above savings amount is, Indicating the difference in amount between purchasing the target item through the above standard option and purchasing the target item through each of the above representative purchase options. Electronic device.
In paragraph 15, The above one or more processors, For each of the above representative purchase options, A comparison target amount is calculated based on the payment amount corresponding to the above standard option and the value obtained by dividing the purchase quantity corresponding to each of the above representative purchase options by the purchase quantity corresponding to the above standard option, and Configured to calculate the amount obtained by subtracting the payment amount corresponding to each of the representative purchase options from the amount subject to comparison as the savings amount corresponding to each of the representative purchase options, Electronic device.
In paragraph 15, The above standard option is the first representative purchase option, and The above one or more processors, Receiving a third user input instructing a change of the reference option from the first representative purchase option to a second representative purchase option that is different from the first representative purchase option, and In response to the above third user input, the standard option is changed from the above first representative purchase option to the above second representative purchase option, and Based on the payment amount corresponding to each of the remaining representative purchase options excluding the second representative purchase option among the plurality of representative purchase options above, and the payment amount corresponding to the second representative purchase option, a saving amount corresponding to the remaining representative purchase options is calculated, and Configured to provide a second page to the user terminal displaying the savings amount corresponding to the remaining representative purchase options mentioned above. Electronic device.
In paragraph 15, The above one or more processors, Configured to determine the plurality of representative purchase options displayed on the first page among the plurality of candidate purchase options related to the above target item, Electronic device.
In a non-transient computer-readable recording medium that records instructions for causing one or more processors to perform an operation when executed by one or more processors, The above instructions are configured to cause one or more processors to execute a method according to any one of claims 1 to 14, a non-transient computer-readable recording medium.

Description

Method, apparatus, and recording medium for providing price savings of purchase options The present disclosure relates to a technology for providing savings on purchase options. More specifically, it relates to a technology for providing savings when a user purchases an item according to a purchase option in an e-commerce service. As the use of the Internet becomes widespread, the e-commerce market is expanding. While the proportion of purchases made by visiting offline stores is decreasing, the proportion of purchases made through e-commerce using computers or smartphones is increasing rapidly. In this case, when a user purchases an item through e-commerce, the e-commerce server can provide the user with various purchase options. The user purchases the item by selecting a purchase option suitable for them based on the purchase quantity and capacity among the various options provided by the e-commerce server. Conventionally, while the e-commerce server provides the user with information on the price per unit quantity or unit capacity when purchasing an item through individual purchase options, there is a problem in that it is difficult for the user to intuitively determine which purchase option is the most advantageous for purchasing the item based on the information provided by the e-commerce server. FIG. 1 illustrates an environment in which an electronic device according to one embodiment of the present disclosure can be applied. FIG. 2 is a block diagram of an electronic device according to one embodiment of the present disclosure. FIG. 3 illustrates a flowchart illustrating a method for providing a savings amount corresponding to a representative purchase option according to one embodiment of the present disclosure. FIG. 4 illustrates an example of a first page displaying information on a representative purchase option according to one embodiment of the present disclosure. FIG. 5 illustrates a flowchart explaining a method for calculating a savings amount corresponding to a representative purchase option according to one embodiment of the present disclosure. FIG. 6 is a diagram illustrating the process of calculating a payment amount corresponding to a representative purchase option according to one embodiment of the present disclosure. FIG. 7 is a diagram illustrating the process of determining a reference option according to one embodiment of the present disclosure. FIG. 8 is a drawing illustrating the process of determining a representative purchase option according to one embodiment of the present disclosure. The various embodiments described in this disclosure are illustrative for the purpose of clearly explaining the technical concept of this disclosure and are not intended to limit it to specific embodiments. The technical concept of this disclosure includes various modifications, equivalents, alternatives, and embodiments selectively combined from all or part of each embodiment described in this disclosure. Furthermore, the scope of the technical concept of this disclosure is not limited to the various embodiments presented below or the specific descriptions thereof. Terms used in this disclosure, including technical or scientific terms, may have the meaning generally understood by those skilled in the art to which this disclosure pertains, unless otherwise defined. Expressions used in this disclosure, such as “comprising,” “may compose,” “possessing,” “possessing,” “having,” and “possessing,” mean that the subject feature (e.g., function, operation, or component, etc.) exists and do not exclude the existence of other additional features. That is, such expressions should be understood as open-ended terms implying the possibility of including other embodiments. Singular expressions used in this disclosure may include the meaning of the plural form unless otherwise indicated by the context, and this applies likewise to singular expressions described in the claims. Expressions such as "first," "second," or "first," "second" used in this document are used to distinguish one object from another when referring to multiple objects of the same kind, unless the context implies otherwise, and do not limit the order or importance of said objects. Expressions used in this document such as “A, B, and C”, “A, B, or C”, “A, B, and/or C”, “at least one of A, B, and C”, “at least one of A, B, or C”, “at least one of A, B, and/or C”, etc., may mean each of the listed items or all possible combinations of the listed items. For example, “at least one of A or B” may refer to (1) at least one A, (2) at least one B, and (3) at least one A and at least one B. The expression “based on” as used in this disclosure is used to describe one or more factors affecting an act or action of a decision or judgment described in the phrase or sentence containing this expression, and this expression does not exclude additional factors affecting said act or action of a decision or judgment. As used in the present disclosure, the expr