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KR-102963560-B1 - Marketing and sales method using celebrity followers.

KR102963560B1KR 102963560 B1KR102963560 B1KR 102963560B1KR-102963560-B1

Abstract

The present invention relates to a method for selling products through a service provider server equipped with a shopping mall and providing a tool for opening product sales sites to multiple producers, comprising: a first step in which a producer terminal producing a product connects to the service provider server to sell the product it has produced and opens a first product sales site for a first product in the shopping mall using the tool provided by the service provider server; a second step in which multiple celebrity terminals connect to the service provider server to sell a product registered in the shopping mall operated by the service provider server and open a sales site using the tool provided by the service provider server; a third step in which some of the multiple celebrity terminals connect to the first product sales site and request sales authority for the first product; and a fourth step in which the producer terminal determines a sales celebrity terminal to which sales authority has been selectively granted according to the request of the some celebrity terminals. The present invention relates to a marketing sales method utilizing the followers of a celebrity that can enhance the sales power of a product centered on the celebrity, by including the fifth step in which each of the above-mentioned sales celebrity terminals installs a banner 0 containing a first product sales address for the first product on its own sales site.

Inventors

  • 이상엽

Dates

Publication Date
20260511
Application Date
20240830

Claims (8)

  1. A method of selling products through a service provider server (100) that provides a product sales site opening tool (120) to multiple producers by installing a shopping mall (101). A first step in which a producer terminal (200) producing a product connects to the service provider server (100) to sell the product it has produced and opens a first product sales site (210) of the first product in the shopping mall (101) using the opening tool (120) provided by the service provider server (100); A second step in which a number of celebrity terminals connect to the service provider server (100) to sell products registered in the shopping mall (101) operated by the service provider server (100) and open a sales site using the opening tool (120) provided by the service provider server (100); A third step in which some of the aforementioned multiple celebrity terminals access the first product sales site (210) and request the right to sell the first product; The producer terminal (200) determines a sales celebrity terminal to which sales authority has been selectively granted in accordance with the request of the partial celebrity terminal; and Each of the above-mentioned sales celebrity terminals includes a fifth step of uploading a zero banner containing a first product sales address for the first product to its own sales site; Step 5-1, in which each of the sales celebrity terminals granted sales authority in the above Step 4 determines sales conditions for the first product, wherein the sales conditions include the distribution ratio of the sales commission for the first product and the number of distributed sellers; and The above service providing server (100) assigns a unique identification ID to each of the plurality of sales sites operated on the above service providing server (100). As banners installed on each sales site are generated based on banners created on higher-level sales sites, they include both the identification ID of the higher-level site and the identification ID of the corresponding sales site. When creating banners to be installed on each sales site, the identification ID received from the upper-level sales site and the identification ID newly assigned to the sales site are included together so that the identification IDs of the upper and lower sales sites are managed. When any terminal clicks on any one of the multiple banners, the service provider server (100) uses the managed identification ID information to determine which banner the product was accessed and sold through, and thereby distributes the sales commission according to the distribution ratio set for each level. In the above 5-1 step, when each of the sales celebrity terminals determines the sales conditions, the service providing server (100) controls the current number of distributed sellers and the distribution ratio to be maintained in response to the determined sales conditions. The above-mentioned sales celebrity terminal has multiple followers, and each follower operates an independent sales site to increase the exposure frequency of the above-mentioned first product, thereby promoting the sale of the product. A marketing sales method utilizing a celebrity's followers, characterized in that, within the limited range of the number of distribution sellers determined according to the sales conditions set in the above 5-1 step, when a new sales site is opened behind the distribution sales terminal located at the end of the number of distribution sellers, the service providing server (100) removes the sales site of the distribution sales terminal placed immediately behind the sales celebrity terminal in order to maintain the limited number of distribution sellers condition, thereby maintaining the total number of distribution sellers constant, and controls the distribution sales terminal currently maintained so that the current distribution ratio of the sales commission for the first product is applied.
  2. In paragraph 1 A marketing sales method utilizing a celebrity's followers, characterized in that, in the first step above, the producer terminal (200) determines a sales commission for the first product.
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  4. In paragraph 1 A marketing sales method utilizing a celebrity's followers, characterized in that the share of the service provider server (100) is necessarily included in the distribution ratio of the sales commission, and the total sum of the share of the sales celebrity terminal, the share of the distribution sellers, and the share of the service provider server (100) is the same as the sales commission for the first product presented by the producer terminal (200).
  5. In paragraph 4 A marketing sales method utilizing a celebrity's followers, characterized by determining that the maximum share of the sales celebrity terminal is 50% of the sales commission and the minimum share is equal to the share of the distribution seller.
  6. In paragraph 5 A marketing sales method utilizing a celebrity's followers, characterized in that the number of distribution sellers is limited to a minimum of 2 and a maximum of 5, and if the number of distribution sellers is set to 3, the sales celebrity terminal has 3 distribution sellers affiliated with it, and the sales site of the first product has a 0th sales site (300) operated by the sales celebrity terminal, a 1st sales site (400) operated by the 1st sales terminal which is the first distribution seller terminal, a 2nd sales site (500) operated by the 2nd sales terminal which is the second distribution seller terminal, and a 3rd sales site (600) operated by the 3rd sales terminal which is the third distribution seller terminal.
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Description

Marketing and sales method using celebrity followers. The present invention relates to a marketing and sales method utilizing a celebrity's followers, and more specifically, to a marketing and sales method utilizing a celebrity's followers that can maximize the sales power of a product centered on a celebrity and activate online sales of the product. Due to recent advancements in information and communication technology (ICT) and electronic technology, online services are being provided across various fields. In particular, as the use of social network services (SNS) has surged recently due to the rapid development of ICT and electronic technology, various marketing strategies utilizing social network services are being attempted. The aforementioned social network service is a service that supports establishing relationships and communicating with unspecified strangers online, and its usage is rapidly increasing because users with similar interests can easily form communities by connecting with one another online. These social network services facilitate the exchange of information among users, and as users with similar interests form relationships, there is a high tendency to trust the information shared among them. However, current social network services generally only allow users to post content to promote products sold by shopping malls; even this involves sharing personal opinions rather than the content desired by the business owner. Consequently, there is no guarantee that positive content about the business will always be shared, and it is difficult to identify users who contributed to product sales, leading to difficulties in distributing sales revenue. In relation to a system for providing rewards for recommending product sales sites on the internet to solve these problems, Korean Registered Patent No. 10-2133924 (registered on July 8, 2020, hereinafter referred to as the 'prior art document') has been proposed. The multi-level group reward system for recommendation links on shopping mall websites via the internet described in the prior art document relates to a system that increases product purchasing activity and provides rewards for recommendations through links for recommending shopping mall websites that sell various products via the internet. By utilizing SNS dissemination to provide rewards to recommenders who have contributed to product sales, it enables more active recommendation activities. However, according to prior art literature, the referred terminal is incorporated into a multi-level structure in which the referrer is the superior, and at the same time, when profit is generated from a product sold, the profit is distributed in a distribution manner based on the said multi-level structure. Since the profit contributes solely to the benefit of the superior referrer, the referred terminal feels that it is obeying only for the benefit of others, and this has the limitation of being a major psychological constraint in attracting new referred terminals. FIG. 1 is a flowchart schematically illustrating the marketing and sales method of the present invention. FIG. 2 is a block diagram schematically showing the configuration of the marketing sales method of the present invention. FIG. 3 is a conceptual diagram showing product sales sites of a producer terminal according to one embodiment of the present invention. FIG. 4 is a conceptual diagram showing sales sites of a first product, each generated by a sales celebrity terminal and a distribution seller, according to one embodiment of the present invention. FIG. 5 is a conceptual diagram schematically showing a sales site access path according to one embodiment of the present invention. FIG. 6 is an image that visually shows the status of accessing a sales site according to one embodiment of the present invention. FIG. 7 is a conceptual diagram schematically showing the relationship between sales sites created according to one embodiment of the present invention. FIG. 8 is a conceptual diagram showing sales sites of distribution sellers that change according to one embodiment of the present invention. Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings. In this process, the thickness of lines or the size of components shown in the drawings may be exaggerated for clarity and convenience of explanation. Furthermore, the terms described below are defined in consideration of their functions within the present invention, and these may vary depending on the intent or practice of the user or operator. Therefore, the definitions of these terms should be based on the content throughout this specification. In addition, the following embodiments are not intended to limit the scope of the present invention but are merely exemplary details of the components presented in the claims of the present invention, and embodiments including components that are included in the technical concept