KR-20260062538-A - Method and device for providing intelligent digital signage content

KR20260062538AKR 20260062538 AKR20260062538 AKR 20260062538AKR-20260062538-A

Abstract

A method for generating digital signage content that reflects dynamic context according to various embodiments of the present disclosure is performed in a digital signage content generating device. The method for generating digital signage content includes: a step of selecting a base video from a previously stored pool of video content based on a user query; a step of setting an environment context based on surrounding information of the digital signage; and a step of generating video content to be displayed on the digital signage based on the base video and the environment context.

Inventors

김유석
김한수

Assignees

주식회사 일만백만

Dates

Publication Date: 20260507
Application Date: 20241029

Claims (10)

In a method for generating digital signage content performed in a digital signage content generation device, A step of selecting a base video from a pool of stored video content based on a user query; Step of setting an environment context based on surrounding information of the digital signage; and A step comprising: generating video content to be displayed on the digital signage based on the above-mentioned basic video and the above-mentioned environment context; Method for generating digital signage content that reflects dynamic context.
In paragraph 1, The aforementioned stored video content pool is, Multiple corporate contents associated with a company's brand identity or business information; including, Method for generating digital signage content that reflects intelligent dynamic context.
In paragraph 2, The step of selecting a basic video from the aforementioned stored video content pool is, Step of embedding the above-mentioned corporate content; Step of storing corporate embedding data generated as an embedded result in a database; Step of generating query embedding data by embedding a user query; and A step of calculating the similarity between the query embedding data and the enterprise embedding data; comprising Method for generating digital signage content that reflects intelligent dynamic context.
In paragraph 3, The step of selecting a basic video from the aforementioned stored video content pool is, Based on the above similarity, a step of extracting at least one corporate embedding data as a candidate set having a similarity to the query embedding data of a certain degree or higher; and The step of setting the above candidate set as the above basic video; further comprising, Method for generating digital signage content that reflects intelligent dynamic context.
In paragraph 4, The step of setting the above environment context is, A step of receiving surrounding information of the digital signage; and A step of setting an environment context for the digital signage by reflecting the surrounding information; comprising Method for generating digital signage content that reflects intelligent dynamic context.
In paragraph 5, The above surrounding information is, Location information of the above digital signage; Customer information in the area where the above digital signage is located; and Environmental information including at least one of weather, temperature, and humidity regarding the location of the digital signage; including at least one of, Method for generating digital signage content that reflects intelligent dynamic context.
In claim 1, the step of generating video content to be displayed on the digital signage is, A step of determining modification elements in the base video based on the above environment context; and A step of generating a modified base video by adaptively modifying the modification element in the above environment context; comprising Method for generating digital signage content that reflects intelligent dynamic context.
In Paragraph 7, The above modification element is, Video text and message elements; Replacement of at least some video clips; Icons and graphic overlays; Music modification; and Product information adaptive to customer density; including at least one of Method for generating digital signage content that reflects intelligent dynamic context.
In a digital signage content creation device, At least one processor; and It includes memory for storing instructions, When the above instructions are executed individually or collectively by the at least one processor, the processor: Based on user queries, select basic videos from the pool of stored video content, and Set the environmental context based on the surrounding information of the digital signage, and Creating video content to be displayed on the digital signage based on the above basic video and the above environment context, Digital signage content generation device reflecting dynamic context.
A computer program for performing a digital signage content generation method according to any one of claims 1 to 8, combined with hardware, storing Computer-readable recording medium.

Description

Method and device for providing intelligent digital signage content that reflects dynamic context According to various embodiments of the present disclosure, a method and apparatus for generating digital signage content are disclosed. Furthermore, according to various embodiments of the present disclosure, a method and apparatus for generating digital signage content that reflects a dynamic context capable of automatically generating and modifying digital signage content is disclosed by applying a dynamic context corresponding to the environment of digital signage along with user needs. In modern society, the way information is consumed is changing due to the proliferation of smart devices. In particular, as the attention span of corporate target consumers and employees gradually decreases, the preference for long text content and video content with long playback times is declining significantly, while the preference for short-form video content with short playback times is increasing. As such, changes in individuals' information consumption patterns are necessitating shifts in corporate business activities. Amidst rapidly changing markets, economies, and regulations, companies are now required to produce and distribute key videos that effectively communicate with individuals, such as consumers and employees, or convey information to facilitate quick communication and decision-making. Furthermore, as the spread of digital signage continues steadily, there is a growing demand for the production and utilization of video content suitable for such digital signage. In particular, there is a growing demand to dynamically change content in response to various changes in digital signage and its installation environments, such as dynamically varying digital signage content to meet the needs of users in stores where digital signage is installed, or dynamically varying content based on the behavior of customers around the digital signage. The information described above may be provided as related art for the purpose of aiding understanding of the present disclosure. No claim or determination is made as to whether any of the foregoing may be applied as prior art related to the present disclosure. FIG. 1 is a conceptual diagram illustrating a digital signage content generation system that reflects dynamic context according to various embodiments of the present disclosure. FIG. 2 is a conceptual diagram illustrating a digital signage content generation device that reflects dynamic context according to various embodiments of the present disclosure. FIG. 3 is a flowchart illustrating a method for generating digital signage content that reflects a dynamic context according to various embodiments of the present disclosure. FIG. 4 is a flowchart illustrating a method for selecting a base video based on a user query according to various embodiments of the present disclosure. FIG. 5 is a flowchart illustrating a method for reflecting a dynamic context for video generation according to various embodiments of the present disclosure. FIG. 6 is a block diagram illustrating an embodiment of a digital signage content generation device that reflects dynamic context according to various embodiments of the present disclosure. FIG. 7 is a block diagram illustrating an embodiment of a digital signage content generation device that reflects dynamic context according to various embodiments of the present disclosure. FIGS. 8 to 10 are flowcharts for explaining a method for automatically generating digital signage content according to various embodiments of the present disclosure. FIG. 11 is a block diagram showing the configurations of a digital signage content creation device for content distribution and signage management according to various embodiments of the present disclosure. FIG. 12 is a flowchart illustrating an automatic image content selection method for digital signage according to various embodiments of the present disclosure. FIG. 13 is a flowchart illustrating a method for automatically generating derivative content based on performance analysis for digital signage according to various embodiments of the present disclosure. FIG. 14 is a flowchart illustrating a method for automatically generating duplicate content according to the position and resolution of digital signage according to various embodiments of the present disclosure. FIG. 15 is a block diagram for illustrating a user terminal according to various embodiments of the present disclosure. FIG. 16 is a block diagram illustrating digital signage according to various embodiments of the present disclosure. Hereinafter, embodiments of the present disclosure are described in detail with reference to the drawings so that those skilled in the art can easily practice them. However, the present disclosure may be embodied in various different forms and is not limited to the embodiments described herein. In relation to the description of the drawings, the same or similar refere