KR-20260063202-A - Targeted advertising methods and systems using SNS search data

Abstract

The present invention relates to a method for providing targeted advertisements based on the search data of social media users and a system for implementing the same. The user's search data is analyzed into interests associated with specific keywords, and through this, user-customized advertisements are provided. The present invention maximizes advertising effectiveness by providing a function that can optimize advertisements in real time according to user responses.

Inventors

• 김태현

Assignees

• 주식회사 더블유더블유디코리아

Dates

Publication Date

20260507

Application Date

20241030

Claims (1)

1. A targeting advertising method based on user search data, characterized by a) collecting user's social media search data, b) analyzing the collected data to derive the user's interests, and c) generating an advertisement that matches the derived interests and providing it to the user through a social media platform.

Description

Targeted advertising methods and systems using SNS search data Targeted advertising methods and systems using SNS search data The following description concerns a targeting advertising method and system using social media search data. Digital advertising is delivered through various online media and platforms, and personalized ads based on users' interests and search history are receiving significant attention. However, to utilize the vast amount of data provided by social media for advertising, an efficient system is required that can analyze users' search and behavioral patterns in real time and deliver customized ads based on this analysis. FIG. 1 is a diagram illustrating an example of an advertising execution process through a targeting advertising system according to an embodiment of the present invention. FIG. 2 is a diagram illustrating an example of information collected and stored by a data collection management unit in an embodiment of the present invention. FIG. 3 is a flowchart illustrating an example of an advertisement registration process in one embodiment of the present invention. Hereinafter, embodiments will be described in detail with reference to the attached drawings. FIG. 1 is a drawing illustrating an example of an advertising execution process through a targeting advertising system according to an embodiment of the present invention. The targeting advertising system (100) according to the present embodiment may include a login management unit (110), a parameter reception record unit (120), a scheduling control unit (130), a target data extraction unit (140), a data collection management unit (150), an advertising transmission unit (160), a result output unit (170), an aggregation analysis processing unit (180), and an advertiser notification management unit (190), as shown in FIG. 1. In addition, FIG. 1 shows an advertiser (210) and users (220). Here, the advertiser (210) may substantially refer to a terminal of an online store operator that communicates with the targeting advertising system (100) through a network, and the users (220) may refer to terminals of advertising recipients that receive advertisements through a network. The login attempt process may be an example of a process in which an advertiser (210) attempts to log in to the targeting advertising system (100) by transmitting an account and password. The login processing process may be an example of a process in which the login management unit (110) authenticates the advertiser (210) using the transmitted account and password to process the login. For example, the login management unit (110) may manage login authentication based on the advertiser's (210) account and password in conjunction with an external authentication service. The login management unit (110) may receive the advertiser's account and password, and transmit the received account and password to the authentication service to receive the authentication result. Additionally, the login management unit (110) may record the account and the authentication result and transmit the authentication result to the parameter reception record unit (120). Furthermore, the login management unit (110) may manage the authority of the corresponding account. The parameter input process may be an example of a process in which a logged-in advertiser (210) inputs parameters related to advertising and advertising scheduling. To this end, the parameter reception record unit (120) may provide an initial screen to the advertiser (210) and may receive, parse, and record the parameters entered by the advertiser. For example, after receiving the advertiser's login authentication result from the login management unit (110), the parameter reception record unit (120) may display an initial screen to the advertiser (210) and receive the parameters entered by the advertiser and a registration request. At this time, the parameter reception record unit (120) may include a function to anticipate and handle the possibility of incorrect input by the advertiser (210). The parameter extraction process may be an example of a process in which the scheduling control unit (130) extracts parameters from the parameter reception record unit (120). For example, the parameter reception record unit (120) can parse the parameters of the advertiser (210) to extract parameters regarding conditions for selecting the target of the advertisement and parameters regarding the time of advertisement transmission, and can transmit the extracted parameters to the scheduling control unit (130). In addition, parameters requiring separate review may be transmitted to a system outside the targeting advertising system (100) to request a review. The process of requesting target extraction may be an example of the scheduling control unit (130) requesting the target data extraction unit (140) to extract the target to whom the advertisement will be transmitted based on the extracted parameters. For example, the scheduling con